Nothing says effortless, sporty style quite like the iconic crocodile logo on a crisp Lacoste polo shirt. The brand has perfected the art of casual sophistication, blending its tennis heritage with clean, preppy designs that are instantly recognizable and always in style.
If you love Lacoste's blend of quality, comfort, and timeless cool, there are plenty of other brands that hit that same sweet spot. Here are 17 brands like Lacoste worth checking out for your next casual wardrobe update.
Known for its iconic laurel wreath logo, Fred Perry shares Lacoste's tennis-inspired DNA but with a grittier, British streetwear edge. Like Lacoste, the brand's core is the high-quality cotton piqué polo, but Fred Perry's styles often have a more minimalist, rebellious feel influenced by its roots in British subcultures.
If you find Lacoste a bit too classic, Fred Perry offers that same casual sophistication with a slightly cooler, more modern vibe. Think of it as Lacoste's rebellious younger brother. Shop now at fredperry.com
A true titan of American prep, Tommy Hilfiger delivers classic casual essentials like polos, chinos, and T-shirts with its signature red, white, and blue branding. While Lacoste's vibe is more refined and sporty, Tommy Hilfiger's aesthetic is often bolder, more colorful, and playfully preppy.
Both brands are go-tos for elevated casual dressing, but if you want something with a bit more of a classic American twist, Tommy is your go-to. Shop now at usa.tommy.com
GANT combines American sportswear with European elegance, just like Lacoste, but with a distinct East Coast heritage vibe. They specialize in high-quality shirts and polos with a slightly more relaxed fit and softer color palettes. GANT is perfect for those who appreciate understated quality and timeless pieces.
Think less court-side and more weekend-by-the-coast. If you're looking for that polished, preppy style with a gentle, heritage-inspired feel, GANT is a fantastic choice. Shop now at gant.com
Ben Sherman channels British mod style into its smart-casual basics, offering impeccably cut polos, button-downs, and chinos. Their designs are clean and crisp, providing a slightly more fashion-forward and sharp alternative to Lacoste's sporty feel.
If you love the polished look of a good polo but want a silhouette that feels more connected to British music and fashion history, Ben Sherman delivers that sharp, modern look perfectly. Shop now at bensherman.com
The definitive name in American preppy style, Polo Ralph Lauren is a natural alternative to Lacoste. Famous for their iconic pony logo polos and Ivy League aesthetic, Ralph Lauren's pieces feel a bit more classic and luxurious. While Lacoste is all about sporty French chic, Ralph Lauren embodies timeless, polished Americana.
Both brands prioritize quality and heritage, but Ralph Lauren is the choice for those who want to dial up the refined, country-club feel in their casual wardrobe. Shop now at ralphlauren.com
For a complete departure from Lacoste's subtlety, Superdry offers casualwear that's bold, graphic, and energetic. They blend vintage American workwear with Japanese-inspired graphics and British style, resulting in a look that’s anything but quiet. Their polos and T-shirts are known for their bright colors, logos, and athletic feel.
This is a great choice for a younger crowd or anyone who wants their casual pieces to have a bit more attitude and punch. Shop now at superdry.com
Lyle & Scott is a heritage Scottish brand known for its high-quality knitwear and classic polos featuring a signature golden eagle logo. Their vibe leans more premium and minimalist compared to Lacoste, focusing on soft fabrics and understated, refined designs.
If you appreciate the quality and sporting history of Lacoste but prefer a more subtle feel with a focus on great knitwear, Lyle & Scott is the perfect fit. Shop now at lyleandscott.com
Take a classic silhouette and infuse it with a dose of British quirkiness - that's the Paul Smith way. The brand offers well-made polos and casualwear but adds a playful twist with unexpected stripes, bold colors, and fun prints. While Lacoste is all about traditional sporty style, Paul Smith is for the man who wants his classics to show off a little personality.
It’s the ideal brand if you want to add a creative, fashion-forward element to your casual looks without sacrificing quality. Shop now at paulsmith.com
Strellson is a Swiss brand known for its modern and sleek aesthetic. It offers polished polos and chinos with a sharp, tailored fit that's perfect for smart-casual settings. The vibe is more contemporary and sophisticated than Lacoste's preppy sportswear aesthetic.
For those who want their casual pieces to have a clean, architectural, and minimalist feel, Strellson delivers a refined European cool. Shop now at strellson.com
Though Secrid is famous for innovative, minimalist cardholder wallets, their design philosophy complements Lacoste's clean and functional style. Their focus on high-quality materials and sleek, modern design translates into smart accessories that finish a polished casual look perfectly.
While not a direct apparel competitor, if you appreciate Lacoste's balance of style and function, Secrid's approach to everyday essentials will definitely resonate. Shop now at secrid.com
Esprit is a fantastic, more affordable alternative for everyday casual basics like polos, T-shirts, and jeans. Their style is relaxed, cheerful, and incredibly easy to wear. Where Lacoste focuses on sporty elegance, Esprit provides bright and playful basics that are perfect for building a versatile, budget-friendly wardrobe without fuss.
It’s great for stocking up on effortless, comfortable pieces to mix and match. Shop now at esprit.com
Embrace permanent vacation mode with Tommy Bahama's resort-inspired casual wear. Famous for their linen shirts, silk camp shirts, and relaxed polos, the brand channels beachy, island vibes. Made with lightweight, breathable fabrics, their clothes are perfect for warm weather and leisurely days.
While Lacoste offers sporty-chic, Tommy Bahama serves a laid-back, luxurious, more tropical kind of cool. It's the ultimate choice for elevated-yet-effortless vacation style. Shop now at tommybahama.com
Hugo Boss offers modern, refined casualwear with a sleek and upscale feel. Their pieces, from polos to joggers, often feature minimalist designs, subtle branding, and tailored fits in sophisticated color palettes. While Lacoste is preppy and sporty, Hugo Boss' casual lines are distinctly more contemporary and polished.
This brand is ideal for anyone who wants their off-duty wardrobe to feel sharp, clean, and luxurious. Shop now at hugoboss.com
J.Crew is a master of timeless American style, offering well-made polo shirts, chinos, and sweaters that are both preppy and approachable. Their strength lies in creating versatile classics with modern fits and colors, making them a very dependable alternative to Lacoste.
The J.Crew aesthetic is slightly more relaxed and accessible, perfect for building a stylish but unfussy casual wardrobe. Shop now at jcrew.com
Initially known for its impeccably tailored swim shorts, Orlebar Brown has expanded into a full range of luxurious resortwear. Their polos, T-shirts, and linen shirts share Lacoste’s refined, sporty feeling but elevate it with a focus on meticulous tailoring and premium fabrics fit for a Mediterranean vacation.
If you're looking for polished, high-end casual pieces that move seamlessly from the beach to the bar, Orlebar Brown is the pinnacle of sophisticated leisure style. Shop now at orlebarbrown.com
The Polo Sport line from Ralph Lauren takes the iconic brand’s preppy DNA and gives it a technical, athletic spin. It’s a direct match for Lacoste’s athletic side, offering hoodies, T-shirts, and activewear designed for both performance and style.
If you love Lacoste's sportswear but want something with more of an overt nineties American sportswear vibe and stronger performance features, Polo Sport is a perfect fit. Shop now at ralphlauren.com/collections/polo-sport
Part of the Hugo Boss universe, BOSS Green is specifically centered on sleek, modern sportswear. Their polos, joggers, and sneakers are crafted with performance fabrics and minimalist branding, blending an active lifestyle with a sophisticated aesthetic.
It’s similar to Lacoste’s sporty focus but with a cleaner, more contemporary look that leans into modern streetwear trends. Choose BOSS Green for polished performance-wear. Shop now at hugoboss.com
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