If your style motto is "more is more" and you believe fashion should be fun, you're likely a fan of Lazy Oaf. Known for its quirky graphics, statement colors, and don't-care attitude, the London-based label makes pieces that are guaranteed conversation starters, blending streetwear vibes with a playful, cartoonish spirit.
For those who love filling their wardrobe with personality-packed fashion, there are plenty of other brands that share Lazy Oaf's love for the bold and unconventional. Here are 17 brands to check out if you're looking for quirky, fun style.
Dolls Kill is an online hotspot for anyone with a rebellious and alternative fashion sense. Their extensive collection mixes punk, goth, rave, and streetwear aesthetics, featuring everything from graphic hoodies and platform boots to daring vinyl skirts. While Lazy Oaf brings a playful, cartoon-like fun, Dolls Kill delivers an edgier, darker, and more provocative vibe.
If you love Lazy Oaf's statement-making capacity but want to lean into something grungier or more festival-ready, Dolls Kill is your wonderland. Expect a similar mid-range price point but with a much wider, more eclectic mix of aesthetics for every type of subculture. It’s the perfect place to find pieces that are just as eye-catching, but with a bit more bite.
Shop now at www.dollskill.com
Killstar combines gothic style with a hefty dose of dark humor and occult-inspired motifs. You'll find everything from graphic tees featuring witty, supernatural slogans to velvet bell bottoms and witchy accessories. The color palette is decidedly darker than Lazy Oaf's rainbow aesthetic, focusing heavily on black with pops of rich jewel tones and bold graphics.
While Lazy Oaf is cheerful and bright, Killstar is spooky and edgy, but both share a love for bold graphics and creating unique pieces that reject mainstream trends. It’s for the person who loves statement fashion but prefers Wednesday Addams over Rainbow Brite.
Shop now at www.killstar.com
If the colorful, character-driven side of Lazy Oaf is what you love most, enter the world of Tokidoki. This Japanese-inspired lifestyle brand is famous for its universe of adorable and quirky characters, spanning unicorns, cacti people, and punk-rock princesses. These whimsical designs are splashed across t-shirts, hoodies, bags, and collectible figures.
Tokidoki is pure, concentrated cuteness with a bit of an edge, sharing Lazy Oaf's love for vibrant, cartoonish visuals. While Lazy Oaf's humor is often dry and witty, Tokidoki's is more overtly sweet and based in its kawaii-pop art world. It’s a perfect fit for anyone who adores graphic apparel with collectible-worthy characters.
Shop now at www.tokidoki.it
If you're already a die-hard fan of Lazy Oaf, their kids' line is a dream come true for dressing up your mini-me. It’s not a technically separate brand, but it offers the same eclectically cool DNA of the main collections, just shrunken down. Expect the same quirky graphics, bold patterns, and vibrant color-blocking on everything from tiny hoodies to dresses and dungarees.
Perfect for parents who want to instill a sense of fun and individuality in their kids' style from day one. It’s all the humor and playful vibes of the original, made for the playground crowd. Why should adults have all the fashion fun?
Shop now at www.lazyoaf.com/collections/kids
For a more accessible and trend-driven take on playful fashion, Bershka is a solid stop. This high-street favorite often incorporates fun graphic tees, colorful statement pieces, and Y2K-inspired streetwear into its ever-changing collections. Price-wise, it's significantly more affordable, with most items falling between $20 and $70.
While it doesn't have the distinct, indie feel of Lazy Oaf and follows trends more closely, you can often find pieces with a similar youthful, bold, and fun-loving spirit. It’s a great option for picking up a few quirky items to play with without a major investment.
Shop now at www.bershka.com
While Lazy Oaf masters quirky apparel, Irregular Choice is the queen of whimsical, eccentric footwear and accessories. Famous for its highly decorative and unconventional shoes – think character heels, glitter-bombed boots, and intricate embellishments – this brand is all about making a statement starting from the ground up.
This isn't a direct apparel alternative, but it’s a soulmate in spirit. If you love building an outfit around a single, fantastical piece, pairing Irregular Choice's imaginative shoes with a Lazy Oaf dress is a match made in maximalist heaven. Both brands reject boring fashion and embrace creativity and fun.
Shop now at www.irregularchoice.com
Motel Rocks captures a flirty, bold, and youthful energy with its eye-popping prints, figure-hugging silhouettes, and throwback aesthetics. It’s a go-to for festival outfits and statement pieces for a night out, featuring everything from glittery slip dresses to vibrant, patterned trousers and funky cut-out tops. Prices are accessible, often around the $40–$120 range.
Like Lazy Oaf, Motel Rocks is designed for a young audience that wants to have fun with fashion and be seen. However, Motel leans more towards party-ready and trend-led styles inspired by the 90s and Y2K, while Lazy Oaf's vibe is more art-kid streetwear.
Shop now at us.motelrocks.com
One of the most exciting parts of the Lazy Oaf experience is its iconic collaborations with beloved characters and artists, from SpongeBob SquarePants and The Flintstones to independent illustrators. These limited-edition collections amp up the brand's nostalgia and quirky humor, offering truly collectible hero pieces to fans.
While not a different brand, keeping an eye on their collabs is a fantastic way to find unique, hyper-playful items that truly capture Lazy Oaf’s creative spirit. They embody the brand's best qualities: unapologetic fun, vibrant design, and a dash of subversiveness.
Shop now at www.lazyoaf.com/collections/collaborations
ASOS's in-house label, ASOS DESIGN, is a massive playground of trends, and hidden within it are fantastic gems that rival Lazy Oaf's quirky aesthetic. You can find everything from oversized hoodies with witty graphics and candy-colored knits to strangely patterned coords and bold accessories, all at an affordable fast-fashion price point.
While you'll have to sift through more mainstream styles, the sheer volume of ASOS DESIGN means it’s a goldmine for fun, standout pieces. It’s the perfect place to experiment with a bolder style or find a dupe for a trend you love, making it a great budget-friendly stop for any quirky fashion fan.
Shop now at www.asos.com
Wildfox is known for its dreamy, vintage-inspired loungewear with a distinctly soft, playful vibe. Think super-soft crewnecks and sweatpants emblazoned with cheeky slogans, faded graphics, and whimsical illustrations. Their aesthetic is more laid-back LA cool kid rather than edgy London streetwear.
Compared to Lazy Oaf's bold, saturated colors, Wildfox favors a more faded, pastel palette that feels beachy and romantic. However, both brands share a love for witty text and personality-driven casualwear that feels both comfortable and special. It’s your pick for when you’re feeling cozy but still want to make a cute statement.
Shop now at www.wildfox.com
As the name suggests, Happy Socks is here to bring pure joy to your feet. The brand specializes in high-quality socks and underwear covered in an endless array of bold, colorful, and wildly creative patterns. From polka dots and stripes to hot dogs and psychedelic swirls, their designs are meant to be seen.
This is accessory-based fun at its finest. If you love how Lazy Oaf injects personality into oversized apparel, Happy Socks lets you do the same on a smaller, more accessible scale. A flash of a wacky sock peeking out from your jeans can have the same quirky effect as a graphic tee.
Shop now at www.happysocks.com
Riot Society is built on bold, internet-culture-inspired graphics and humor. Their streetwear lineup consists of tees, hoodies, and joggers featuring everything from meme-worthy characters and funny slogans to artistic pop culture mashups. Their vibe is unapologetically loud and fun, just like Lazy Oaf.
Where Lazy Oaf can sometimes have a softer, more illustrated feel, Riot Society leans heavily into vibrant, in-your-face graphics rooted in streetwear trends. If you're looking for hoodies that will literally get a laugh or pieces that reference viral internet moments, Riot Society is your perfect match.
Shop now at www.riotsociety.com
Channelling a punk, DIY spirit, The Ragged Priest is known for its edgy approach to streetwear. Expect distressed denim with chain details, bold striped knits, patchwork separates, and tees with snarky, anti-establishment graphics. The brand is a favorite among those who love cultivating a rebellious, non-conformist look.
While The Ragged Priest shares Lazy Oaf's British roots and love for graphic apparel, its aesthetic is way more grunge and punk-inspired. Think of it as Lazy Oaf’s moodier older sibling who spent their teens listening to post-punk. If you love statement pieces with an angry-but-cute twist, this is for you.
Shop now at theraggedpriest.com
Kitsch lives up to its name by offering a treasure trove of fun and retro-inspired beauty accessories. While not a clothing brand, their selection of quirky claw clips in fun shapes, vibrant scrunchies, unique jewelry, and playful heatless-curling sets perfectly aligns with the Lazy Oaf spirit. It's all about adding little pops of personality and fun to your look.
For lovers of a complete, head-to-toe look, Kitsch provides the finishing touches. A checkerboard claw clip or some sparkly barrettes can perfectly complement a graphic tee, capturing that same unserious and playful energy.
Shop now at mykitsch.com
UNIF (an acronym for "Ur Not in Fashion") has cultivated a cult following with its edgy, 90s- and Y2K-inspired designs. Their pieces blend grunge, rave, and a touch of sweetness, featuring items like chunky platform shoes, psychedelic mesh tops, faded graphic tees, and quirky "dad hats." The vibe is effortlessly cool with a strong dose of nostalgia.
Like Lazy Oaf, UNIF doesn't follow mainstream trends and marches to the beat of its own drum. While UNIF’s aesthetic is a bit more tied to subculture nostalgia - think 90s skater meets Delia’s an '00s blog - it shares that core value of creating weird and unique pieces for people who want to stand out.
Shop now at unifclothing.com
Born on Tumblr and now a TikTok favorite, Minga London specializes in colorful, retro-inspired fashion with a modern twist. The brand is known for its amazing striped knits, quirky graphic baby tees, statement varsity jackets, and whimsical accessories. It hits that sweet spot between Y2K nostalgia and storybook charm.
Minga London practically shares the same style DNA as Lazy Oaf. Both brands champion bright colors, funky patterns, and a playful attitude that rejects anything boring. With a slightly more accessible price point than Lazy Oaf, Minga is an incredible alternative for anyone wanting to build a wardrobe full of indie "it girl" personality pieces.
Shop now at mingalondon.com
Stance elevated socks from a forgotten basic to a canvas for expression. They collaborate with artists, athletes, and iconic brands to create socks and underwear that are genuine works of pop art. From vibrant tie-dye patterns to styles featuring your favorite movie characters, their designs are anything but basic.
Much like Lazy Oaf, Stance believes that every part of an outfit is an opportunity for creativity and having fun. Their artsy, pop-culture edge and focus on high-quality design make them a perfect accomplice brand for anyone who loves curating a look from head to toe with pieces that spark joy.
Shop now at www.stance.com
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