Coastal

13 Brands Like Free People for Boho-Chic Style

Spencer Lanoue·August 29, 2025·11

You fell in love with Free People because it made bohemian dressing feel effortless. The floaty silhouettes, the vintage-inspired prints, the whole "I woke up like this but in a really beautiful way" energy. But after a while, your closet starts looking like a single mood board. Everything blurs together, the prices keep climbing, and you want that same free-spirited feeling without buying the exact same floral maxi as everyone at the farmer's market.

Good news: the boho world is massive, and plenty of brands deliver that same romantic, laid-back spirit with their own distinctive personality. Whether you want sustainable fabrics, global artisan craftsmanship, or bold tropical prints that push beyond the expected, these 13 brands belong on your radar.

Anthropologie

Anthropologie

If Free People is the free-spirited younger sister, Anthropologie is her more polished, art-collecting older sibling. Both brands actually live under the same parent company (URBN), so the bohemian DNA is shared. But where Free People keeps things casual and youthful, Anthropologie dresses it up with artisan-quality details, textured fabrics, and pieces that feel more curated for a grown-up life. Think embroidered tunics you could wear to brunch or a gallery opening, not just a music festival. The home goods and beauty sections are equally dangerous for your wallet. If you love the boho aesthetic but want it to feel a little more refined without losing the warmth, Anthropologie bridges that gap better than anyone.

Best for: Boho lovers who want artisan-quality details and a more polished, grown-up take on free-spirited style.

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Spell

Spell & The Gypsy Collective

Born in Byron Bay, Australia, Spell (formerly Spell & The Gypsy Collective) is what happens when bohemian style meets a dreamy coastal paradise. Sisters Elizabeth and Isabella Abegg built the brand around the laid-back energy of their hometown, and it shows in every piece. Flowing maxi dresses with hand-drawn floral prints, romantic off-the-shoulder blouses, and swimwear that feels like it belongs on a sun-drenched holiday. The brand leans heavily into sustainability too, using organic cotton and recycled materials across its collections. What sets Spell apart from Free People is the distinctly Australian, almost ethereal quality. These pieces feel less "boho festival" and more "wandering through wildflower fields at golden hour." If your version of bohemian leans romantic and sun-kissed rather than grungy and layered, Spell is your brand.

Best for: Dreamers who want romantic, sun-drenched bohemian pieces with an Australian coastal soul.

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Christy Dawn

Christy Dawn

Here is a brand that genuinely walks the sustainability talk. Christy Dawn started when model-turned-designer Christy Baskauskas began making dresses from deadstock fabrics, rescuing beautiful materials that would otherwise end up in landfills. That simple idea grew into something much bigger. Today the brand manages over 200 acres of regenerative farmland through its "farm-to-closet" initiative, proving that fashion can actually help heal the land instead of harming it. The clothing itself is gorgeous. Vintage-inspired silhouettes with a California ease, flowing dresses that feel timeless rather than trendy, and separates built for real life. If you love Free People's bohemian romance but wish it came with a stronger environmental conscience, Christy Dawn offers that rare combination of beauty and genuine responsibility. Every piece tells a story worth wearing.

Best for: Eco-conscious shoppers who want vintage-inspired bohemian dresses backed by real regenerative farming practices.

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Reformation

Reformation

Where Free People gives you boho romance, Reformation gives you boho with attitude. This LA-based brand has become the go-to for women who want sustainable fashion that actually looks cool, not just "responsible." The silhouettes run sexier and more confident than Free People, with lower necklines, fitted waists, and modern cuts that merge vintage inspiration with a contemporary edge. Reformation designs and ships everything from its LA headquarters and tracks the environmental footprint of every garment. The brand has built its entire identity around proving that sustainability and style are not mutually exclusive. If your Free People aesthetic leans more toward the structured, trend-aware side rather than the flowing-skirts-and-crochet side, Reformation picks up exactly where that energy leaves off.

Best for: Style-forward women who want sustainable, LA-cool bohemian pieces with a sexier, more modern edge.

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Show Me Your Mumu

Show Me Your Mumu

California sunshine in clothing form. Show Me Your Mumu nails that breezy, boho-meets-beach vibe with vibrant prints and flowing silhouettes that work for everything from weddings to weekend brunch. What really sets this brand apart is its commitment to size inclusivity, offering sizes from XXS to 3X across its collections. That matters in the boho space, where too many brands seem to design exclusively for one body type. The bridesmaid collections are wildly popular for good reason, with mix-and-match options that let your whole crew look coordinated without looking like carbon copies. But the everyday wear is just as strong. If you want Free People's playful California spirit with more inclusive sizing and prints that lean bold and joyful rather than muted and moody, Mumu delivers exactly that energy.

Best for: Fun-loving dressers who want inclusive sizing with vibrant, California-inspired boho prints.

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Farm Rio

Farm Rio

Most boho brands pull their inspiration from the same well of Americana and European folk traditions. Farm Rio goes somewhere completely different. This Brazilian brand started as a market stall in Rio de Janeiro and has grown into a global force known for explosive tropical prints and joyful, maximalist design. Founders Katia Barros and Marcello Bastos channel the color and energy of Brazilian life into every collection, and wearing Farm Rio genuinely makes you feel happier. The brand also backs up its vibrant aesthetic with environmental action, running tree-planting programs in the Amazon and incorporating organic cotton and recycled polyester into its supply chain. If your boho wardrobe feels like it is stuck in a loop of earthy neutrals and dusty florals, Farm Rio is the jolt of tropical color and unapologetic boldness you have been missing.

Best for: Maximalists who crave bold tropical prints and Brazilian-inspired joy that breaks the neutral boho mold.

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Cleobella

Cleobella

Founded after Angela O'Brien's travels introduced her to the incredible artisan leather workers of Bali, Cleobella started as a handbag brand and has blossomed into a full lifestyle label. The key difference from Free People is the deep connection to handcraft. Skilled artisans in Bali bring every design to life using techniques passed down through generations, and you can feel that human touch in the finished product. Now a certified B Corporation, Cleobella has expanded into clothing, accessories, and home goods while maintaining its commitment to ethical production and fair trade practices. The aesthetic is boho with a global, artisan-forward twist. Rich textures, hand-stitched details, woven elements, and a warmth that mass-produced fashion simply cannot replicate. If you value knowing the hands behind your wardrobe, this brand rewards that curiosity.

Best for: Ethically minded shoppers who want handcrafted, artisan-made bohemian pieces with genuine Balinese craftsmanship.

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MINKPINK

MinkPink

While many boho brands lean heavily into vintage nostalgia, MINKPINK keeps one foot firmly in current trends. This Australian label blends retro influences with whatever is happening right now in fashion, creating pieces that feel both familiar and fresh. Bold prints, bright colors, and statement-making silhouettes at price points that will not make you wince. The swimwear collection is particularly strong, with eye-catching designs that hold their own against much pricier competitors. MINKPINK is the brand for boho lovers who also scroll fashion TikTok and want their wardrobe to reflect that dual identity. If Free People sometimes feels too locked into one particular vintage era, MINKPINK offers the same free-spirited foundation with a more trend-responsive, fast-moving approach to design.

Best for: Trend-conscious boho dressers who want fashion-forward prints and bold swimwear at accessible prices.

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Faithfull The Brand

Faithfull the Brand

Picture this: you are packing for a Mediterranean holiday and everything in your suitcase needs to work from morning markets to seaside dinners. That is where Faithfull The Brand lives. Founded by Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, the brand operates from bases in Bali and Sydney, producing handmade resort wear that captures the spirit of travel. Lightweight linens, vintage-inspired prints, smocked bodices, and relaxed tailoring define the collections. Every piece is made by skilled local artisans, and the brand earned B Corp certification in 2021. Where Free People gives you year-round boho, Faithfull specializes in that warm-weather, vacation-ready corner of the bohemian world. The linen sets alone are worth the discovery.

Best for: Travel lovers who want handmade, linen-based resort wear with vintage prints and B Corp credentials.

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Novella Royale

Founded by third-generation seamstress Mary Myers, Novella Royale is bohemian fashion with serious artisan roots. Myers started by making entirely handmade, vintage-inspired pieces in her Southern California studio, and that hands-on, small-batch spirit still defines the brand. The '70s influence runs deep here, with signature bell bottoms, intricately detailed dresses, and flowing silhouettes that feel like they belong in a Laurel Canyon time capsule. What makes Novella Royale stand out from Free People is the genuine commitment to local, sustainable production. Everything is crafted using recycled materials in the brand's Southern California workshop, driven by Myers's personal "reduce, reuse, recycle" philosophy. If you want boho pieces with real provenance and a maker's story behind every stitch, this is the label to explore.

Best for: Vintage-obsessed boho lovers who want '70s-inspired, locally made pieces with genuine artisan heritage.

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Ulla Johnson

Ulla Johnson

If Free People is the entry point to bohemian style, Ulla Johnson is where you go when you want to take it to the next level. This New York-based designer has spent over two decades building a brand that blends feminine sophistication with worldly, artisan-inspired detail. The craftsmanship is exceptional. Hand-embroidered dresses, custom prints developed from original artwork, and tailored separates that feel genuinely special. Johnson draws inspiration from global textile traditions, and her pieces carry that richness without ever feeling costume-like. A regular highlight at New York Fashion Week, the brand occupies the luxury end of the boho spectrum. The price point reflects the quality and artistry involved. If you have outgrown fast-fashion bohemian and want investment pieces that will anchor your wardrobe for years, Ulla Johnson rewards that step up.

Best for: Women ready to invest in luxury bohemian pieces with exceptional hand-embroidery and designer craftsmanship.

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LoveShackFancy

Loveshackfancy

Nobody does ultra-feminine, romantic boho quite like LoveShackFancy. The brand started with vintage-inspired dresses and has since expanded into a full lifestyle universe covering everything from knitwear and activewear to swimwear and home goods. The aesthetic is unapologetically pretty, with ruffles, floral prints, lace details, and a pastel palette that makes everything feel like a garden party. Where Free People balances its femininity with an earthy, grounded edge, LoveShackFancy leans fully into the dreamy, romantic end of the spectrum. Founded by Rebecca Hessel Cohen in 2013, the brand has built a devoted following among women who want their bohemian style to feel whimsical and celebratory rather than understated. If you gravitate toward the prettiest, most detailed pieces in any Free People drop, LoveShackFancy is your natural next destination.

Best for: Ultra-romantics who want dreamy, ruffled, floral-drenched bohemian pieces with unapologetic femininity.

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Sezane

Sezane

At first glance, a Parisian brand might seem like an odd fit on a list of Free People alternatives. But Sezane shares more DNA with the boho world than you might expect. The vintage-inspired silhouettes, the romantic florals, the emphasis on quality natural fabrics. Where the two brands diverge is in the finish. Sezane adds a layer of French restraint that makes everything feel slightly more refined. The floral blouse is tucked in rather than left flowing. The knit cardigan is structured rather than slouchy. Over 70% of materials are sourced sustainably, and the brand powers all its locations with renewable energy. If you love Free People's romantic, vintage-leaning instincts but want them filtered through Parisian polish, Sezane offers that beautiful middle ground between boho warmth and French sophistication.

Best for: Free People fans who want vintage-inspired romance with Parisian polish and sustainable sourcing.

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Finding Your Boho Beyond Free People

The beauty of bohemian style is that it has never been about one brand or one look. It is about personal expression, comfort in your own skin, and clothes that feel like they have a story. Whether you are drawn to the tropical maximalism of Farm Rio, the artisan craftsmanship of Cleobella, the luxury detailing of Ulla Johnson, or the sustainable romance of Christy Dawn, the best boho wardrobes are built by mixing voices rather than sticking with just one. Start with whatever brand speaks to you most and let it grow from there.

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Written by

Spencer Lanoue

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