If you love makeup that makes a statement, you're probably already a fan of Urban Decay. Famous for its highly pigmented Naked palettes and edgy, boundary-pushing formulas, the brand has been a go-to for years for anyone wanting to break out of the neutral zone and have a little fun with color.
But if you’re looking to expand your makeup collection with that same fearless energy, you’re in luck. The beauty world is packed with brands that deliver bold colors, innovative formulas, and a cruelty-free ethos. Whether you're on a budget or looking to splurge, here are 19 amazing makeup brands to check out if you love Urban Decay.
For vibrant colors that won't empty your wallet, NYX is a must-try. This brand is beloved for its massive range of products, especially its daring lip colors and intensely pigmented eyeshadows that rival high-end competitors. Sharing Urban Decay's edgy and trend-driven spirit, NYX delivers high-impact looks at a drugstore price point, typically from $5 to $20.
If you love experimenting with new trends and bold shades without the commitment, NYX offers the perfect, budget-friendly playground. It's the ideal brand for creative looks that demand a serious pop of color. Shop now at nyxcosmetics.com.
Unapologetically bold and extravagant, Jeffree Star Cosmetics is all about standing out. Famous for its intensely pigmented eyeshadow palettes with jaw-dropping color stories and iconic liquid lipsticks, this brand is built for pure drama. Like Urban Decay, it pushes the boundaries of beauty but with an even more glam, rebellious, and unapologetic aesthetic.
From neon greens to true blacks, their products are designed to make a statement. With prices mostly falling between $18 and $30, it’s a go-to for anyone who believes makeup should be fierce, fun, and completely fearless. Shop now at jeffreestarcosmetics.com.
Huda Beauty brings luxurious, high-impact formulas to the table for all-out glamour. Known for its super-pigmented eyeshadow palettes in mesmerizing textures - from buttery mattes to stunning metallics - Huda is for creating seriously show-stopping looks. While the price point is slightly more luxe than Urban Decay ($25-$55), the quality and color payoff are undeniable.
Huda Beauty shares Urban Decay's commitment to innovation and trendsetting shades but with a decidedly more high-glam finish. It's the perfect choice when you want your bold look to feel polished and professional. Shop now at hudabeauty.com.
Morphe is a favorite among makeup artists and enthusiasts for good reason: they offer huge, versatile palettes packed with vibrant colors at an incredibly affordable price. Similar to Urban Decay, Morphe encourages artistry and creativity, providing all the tools you need to blend, define, and create any look you can dream up.
The main difference is the price - most Morphe palettes and products range from just $10 to $40. If you love the endless possibilities of Urban Decay's palettes but want more colors for less, Morphe is your best bet. Shop now at morphe.com.
With a dark, gothic, and rebellious heart, KVD Beauty is for souls who crave edgy, long-lasting performance. The brand is legendary for its hyper-pigmented formulas, especially the bulletproof Tattoo Liner and Everlasting Liquid Lipsticks. It channels a similar daring spirit to Urban Decay but leans more into a gothic, rock-and-roll aesthetic.
As a 100% vegan and cruelty-free brand, KVD Beauty is a powerhouse for creating graphic, dramatic styles that refuse to fade. Expect prices in the $20-$30 range for makeup that's as tough as it is beautiful. Shop now at kvdveganbeauty.com.
Fenty Beauty changed the game with its radical inclusivity, but Rihanna’s brand is also a hotspot for bold color. From shimmering Killawatt highlighters in unconventional hues to vibrant Mattemoiselle lipsticks, Fenty delivers high-impact, statement-making products. It shares Urban Decay's trend-driven DNA but with a sleeker, more modern vibe.
Fenty empowers users to play with color in a way that feels fresh and fearless. Priced between $20 and $40, it’s a brand for those who want their beauty to be as bold as their attitude. Shop now at fentybeauty.com.
Nobody does cheap thrills like ColourPop. This brand is famous for churning out trendy, high-quality makeup at impossibly low prices, with most items under $15. Like Urban Decay, they excel at creating cult-favorite palettes and vibrant, limited-edition collections that sell out in minutes.
ColourPop is the ultimate brand for makeup lovers who want to try every color of the rainbow without any financial guilt. Their Super Shock Shadows and ridiculously pigmented palettes give you the freedom to experiment endlessly. Shop now at colourpop.com.
While Anastasia Beverly Hills (ABH) is the queen of brows, the brand's color makeup is equally royal. ABH excels at creating luxurious, highly pigmented eyeshadow palettes that balance bold jewel tones with versatile neutrals. Their Modern Renaissance and Norvina palettes are iconic for good reason, offering a full-glam, sophisticated approach to color.
ABH shares Urban Decay’s reputation for stellar powder formulas but with a slightly more polished, influencer-approved aesthetic. It’s perfect for creating dramatic, yet refined looks, with palettes typically priced from $20 to $50. Shop now at anastasiabeverlyhills.com.
If you're ready to invest in pure makeup artistry, Pat McGrath Labs is the pinnacle. Known backstage as "Mother," Pat McGrath creates products with otherworldly pigments and revolutionary textures that have to be seen to be believed. Their eyeshadow palettes are legendary for their shimmering, multidimensional "special shades."
While it comes with a luxury price tag ($30-$60+), the brand is for those who view makeup as high art. It takes Urban Decay's commitment to quality and drama and elevates it to couture levels. Shop now at patmcgrath.com.
Inspired by the vibrancy of African culture, Juvia’s Place is synonymous with intensely-packed pigment. This Black-owned brand is famous for its eyeshadow palettes that burst with rich, bold, and beautiful colors that pop on every skin tone. It captures Urban Decay's love for color but with a powerful cultural narrative and even more electrifying payoff.
With most palettes in the affordable $20-$30 range, Juvia’s Place makes deeply saturated and artistic makeup accessible to everyone. If you’ve ever been disappointed by chalky shades, this brand will be your new holy grail. Shop now at juviasplace.com.
For those who want bold beauty without compromising on clean ingredients, Kosas is the answer. This brand blends active skincare with beautiful pops of color, offering vibrant cream blushes, saturated lipsticks, and cool-toned eyeliners. While having a more minimalist, "cool-girl" aesthetic, Kosas doesn't shy away from pigment.
It’s the Urban Decay alternative for the modern beauty lover who wants performance and nourishing formulas in one. Products generally cost between $20 and $40. Shop now at kosas.com.
With its adorable dessert-themed packaging, Beauty Bakerie serves up formulas that perform just as sweetly. Best known for their smudge-proof Lip Whip liquid lipsticks and colorful eyeshadows, this brand combines playful aesthetics with serious, long-lasting power. The vibe is fun and high-spirited, much like Urban Decay, but with a unique, whimsical twist.
This inclusive, Black-owned brand offers high-impact beauty at an accessible price point, usually between $10 and $30. It's perfect for anyone who wants their makeup to be as powerful as it is playful. Shop now at beautybakerie.com.
BH Cosmetics is your ticket to massive, colorful eyeshadow palettes without the massive price tag. Known for their festival-ready collections and travel-themed palettes, they offer an endless variety of shades for artistic experimentation. Similar to Urban Decay, BH has a trendy, expressive vibe and a love for vibrant color stories.
Almost everything is under $20, making it one of the most budget-friendly options for makeup lovers who collect palettes and refuse to choose just one color. Shop now at bhcosmetics.com.
As one of the original indie darlings, Sugarpill Cosmetics is famous for its shockingly bright and hyper-pigmented loose eyeshadows and pressed powders. The brand is for those who live for electric hues and unapologetic color, echoing the original, pure-fun spirit of Urban Decay’s early days. Their colors are famously vibrant, true-to-pan, and 100% cruelty-free.
Sugarpill is ideal for building your own custom palette of unbelievably bold shades. Loose pigments and single shadows are typically in the $13-$16 range, offering pro-level quality for your most creative looks. Shop now at sugarpill.com.
Lime Crime is where fantasy and makeup collide. Famous for their "unicorn" aesthetic, they offer unconventional shades, holographic finishes, and whimsical packaging. From their iconic Venus eyeshadow palettes with unique color stories to their long-lasting Velvetines liquid lipsticks, Lime Crime is for anyone who isn’t afraid to be different.
It shares Urban Decay’s desire to set trends rather than follow them, with prices in the accessible $15-$30 range for most items. If you love ethereal glows and mythological color palettes, this brand is for you. Shop now at limecrime.com.
For a moodier, grungier take on bold beauty, look no further than Melt Cosmetics. Founded by makeup artists, Melt is renowned for its unique, dark, and beautifully curated eyeshadow palettes and iconic "Stacks." Their color stories - think murky greens, rich burgundies, and smoky mustards - are for those who love Urban Decay's alternative side.
Melt’s quality is premium, with pigment that packs a serious punch and blendable formulas. Palettes land in the $50-$65 range, perfect for someone looking to invest in a distinctive, high-end look. Shop now at meltcosmetics.com.
The Crayon Case brings a playful, school-supply theme to makeup, designed to help you "make up" the rules. Their flagship "Box of Crayons" palette is loaded with super-bright, highly pigmented rainbow shades that are perfect for artistic expression. The vibe is fun, bold, and creative, much like Urban Decay, but with a unique street-style flavor.
Catering to a youthful, rebellious crowd, this Black-owned brand makes creativity easy and affordable, with prices generally sitting between $20 and $40. Shop now at thecrayoncase.com.
Celebrity makeup artist Patrick Ta delivers high-glam looks with his luxurious line of makeup. While known for a radiant, glowing aesthetic, the brand’s products pack a powerful pigment punch. His Major Dimension eyeshadow palettes and vibrant cream blushes are perfect for creating sophisticated, yet undeniably bold and statement-making styles.
The brand feels like the red-carpet version of Urban Decay's bold vision, offering polished glamour with a modern edge. Expect higher-end pricing here, from $25-$50. Shop now at patrickta.com.
Marc Jacobs brings high-fashion sensibilities to the beauty world with sleek packaging and sophisticated formulas. While currently being refreshed, the brand is known for its bold lipsticks and plush, pigmented eyeshadows. It captures a similar chic-meets-edgy spirit as Urban Decay but with a more luxurious, runway-inspired feel.
Perfect for when you want your bold look to feel expensive and curated, the products usually range from $30-$50. Keep an eye out for its relaunch if you're looking for high-impact makeup with a designer touch. Shop now at marcjacobsbeauty.com.
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