12 Fashion Brands Like Princess Polly to Shop Now

Your Princess Polly cart is overflowing again. You love those affordable Aussie-cool pieces, but scrolling through Instagram feels like déjà vu — everyone's wearing the same thing. Time to discover something new.

These 12 brands capture that same trend-forward, party-ready energy you're already obsessed with, but each brings its own flavor. Some lean full glam, others stay casual-cool, but all deliver that dopamine hit of finding the perfect going-out piece without the designer price tag.

Peppermayo

Peppermayo is like Princess Polly's party-obsessed little sister. This Sydney-based brand translates runway trends into wearable looks that make sense for real nights out ($30-$80).

The bodycon minis use double-lined stretch fabric that holds its shape after hours of dancing — no awkward tugging required. The midi dresses come in seasonal prints that photograph beautifully, whether you're at brunch or a rooftop bar. Sizing runs AU 4-16 (roughly US 0-12), and frequent sales drop prices another 20-30%.

What we love is how Peppermayo strikes that sweet spot between trendy and timeless. The pieces feel current without screaming "I bought this because it was viral on TikTok." Founded in 2015, it has built a solid reputation for quality that lasts beyond festival season.

Best for: Affordable going-out pieces with that effortless Australian aesthetic you already love.

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Showpo

Showpo started when Jane Lu ditched her corporate accounting job in 2010 to launch a fashion brand from her Sydney garage. While Princess Polly leans casual-to-party, Showpo owns the polished end of the spectrum.

This is your go-to for wedding guest emergencies and cocktail events where you need to look put together ($40-$100). The structured midi dresses and jumpsuits are standouts — no more panicking about whether you're overdressed or underdressed. The brand uses ponte and scuba fabrics that hold their shape and don't wrinkle in your suitcase.

We appreciate how Showpo solves the occasion wear guessing game. You know the dress code is "smart casual" but have no idea what that means? These pieces nail it every time. Sizing runs US 0-16 with a 30-day return window for Australian customers (14 days international).

Best for: Occasion wear and wedding guest dresses that hit the right note without overthinking it.

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Oh Polly

Oh Polly started as an eBay side hustle and exploded into a global phenomenon with over 8 million social followers. Where Princess Polly does laid-back cool, Oh Polly goes full notice-me energy with figure-hugging everything.

The signature double-layered body-contouring dresses ($40-$120) are engineered for maximum impact. The inner layer smooths and shapes while the outer layer provides the drama — no separate shapewear required. Fair warning: the brand runs small and the fit is tight. Size up if you're between sizes.

This is for nights when you want every head to turn. The construction is solid for the price point, using stretchy ponte and bandage-style fabrics that sculpt without cutting off circulation. We're talking dramatic silhouettes that photograph beautifully.

Best for: Statement nights when you want to own the room and look good doing it.

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Revolve

Revolve is like the cool friend with taste who happens to run a fashion marketplace. This LA-based platform carries over 700 brands and 100,000 products, curated with that influencer-approved eye for what looks good on Instagram.

Where Princess Polly specializes in party-ready pieces under $100, Revolve spans everything from $30 basics to $500+ designer pieces. The dress selection alone includes over 10,000 styles. It's overwhelming in the best possible way.

We recommend sticking to Revolve's own brands — Superdown, Lovers + Friends, Privacy Please — for better value than the third-party designer pieces. Free shipping and returns in the US make it low-risk to order multiple sizes. Founded in 2003, the platform has spent two decades perfecting its curation game.

Best for: When you want variety across every price point and style category in one place.

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Beginning Boutique

Beginning Boutique launched in Brisbane in 2008 with that same Australian cool-girl energy as Princess Polly, but leans harder into festival fashion and bohemian pieces that look chic, not costume-y.

If Coachella or Byron Bay Bluesfest are on your calendar, start here. Festival sets, crochet pieces, and printed co-ords dominate the selection ($40-$90). The brand also stocks curated third-party labels alongside its own line, plus over 200 swimwear styles from 15+ brands.

The boho influence sets Beginning Boutique apart from Princess Polly's more streamlined aesthetic. Think fringe details and flower crown-worthy pieces that photograph beautifully against sunset backdrops. Natural fibers like cotton and linen keep you comfortable when you're dancing in the desert heat.

Best for: Festival outfits and boho-leaning party pieces with that unmistakable Australian edge.

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Tiger Mist

Tiger Mist was founded by Melbourne sisters Stevie and Alana Pallister in 2007, starting as a physical boutique before moving online. It takes a more daring approach to party wear than Princess Polly — think strategic cutouts and body-conscious silhouettes that make a statement.

The bodycon dresses and corset tops ($40-$100) push boundaries that other brands only hint at. The fit runs small and tight by design — if you're used to Princess Polly sizing, go up one size. Signature pieces feature stretch mesh and cutout detailing for maximum skin-showing impact.

What we love about Tiger Mist is its commitment to the drama. These aren't pieces for blending into the background — they're for nights when you want to own every conversation. The brand ships to 40+ countries with express options available.

Best for: Going-out pieces with more edge and attitude than your typical party dress.

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boohoo

boohoo is a Manchester-based fast fashion machine that's been adding over 500 new styles weekly since 2006. Where Princess Polly offers a curated vibe, boohoo throws everything at the wall to see what sticks.

The real differentiator is inclusive sizing — plus-size, petite, tall, and maternity collections are substantial, not afterthoughts. Prices are low ($5-$50) with constant flash sales dropping everything by 70%+. Quality matches the price point, so treat these as seasonal pieces, not wardrobe investments.

We use boohoo for trend experimentation. When you want to try that viral TikTok style but aren't sure it's you, the rock-bottom prices make it risk-free. If you're exploring alternatives to fast fashion entirely, check out our guide to ethical brands like ABLE for more sustainable options. The brand processes over 80,000 orders daily across 100+ countries — it's fast fashion at scale.

Best for: Trend experimentation at the lowest possible prices, especially in extended sizes.

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PrettyLittleThing

PrettyLittleThing is boohoo's sister brand launched in 2012, specializing in bold, figure-hugging glamour that's designed for your Instagram feed. The brand has collaborated with Kourtney Kardashian and Naomi Campbell while building over 15 million social followers.

PLT specializes in scroll-stopping pieces: bodycon dresses, statement co-ords, and going-out tops that demand attention ($10-$60). Extended sizing goes up to US 30, making it one of the most size-inclusive options on this list. Quality varies — the cheapest items are disposable, but the $30+ range holds up through multiple nights out.

This is for bold moves and main character energy. The styling is extra, and the price points let you experiment with looks you'd never commit to at full price. For more Black-owned alternatives with similar vibes, explore our curated list of Black-owned brands. New drops happen 3-4 times weekly with same-day dispatch in the UK.

Best for: Bold, affordable party pieces in a wide size range.

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ZARA

ZARA has spent five decades bringing runway-inspired pieces to the high street since Amancio Ortega founded it in Spain in 1974. It's a step up from Princess Polly in both price and polish, with a distinctly European sensibility.

Where Princess Polly focuses on social-media-ready pieces, ZARA specializes in polished wardrobe staples that translate from boardroom to dinner plans. Blazers and structured dresses ($30-$150) are standouts. Bi-weekly drops mean the selection changes constantly — if you see something you love, don't sleep on it.

The quality and construction are better than typical fast fashion. These pieces look expensive and hold up to regular wear, with superior stitching and fabric weights that justify the higher prices. ZARA operates 2,000+ stores across 96 countries.

Best for: Polished, European-leaning wardrobe pieces that work beyond weekend party plans.

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Forever 21

Forever 21 has been a Los Angeles institution since Do Won and Jin Sook Chang founded it in 1984. It offers an enormous range of constantly updated trends at some of the lowest prices in fashion — we're talking basics starting at $5.

Where Princess Polly has a specific aesthetic, Forever 21 stocks everything from Y2K revivals to cottagecore. Most pieces fall under $25, making it perfect for trying trends without commitment. Quality is hit-or-miss — some pieces surprise you, others fall apart after two washes, but for experimental pieces you'll wear a handful of times, the math works.

We use Forever 21 for testing trends we're unsure about or filling temporary wardrobe gaps. The basics are decent for the price, and popular items restock quickly. With over 600 stores globally, returns are convenient if you're near a location.

Best for: Trying trends at the lowest price point without any long-term commitment.

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Edikted

Edikted is Gen-Z fashion that takes style cues straight from your FYP. While Princess Polly offers curated Australian style, Edikted leans into whatever trend is blowing up on TikTok right now.

The brand moves fast — trend-to-site turnaround is measured in weeks, not months. Tops and bottoms ($20-$60) feature experimental styling: cutouts, mesh panels, and statement prints that look lifted from an influencer's grid. The brand produces in small batches, so popular pieces sell out fast and may not restock.

This is fashion as entertainment. The pieces are conversation starters that make getting dressed feel like playing dress-up. Founded in 2020, Edikted has gained 2+ million social followers with viral-ready designs that screenshot beautifully. If you're interested in similar streetwear vibes, check out our guide to the best streetwear brands.

Best for: Staying ahead of TikTok trends without spending real money on experimental pieces.

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White Fox Boutique

White Fox Boutique was founded in Sydney by Georgia and Daniel Contos in 2013. It captures that same Aussie-cool aesthetic as Princess Polly but with a stronger focus on loungewear and athleisure alongside going-out pieces.

The loungewear sets are the standout category — matching sweats and hoodies in seasonal colorways using brushed-back fleece that feels way softer than the price suggests. Party pieces sit between $40-$90. With over 2.5 million Instagram followers and showrooms in Sydney and LA, the brand has serious social media pull.

We love how White Fox Boutique makes comfort look intentional. The loungewear looks put-together enough for coffee runs, and the party pieces photograph beautifully whether you're at brunch or a rooftop bar. For similar activewear options with more technical features, explore our guide to athletic wear brands like Lululemon. The brand uses sustainable packaging and offers express shipping to 50+ countries.

Best for: Loungewear sets and athleisure with that coveted Australian cool-girl aesthetic.

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Your Style, Expanded

Princess Polly nails a specific look, but your wardrobe gets more interesting when you pull from different places. Mix Oh Polly drama with ZARA polish. Use boohoo for trend experiments and Beginning Boutique for festival season.

The brands that stick in your rotation are the ones that solve specific problems — whether that's finding the perfect wedding guest dress or testing out a viral trend without the commitment. Your style evolves when you stop shopping the same three brands and start discovering what works for your life, your budget, and your weekend plans.

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