Chances are if you love accessible, trend-forward makeup, your collection is full of products from NYX Cosmetics. Known for its pro-level quality, vibrant colors, and prices that don’t make your wallet cry, it's the go-to for experimenting with new looks and stocking up on staples like the perfect liquid liner or creamy lipstick.
But part of the fun of makeup is discovering new things. If you’re ready to expand your beauty horizons with brands that share that same affordable, high-impact vibe, here are 19 other makeup brands like NYX worth adding to your cart.
ColourPop is the internet’s darling for a reason. They drop new, trendy collections at lightning speed, offering incredibly pigmented eyeshadows, lip products, and blushes for usually $5 to $15. Like NYX, they make high-fashion runway looks accessible to everyone and are famous for their fun collaborations and innovative cream-to-powder formulas.
If you love NYX for its bold color options, you'll feel right at home with ColourPop's endless array of shades. They are masters of the monochromatic moment, making it easy to build a full look around a single color story. ColourPop's vibe is just a bit younger and more pop-culture-focused, perfect for when you want something extra playful. Shop now at colourpop.com
Everyone knows and loves e.l.f. for its viral-worthy products that somehow manage to be both incredibly cheap and amazing quality. With most items priced under $10, e.l.f. stands shoulder-to-shoulder with NYX in the affordable beauty space. They focus heavily on being vegan and cruelty-free, offering everything from knockout primers (think the Power Grip) to complexion essentials.
While NYX often leads with bright, trendy shades, e.l.f. excels at creating high-performing dupes for luxury products, making it a go-to for building a solid, reliable makeup kit from the ground up without overspending. Shop now at elfcosmetics.com
Milani offers that "luxe for less" experience with pigmented formulas and gorgeous, often gold-accented packaging that feels way more expensive than it is. Known for their cult-favorite baked blushes and bold lipsticks, Milani’s prices typically sit between $6 and $15. Like NYX, they deliver quality that rivals premium brands and are always on-trend.
What sets Milani apart is its Italian-inspired glam aesthetic. Where NYX feels edgy and professional-artist-driven, Milani feels a bit more classic and sophisticated. If you're looking for rich, powerful color payoff for your lips and cheeks, Milani is a must-try. Shop now at milanicosmetics.com
Wet n Wild is the OG of ultra-affordable makeup that punches way above its weight class, with tons of products well under $10. Just like NYX, it’s a cruelty-free brand known for fun, reliable, and on-trend essentials, from their Photo Focus foundations to colorful eyeshadow palettes that pack a surprising amount of pigment.
Wet n Wild is arguably even more budget-friendly than NYX and is fantastic for anyone just starting their makeup journey or looking to try a bold trend - like a bright blue mascara - without a big financial commitment. They consistently deliver surprisingly good formulas for a rock-bottom price. Shop now at wetnwildbeauty.com
If vibrant, mega-sized eyeshadow palettes are your weakness, BH Cosmetics has you covered. They are mavens of color, offering massive palettes filled with highly pigmented shades for around $8 to $20. Their collections often have fun travel or astrology themes, making their products feel special and collectible.
Similar to NYX, BH is all about self-expression through color. However, BH Cosmetics leans even harder into the palette category, giving you an almost overwhelming number of shades to play with in one place. They're a favorite among makeup artists and creators for getting maximum color variety for a minimal price. Shop now at bhcosmetics.com
Hailing from Italy, Kiko Milano combines European sophistication with affordable pricing (think $5-$20). They are beloved for innovative textures, stylish packaging, and products that perform exceptionally well, especially their long-lasting eyeshadow sticks and hydrating lipsticks. Kiko and NYX share a common ground in offering a massive range of shades and finishes for every part of your routine.
The key difference is Kiko's distinctly sleek and modern aesthetic. While NYX embraces a fun, edgy vibe inspired by the L.A. scene, Kiko offers a more polished and high-fashion feel without the luxury price tag. Shop now at kikocosmetics.com
Based in the UK, Makeup Revolution (and its sister brands under Revolution Beauty) is the master of providing trendy, high-quality alternatives to popular high-end products. With prices mostly landing between $5 and $15, they offer an enormous range of palettes, concealers, and foundations perfect for the trend-obsessed makeup lover. Sounds a lot like NYX, right?
They’re incredibly similar in their target audience and product philosophy, but Makeup Revolution is especially known for its witty collaborations (like the Friends collection) and its deep commitment to offering inclusive shade ranges right from the get-go. Shop now at makeuprevolution.com
Juvia's Place is where you go for intense, unparalleled pigment. Celebrated for its Afrocentric-inspired eyeshadow palettes, the brand offers some of the boldest and richest colors on the market at prices from $10 to $20. Their foundation and concealer lines are also lauded for beautifully serving deeper skin tones.
While NYX has plenty of color, Juvia's Place takes it to another level. Their eyeshadow formulas are buttery, vibrant, and made to pop on all complexions. If you feel limited by standard color stories and want makeup that truly makes a statement, Juvia's Place is mandatory. Shop now at juviasplace.com
L.A. Girl lives in the same cool, California-chic world as NYX. They are adored for their ridiculously affordable and effective base products - the PRO.conceal concealer is an absolute holy grail for countless beauty lovers - and nearly everything is under $10. They deliver dependable, pro-level results perfect for an everyday routine.
Much like NYX, they offer a wide product range and great quality for the price. L.A. Girl specifically shines in the complexion department. If you need amazing concealers, color correctors, or foundations that perform without the high price, this brand should be at the top of your list. Shop now at lagirlusa.com
Black Radiance is a trailblazing brand that has been creating affordable makeup specifically for deeper skin tones for decades. With prices usually between $5 and $15, they offer richly pigmented eyeshadows, contour palettes, and foundations that cater flawlessly to women of color. NYX is great for its shade inclusivity, but Black Radiance was built for it from its core.
This brand is essential for anyone who has struggled to find their perfect shade match in other drugstore aisles. Their formulas are designed to avoid ashiness and bring out the warmth and beauty in melanin-rich skin, something they do exceptionally well. Shop now at blackradiancebeauty.com
If you love adorable packaging and a powerful message, you'll love Beauty Bakerie. This brand uses a fun, playful bakery theme for its products, from "Flour" setting powder to "Lip Whip" liquid lipsticks. With cruelty-free formulas and prices around $10-$20, Beauty Bakerie brings a sweet twist to makeup.
Like NYX, they don't skimp on performance - their products are known for their incredible lasting power. They feel similar in spirit but with a distinct, empowering narrative of being "sweet and sweet proof." It's a fantastic Black-owned brand to support for both its ethics and its fantastic formulas. Shop now at beautybakerie.com
Another gem from the UK, Sleek MakeUP is famous for its high pigmentation and modern, edgy packaging. Their standout products include vibrant eyeshadow palettes and intensely pigmented blushes that show up beautifully on all skin tones. Priced from $5 to $15, it's a perfect match for NYX lovers who crave bold results.
Sleek's aesthetic lives up to its name - it's modern, sophisticated, and a bit more minimalistic than NYX's sometimes-grungy feel. If you're looking for color payoff that’s no joke, especially in face palettes, Sleek absolutely delivers. Shop now at sleekmakeup.com
While you might know Kiss primarily for their iconic lashes and press-on nails, their makeup line is a hidden drugstore treasure. They offer trendy essentials like brow gels, eyeliners, and lip products for under $10 that follow the same philosophy as their other products: professional quality at home, for less. When you're grabbing your favorite lashes, don't sleep on their makeup display. Shop now at kissbeauty.us
Beauty Bay is a massive online retailer that stocks tons of affordable brands, including its own incredible house brand. The Beauty Bay branded palettes are famous for their mind-blowing quality and affordability, offering massive color stories with creamy mattes and dazzling shimmers. Their palettes often range from $10 to $25 but give you an enormous amount of product.
Think of the Beauty Bay brand as a curated best-of-the-best version of affordable, trendy makeup. If you love NYX eyeshadows but wish you could get even more shades in one place, a Beauty Bay palette is exactly what you need. Shop now at www.beautybay.com
Originally known for its affordable brushes, Morphe exploded into a full-scale makeup giant famous for mega-palettes and influencer collaborations. Sitting at a price point very similar to NYX, they deliver professional-level tools and pigmented formulas designed for creative expression. Their 35-pan palettes have become a staple for anyone wanting endless color options.
If you love the pro-artist vibe of NYX, Morphe is the next logical step. The brand DNA is rooted in the digital makeup community, making them authorities on what's trending and how to achieve viral looks without breaking the bank. Shop now at morphe.com
Essence offers fun, high-quality makeup at prices so low you'll do a double-take. This German brand has cult favorites like the Lash Princess mascara (often under $5) that outperform luxury competitors. Just like NYX, Essence is 100% cruelty-free and focuses on providing trendy yet reliable everyday products.
While both brands are affordable, Essence is often even cheaper, making it the perfect choice for guilt-free experimentation. Their vibe is youthful and unapologetically playful, with a constant rotation of cute limited-edition collections. Shop now at essencemakeup.com
Catrice is Essence's more sophisticated older sister. The brand also hails from Europe and offers incredible formulas at drugstore prices (typically $5-$15). They are famous for their complexion products, like the HD Liquid Coverage Foundation, which gives a stunning, airbrushed finish for a tiny price tag.
Catrice feels like a happy medium between NYX's trendiness and the minimalist luxury of a higher-end brand. They focus on innovation and high-performance ingredients, making them a fantastic option for anyone who prioritizes a flawless base on a budget. Shop now at www.catricecosmetics.com
Covergirl is a classic drugstore brand that's been busy reinventing itself to be cooler and more conscious than ever. Now fully Leaping Bunny certified cruelty-free, they’ve updated their classic formulas and introduced new, on-trend lines. Their pricing is directly competitive with NYX, making them an easy, accessible switch.
While still offering beloved classics like the Lash Blast line, Covergirl has introduced fresh, hydrating complexion products and trendy eyeshadows that directly appeal to the NYX shopper. It's the "easy, breezy" spirit you remember, but with a modern, ethical glow-up. Shop now at www.covergirl.com
Created by Drew Barrymore, Flower Beauty’s mission is to give you luxury-quality makeup at drugstore prices, and it absolutely delivers. The brand is cruelty-free and beloved for its luminous formulas like the Light Illusion foundation and stunning Blush Bomb Color Drops. Its price point might be a dollar or two higher than NYX on average, but the quality is exceptional.
Flower Beauty offers a slightly more grown-up, radiant aesthetic. Where NYX brings the colorful and edgy club looks, Flower gives you effortless, dewy-glow-from-within vibes perfect for every day. Shop now at www.flowerbeauty.com
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