Chances are, if you're into outdoor adventure, you already know and love Patagonia. The brand has become a legend for its high-performance jackets that are equally capable on mountain trails as they are on city streets, all while championing environmental responsibility. Their gear just works, it lasts forever, and it comes with an ethos you can feel good about.
But whether you're looking for a different style, a more specific technical feature, or simply want to discover another brand with a similar commitment to quality and the great outdoors, you've come to the right place. Here are 28 amazing jacket brands like Patagonia to check out for your next adventure.
As one of the biggest names in outdoor gear, The North Face offers a massive selection of jackets for everything from extreme mountaineering to daily commutes. Think technical shells with Gore-Tex, cozy insulated parkas like the famous Nuptse, and versatile softshells. Their prices are comparable to Patagonia, ranging from around $80 to $500.
The North Face is a direct competitor that often leans more into a high-tech, performance-driven aesthetic with a strong streetwear edge. While they've made huge strides in sustainability with recycled fabrics, Patagonia's activist DNA is still more central to its brand identity.
Shop now at thenorthface.com
If you're looking for unparalleled technical performance and precision engineering, Arc’teryx is the gold standard. This high-end brand specializes in minimalist, streamlined jackets designed for serious climbers, skiers, and alpinists, with prices typically starting at $150 and going up to $700+.
Compared to Patagonia's blend of lifestyle and outdoor wear, Arc’teryx is less concerned with casual aesthetics and more focused on bombproof weather protection and meticulous craftsmanship. Both brands are committed to durability and premium quality, but Arc’teryx is the choice for adventurers who demand the absolute best in technical execution.
Shop now at arcteryx.com
For accessible and reliable gear that won't break the bank, Columbia is a fantastic choice. Their jackets usually fall in the $50 to $200 range and are known for their proprietary technologies like Omni-Heat reflective lining for warmth and Omni-Tech for waterproofing. They make everything from rain jackets and winter parkas to fleece layers perfect for family camping trips and casual hikes.
While Patagonia has a more premium feel and a deeper focus on sustainable innovation, Columbia delivers incredible value and practicality for everyday outdoor adventures. It's a pragmatic, no-fuss alternative for those who need functional, affordable gear.
Shop now at columbia.com
Marmot is another core outdoors brand that nails the sweet spot between technical performance and everyday comfort. With jackets priced from $100 to $400, they are known for lightweight, waterproof, and breathable materials perfect for changing weather conditions during hiking, camping, or skiing.
Marmot is a great Patagonia alternative if you're looking for solid tech and durability without as much of the lifestyle branding. While they have sustainability initiatives, their identity is more rooted in technical features and outdoor adventure credibility.
Shop now at marmot.com
Mountain Hardwear makes serious gear for serious adventurers. Their collection is trusted by climbers and mountaineers for its durability and innovative materials, with prices from around $150 to $450. They're especially well-regarded for their lightweight designs, like the Ghost Whisperer down jacket, which offers incredible warmth for its weight.
Compared to Patagonia, Mountain Hardwear focuses more on the ultralight and purely technical aspects of outdoor wear. If your main priority is shaving off ounces from your pack while staying protected, this brand is an excellent choice.
Shop now at mountainhardwear.com
Rooted in climbing culture, Black Diamond makes highly specialized gear from the ground up. Their jackets, priced around $200-$500, are built for alpine environments and rugged use, focusing on durable shells and high-performance insulation. Think streamlined designs great for climbers, backcountry skiers, and mountaineers.
Unlike Patagonia’s inclusive “do-it-all” approach, Black Diamond specializes in the needs of those pushing technical boundaries in the mountains. They are less concerned with casual aesthetics and all-in on performance and durability.
Shop now at blackdiamondequipment.com
Hailing from the UK, Rab has earned a reputation for creating no-nonsense, high-quality gear for mountaineers and foul-weather explorers. Their jackets are beloved for exceptional insulation (especially down), excellent weatherproofing, and a focus on functionality over fashion, with prices running from $150 to $600.
While Patagonia strikes a balance between peak performance and accessible style, Rab is skewed firmly toward expedition-ready performance. They use top-tier materials and cuts designed for extreme conditions, making them a go-to for serious adventurers.
Shop now at rab.equipment
Outdoor Research (OR) is all about building innovative gear born from real-world testing. Their jackets ($100-$400) are celebrated for their thoughtful features, like functional pocket placements, adjustable ventilation systems, and practical fabrics. It’s a favorite among hikers, skiers, and mountaineers who appreciate gear that solves actual problems on the trail.
OR shares Patagonia’s dedication to making stuff that just works but differentiates itself with an emphasis on inventive tech and user-driven design. They hold a huge number of patents and consistently put out functionally brilliant pieces.
Shop now at outdoorresearch.com
Another beloved British brand, Mountain Equipment has been making expedition-ready gear for decades. Their jackets ($200-$600) are supremely functional, tough, and designed to withstand the harshest conditions you can find, making them ideal for high-altitude adventures and demanding ski tours.
Where Patagonia casts a wider net to also appeal to the lifestyle and casual outdoor lover, Mountain Equipment has historically catered almost exclusively to the serious and professional mountaineering crowd. They are synonymous with uncompromising performance.
Shop now at mountain-equipment.co.uk
Flylow was founded by two skiers dedicated to making freeride gear that was more durable and functional than anything else on the mountain. Their jackets ($150-$400) focus on skiing and snowboarding, boasting intuitive ventilation systems, tough weatherproofing, and a relaxed, rugged style.
While Patagonia offers fantastic all-around jackets suitable for snowsports, Flylow is laser-focused on the abuse that comes with riding in and out of bounds. Their aesthetic is more inspired by workwear and streetwear, giving it a gritty feel.
Shop now at flylowgear.com
With origins in sailing wear for Norwegian sea captains, Helly Hansen (HH) knows a thing or two about stormy weather. Their jackets run the gamut ($100-$500) from professional-grade skiing and sailing shells to versatile insulators and raincoats.
HH matches Patagonia in quality and performance but channels its expertise into weatherproof technologies developed for sea and snow. Their aesthetic can feel very clean, with Scandinavian style designs that lean more toward either workwear or a technical alpine look.
Shop now at hellyhansen.com
This Swedish heritage innovator is renowned for its timeless design, unbelievable durability, and commitment to sustainability. Fjallraven jackets are known for their rugged G-1000 waxed canvas fabric, giving classics like the Greenland Jacket a signature look and feel, with prices often between $150-$500 here in the US for most styles.
Like Patagonia, Fjallraven fans are incredibly loyal, valuing gear that looks better with age. However, Fjallraven’s aesthetic feels decidedly more rustic European hiker charm than the laid-back fleece-vest vibe Patagonia does so well in America.
Shop now at fjallraven.com
Initially focused on climbing and yoga apparel, prAna has broadened its collection to offer stylish, eco-conscious outerwear as well. Their travel-ready jackets are perfect for light adventure and everyday life while incorporating a similar commitment to sustainable materials we're seeing more of throughout industry trends.
Prices do not range quite as highly as the other brands, so prAna is a little bit more down to Earth with a cost usually falling somewhere between $80 to just over $250.
The overall fit and styling in jackets from prAna might have a slightly younger overall appeal, while their clothing line as a whole might be more geared aesthetically for a certain portion of the consumer base. The lines overlap somewhere in the middle, giving rise to certain consumer crossover which is probably inevitable for two adjacent brands.
prAna's commitment to their product as well as sustainable Fair Trade practices means these two brands see much audience crossover, yet their aesthetic differences become self-evident: Patagonia designs for performance, whereas prAna focuses on versatility.
Shop now at prana.com
An American classic, Eddie Bauer has been outfitting adventurers for over a century. They offer dependable and versatile puffy jackets, along with solid insulated parkas and rainproof outer shells with fleece insulation liners that offer a practical, timeless charm in the range of somewhere between $100 and $400 or so.
Eddie Bauer shares a similar brand heritage in that this line is also founded by a passionate nature enthusiast on serious quests that require a commitment and focus on ruggedness that has carried the brand's torch to their current company mission, now more family-focused than ever.
Shop now at eddiebauer.com
Founded in Japan with a philosophy of "Light & Fast®," Montbell masterfully creates ultra-light, technically precise gear built for minimalist style and serious backpackers, without forgetting its heritage. Price can go from a few hundred to over five hundred dollars, though you can still get some high-performance outerwear within the brand starting from just a little over a hundred to about 3-400 USD.
Montbell stands out for all the best reasons because of this singular dedication to getting every piece perfectly correct. A minimalist design, made for maximal performance, with a legacy rooted deep within the brand.
Shop now at montbell.us
This hugely successful European brand from humble beginnings just keeps getting better. A highly practical focus with well-designed jackets as rugged as wolfskin, made with fabrics built for durability without too much overt logo styling. All about accessibility and versatility for an outdoors family who wants all types of adventures.
Their line pricing typically runs somewhere along a very modest $100 up to $300.
Compared to the American consumer, the European version is quite utilitarian, focusing on making highly durable, good-performing jackets without unnecessary extras.
Shop now at US site for English speakers
This avant-garde Swedish outdoor brand Houdini sets its primary focus on innovation with sustainable materials, pioneering the concept of circular design in its technical lines. With garments mostly priced between $200 to $500, their Mono Air Houdi sets a high bar with forward-leading design.
The future seems here with clothing so advanced made with fully recycled materials is already within our grasp.
Kuhl jackets are high quality for adventure seekers, offering a perfect blend of outdoor functionality and urban style. Prices range from $70 to $320, making these garments a great choice for a variety of outfits. Kuhl also offers pants and shirts designed for a modern urban feel, providing a cohesive look.
Shop now at kuhl.com
LL Bean has been synonymous with outdoor adventure for generations, famous for enduring harsh New England winters with high-quality gear. Offering excellent value from a company with a legacy of great customer service and lifelong guarantees.
Shop now at llbean.com
This French company has deep roots in making winter sports better with innovative designs. Jackets range from $200 to $600, perfect for intense skiing adventures and powder runs.
Shop now at salomon.com
The authentic timeless USA outfitter, Filson is widely recognized for its heavy-duty canvas jackets in a workwear style that remains rugged and stylish. Prices range from $190 to over $400, making them a special gift for tough work.
Shop now at filson.com
Smartwool has expanded from socks to offering fleece jackets perfect for layering. With prices around $100 or so, they make a great choice for staying warm during cooler days.
Shop now at smartwool.com
Outdoor Voices is a favorite among younger, social media-savvy audiences, known for its aesthetically pleasing outdoor gear. With prices just over $100 to about $150, their jackets make a casual style statement.
Shop now at outdoorvoices.com
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