If you're obsessed with salon-quality results and chic, sustainable packaging, you're probably already a fan of Kevin Murphy. The brand is a go-to for its high-performance, cruelty-free formulas that actually work, combining innovative ingredients with an eco-conscious philosophy that feels both luxurious and responsible.
But when you're ready to expand your haircare shelf, it's nice to know what other brands hit that same sweet spot of professional results and modern style. Whether you're looking for something with a science-first approach or a focus on natural botanicals, here are 28 amazing hair brands that give you that Kevin Murphy vibe.
Oribe is the definition of luxury haircare, known for its high-performance products, rich ingredients, and instantly recognizable fragrance. With products typically priced between $40-$60, Oribe's shampoos, conditioners, and styling treatments are designed to give your hair a dose of serious glamour, adding shine, volume, and softness.
Much like Kevin Murphy, Oribe delivers professional-grade results, but elevates the experience with an even greater focus on a lavish, sensory feel perfect for everyday indulgence. Its elegant packaging and cult-favorite status make it an investment piece for your hair routine. If you want results that feel as good as they look, Oribe is your brand.
Shop now at oribe.com
Born from biotech science, Living Proof delivers on its promise of giving you your best hair with cutting-edge technology. Their product line, typically ranging from $20-$35, is clean, cruelty-free, and formulated to tackle common concerns like frizz, damage, and lack of volume. They are famous for their patented Healthy Hair Molecule (OFPMA) that delivers results you can see and feel.
Similar to Kevin Murphy, Living Proof emphasizes innovative, high-efficacy formulas. However, Living Proof's identity is more rooted in science and research. It's the perfect choice for someone who loves the proof behind the performance and wants to improve their hair's health over time with breakthrough technology.
Shop now at livingproof.com
Hailing from Italy, Davines is a family-owned brand that champions sustainable beauty and high-quality, botanical-based formulas. Their products, which are priced around $20-$40, are designed to nourish and protect hair using thoughtfully sourced ingredients. With their distinctively beautiful and eco-friendly packaging, Davines offers everything from shampoos to styling aids for all hair types.
Like Kevin Murphy, Davines beautifully merges high performance with a strong environmental ethos. Davines, however, leans even more heavily into its Italian roots and a very natural, "slow food" approach to haircare, making it a favorite for those who prioritize sustainability and plant-derived ingredients.
Shop now at davines.com
Pureology is a salon-favorite brand with a special focus on protecting and revitalizing color-treated hair. Their vegan, sulfate-free formulas, priced between $30-$50, are designed to maintain color vibrancy while delivering professional-level hydration and repair. Their "antifade complex" is a staple in products across their lines, from the Hydrate to the Strength Cure systems.
While sharing Kevin Murphy's commitment to quality, vegan formulas, Pureology's core mission is color care. If maintaining your salon color between appointments is your number one priority, Pureology’s specialized product range is hard to beat.
Shop now at pureology.com
Developed by a collective of top editorial stylists, R+Co is a haircare brand with a bold, fashion-forward attitude. Known for unique ingredients, stunning packaging, and an edgy vibe, their products cater to all hair types and are priced from $20-$40. Everything in the line, from shampoos to inventive styling creams, is vegan, cruelty-free, and designed for high-performance and creative versatility.
R+Co channels a similar salon-quality ethos as Kevin Murphy but delivers it with a bigger, more avant-garde personality. If you want professional results with a creative kick and products that inspire experimentation, R+Co is your playground.
Shop now at randco.com
A true titan in the salon world, Redken offers a massive range of reliable, science-backed haircare for virtually every concern imaginable. Priced accessibly from $15-$30, their shampoos, treatments, and styling products are workhorses for achieving great hair, whether you need extreme damage repair or volume for days.
Redken's heritage is rooted firmly in professional salon science, offering a similar level of performance to Kevin Murphy but with broader availability and a more straightforward, problem-solution approach. It’s a dependable staple for those who want salon-tested results without the boutique price tag.
Shop now at redken.com
Known for its fun purple bottles and focus on moisture, Aussie is an incredibly affordable brand that brings a dose of hydration to the masses. Formulated with Australian botanicals like jojoba oil and sea kelp, their products typically cost under $15. Their 3 Minute Miracle deep conditioners are iconic for their ability to quickly de-tangle and soften hair.
Aussie is far more budget-friendly and accessible than Kevin Murphy, missing the sleek salon aesthetic. However, if your main goal is getting effective moisture and enjoyable scents without breaking the bank, Aussie is a fantastic and practical choice.
Shop now at aussie.com
Orpheus is a boutique skincare brand that brings its high-performance, botanical stem cell science to the world of hair. With products around the $25-$45 mark, the focus is on revitalizing the scalp and hair with potent, sophisticated formulas. They blend natural elegance with modern science for a truly luxurious treatment experience.
Unlike Kevin Murphy’s comprehensive styling range, Orpheus is more focused on treatments and foundational hair health. It’s a great pick for shoppers seeking an artisanal, science-led brand to address the root of their hair concerns.
Shop now at orpheus.com
Olaplex is globally famous for one thing: its patented bond-building technology that miraculously repairs damaged hair from the inside out. Originally a salon-only treatment, its at-home system (priced from $30-$60) has become essential for anyone with color-treated or heat-damaged hair. Its products range from the iconic No.3 Hair Perfector to daily shampoos and styling oils.
While Kevin Murphy offers repair solutions, Olaplex is laser-focused on repairing disulfide bonds at a molecular level, a category it essentially created. If severe damage from bleach, color, or heat is your primary concern, Olaplex offers targeted, scientifically-proven repair like no other.
Shop now at olaplex.com
Moroccanoil built its empire on the power of argan oil, bursting onto the scene with its iconic Moroccanoil Treatment. Today, the brand offers a full line of haircare and styling products, priced around $25-$50, all centered on nourishing, smoothing, and adding shine with its signature oil-infused formulas and memorable spicy-sweet scent.
Similar to Kevin Murphy, Moroccanoil provides luxurious, high-performing products. However, its identity is strongly tied to argan oil and delivering silky, frizz-free results with a very distinct Mediterranean vibe. It's a go-to for anyone battling frizz or seeking intense hydration and shine.
Shop now at moroccanoil.com
As a luxury brand from the house of L'Oréal, Kérastase embodies Parisian elegance and advanced hair science. Its highly-tailored haircare systems, with products priced from $35-$70, address specific concerns with powerful, concentrated formulas. The brand is known for its decadent textures and in-salon "rituals" that provide truly transformative results.
Kérastase shares a salon-professional heritage with Kevin Murphy but skews more a bit more classic and scientifically-driven. If you're looking for a prescriptive, ultra-luxurious regimen customized to your exact hair needs, Kérastase offers unparalleled specificity and performance.
Shop now at kerastase-usa.com
Born in a New York City salon, Bumble and bumble has a reputation for creativity and backstage-ready styling products. Its extensive range, priced from $25-$45, includes favorites like the Surf Spray and Hairdresser’s Invisible Oil line. The brand expertly balances everyday care with editorial-level performance for hair that looks effortlessly cool.
Bumble and bumble has a playful, slightly edgier vibe compared to Kevin Murphy's Aussie-chic aesthetic. It’s perfect for the person who loves to experiment with their personal style and wants reliable products that can create any look, from beachy waves to sleek blowouts.
Shop now at bumbleandbumble.com
Immediately recognizable by its vibrant, psychedelic packaging, Amika is a fun and inclusive brand that promotes healthy hair for all. Formulated with the super-fruit Sea Buckthorn, their products (ranging $20-$40) are packed with nutrients and are always cruelty-free. Amika excels at creating user-friendly products like the Perk Up Dry Shampoo that deliver results without any fuss.
Amika matches a commitment to salon-quality, clean formulas like Kevin Murphy, but does so with a much brighter, more energetic and approachable personality. If you want effective haircare that doesn't take itself too seriously, Amika is your new best friend.
Shop now at loveamika.com
Briogeo is a trailblazer in the "clean" hair space, with a "6-free" promise to formulate without sulfates, silicones, parabens, and other controversial ingredients. Their award-winning collections, such as "Don't Despair, Repair!," are based on natural ingredients and are designed for a diverse range of hair types and textures. Prices generally fall in the $25-$50 range.
Both Briogeo and Kevin Murphy appeal to the ingredient-conscious consumer. Briogeo’s strict commitment to their clean-beauty formulation philosophy, however, is the core of its brand identity, making it a top choice for those who are meticulous about their ingredients labels.
Shop now at briogeohair.com
Founded by celebrity stylist Jen Atkin, OUAI is all about effortless, cool-girl hair for the modern world. The brand aims to make luxurious haircare refreshingly simple with easy-to-use products like their popular Wave Spray and Leave-In Conditioner. With its minimalist-chic packaging and signature scents, OUAI products (around $25-$40) are a staple on any stylish vanity.
OUAI shares Kevin Murphy’s sleek aesthetic and high-performance standards, but its vibe is more influenced by L.A. celebrity culture and social media. It's for the person who wants chic, photogenic hair without a complicated routine.
Shop now at theouai.com
Centered around the nourishing power of honey from founder Negin Mirsalehi's family bee garden, Gisou is a stunningly aesthetic, honey-infused haircare brand. Their hero product, the Honey Infused Hair Oil ($45-$85), has a massive following for its ability to hydrate and add shine without weighing hair down. The brand focuses on hydration, shine, and nourishment with a sweet, luxurious touch.
Gisou's core philosophy is different from Kevin Murphy’s broader range of solutions. Its small, curated collection is all about harnessing the natural benefits of honey and propolis. It's an ideal choice for someone who loves a story-driven, ingredient-focused brand and is primarily looking for hydration and shine.
Shop now at us.gisou.com
Virtue is another brand at the forefront of haircare science, built around a patented, human-identical keratin protein called Alpha Keratin 60ku®. This unique ingredient is clinically proven to repair hair by filling in cracks of damage. Their products, which run from $35-$55, are known for their incredibly reparative and strengthening properties.
Like Living Proof and Olaplex, Virtue puts its proprietary technology front and center more so than Kevin Murphy does. If your goal is true damage repair powered by groundbreaking bioscience, Virtue’s clinically proven results make it a compelling choice.
Shop now at virtuelabs.com
Founded by the fabulous Jonathan Van Ness, JVN is a haircare line that's all about inclusivity, sustainability, and celebrating your hair in its natural state. The entire line is powered by a sugarcane-derived ingredient, hemisqualane, which provides moisture and reduces frizz. With prices in the friendly $20-$30 range, JVN makes clean, effective haircare accessible to everyone.
JVN shares Kevin Murphy’s commitment to excellent, sustainable ingredients but with a mission of radical self-acceptance and a more affordable price point. It’s perfect for someone who wants effective products that will help them love the hair they have.
Shop now at jvnhair.com
IGK is the cool, trendy brand you'd expect to find in the bustling salons of New York, L.A., and Miami - because that's where its founders are from. Their products, around $25-$35, are modern, effective, and solution-driven, from their cult-favorite dry shampoos to innovative color-depositing masks. The brand is vegan, cruelty-free, and always on-trend.
IGK shares a stylist-driven DNA with Kevin Murphy but has a younger, more trend-focused identity. It speaks to a modern consumer who wants their products to look good on the shelf and perform even better during a busy week.
Shop now at igkhair.com
Shu Uemura brings Japanese artistry and precision to luxury haircare. Known for its use of precious and rare natural ingredients, like camellia oil, the brand's products deliver exceptional performance with a refined touch. Their elegant styling products and nourishing shampoos, typically priced $40-$70, provide an experience of pure quality and spa-like calm.
This brand operates in the same luxury-professional space as Kevin Murphy and Oribe, but is distinguished by its minimalistic Japanese aesthetic and focus on enriching oils. It is a perfect match for those who appreciate meticulous craftsmanship and sensorial beauty rituals.
Shop now at shuuemuraartofhair-usa.com
Famous for its trailblazing approach to hair color care and scalp health, Christophe Robin is pure Parisian luxury. The brand's standout product is the Cleansing Purifying Scrub with Sea Salt, a game-changer for irritated scalps. Formulas are highly concentrated and rich in precious natural-origin ingredients, with prices ranging from $40-$75.
While Kevin Murphy provides scalp-care options, Christophe Robin has built its legendary reputation on it. If you struggle with a sensitive scalp or want to maintain the health of your post-color hair with indulgent, high-potency treatments, this is the brand to explore.
Shop now at christopherobin.com
K18 took the hair world by storm with its Leave-In Molecular Repair Hair Mask, a biotech-powered treatment that reverses damage in just four minutes. Its K18Peptide™ reconnects broken keratin chains, restoring hair to a near-virgin state. With an unapologetically simple line focused on this technology (priced around $30-$75), K18 is all about results.
Like Olaplex, K18 offers a very different value proposition than Kevin Murphy's comprehensive range. It is not a styling brand, it is a hair healing brand. For those with extreme damage seeking a quick and potent miracle worker, K18 delivers on its high-tech promise.
Shop now at k18hair.com
Act+Acre has pioneered a “scalp-first” philosophy, asserting that healthy hair starts with a healthy scalp. They developed a patented Cold Processed® method to create their plant-based formulas, which preserve the integrity of the ingredients. Their minimalist collection, including scalp detoxes and nourishing cleansers ($30-$50), is an ode to sustainable, mindful haircare.
Act+Acre’s focus is more niche than Kevin Murphy's, zeroing in almost exclusively on scalp health. It's the perfect choice for the wellness-oriented individual who understands that great hair is literally built from the ground up.
Shop now at actandacre.com
Adwoa Beauty is a modern, gender-neutral brand centered on concentrated, clean formulas specifically for textured and curly hair. Their signature Baomint collection uses ingredients like baobab oil, peppermint, and spearmint to moisturize the scalp and strands while promoting growth. Priced around $25-$40, the line provides deep moisture in seriously chic, minimalist packaging.
While Kevin Murphy offers products for all hair types, Adwoa Beauty is a specialist. It serves the curly and coily community with beautifully designed, high-quality products that address their specific needs for moisture, definition, and scalp care.
Shop now at adwoabeauty.com
Rooted in Latinx heritage, Ceremonia is a clean hair wellness brand that harnesses the power of natural ingredients from Latin America. Their acclaimed products, like the Aceite de Moska scalp oil ($25-$35), are based on traditions passed down through generations. Ceremonia formulas are vegan, cruelty-free, and designed to address common hair problems while celebrating natural beauty.
Ceremonia brings a rich cultural narrative and specific ingredient story to the clean beauty-sphere, distinguishing it from Kevin Murphy's salon-Aussie roots. If you love clean, effective formulas with a beautiful brand story, Ceremonia is a must-try.
Shop now at ceremonia.com
Created by the iconic Tracee Ellis Ross, Pattern Beauty is a joyful celebration of curls, coils, and tight textures. The brand delivers serious moisture and curl definition with an extensive range of conditioners, treatments, styling creams, and tools for every curl type. Products are priced affordably from $20-$45 to make premium curl care accessible.
Like Adwoa Beauty, Pattern is an expert in textured hair care, a lane Kevin Murphy doesn’t specialize in. It’s the ultimate go-to for anyone on a journey to embrace and empower their natural curl pattern with effective, nourishing products.
Shop now at patternbeauty.com
Inspired by ancient Indian beauty secrets and Ayurvedic principles, Fable & Mane uses powerful plant roots and oils to promote hair wellness. Their signature product, the Holiroots Pre-Wash Hair Treatment Oil ($35-$50), is designed to strengthen roots and promote healthy growth. The line is vegan, cruelty-free, and smells absolutely divine.
Fable & Mane offers a holistic, ritualistic approach to haircare that distinguishes it from Kevin Murphy's more straightforward styling focus. It’s perfect for those who enjoy the ritual of self-care and want to incorporate ancient wellness practices into their modern routine.
Shop now at fableandmane.com
Hairstory is all about Rethinking Clean™ with their wildly popular product, New Wash - a detergent-free cleansing cream that washes and conditions hair in one step, without stripping its natural oils. Their philosophy is "less is more," and their minimalist line, which includes a few key styling products ($35-$50), is designed to heal hair from the damage of traditional shampoo.
Hairstory is less another brand and more a whole new philosophy on hair cleansing. While Kevin Murphy refines the traditional shampoo and conditioner model with better formulas, Hairstory seeks to replace it entirely. It's a game-changer for those with dry, sensitive, or over-processed hair looking for a completely different approach.
Shop now at hairstory.com
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