17 Brands Like Lacoste for Stylish Casual Essentials
Your Lacoste polos fit right every time. The pique cotton holds its shape, the crocodile logo reads clean, and the whole thing works whether you're heading to a tennis club or a Saturday lunch. But after a while, your rotation starts looking like a Lacoste lookbook with nothing else in it.
We put together 14 brands that share that same sporty-refined energy. Every pick delivers quality fabrics, heritage credentials, and the kind of casual polish that Lacoste built its reputation on. Some lean British, others lean coastal American, but all of them belong in a wardrobe that treats a polo shirt as a building block rather than an afterthought.
Fred Perry
Fred Perry was born on the same tennis courts as Lacoste, but it took a sharp detour through British subculture. The laurel wreath logo became a badge for mods, punks, and Northern soul fans, giving its cotton pique polos a streetwise edge that the crocodile never quite adopted. Twin-tipped collars and cuffs are the signature detail, and the M12 polo has barely changed since 1952.
If your Lacoste collection feels a bit too country-club, Fred Perry dials in that same quality construction with a cooler, slightly rebellious attitude. The brand also runs strong collaborations with designers and musicians that keep the lineup feeling current without abandoning its roots.
Best for: Tennis-heritage polos with a British subcultural edge.
Tommy Hilfiger
Tommy Hilfiger takes the casual polo-and-chinos formula and wraps it in red, white, and blue Americana. Where Lacoste keeps its branding minimal, Tommy leans into bold colour blocking and flag logos that signal a more outgoing, preppy personality. The cotton polos are substantial, and the rugby shirts add weekend texture.
You will find the range is wider here too. Denim, outerwear, and accessories sit alongside the polo staples, making it easy to build a full rotation from one place. The brand frequently partners with pop culture figures for limited capsules, so there is always something new arriving alongside the core classics.
Best for: Bold American prep with strong colour and confident branding.
GANT
GANT fuses American sportswear with European tailoring, drawing on its roots in the Ivy League shirt trade of the 1940s. The brand is credited with inventing the locker loop on the back of oxford shirts, and that kind of practical-yet-polished thinking still drives the collection. Expect soft-washed polos, textured knits, and linen shirts in muted coastal palettes.
The fit runs slightly more relaxed than Lacoste, making it a natural choice if you prefer your weekend layers to feel easy rather than structured. GANT also puts real weight behind sustainability commitments, with organic cotton and recycled materials showing up across its core ranges.
Best for: East Coast heritage style with a relaxed Scandinavian finish.
Ben Sherman
Ben Sherman launched in Brighton in 1963 and became inseparable from the British mod scene. Its button-down oxford shirts are the calling card, but the polo range carries the same sharp sensibility. Clean lines, fitted cuts, and a slightly dressier attitude set it apart from sportswear-leaning labels.
If you want your casual pieces to feel closer to smart-casual than athleisure, Ben Sherman is the move. The brand keeps its colour palette controlled and its patterns tasteful, so everything layers well without clashing. Gingham and micro-check polos are a standout if you want pattern without noise.
Best for: Mod-inspired smart-casual basics with sharp British tailoring.
Polo Ralph Lauren
Polo Ralph Lauren barely needs an introduction. The pony logo polo is arguably the only shirt that rivals Lacoste for instant recognition, and the broader collection covers everything from cable-knit sweaters to oxford shirts to chinos in a full spectrum of colours. The mesh polo in particular has become a modern staple.
Where Lacoste channels French sporting tradition, Ralph Lauren channels old-money Americana. The aesthetic skews more aspirational and lifestyle-driven, with campaigns that sell a world of polo matches, coastal estates, and collegiate weekends. If that vision resonates with you, the quality backs it up.
Best for: Classic American polo shirts with a full lifestyle wardrobe to match.
Superdry
Superdry is the loud option on this list. The brand mixes vintage Americana with Japanese-inspired graphics and British streetwear energy, producing casualwear that is anything but understated. Polos and tees come loaded with logo treatments, bold washes, and high-contrast stitching.
Think of it as the opposite end of the Lacoste spectrum. Where Lacoste whispers, Superdry speaks up. The fabrics are durable, the fits are athletic, and the price point sits comfortably below most heritage labels. If you want casual pieces with visible personality and streetwear punch, this is where to look.
Best for: Graphic-heavy casualwear with athletic fits at accessible prices.
Lyle & Scott
Lyle & Scott is a Scottish heritage brand founded in 1874, known for its golden eagle logo and a deep focus on knitwear. The cotton-merino polos and lambswool crew necks are the backbone of the line, and the brand keeps its designs understated with minimal branding beyond that eagle emblem.
The quality-to-price ratio is strong here. You get premium fabrics and clean construction at a notch below what Lacoste charges for comparable pieces. If your wardrobe leans toward muted colours and you value texture over logos, Lyle & Scott delivers a quieter take on the heritage sportswear look.
Best for: Heritage knitwear and polos with a quiet, logo-light approach.
Paul Smith
Paul Smith takes the classic polo silhouette and adds a dose of British wit. The brand is famous for its rainbow-stripe motif, which shows up on cuffs, plackets, and interior details as a signature touch of personality. Construction quality is high, with fabrics sourced from mills across Italy and the UK.
This is the pick when you want your casualwear to say something beyond "I own a polo shirt." Paul Smith proves that playful design and quality construction are not mutually exclusive. Expect unexpected colour combinations and subtle print details that reward a closer look.
Best for: Personality-driven casual pieces with designer-level fabric quality.
Strellson
Strellson is a Swiss menswear brand that brings clean European tailoring to its casualwear range. Polos and lightweight knits come in slim, modern fits with minimal branding, and the colour palette stays firmly in the territory of navy, charcoal, and white. The overall feel is sharp and urban.
If Lacoste reads as sporty-casual, Strellson reads as city-casual. The brand's strength is bridging the gap between a dressed-down blazer look and a relaxed weekend outfit. You can wear a Strellson polo under a sport coat without it looking forced, which not every casual brand can pull off.
Best for: Minimal, city-ready casualwear with a Swiss precision fit.
Esprit
Esprit is the budget-friendly entry point for anyone who wants wardrobe basics without paying heritage-brand prices. The label covers polos, tees, chinos, and knitwear in cheerful colours and relaxed fits that prioritize comfort over fashion-forward statements.
Where Lacoste charges a premium for its name and pique construction, Esprit gives you solid everyday pieces at a fraction of the cost. The quality is honest for the price. If you need to fill gaps in your casual rotation without overthinking it, Esprit gets the job done with a bright, optimistic aesthetic.
Best for: Affordable casual basics in cheerful, easy-to-wear colours.
Tommy Bahama
Tommy Bahama trades the tennis court for the beach club. Linen camp shirts, silk-blend polos, and relaxed-fit chinos in tropical prints and washed-out pastels make up the core offering. The fabrics are lightweight and breathable, built for warm climates and unhurried weekends.
This is the brand for your vacation wardrobe and your warm-weather rotation at home. If Lacoste is Saturday afternoon tennis, Tommy Bahama is Sunday morning by the pool. The brand also runs its own restaurants and bars, which tells you everything about the lifestyle it is selling.
Best for: Resort-ready casualwear in breathable, warm-weather fabrics.
Hugo Boss
Hugo Boss brings a more refined, contemporary edge to casualwear. The BOSS casualwear line features polos and knitwear with structured fits, tonal branding, and a colour palette that stays rooted in black, navy, and grey. Fabrics feel premium, and the construction holds up to frequent wearing and washing.
If you want your off-duty wardrobe to carry the same authority as your work wardrobe, Hugo Boss delivers that crossover. The brand's casual pieces feel intentional rather than thrown together, giving you a polished look even in a simple polo-and-jeans combination.
Best for: Premium casualwear with a polished, contemporary European feel.
J.Crew
J.Crew offers a distinctly American take on the casual essentials that Lacoste fans love. Polos, chinos, and lightweight sweaters come in modern fits with a broader colour range than most competitors. The brand rebuilt itself after restructuring and now delivers tighter, more focused collections.
The sweet spot is knitwear and layering pieces. Lightweight cotton sweaters and broken-in polos feel lived-in from day one, and the brand's frequent promotions make it easy to stock up. If you want the preppy backbone of your wardrobe to feel approachable rather than stuffy, J.Crew hits that mark.
Best for: Approachable American prep with strong knitwear and frequent deals.
Orlebar Brown
Orlebar Brown started with one mission: make swim shorts you could wear to lunch. That tailored approach now extends across a full resortwear collection of polos, linen shirts, and lightweight knits designed to move from the pool to a restaurant without a wardrobe change.
The fabrics are premium, the fits are clean, and the overall aesthetic is polished Mediterranean leisure. If Lacoste is your go-to for everyday casual, Orlebar Brown is what you reach for when that casual needs to feel a step more refined. This is investment-level resortwear built to last across many summers.
Best for: Tailored resortwear that transitions from poolside to a seated dinner.
Mixing Your Rotation
A great casual wardrobe does not come from one brand alone. Layer a Lyle & Scott crew neck over a GANT oxford. Pair Fred Perry polos with J.Crew chinos. The best outfits pull from brands that complement each other rather than duplicate the same look. Use Lacoste as your anchor and fill the gaps with labels that push your style in new directions.
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Written by
Spencer Lanoue
