Nothing beats the feeling of finding that perfect pair of jeans, and if you're a denim lover, chances are you have a trusted pair of Levi's in your closet. Known for their timeless style, iconic fits like the 501s, and legendary durability, Levi's have set the standard for what classic American denim should be.
But part of the fun of building a great wardrobe is discovering new brands that offer that same quality with a unique twist. Whether you're looking for a more sustainable option, a premium fit, or just a different take on classic styling, we've rounded up 28 other denim brands that capture that Levi's spirit. Here are the best brands to check out if you’re looking for your next favorite pair of jeans.
As another titan of American denim, Wrangler is known for its rugged, workwear-inspired jeans that are built to last. Classic styles like their Cowboy Cut offer sturdy construction and a relaxed fit, making them a go-to for anyone who wants seriously durable denim with a vintage Western vibe. They have a similar heritage feel to Levi's but lean more into a tough, functional aesthetic.
Priced between $30 and $70, Wrangler delivers amazing value with a focus on comfort and toughness. If you appreciate the history baked into Levi's but want denim that feels even more hard-wearing and ready for anything, Wrangler is the perfect alternative. Think of them as Levi's more outdoorsy cousin.
Shop now at wrangler.com
Lee is a classic, trusted name in the denim world, famous for creating versatile and durable jeans where comfort is key. Offering a variety of cuts from straight-leg to relaxed fits, their jeans typically range from $40 to $80, striking a great balance between quality and accessibility, much like Levi's.
What sets Lee apart is its innovative pocket designs and a reputation for having a softer, broken-in feel straight off the rack. While they share a timeless American aesthetic with Levi's, Lee often focuses more on achieving a comfortable, relaxed silhouette perfect for easy, everyday wear.
Shop now at lee.com
If you love Levi's vintage feel but want something more fashion-forward, check out AGOLDE. This premium denim brand is celebrated for its modern takes on classic styles, using high-quality, sustainable materials to create chic and contemporary fits. Their jeans are an investment piece, usually priced between $150 and $200.
AGOLDE stands out for blending authentic, vintage-inspired cuts with the latest trends and an eco-conscious mindset. Compared to Levi's, AGOLDE's pieces feel more refined and consciously styled, with a tailored fit that appeals to the fashion crowd who want their denim to make a statement.
Shop now at agolde.com
Everlane has made a name for itself with its "Radical Transparency" and thoughtfully made closet staples, and their denim is no exception. Priced from $68 to $128, their jeans focus on minimalist, modern designs with clean lines and superior fits. The brand emphasizes sustainable materials and ethical production, making them a great responsible alternative.
While Levi's is rooted in heritage, Everlane offers a more modern, streamlined aesthetic. They appeal to the same shopper who values long-lasting quality, but provide a more refined and contemporary vibe perfect for a minimalist wardrobe.
Shop now at everlane.com
Swedish brand Nudie Jeans is for the true denim purist. They are famous for using 100% organic cotton and have a strong sustainability mission that encourages you to wear your jeans for as long as possible. Priced around $150 to $200, their denim is designed to mold to your body and develop a beautiful, unique patina over time.
The coolest part? Nudie offers free repairs for life, so they're serious about longevity. Like Levi's, they celebrate authentic, lived-in denim, but Nudie takes the eco-conscious ethos to the next level, connecting with dedicated denimheads who value craftsmanship and sustainability above all.
Shop now at nudiejeans.com
Madewell has become a destination for effortlessly cool, vintage-inspired denim that just fits right. With prices generally between $70 and $130, they offer an incredible range of styles, from modern skinny jeans to retro wide-leg flares, always available in a multitude of washes. They share that timeless, casual vibe with Levi's but are often more in tune with current trends.
What makes Madewell a favorite is their focus on creating relaxed, comfortable fits that feel good and look even better. If you love the laid-back appeal of Levi's but want styles that feel a bit more current and fashion-savvy, Madewell is your spot.
Shop now at madewell.com
For high-quality, no-fuss denim that won't break the bank, Uniqlo is unbeatable. This Japanese retailer excels at creating minimalist essentials, and their jeans (priced from just $30 to $60) are a testament to their focus on fabric and fit. They offer simple, clean styles made with durable and often innovative materials.
Uniqlo compares to Levi's in its incredible value and practicality, providing reliable, everyday denim. However, Uniqlo's styles are much more straightforward and basic, making them the perfect blank canvas for anyone looking for solid, affordable jeans without visible branding or heritage details.
Shop now at uniqlo.com
While Dockers is famous for its khakis, don't sleep on their denim. As a sister brand to Levi's, they share a commitment to quality and durability but with a slightly different twist. Priced around $40 to $70, Dockers jeans emphasize comfort and a relaxed, easy-to-wear fit that's perfect for casual weekends and outdoor adventures.
Dockers denim has a straightforward, utilitarian vibe that prioritizes practicality above trends. For the person who loves Levi's for its dependable nature but wants a slightly more relaxed silhouette, Dockers is a fantastic and affordable option.
Shop now at dockers.com
Hailing from Turkey, a country renowned for its denim production, Mavi creates high-quality, eco-friendly jeans with a Mediterranean flair. Their pieces range from $60 to $120, offering premium quality at a great price point. The brand is celebrated for its mastery of fit, ensuring there's a flattering style for every body type.
Mavi shares Levi's appreciation for classic designs but often incorporates more fashion-forward washes and a stronger focus on sustainable fabrics. They're a great choice if you're looking for denim that feels both timeless and modern, with an added eco-conscious benefit.
Shop now at mavi.com
DSTLD (pronounced 'distilled') is a direct-to-consumer brand that cuts out the middleman to offer premium, luxury-quality denim at accessible prices, typically $80 to $150. Their aesthetic is minimalist and modern, focusing on sleek cuts, quality materials, and sustainable fabrics in a timeless color palette of black, white, and denim blue.
Compared to Levi's heritage look, DSTLD feels much more contemporary and refined. It's the perfect brand for someone who appreciates the durability of classic denim but prefers a cleaner, more understated style without a lot of heavy branding.
Shop now at dstld.com
Founded by denim pioneer Adriano Goldschmied, AG Jeans is a premium brand where sophisticated design meets exceptional quality. Priced from $180 to $250, their jeans are known for their modern cuts, premium washes, and luxe, comfortable fabrics. This is Levi's for the high-fashion crowd.
While still durable, the focus at AG is on a more polished and tailored aesthetic. Their jeans are meticulously crafted for a perfect fit and a refined look that can easily be dressed up. If you're ready to elevate your denim collection, AG is a worthy investment.
Shop now at agjeans.com
Infused with music and street culture, Famous Stars and Straps offers denim with an edgy and rebellious attitude. At a similar price point to Levi's ($50 to $100), this brand delivers bold fits and unique washes aimed at a younger, urban audience. Their styles are designed to stand out, often featuring distinctive detailing and logos.
FSAS shares Levi's casual vibe but injects it with a heavy dose of streetwear credibility. If you find classic denim a bit too plain and are looking for something that better reflects a punk rock or skate-inspired aesthetic, this is a great brand to explore.
Shop now at famousstreets.com
Famed for its unmistakable stitch detailing and bold designs, True Religion is all about statement denim. It captured hearts in the early 2000s and continues to offer premium jeans that demand attention. With prices from $150 to $250, their jeans place a heavy emphasis on unique design and a fashion-forward look.
True Religion appeals to the same desire for quality denim as Levi's but caters to a much bolder style sensibility. Where Levi's is timeless and understated, True Religion is trendy, eye-catching, and unapologetically flashy.
Shop now at truereligion.com
This Dutch brand is known for its "RAW" denim philosophy, treating it as an untreated, unwashed material. G-Star is famed for its innovative, architectural approach to denim construction and sustainability efforts. Their edgy jeans typically range from $150 to $250 and appeal to trendsetters who see denim as a form of art.
G-Star RAW is the avant-garde alternative to Levi's classic cuts. While both value the raw potential of denim, G-Star pushes the boundaries with experimental silhouettes and futuristic details, making it a favorite among the fashion-forward.
Shop now at g-star.com
J.Crew offers classic, versatile denim with that signature preppy-cool twist. Priced around $80 to $130, their jeans are designed to be timeless wardrobe staples that strike the perfect balance between casual and polished. Their focus is on tailored fits that can be easily styled for the weekend or a creative office.
Think of J.Crew's denim as Levi's after a semester at an Ivy League school. It shares that same classic American DNA but feels a bit more refined and put-together, making it a fantastic choice for building a sophisticated, everyday wardrobe.
Shop now at jcrew.com
Co-founded by a former fit model, Paige is obsessed with creating figure-flattering denim that is incredibly comfortable. This premium brand, with jeans around the $200 mark, is known for its luxurious fabrics and innovative stretch technology that gives a flawless, slimming silhouette without ever feeling restrictive.
Compared to the rigid durability of classic Levi's, Paige offers an upscale, soft, and sleek experience. It’s the perfect brand for anyone who loves the look of denim but prioritizes supreme comfort and a polished finish that can be effortlessly dressed up.
Shop now at paige.com
Rag & Bone perfectly merges downtown New York-edge with classic British tailoring, resulting in high-end denim with an understated cool factor. Their jeans, priced from $180 to $250, emphasize masterful craftsmanship, impeccable fits, and sophisticated yet wearable designs.
This brand takes the classic American spirit of Levi's and filters it through a modern, high-fashion lens. For those who appreciate subtle luxury and want their denim to feel both iconic and contemporary, Rag & Bone is a top contender.
Shop now at rag-bone.com
Baldwin is a premium American brand dedicated to high-quality craftsmanship, often working with rare selvedge denim from the best mills. Their jeans, usually around $250, feature a minimalist aesthetic that lets the fabric and fit do all the talking. This is denim made for the long haul, designed to become a personalized part of your story.
Like Levi's, Baldwin prioritizes durability, but with a more artisanal and exclusive approach. It's for the shopper who sees jeans not just as clothing, but as an heirloom-quality piece worth investing in.
Shop now at baldwindenim.com
DL1961 is a pioneer in sustainable, high-performance denim. They focus on advanced fabric technology to create jeans that look amazing and feel even better, thanks to superior stretch and retention. Priced between $130 and $180, their jeans combine perfect fit, innovative materials, and a deep commitment to eco-friendly production.
What makes DL1961 truly unique is its manufacturing process, which uses recycled fibers and significantly less water than traditional methods. It has the durability of classic brands like Levi's but truly excels in comfort and modern eco-consciousness.
Shop now at dl1961.com
Fidelity Denim is a premium Canadian brand that places a huge emphasis on craftsmanship, comfort, and a timeless-yet-modern sensibility. Priced at around $200, their pieces are designed as luxurious wardrobe staples for those who demand long-lasting quality and exceptional fit.
Blending Japanese and Italian fabrics with North American manufacturing, Fidelity offers a sophisticated alternative to mainstream denim. They share Levi's focus on durability but package it in a more refined, artisanal collection that emphasizes clean lines and luxurious comfort.
Shop now at fidelitydenim.com
J Brand perfected the sleek, simple silhouette that kickstarted the skinny jean revolution. Since then, they have become a staple for premium, fashion-forward denim known for its luxurious fabrics and flattering fits. With prices ranging from $180 to $250, J Brand is favored for its ability to create leg-lengthening and polished looks.
While still offering premium quality, J Brand leans more into elevated, fashion-conscious styling than the workwear roots of Levi's. It's the go-to for someone who wants their jeans to feel incredibly chic, modern, and high-end.
Shop now at jbrandjeans.com
Citizens of Humanity is a Los Angeles-based label that has built a loyal following for its commitment to impeccable fits, innovative washes, and designer quality. Their jeans, priced from $180 to $250, are for those who are serious about their denim and appreciate expert craftsmanship and meticulous attention to detail.
This brand targets a consumer who is looking for a more romantic, trend-aware, and luxurious feel than what traditional heritage brands offer. They compare beautifully to Levi's on quality but are unapologetically part of the high-fashion world.
Shop now at citizensofhumanity.com
For those on the cutting edge of fashion, R13 offers a rebellious, high-end, and avant-garde approach to denim. This is a luxury brand with prices that reflect its design ethos, typically ranging from $250 to over $400. Think heavily distressed finishes, oversized silhouettes, and punk-rock-inspired details.
R13 takes the classic denim concept and completely deconstructs it. Compared to the accessible, all-American style of Levi's, R13 is bold, provocative, and fashion-forward, designed for someone who wants their jeans to be a true work of art.
Shop now at r13denim.com
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