If you're a fan of elegant modest wear, you’re likely already familiar with Lama. The Pakistani brand has mastered the art of blending tradition with modern trends, offering stylish abayas, tunics, and kurtas that feel both sophisticated and contemporary.
Lama's strength is its ability to create looks that are fashionable without compromising on modesty, and it does so with high-quality fabrics and beautiful detailing. For those who love Lama's unique aesthetic but want to expand their wardrobe, here are 17 other Pakistani brands that deliver chic and stylish modest wear.
As one of Pakistan’s most iconic textile brands, Gul Ahmed offers an extensive range of modest wear, including embroidered kurtas and ready-to-wear shalwar suits. The brand is known for its premium fabrics and timeless designs that mix traditional motifs with contemporary style. While similar to Lama in offering fashionable modest options, Gul Ahmed often leans towards more luxurious fabrics and intricate craftsmanship, making it a perfect choice for more formal occasions.
Shop now at gulAhmed.com
Khaadi is a go-to for its unique fusion of boho-chic and traditional aesthetics. Its collection is filled with vibrant kurtas, embroidered tunics, and beautiful dupattas made from lightweight, comfortable fabrics. Compared to Lama, Khaadi has a more eclectic and colorful vibe, with bold patterns that feel fresh and street-ready. It's a fantastic option if you're looking for stylish and comfortable everyday outfits with a bit of a creative twist.
Shop now at khaadi.com
Sana Safinaz is all about luxurious, elegant pret wear. The brand specializes in sophisticated dresses, kaftans, and intricately embroidered ensembles that are designed for formal events and special occasions. While Lama focuses more on versatile daily wear, Sana Safinaz targets the high-end market, delivering glamour and exclusivity. If you need a statement-making modest outfit for a wedding or party, this is the brand for you.
Shop now at sanasafinaz.com
Alkaram Studio offers a huge variety of modest fashion, from casual kurtas to more formal suits, all featuring modern cuts and eye-catching prints. The brand is known for being affordable and always on-trend. In contrast to Lama’s subtle and refined elegance, Alkaram Studio isn't afraid to experiment with bold colors and patterns, making it a favorite for women who want their modest wear to stand out.
Shop now at alkaramstudio.com
For modest wear with a strong focus on cultural aesthetics, J. is a must-know brand. Offering everything from kurtas to shalwar suits, J. is celebrated for its commitment to traditional designs infused with modern details. Like Lama, it places a strong emphasis on quality and modesty, but often leans towards classic, ethnic styles with detailed embroidery that feels both timeless and elegant.
Shop now at junaidjamshed.com
Sapphire brings a contemporary, chic energy to modest fashion with its stylish kurtas, tunics, and layered pieces. Known for high-quality fabrics and modern fits, it’s a favorite among younger, fashion-forward women. Compared to Lama, Sapphire's style is often more minimalist, focusing on trendy cuts and subtle embellishments for an understated and elegant look perfect for everyday and semi-formal wear.
Shop now at sapphireonline.pk
Bonanza Satrangi creates accessible and stylish modest wear by blending traditional and modern design ideas. You'll find embroidered dresses, printed tunics, and dupattas that feel current and fun. While Lama is known for its subtle elegance, Bonanza Satrangi leans into more playful prints and vibrant colors, appealing to a youthful audience that loves trendy, easy-to-wear pieces at an affordable price point.
Shop now at bonanzasatrangi.com
Nishat Linen offers a massive selection of modest clothing, including everything from embroidered kurtas to long shirts in a wide variety of fabrics and colors. It's a go-to for high-quality textiles and contemporary designs that prioritize comfort and affordability. Compared to Lama, Nishat Linen has a stronger focus on practical and comfortable everyday wear, yet still maintains a polished and elegant aesthetic.
Shop now at nishatlinen.com
Ego caters primarily to younger women with its casual, street-style-inspired modest collections. The brand offers fun tunics, layered dresses, and accessories with a distinctly youthful and playful vibe. While Lama’s pieces are suitable for a wide range of occasions, Ego’s style is more relaxed and experimental - perfect for those who want on-trend, modest looks for their daily outfits without breaking the bank.
Shop now at egostyle.pk
Sania Maskatiya operates in the high-end designer space, offering luxurious, couture-inspired modest wear. Her collections feature incredible embroidery, fine fabrics, and innovative silhouettes that are perfect for weddings and formal events. While Lama excels at elegant everyday options, Sania Maskatiya is the brand to turn to when you want an exclusive, jaw-dropping statement piece that maintains its modesty.
Shop now at saniamaskatiya.com
Charizma focuses on modest, contemporary ready-to-wear collections that are perfect for daily and semi-formal settings. Known for its comfortable fabrics and vibrant prints, it creates stylish outfits that are effortless to wear. Unlike Lama’s more understated vibe, Charizma often incorporates bold colors and modern graphics, catering to a young and energetic customer looking for standout pieces.
Shop now at charizmaonline.com
If you're looking for modest wear with an artistic, bohemian flair, Rang Rasiya is for you. The brand is known for its bold prints, creative silhouettes, and unique embroidery, which you can find on its collection of long dresses, tunics, and layered ensembles. While Lama’s style is more refined and classic, Rang Rasiya stands out with its expressive and unconventional designs - perfect for making a fashion statement.
Shop now at rangrasiya.com
Beech Tree offers a range of sophisticated modest wear, including classic kurtas and elegant tunics, often in soft, pastel color palettes. The brand is all about understated elegance and high-quality fabrics, making it ideal for women who prefer timeless styles with a modern feel. Compared to Lama, Beech Tree focuses more on classic silhouettes and subtle embellishments, offering great choices for professional and formal environments.
Shop now at bonanzasatrangi.com/beech-tree
Kisani brings a fresh perspective to modest fashion by combining traditional aesthetics with contemporary trends. Its collections include embroidered shirts, tunics, and long skirts featuring unique prints and a fusion of East-meets-West styles. While Lama's vibe is more classic, Kisani plays with artistic prints and experimental cuts, catering to a creative and fashion-forward audience looking for something different.
Shop now at kisani.com
As a leading designer label in Pakistan, Maria B offers a wide spectrum of modest wear, from casual to formal. The brand is known for its luxurious fabrics, intricate embroidery, and seriously stylish contemporary designs. While Lama is great for stunning everyday modest wear, Maria B’s collections lean into glamour and opulence, making them absolutely perfect for festive occasions and formal events.
Shop now at mariab.com
Fawad Khan's Silk is a premium brand specializing in luxurious, high-end embroidered and printed modest wear. It's a go-to for elegant kurtas, long shirts, and traditional ensembles defined by quality craftsmanship and a sophisticated aesthetic. If Lama covers your accessible, daily fashion needs, Silk provides exclusive, couture-level pieces ideal for weddings and other high-profile events.
Shop now at silk.pk
Sanaulla is a retailer that offers a massive selection of modest fashion, including kurtas, abayas, and accessories, all at budget-friendly prices. With its extensive collection and focus on variety, Sanaulla is a great destination for stocking up on everyday essentials. Unlike Lama, which focuses on a specific design aesthetic, Sanaulla's strength lies in providing incredible variety and affordability for your daily shopping needs.
Shop now at sanaulla.com
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