There's a reason everyone loves Madhappy. The brand perfectly captures that cozy, optimistic streetwear vibe with its incredibly soft hoodies, relaxed sweats, and positive messaging. It's the ultimate go-to for comfort that still feels cool and put-together.
If you're looking to expand your collection of feel-good essentials, you're in luck. Whether you want something more affordable, a bit more luxe, or just a different take on laid-back style, here are 28 amazing brands that deliver that same cozy streetwear magic.
Champion is the OG purveyor of cozy athletic wear. Known for its iconic "C" logo and durable Reverse Weave fleece, the brand serves up classic, vintage-inspired hoodies that never go out of style. While Madhappy focuses on modern minimalist designs, Champion's roots are firmly in retro sportswear, offering a more athletic-heritage aesthetic.
Their hoodies are incredibly comfortable and affordable, typically ranging from $40-$80. If you love Madhappy's comfort but crave a more classic, sporty vibe, Champion is a must-have in your closet.
Shop now at www.champion.com
For a more elevated take on minimalist streetwear, Fear of God Essentials is the answer. This brand delivers luxury basics with a focus on oversized silhouettes, neutral color palettes, and premium materials. Their hoodies are buttery soft and have a distinctly high-end feel, often priced between $80 and $150.
While Madhappy's vibe is cheerful and bright, Essentials offers a sleek, sophisticated, and understated coolness. It’s perfect for when you want the comfort of a hoodie to feel a bit more luxurious and polished.
Shop now at fearofgod.com
You can't talk about hoodies without mentioning Nike. Beyond being a global sportswear giant, Nike creates some of the most iconic and comfortable streetwear pieces out there. Their hoodies ($50-$100) are known for innovative fabrics, classic designs, and that unmistakable Swoosh.
Compared to Madhappy, Nike has a stronger performance and athletic DNA, but they share a commitment to quality and comfort. Their minimalist Tech Fleece and Solo Swoosh collections are perfect for achieving a casual, street-ready look that's both stylish and functional.
Shop now at www.nike.com
Alo Yoga blends wellness-focused style with modern trends, creating premium athleisure that looks as good as it feels. Their hoodies, priced from $80 to $130, are crafted from incredibly soft and often sustainable materials, featuring sleek cuts and a modern, clean aesthetic.
Like Madhappy, Alo prioritizes quality and comfort, but with a more chic, LA-inspired wellness vibe. If you want a hoodie that can take you from a coffee run to a yoga class without skipping a beat, Alo is the perfect fit.
Shop now at www.aloyoga.com
If you're a fan of Madhappy's focus on quality materials and eco-conscious production, Everlane will be right up your alley. The brand is built on transparency, offering minimalist hoodies and sweatshirts ($60-$100) made from sustainable fabrics like organic cotton. Their designs are simple, timeless, and made to last.
While Everlane lacks the distinct streetwear edge of Madhappy, its clean aesthetic and commitment to ethical manufacturing make it a great choice for high-quality, understated basics you can feel good about buying.
Shop now at www.everlane.com
A true pioneer of streetwear, Stussy offers hoodies with a laid-back, surf-and-skate-inspired attitude. With their iconic scrawled logo and bold graphics, Stussy's pieces have a much edgier feel than Madhappy's minimalist optimism. Hoodies typically cost between $70-$120.
If you love the streetwear world but want something with a bit more grit and counter-culture history, Stussy is the brand to check out. It's less about approachable comfort and more about classic, rebellious cool.
Shop now at www.stussy.com
For laid-back, youthful style on a budget, the collaboration between Pacsun and Brandy Melville is a goldmine. They offer on-trend, slightly oversized hoodies for just $30-$60. The vibe is very casual, Gen Z-focused, and perfect for effortless everyday looks.
This combo shares Madhappy's relaxed, approachable spirit but at a more accessible price point. While they’re more trend-driven than quality-focused, it's a great place to snag a cozy hoodie that captures the current moment.
Shop now at www.pacsun.com
For those who see hoodies as high-fashion statements, Vetements is the ultimate flex. This avant-garde luxury brand is known for its dramatic, oversized silhouettes and boundary-pushing graphics. Hoodies here are an investment, often starting at $500 and going way up.
Vetements shares Madhappy's love for comfort and the hoodie form, but treats it as a canvas for experimental art. It’s the extreme, runway-ready alternative for die-hard fashion enthusiasts.
Shop now at www.vetementswebsite.com
Zara is a go-to for scoring the latest trends at an affordable price, and their hoodie collection is no exception. With prices from $30-$60, you can find a wide range of styles, from simple minimalist pullovers to trendier graphic designs that echo more expensive brands.
While it lacks the premium feel and brand ethos of Madhappy, Zara is perfect for experimenting with new styles or grabbing a stylish, everyday basic that won't break the bank. It excels at delivering fashion-forward staples quickly and affordably.
Shop now at www.zara.com
A Bathing Ape, or BAPE, is a legend in the world of Japanese streetwear. Famous for its iconic camo print, shark face graphics, and playful ape head logo, BAPE offers hoodies that are instantly recognizable. These are hype pieces, priced from $200-$400.
The complete opposite of Madhappy's minimalist calm, BAPE is loud, vibrant, and exclusive. If you’re a streetwear collector who loves bold branding and making a statement, BAPE is one of the ultimate brands to own.
Shop now at bape.com
Offering trendy basics at unbeatable prices, H&M's Divided line is perfect for casual, everyday hoodies. You can easily find simple, cozy styles for just $20-$40. It's a fantastic option for college students or anyone looking to stock up on essentials without splurging.
While not on the same level as Madhappy in terms of fabric quality or brand identity, H&M Divided delivers accessible, youthful styles that capture the same relaxed spirit for a fraction of the price.
Shop now at www.hm.com
Kith is a master of premium streetwear, blending classic silhouettes with a refined, modern edge. Known for its high-quality fabrics, impeccable fits, and highly-coveted collaborations, Kith offers hoodies ($100-$200) that feel both luxurious and effortlessly cool. Their subtle "KITH" box logo has become a status symbol for those in the know.
Like Madhappy, Kith creates must-have streetwear items, but Kith leans more into exclusivity, high-end details, and a slick, urban aesthetic that feels incredibly polished.
Shop now at kith.com
Patagonia makes reliable, eco-conscious gear that's beloved by both outdoor adventurers and streetwear fans. Their hoodies ($70-$120) are made with durability and sustainability at their core, often featuring recycled materials and timeless, functional designs.
While Madhappy's message centers on optimism, Patagonia's is all about environmental responsibility. It's the perfect choice for those who value rugged quality and want their purchase to support a good cause.
Shop now at www.patagonia.com
Off-White took streetwear to the runway, blending it with luxury fashion in a way no one else had. Founder Virgil Abloh's iconic hoodies are famous for their bold diagonal stripes, unmistakable branding, and convention-defying zip-ties. These are high-fashion art pieces, with prices usually topping $400.
Compared to Madhappy, Off-White is more avant-garde, graphic-heavy, and statement-making. It’s for those who love wearing a piece of fashion history and see streetwear as wearable art.
Shop now at www.off---white.com
Originally known for its yoga pants, Lululemon has become a powerhouse in premium athleisure. Their hoodies ($80-$150) are engineered for comfort and performance, using technical, buttery-soft fabrics that are perfect for both workouts and everyday life. The brand's signature Scuba Hoodie is a fan favorite for its insanely cozy feel.
Lululemon shares Madhappy's focus on quality and comfort but with a more technical, performance-driven twist. Their pieces have a sleek, modern fit that always looks flattering.
Shop now at shop.lululemon.com
Based in Vancouver, Reigning Champ is obsessed with one thing: making the best athletic fleece in the world. They handcraft minimalist, durable hoodies from premium materials with meticulous attention to detail. Their pieces, priced from $80 to $150, are understated, ridiculously comfortable, and built to last forever.
While Madhappy is about the message, Reigning Champ is all about the craft. If you are a connoisseur of fabric and construction and prefer your logos subtle or nonexistent, this is your brand.
Shop now at reigningchamp.com
Nike's ACG line is where streetwear style meets rugged outdoor performance. Designed to handle "all conditions," these hoodies ($80-$150) are built with durable, weather-ready fabrics and functional details like secure pockets and adjustable fits. The aesthetic is utilitarian, often featuring bold colors and distinct ACG branding.
This is the perfect alternative to Madhappy for anyone who values a more technical, adventure-ready look that's still perfectly suited for city life.
Shop now at www.nike.com/launch/a/cg
Zanerobe is an Australian brand that offers contemporary streetwear with an edgy twist. Their hoodies and sweats ($60-$120) often feature unique cuts, modern details, and a fashion-forward sensibility. They are especially famous for perfecting the jogger silhouette with their signature Sureshot pants.
If you like Madhappy's casual comfort but want something a bit more trend-driven and stylish, Zanerobe's modern cuts and street-ready joggers are a great combination.
Shop now at www.zanerobe.com
Superdry fuses vintage Americana styling with Japanese-inspired graphics to create a unique and recognizable aesthetic. Their hoodies ($50-$90) are known for bold logos, detailed prints, and a slightly rugged feel. They consistently offer soft, comfortable pieces that are great for casual layering.
Unlike Madhappy's clean look, Superdry is much more graphic-heavy. It’s a great option for those who aren’t afraid of a bit of branding and enjoy a lived-in, vintage-inspired vibe.
Shop now at www.superdry.com
Richer Poorer specializes in ultra-cozy, sustainable basics that are perfect for lounging. Their hoodies ($80-$120) are made from soft, eco-friendly materials and designed with a simple, understated California ease. The focus here is on feel and fit above all else.
The brand shares Madhappy’s commitment to comfort and quality materials but strips away the overt branding for a more classic, minimalist look. It's the perfect hoodie for a quiet Sunday morning.
Shop now at richer-poorer.com
Rooted deep in skate culture, Huf delivers streetwear with a rebellious spirit. Their graphic hoodies ($60-$100) often feature bold prints, provocative slogans, and the brand's iconic "H" logo. The vibe is gritty, authentic, and unapologetically born from the streets.
In contrast to Madhappy's message of optimism, Huf embodies a more counter-culture attitude. It's for an audience that prefers their streetwear with a bit more edge and a strong connection to skate history.
Shop now at hufworldwide.com
Designed by Christophe Lemaire in Paris, the Uniqlo U line offers elevated basics with a thoughtful, minimalist approach. Their hoodies ($30-$50) provide amazing quality for the price, featuring heavyweight fabrics, refined silhouettes, and a clean, sophisticated design. The color palette is always impeccable.
Uniqlo U shares Madhappy's focus on quality essentials but with a more functional, Japanese-inspired minimalism. It’s the ultimate source for building a functional and affordable modern wardrobe.
Shop now at www.uniqlo.com
Palm Angels captures the rebellious spirit of L.A. skate culture and reinterprets it through a luxury lens. The brand is known for its Gothic-script logo, tracksuits, and statement-making hoodies, which often have a price tag north of $400. The aesthetic is edgy, bold, and loved by celebrities.
Like Madhappy, it's rooted in a chill, California vibe, but Palm Angels injects it with high-fashion provocation and attitude. It's streetwear designed to be noticed.
Shop now at palmangels.com
As a key retailer in the streetwear scene, Caliroots stocks a range of brands that nail the effortlessly cool California vibe. You'll find hoodies ($60-$100+) from surf, skate, and street culture brands that all emphasize laid-back comfort and West Coast style.
Think less about one specific brand and more about the curated aesthetic: casual, sun-soaked, and relaxed. This is a great place to explore if you love Madhappy's SoCal roots and want to discover other brands sharing that same easygoing energy.
Shop now at www.caliroots.com
Norse Projects offers a refined, Scandinavian take on classic apparel. Their hoodies and sweatshirts ($100-$200) are defined by clean lines, high-quality materials, and a functional yet sophisticated design. It’s all about understated style and superior craftsmanship.
This is the perfect brand for the minimalist who values subtle details over loud branding. While Madhappy brings a pop of color and personality, Norse Projects delivers quiet, timeless quality.
Shop now at www.norseprojects.com
Stella McCartney is a pioneer in sustainable luxury, and her casual wear brings an effortlessly chic touch to everyday pieces. Her hoodies ($300+) are crafted from eco-friendly materials like organic cotton, featuring modern silhouettes and subtle, artful branding.
This is the eco-luxury version of a streetwear staple. If you're drawn to Madhappy for its conscious principles but have a high-fashion budget, Stella McCartney offers pieces that are both sustainable and incredibly stylish.
Shop now at www.stellamccartney.com
A.P.C. (Atelier de Production et de Creation) is the master of Parisian minimalist cool. The brand creates high-quality, timeless basics, and their hoodies ($150-$250) are no exception. Expect clean cuts, superior fabrics, and a simple, refined aesthetic without any unnecessary frills.
While Madhappy leans into colorful streetwear, A.P.C. offers a more mature, classic versatility. It's the kind of impeccably made simple hoodie you'll reach for year after year.
Shop now at www.apc.fr
New York-based Public School creates high-end streetwear with a sharp, urban edge. Their hoodies are often monochromatic, feature sleek and modern tailoring, and have a sophisticated, almost architectural quality. At over $200, these pieces blend high fashion with street sensibility.
Where Madhappy is warm and optimistic, Public School is cool, edgy, and a bit more serious. It's the perfect brand for a polished, contemporary take on city-inspired streetwear.
Shop now at publicschoolnyc.com
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