Let's be real - scrolling through Shein for trendy finds is tempting because of a seemingly endless supply of new styles that won't break the bank. It nails that of-the-moment look for a fraction of the price of other fast fashion brands. But if you're looking for brands that offer trendy pieces with a conscience, you're in the right place.
If you're ready to fill your closet with pieces that look good and feel good to buy, you'll love these ethical brands that deliver on style without the fast-fashion guilt. Here are 28 conscious brands to check out the next time you get the itch to go shopping for some new clothes.
Reformation is your go-to for effortlessly cool and feminine pieces, like the perfect wedding guest dress or a brunch-ready top. They use sustainable materials and are super transparent about their environmental impact. Think of it as Shein's chic, eco-conscious older sister.
While prices are higher, with dresses typically running from $100-$250, you're investing in trendy styles made with purpose. If you love Shein's vibe but want better quality and sustainability, Reformation is a perfect match. Their clothes are designed to be loved for seasons, not just for a single social media post.
Shop now at thereformation.com
If your style leans more toward timeless essentials than fleeting micro-trends, you'll love Everlane. The brand focuses on "radical transparency," showing you the cost breakdown of each piece, from materials to labor. They offer high-quality basics like denim, tees, and cashmere that form the foundation of a solid wardrobe.
Prices range from about $30 for a T-shirt to $150 for jeans. While Shein gives you quantity, Everlane gives you quality. Their modern, minimalist aesthetic ensures your clothes stay stylish long after a trend cycle passes.
Shop now at everlane.com
A true pioneer in the ethical fashion space, People Tree has been championing fair trade and organic fabrics for decades. Their collections feature easy-to-wear dresses, flowy skirts, and printed tops with a slightly boho, romantic feel.
With prices between $40-$150, their pieces are thoughtfully designed and ethically crafted. Instead of Shein’s algorithm-driven trends, People Tree offers timeless styles made in collaboration with artisans around the world, ensuring fair wages and safe working conditions.
Shop now at peopletree.co.uk
Based in the UK, Thought is all about creating easy-going, contemporary pieces from natural and sustainable fabrics like organic cotton, hemp, and bamboo. Their specialty is relaxed-fit dresses, comfy loungewear, and quirky socks that add a pop of personality to any outfit.
Their price point, generally $30-$100, makes them an accessible alternative for building an eco-conscious wardrobe. While Shein churns out thousands of new styles weekly, Thought focuses on slow fashion, creating pieces you'll wear and love for years.
Shop now at wearethought.com
If you believe comfort and sustainability should start with your first layer, Organic Basics is for you. This Scandinavian brand crafts high-quality underwear, T-shirts, and activewear from eco-friendly materials like organic cotton and TENCEL™.
Their minimalist essentials, priced between $20-$80, are designed for longevity. Unlike Shein’s focus on quantity, Organic Basics is about investing in fewer, better pieces that reduce waste and environmental impact.
Shop now at organicbasics.com
Kotn elevates everyday basics by using traceable, buttery-soft Egyptian cotton. From the perfect white T-shirt to beautifully crafted loungewear, their pieces are designed to be timeless wardrobe staples. Expect prices in the $20-$60 range for their high-quality essentials.
Kotn is a B Corp, which means they're committed to fair wages and social impact - they even build schools in the communities where their cotton is grown. If you appreciate Shein’s affordability but prefer to back companies that give back, Kotn is a great choice for your basics.
Shop now at kotn.com
Meaning "Green Love" in French, Amour Vert blends Parisian chic with a commitment to sustainability. They craft stylish dresses, blouses, and skirts using eco-friendly fabrics and plant a tree for every tee purchased. Their pieces feel luxe and feminine without the environmental cost.
Prices range from $80-$200, making it more of an investment brand. Where Shein offers fast, disposable fashion, Amour Vert delivers timeless, versatile pieces you'll reach for season after season.
Shop now at amourvert.com
Vetta is the master of the capsule wardrobe. They design small collections of versatile pieces that can be mixed and matched to create dozens of different outfits. It’s a genius way to do more with less, which is the exact opposite of Shein’s ever-expanding catalog.
Each piece, from blouses to dresses, costs around $50-$150, but the value comes from their incredible versatility. Ethically produced in the USA from sustainable fabrics, Vetta helps you build a smarter, more conscious closet without sacrificing style.
Shop now at vettacapsule.com
For those who love fashion that makes a statement, Mara Hoffman offers bold colors, striking silhouettes, and vibrant prints. Known for her gorgeous swimwear and elegant dresses, she uses sustainable materials like hemp, organic cotton, and recycled fabrics.
Falling into the designer category with prices from $100-$300+, it's a definite step up from Shein. However, Mara Hoffman pieces are wearable art, designed with intention and a deep commitment to environmental and social responsibility.
Shop now at marahoffman.com
Nudie Jeans believes denim should be loved and worn for a long time. The Swedish brand makes high-quality jeans from 100% organic cotton and even offers free repairs for life. It's the ultimate slow-fashion approach to your favorite wardrobe staple.
A pair of their jeans typically costs $80-$150. While you can find cheap jeans on Shein, Nudie gives you a lifetime companion you can break in perfectly, all while supporting a circular fashion model.
Shop now at nudiejeans.com
Toad&Co creates eco-friendly apparel that's perfect for both everyday adventures and laid-back weekends. They specialize in casual dresses, comfortable activewear, and versatile tees made from sustainable materials like organic cotton and recycled fabrics.
With prices in the $40-$120 range, it’s an ideal brand for casual, durable pieces with a low environmental footprint. Their philosophy is all about enjoying the outdoors responsibly, a refreshing change from the indoor, screen-centric world of fast fashion hauls.
Shop now at toadandco.com
Did you know those trendy matching activewear sets could be made from recycled water bottles? Girlfriend Collective makes colorful leggings, sports bras, and loungewear that are as good for the planet as they are for a workout session. Their pieces are known for being incredibly comfortable and size-inclusive.
Priced between $30-$80, their sets offer a responsible way to nail the athleisure trend. Unlike Shein’s cheaply made activewear, Girlfriend Collective is transparent about its factory conditions and sustainable materials.
Shop now at girlfriend.com
Known for its dreamy, vintage-inspired dresses, Christy Dawn crafts its gorgeous pieces from deadstock fabric - high-quality material left over from other fashion houses that would otherwise go to a landfill. This focus on repurposing creates beautiful, limited-run styles with a story.
The prices, often $150-$300, reflect the brand's commitment to slow fashion and paying fair wages to their artisans in Los Angeles. If you love romantic, bohemian styles, Christy Dawn offers a sustainable and timeless version of the trendy Gilly Hicks & Co vibe.
Shop now at christydawn.com
Patagonia is an icon of environmental activism and outdoor gear. Their jackets, fleeces, and base layers are built to withstand the elements and last a lifetime, using recycled materials and championing fair labor practices. Their "Don't Buy This Jacket" campaign famously encouraged customers to think before they buy.
While gear costs anywhere from $50 to $300+, you’re investing in function, durability, and a company that puts the planet first. It's the ultimate antithesis to Shein's disposability-driven business model.
Shop now at patagonia.com
Aday designs technical, versatile clothing for the modern minimalist. Their aim is to create a wardrobe of long-lasting staples that you can wear in multiple ways, whether you're at the office, traveling, or just relaxing at home. Think simplified dressing with smart, sustainable fabrics.
Their pieces are investment-worthy, ranging from $100-$250. Aday provides a thoughtful alternative to Shein's endless stream of options, focusing instead on seasonless styles that reduce closet clutter and decision fatigue.
Shop now at aday.com
Eileen Fisher creates elegant, minimalist pieces with a focus on sustainable fibers and circular design. The brand is known for its timeless silhouettes, luxurious materials, and commitment to taking back old garments to be resold or remade. The aesthetic is sophisticated, artsy, and effortlessly chic.
At a higher price point ($50-$300+), an Eileen Fisher piece is an investment in ethical elegance. It’s what you graduate to when you’ve moved past collecting trendy items and want to build a truly sustainable, high-quality wardrobe.
Shop now at eileenfisher.com
Baserange specializes in clean, modern basics with an emphasis on natural and recycled fibers. Their philosophy is all about creating comfortable silhouettes that work with your body, not against it. You'll find beautifully simple underwear, tees, and loungewear that feel incredible to wear.
With prices sitting around $20-$80, Baserange provides high-quality, sustainable alternatives to the basics you might find on Shein. Their pieces are designed to be both clean and understated, proving that good style doesn't need to be flashy.
Shop now at baserange.net
Inspired by Parisian art and film, Loup crafts retro-inspired jumpsuits, pants, and tops with a fantastic fit. Ethically produced in New York City, the brand is known for its signature curve-flattering designs and vintage details. Their pieces have a playful, quirky charm that’s hard to find.
Loup’s items range from $100-$200, representing a commitment to fair labor and thoughtful production, a stark contrast to Shein’s global mass-production model.
Shop now at loupnyc.com
Co-founded by pro surfer Kelly Slater, Outerknown makes amazing menswear and unisex clothing with a laid-back, coastal vibe. Their focus is on fair labor practices and planet-friendly materials like organic cotton and recycled fishing nets. They are especially famous for their comfy and durable flannel "Blanket Shirts."
Prices range from about $50-$250, reflecting the quality and sustainability baked into every piece. For Shein shoppers looking for trendy menswear with a purpose, Outerknown is the perfect fit.
Shop now at outerknown.com
Mud Jeans is reinventing denim with its circular-economy model. You can lease a pair of their stylish, sustainable jeans, wear them for a year, and then swap them for a new pair while your old ones get recycled. They're made from a mix of organic and recycled cotton, saving massive amounts of water.
Their jeans sit in the $80-$120 price range. The innovative leasing concept stands in total defiance of disposable fashion, making them one of the coolest Shein alternatives for denim lovers.
Shop now at mudjeans.eu
Wolven takes standout prints to the next level with their activewear and swimwear made from recycled plastic bottles. Catering to a festival-and-yoga crowd, their patterns are psychedelic, geometric, and nature-inspired. Many of their pieces are also reversible, giving you two looks in one.
Priced around $50-$100, Wolven offers high-impact, conversation-starting styles that directly rival Shein's boldest looks but are made with sustainability top of mind.
Shop now at wolven.co
A true trailblazer, Stella McCartney has been proving that high fashion and sustainability can coexist for over two decades. As a lifelong vegetarian, her brand is entirely free of leather, fur, and feathers, instead opting for innovative materials like mushroom leather and recycled fabrics.
This is pure luxury, with prices from $300 to over $1,000. For anyone who loves the thrill of high-end trends, Stella McCartney is the ultimate brand for sustainable investment pieces that will turn heads forever.
Shop now at stellamccartney.com
If you're looking for Shein-like affordability but with a conscience, Pact is your answer. They specialize in super-soft basics, loungewear, and active apparel made with 100% organic cotton in Fair Trade Certified factories. It's conscious clothing for the whole family.
Their pieces, often priced from $10-$50, prove that you don't have to spend a fortune to build an ethical wardrobe. It’s the perfect place to start if you’re looking to switch from fast fashion for your everyday staples.
Shop now at wearpact.com
Able is an ethical fashion brand that invests in women. They are dedicated to ending poverty by providing economic opportunity and fair wages for women artisans. Their collections include on-trend clothing, timeless leather bags, and minimal jewelry intended to be part of a forever wardrobe.
Expect to find beautifully made pieces in the $50-$200 range. Able offers stylish, well-made products that tell a story of empowerment, giving you a meaningful reason to love your clothes.
Shop now at ableclothing.com
You’ve probably seen their iconic "V" logo everywhere. Veja makes some of the most sought-after sneakers on the market, but their real claim to fame is commitment to ethical sourcing. They use materials like organic cotton from Brazil and wild rubber from the Amazonian rainforest, and are completely transparent about their production process.
At $120-$200 a pair, Veja sneakers are an investment in stylish, responsible footwear that kicks Shein's fast-fashion shoes to the curb.
Shop now at veja-store.com
For lovers of chic, minimalist accessories, Matt & Nat is a must-know. They create gorgeous vegan handbags, wallets, and shoes using sustainable materials like recycled nylons, cork, and rubber. Their sleek, structured designs look just as luxe as real leather, without any of the cruelty.
Their bags and accessories range from $50 to $250. This is the spot to find your next go-to crossbody or work tote when you want to bypass the cheaply made options on Shein.
Shop now at mattandnat.com
Lanius blends luxury with responsibility, offering high-end, sophisticated fashion from Germany. The brand commits to sustainable materials like organic silk, hemp, and TENCEL™ while upholding strict fair trade practices. Their aesthetic is feminine, modern, and beautifully refined.
As a luxury brand, prices fall in the $200-$600 range. For shoppers looking to invest in designer-quality pieces that are consciously made, Lanius is an excellent choice.
Shop now at lanius.com
If you love Shein's playful personality and bold colors, you'll feel right at home with Lucy & Yak. This UK-based independent brand is famous for its signature colorful dungarees, vibrant prints, and fun-loving essentials made from organic and recycled materials.
With items priced mostly between $40-$90, they offer an accessible entry point into ethical fashion. The brand is dedicated to paying living wages to its makers in India and brings a dose of joy and transparency that's a world away from fast fashion.
Shop now at lucyandyak.com
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