If you're a fan of makeup that feels good on your skin and looks amazing, you probably have a few Tarte products in your collection. Known for its clean, cruelty-free formulas and "good-for-you" ingredients, Tarte has mastered the art of creating high-performance makeup that delivers a fresh, natural-looking glow.
For those who love Tarte’s skin-friendly approach but are curious about other brands with a similar vibe, you’re in luck. There are plenty of amazing makeup lines that prioritize clean ingredients and effortless beauty. Here are 19 other makeup brands you should check out if you love Tarte.
A true pioneer in clean beauty, bareMinerals is famous for its powder foundations made from crushed minerals. Their minimalist, skin-loving formulas are perfect for achieving that sought-after "second-skin" finish. Like Tarte, they are committed to cruelty-free products that enhance your natural look, but bareMinerals has a stronger emphasis on mineral-based makeup that's especially great for sensitive or acne-prone skin.
Shop now at bareminerals.com
Ilia Beauty blurs the line between makeup and skincare, creating products that are as nourishing as they are beautiful. Their philosophy is all about creating radiant, lived-in looks with lightweight formulas like their Super Serum Skin Tint. While both Tarte and Ilia are mainstays in the clean beauty world, Ilia focuses more heavily on an active, skincare-first approach that improves your skin over time.
Shop now at iliabeauty.com
If you love Tarte's easy-to-use formulas, you'll feel right at home with Milk Makeup. Known for its vibrant packaging and innovative, multi-use sticks, Milk makes makeup fun, fast, and fuss-free. They share Tarte’s commitment to vegan and cruelty-free ingredients, but with a cooler, edgier personality. Their cream blushes and Kush Mascara are cult favorites for a dewy, cool-girl vibe.
Shop now at milkmakeup.com
RMS Beauty operates on a "less is more" philosophy, creating makeup with nourishing, organic, and food-grade ingredients. Their products aim to heal and illuminate the skin, delivering a subtle, luminous glow. Think of RMS as Tarte's more holistic, minimalist cousin - both value clean formulas, but RMS takes it to the next level with a strict focus on raw, unprocessed ingredients that truly benefit the skin.
Shop now at rmsbeauty.com
Alima Pure is a dream for mineral makeup fans who want pure, high-performance products. This brand offers a beautiful range of foundations, eyeshadows, and blushes made from minimal, non-toxic ingredients. It's similar to Tarte in its focus on plant-based goodness and natural finishes, but Alima Pure attracts a customer who wants an even cleaner ingredient list and a more simplified approach to beauty.
Shop now at alimapure.com
Kosas is all about makeup that feels as good as it looks, formulated with active skincare ingredients that target concerns like dullness and dehydration. Their Revealer Concealer and Tinted Face Oil are staples for anyone seeking a "your skin but better" look. If you love Tarte’s skin-friendly vibe, Kosas offers a similar-yet-different approach that's modern, comfy, and seriously good for your skin.
Shop now at kosas.com
For those who love discovering indie gems, INEZA Beauty is a wonderful find. This brand offers a curated range of vegan and non-toxic makeup in earthy, everyday shades designed for a natural glow. INEZA shares Tarte's commitment to cruelty-free beauty but has a quieter, more minimalist aesthetic perfect for achieving an effortless, polished look without any fuss.
Shop now at inezabeauty.com
You already know and love Burt's Bees for their lip balms, but their makeup line is a hidden gem for affordable natural beauty. Using ingredients like bamboo and shea butter, their products deliver a soft, nourishing touch of color ideal for everyday wear. While Tarte sits in the mid-range price point, Burt's Bees offers a budget-friendly alternative for high-quality, natural makeup that you can pick up at the drugstore.
Shop now at burtsbees.com
W3LL People proves that high-performance makeup can come from clean, plant-powered ingredients. Their formulas are creamy, lightweight, and designed to look and feel amazing on the skin. You can expect a similarly effortless vibe to Tarte, with a focus on products like foundation sticks and cream blushes that melt into the skin for an easy, on-the-go glow.
Shop now at w3llpeople.com
Fenty Beauty changed the game with its groundbreaking shade inclusivity, but its skin-friendly formulas also appeal to natural beauty lovers. Products like the Eaze Drop skin tint and Gloss Bomb offer a fresh, radiant finish that’s polished yet accessible. While Fenty has a wider, more trend-driven product range, it shares Tarte's cruelty-free commitment and passion for making everyone feel beautiful in their own skin.
Shop now at fentybeauty.com
Designed specifically for sensitive skin, Tower 28 Beauty is where clean makeup meets fun, West Coast energy. Their products are non-toxic, vegan, cruelty-free, and formulated to be safe for eczema-prone skin. Known for their SunnyDays Tinted SPF and ShineOn Lip Jellies, Tower 28 gives you that effortless, sun-kissed glow. They share Tarte's clean ethos but with an even stricter focus on soothing, non-irritating ingredients.
Shop now at tower28beauty.com
As the name suggests, Juice Beauty packs its products with organic, antioxidant-rich botanical juices. This brand offers skincare-makeup hybrids that feel incredibly nourishing and are certified organic - something that sets them apart. They resonate with Tarte fans who prioritize plant-based, cruelty-free ingredients but want to take their organic commitment to the next level for a truly healthy glow.
Shop now at juicebeauty.com
Clove + Hallow offers clean, affordable luxury with impressive formulas that don't compromise on pigment or performance. The brand combines a modern aesthetic with strict safety standards, making it easy to create a natural or bold look with consciously-made products. Like Tarte, they prioritize transparency and ingredients that work, perfect for anyone looking to build a clean makeup wardrobe on a budget.
Shop now at cloveandhallow.com
Lilah b. offers a collection of luxurious, multi-purpose makeup in sleek, minimalist packaging. Their ethos is centered on decluttering your beauty routine with high-quality, effective products that enhance your natural features. It’s like Tarte's more luxe, sophisticated big sister - both have a clean philosophy, but Lilah b. offers an elevated, premium take on "less is more" beauty.
Shop now at lilahb.com
For those who love natural beauty with an artistic, mystical flare, Rituel de Fille is a must-try. This brand creates richly pigmented creams and powders inspired by the magical side of natural ingredients. While Tarte has a more mainstream, sunny vibe, Rituel de Fille shares its commitment to clean, cruelty-free formulas but with a much edgier, more creative and ethereal aesthetic.
Shop now at ritueldefille.com
Beautycounter is a leader in the clean beauty movement with a mission to get safer products into the hands of everyone. Their makeup - from the Dew Skin Tinted Moisturizer to their cream blushes - delivers beautiful, natural-looking results. They match Tarte’s commitment to safety and performance but place an even stronger emphasis on education and advocacy for stricter industry standards.
Shop now at beautycounter.com
If sustainability and luxury are what you’re looking for, Kjaer Weis combines both masterfully. This high-end brand offers organic formulas in stunning, refillable metal compacts that are works of art. It’s A-list makeup that delivers a naturally radiant finish, similar to Tarte’s aesthetic but at a premium price point with an unparalleled dedication to eco-friendly design.
Shop now at kjaerweis.com
Vapour Beauty delivers clean, organic makeup that feels light-as-air while offering beautiful, buildable coverage. Based in the mountains of Taos, New Mexico, the brand is all about embracing natural radiance with formulas crafted for skin wellness. Tarte lovers will appreciate Vapour's focus on healthy, vibrant skin and conscious, plant-based ingredients.
Shop now at vapourbeauty.com
Hailing from Australia, Inika Organic is a globally trusted name in natural and ethical makeup. Their products are certified organic, vegan, and cruelty-free, offering everything from mineral powders to liquid foundations for a flawless, radiant finish. Like Tarte, they champion high-performance formulas, proving that you don’t need to sacrifice your values for beauty that truly works.
Shop now at inikaorganic.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
