17 Brands Like Lazy Oaf for Playful, Quirky Fashion

Discover brands like Lazy Oaf for playful, quirky fashion with bold graphics and vibrant colors. Uncover new favorites that keep your style fun and unique.
Written by: 
Ash Read
Last updated: 

If your closet is filled with bold graphics, vibrant colors, and pieces that don't take themselves too seriously, you probably already love Lazy Oaf. The London-based brand has mastered the art of playful, quirky fashion that packs a punch with its signature cartoon-inspired streetwear vibe.

For those of us who believe life's too short for boring clothes, finding other brands with that same fun-loving energy is key. If you're ready to add more eccentric, statement-making styles to your rotation, here are 17 brands that capture that same playful spirit.

1. Dolls Kill

Dolls Kill is where Lazy Oaf’s rebellious side comes out to play. This brand serves up daring, alternative pieces with punk, goth, and festival-inspired aesthetics. While Lazy Oaf is more cartoon-quirky, Dolls Kill leans into a darker, more provocative energy but shares a love for putting graphics and statement styles front and center. It's the perfect choice when you're feeling unapologetically bold.

Shop now at dollskill.com

2. Irregular Choice

If you're looking for footwear and accessories that match your bold wardrobe, Irregular Choice is a must-see. Where Lazy Oaf brings the fun to your clothes, Irregular Choice does the same for your shoes and bags with whimsical prints, glitter, and fantasy creatures. Their designs are eccentric and over-the-top in the best way possible, completing your playful look from head to toe.

Shop now at irregularchoice.com

3. Killstar

For those who like their quirk with a side of darkness, Killstar delivers. This brand mixes gothic and punk styles with occult motifs and standout graphics. While Lazy Oaf is bright and bubbly, Killstar taps into a darker, more twisted sense of humor that's just as committed to making a statement. It’s perfect for adding some edgy, graphic-heavy pieces to your collection.

Shop now at killstar.com

4. Hotel Chocolat

Okay, this is an unconventional one, but hear us out! While known for its delicious chocolates, Hotel Chocolat’s branding, packaging, and occasional collaborations share Lazy Oaf's design DNA. Their quirky, colorful aesthetics and humorous prints prove that a fun-first approach isn't limited to fashion. It's not a direct clothing alternative, but a brand whose entire vibe feels kindred in spirit.

Shop now at hotelchocolat.com

5. Wildfox Couture

Wildfox channels a relaxed, vintage-inspired Cali vibe with a playful twist. Think ultra-soft oversized sweatshirts, graphic tees with punny slogans, and pastel-colored everything. Like Lazy Oaf, Wildfox leans into humor and comfort, but with a dreamy, sun-soaked nostalgia that feels effortlessly cool. It's perfect for quirky, everyday casual wear.

Shop now at wildfox.com

6. Motel Rocks

Motel Rocks is your go-to for bold prints and party-ready looks. Based in London, this brand creates trend-forward dresses, tops, and coords that are designed to stand out in a crowd. While Lazy Oaf has a streetwear feel, Motel brings that same unapologetic energy to clubwear and festival fashion. If you love colorful, head-turning patterns, you'll feel right at home here.

Shop now at motelrocks.com

7. Sourpuss Clothing

If your taste leans toward retro horror and kitschy, alternative style, Sourpuss Clothing is your brand. They pack a heavy dose of macabre humor into their monster-themed graphic tees, spooky accessories, and vintage-inspired dresses. Where Lazy Oaf is cartoonishly sweet, Sourpuss is delightfully ghoulish, but both brands share a deep love for graphic-focused fashion that doesn't follow the rules.

Shop now at sourpussclothing.com

8. Babe New York

Babe New York is all about eclectic, fun clothing that feels like a party. With a focus on vibrant prints, colorful statement jewelry, and playful silhouettes, this brand fully embraces a fun and quirky aesthetic. Its small-batch energy and unique designs are perfect for anyone seeking pieces that spark joy and get people talking, sharing Lazy Oaf's love for bold and expressive style.

Shop now at babenyc.com

9. Tokidoki

Dive into the vibrant, Japanese-inspired universe of Tokidoki. This brand is famous for its cast of cute, whimsical characters that appear on everything from clothing and bags to collectibles. If the character-driven, cartoonish side of Lazy Oaf is what you love most, Tokidoki will be an instant favorite. It’s kawaii culture meets streetwear in the most playful way imaginable.

Shop now at tokidoki.it

10. SPREZZATURA

SPREZZATURA blends art and fashion with graphic tees, hoodies, and accessories that have something to say. Their designs are witty, eye-catching, and dripping with attitude, making them a great fit for anyone who uses their wardrobe to express their point of view. It has the same youthful, creative energy as Lazy Oaf, focusing on high-impact graphics that feel totally unique.

Shop now at sprezzatura.co

11. Lazy Oaf X Collaborations

Sometimes the best alternative to Lazy Oaf is... a specific part of Lazy Oaf! Don't sleep on their limited-edition collaborations with brands like Disney, Studio Ghibli, and Peanuts. These collections amplify everything fans love about the brand - nostalgia, humor, and bold color - by remixing beloved pop culture icons. If you love quirky streetwear, keeping an eye on these drops is essential.

Shop now at lazyoaf.com

12. Bershka

As part of the same family as Zara, Bershka is focused on the youngest, most trend-driven audience - and that means lots of fun styles. You’ll find funky prints, colorful graphic tees, and playful accessories that feel right up Lazy Oaf’s alley. While it's more mainstream and affordable, Bershka is a great spot to pick up trendy, spirited pieces to mix into your wardrobe.

Shop now at bershka.com

13. Asos Design

Digging through Asos Design's in-house label is a treasure hunt for quirky fashion lovers. They create a massive range of styles, from vibrant dresses to tees with ironic slogans, all designed to be seen. Asos Design nails that spirit of playful self-expression at an affordable price point, making it a perfect destination for when you want to experiment with bold new looks without breaking the bank.

Shop now at asos.com

14. TokyoLife

TokyoLife channels the electric energy of Japanese pop culture into bold streetwear. Featuring tons of manga-inspired graphics, bright colors, and standout designs, it's a paradise for fans of animated aesthetics. If you appreciate Lazy Oaf's graphic-first approach but want something with a distinctive Japanese twist, this brand is an awesome discovery.

Shop now at tokyolife.co.jp

15. Urban Outfitters

Urban Outfitters has long been a hub for eclectic and creative fashion. Alongside outside brands, their in-house labels often feature quirky prints, graphic tees with ironic humor, and vintage-inspired styles. UO has a similar talent for curating items that feel individual and artistic, making it a one-stop-shop for pieces that share Lazy Oaf's fun and slightly unconventional vibe.

Shop now at urbanoutfitters.com

16. Junkfood Clothing

If graphic tees are the foundation of your quirky wardrobe, then you need to know Junkfood Clothing. They specialize in super-soft tees featuring retro logos, pop culture icons, and funny slogans. It's a more straightforward and simple approach than Lazy Oaf's all-over prints, but the humorous, nostalgic spirit is definitely there - perfect for casual, statement-making style.

Shop now at junkfoodclothing.com

17. Madewell

While Madewell is known for its classic denim and effortless basics, don't overlook their playful side. Their seasonal drops often include charming blouses with quirky prints, unique accessories, and fun artist collaborations. It's a great choice for the Lazy Oaf fan who wants to sprinkle some personality into a more refined, grown-up wardrobe without losing that essential spark of fun.

Shop now at madewell.com

At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.

Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.