15 Best Streetwear Brands You Need to Know in 2025
The lines are blurred. Streetwear isn't a category anymore, it's just how we dress.
But with ubiquity comes noise. The market is flooded with cash grabs and merch masquerading as fashion. The brands that matter right now aren't just slapping logos on blanks, they’re playing with radically rethinking styles and how clothes are made.
If you want to cut through the hype, these are the 15 streetwear brands defining the culture in 2025.
Supreme
Supreme remains the undeniable North Star of the industry. While critics have been predicting its demise for a decade, the brand has simply transitioned from a chaotic skate shop to a heritage American label. The current day appeal isn't just the box logo, it's the obscure collaborations and the ability to make anything from a brick to a pinball machine feel essential. It is the entry point, the history lesson, and the hype machine all in one.
Shop Supreme or discover more brands like Supreme.
Palace
If Supreme is the king of New York, Palace is the prince of London. Lev Tanju’s skate imprint brings a distinctly British sense of humor to the table, mixing technical sportswear with irreverent graphics. Its "Tri-Ferg" logo is iconic, but the real magic lies in their product descriptions and their ability to make tracksuits look like high fashion. It’s perfect for those who want the clout without taking themselves too seriously.
Shop Palace or discover more brands like Palace.
Stüssy
You cannot write this list without Stüssy. The godfather of the genre is arguably putting out better collections now than they did in the 90s. The brand has managed to age gracefully, moving from pure surf and skate roots into complex knits, mohair cardigans, and workwear that feels sophisticated rather than juvenile. It’s the brand you wear when you want respect from both the OGs and the TikTok generation.
Shop Stüssy or discover more brands like.
Aimé Leon Dore
Aimé Leon Dore has effectively created the Ralph Lauren of our generation. Teddy Santis took the Queens-prep aesthetic global, creating a world where streetwear meets the Ivy League. If you’ve seen a guy in a forest green varsity jacket and loafers waiting for coffee, you’ve seen the ALD influence. It’s streetwear that grew up, got a membership to a racquet club, but never forgot its roots.
Shop Aimé Leon Dore or discover more brands like Aimé Leon Dore.
Off-White
For those who prefer the darker, industrial side of design, Off-White continues to define the luxury space. The brand has evolved beyond the "quotation marks" into a serious fashion house that bridges the gap between the Milan runway and the sidewalk. It remains the ultimate status symbol for the hype-conscious consumer who appreciates architectural silhouettes.
Shop Off-White or discover more brands like Off-White.
KITH
KITH has transformed from a footwear boutique into a lifestyle empire. Ronnie Fieg’s genius lies in his ability to collaborate with literally anyone from BMW to cereal brands while keeping the aesthetic cohesive. The KITH lens makes everything feel premium. Their seasonal collections are massive, covering everything from technical outerwear to the perfect heavy-weight tee, making them a one-stop shop for the modern wardrobe.
Shop KITH or discover more brands like KITH.
Carhartt WIP
On the grittier side, Carhartt WIP (Work in Progress) takes the bombproof durability of American workwear and tailors it for the city. This is the European division that turned the construction site staple into a techno club uniform. The Detroit Jacket and Double Knee Pant are non-negotiable essentials in 2025, providing a utilitarian anchor to any outfit.
HUF
HUF represents the golden era of skate culture. Founded by the late Keith Hufnagel, the brand has never strayed far from its roots. It’s reliable, durable, and embodies the "by skateboarders, for skateboarders" ethos. In a world of fleeting trends, HUF offers consistency with its classic Plantlife socks and Triple Triangle graphics that have been staples for two decades.
Shop HUF or discover more brands like HUF.
The Hundreds
Similarly, The Hundreds puts community before commerce. Bobby Hundreds has built one of the most intellectually engaged brands in the space, constantly documenting the culture while contributing to it. Their graphic tees and cut-and-sew pieces tell stories about California subculture, making you feel like you’re part of a club rather than just a customer.
Obey
Obey continues to merge activism with aesthetics. Shepard Fairey’s project has scaled massive heights but still manages to keep a finger on the pulse of political and social dissent. It’s one of the few brands where a $40 t-shirt can feel like a statement piece.
Shop Obey or discover more brands like Obey.
Represent
Represent is the British heavyweight cornering the market on luxury fit. Its Owners Club hoodies are incredibly heavy, boxy, and wash perfectly. If you like the aesthetic of high-end luxury streetwear but want better durability than the designer labels, this is the move. They have mastered the vintage wash and the drop-shoulder silhouette that defines the current era.
Shop Represent or discover more brands like Represent.
Corteiz
Corteiz is the brand currently generating the kind of hysteria Supreme did in 2011. With its "Rules the World" mantra and guerrilla marketing events like exchanging the clothes off your back for a jacket in a London park it brings legitimate excitement back to streetwear.
NUDE Project
NUDE Project is the Gen Z favorite storming out of Spain. It’s captured a specific aesthetic vibe that feels curated for Instagram but wears incredibly well in real life. Its Chocolate Cult hoodies and lifestyle-focused marketing have created a massive community that feels fresh, young, and less cynical than the older guard.
Shop NUDE Project or discover more brands like NUDE Project.
Brain Dead
For the graphic obsessed, Brain Dead is a psychedelic powerhouse. A collective of artists and designers, they treat clothing as a canvas for post-punk, comic book, and skate culture references. It’s chaotic, colorful, and perfect for pairing with simple trousers from brands like Everlane to let the graphics do the talking.
Shop Brain Dead or discover more brands like Brain Dead.
Kotn
Every streetwear enthusiast knows the outfit is only as good as the plain white tee anchoring it. You could buy a cheap 3-pack, or you could buy Kotn. We feature them consistently because it’s mastered the elevated basics. Its Egyptian cotton essentials have a weight and softness that puts luxury brands to shame, all while being B Corp certified. It’s the perfect base layer for any fit.
Shop Kotn or discover more brands like Kotn.
How to Style Streetwear
The days of wearing one brand head-to-toe are over. The current move is about High-Low mixing. Pair a vintage band tee with a crisp pair of trousers, or match a boxy Represent hoodie with clean denim. If you're building a versatile rotation, check out our sustainable brands guide to find pieces that last.
Streetwear today is less about the logo on your chest and more about the fabric, the fit, and the story behind it. Whether you're chasing the password for the next Corteiz drop or grabbing essentials for a cozy fit, the best brand is the one that you actually wear. Don't treat these clothes like museum pieces. Skate in them, travel in them, live in them.