Does Hoka Have Sales? Everything You Need To Know

Discover Hoka sales and discounts! Find deals during Black Friday, seasonal clearances, and shop their year-round "Sale" section for discounted styles.
Written by: 
Ash Read
Last updated: 

Yes, Hoka has sales and promotions throughout the year. While they aren't known for constant, steep discounts, you can reliably find deals during major shopping holidays like Black Friday and seasonal end-of-season clearance events. They also have an ongoing "Sale" section on their website where you can find discounted styles year-round.

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Types of Hoka Sales & Promotions

Major Annual Sales Events

Hoka's biggest discounts are typically tied to two main events:

  • Black Friday & Cyber Monday: In late November, this is a prime time to shop. Expect discounts of 20-30% off on select running shoes, hiking footwear, and apparel. The sale usually lasts for several days, but popular models sell out fast.
  • End-of-Season Clearances: Look for these sales in late winter (February/March) and late summer (August/September). This is when Hoka clears out previous seasons' styles and discontinued colors, with discounts that can reach up to 40-50% off.

Seasonal & Holiday Sales

Keep an eye out during key holidays like Mother's Day, Memorial Day, and the back-to-school season. Hoka often runs smaller promotions during these times, offering 10-20% off selected products, special bundle deals, or a free gift with qualifying purchases.

Ongoing Website Deals

You don't always have to wait for a major event to find a deal. Hoka's website has an official "Sale" section that's available year-round. Here, you'll find discounted prices on older models, unpopular colors, and items with limited sizes left. It's a great place to check for deals any time.

First-Time Customer Discounts

If you're new to Hoka, signing up for their email newsletter is a smart move. New subscribers often receive a coupon for 10-15% off their first full-price purchase. This is a quick and easy way to save on a new pair of shoes.

Loyalty and Rewards

Joining the Hoka Rewards Program can give you an edge as a shopper. Members earn points on purchases that can be redeemed for discounts, but more importantly, they often get early access to major sales events like Black Friday, giving you a head start on the best deals before they sell out.

Other Discount Opportunities

While less common, other opportunities to save can include:

  • Bundle Deals: Occasional promotions that offer a discount for buying multiple items, like shoes and socks together.
  • Gift With Purchase: During holiday campaigns, you might receive a free item like socks or an accessory with your purchase.
  • Sample Sales: Hoka occasionally partners with companies like 260 Sample Sale for deeply discounted footwear. These are rare but offer huge savings.

Where to Find Hoka Sales

Official Hoka Website

Your first stop should always be the official sale section on Hoka’s website. It’s the most reliable place for current, authorized discounts. You can browse the latest markdowns directly at www.hoka.com/en/us/sale/all-sale/.

Email Newsletter

Signing up for Hoka's email list is essential. You'll be the first to know about upcoming sales, get early access opportunities, and receive any exclusive promo codes sent to subscribers. You also get that initial 10-15% off coupon for your first order.

The Hoka Mobile App

For shoppers on the go, the Hoka mobile app offers push notifications for flash sales and sometimes features app-exclusive deals that you won’t find on the website.

Social Media

Follow Hoka on their social channels to stay in the loop about flash sales or special promotions. They often announce these sales on platforms like Instagram and Facebook.

Outlet Stores

If there's a Hoka outlet store near you, it can be a great place to find steep discounts on past-season merchandise. Inventory varies, but the savings can be significant. Check Hoka’s website for outlet locations near major cities like Las Vegas and Orlando.

Third-Party Retailers

Keep an eye on authorized retailers like Zappos, REI, and Nordstrom. They sometimes have their own sales on Hoka products that differ from the official website. Sample sale sites like Gilt can also feature Hoka shoes at discounted prices.

Tips for Maximizing Your Savings at Hoka

Shop During Key Sales Periods

Timing is everything. For the deepest discounts, focus your efforts on Black Friday/Cyber Monday and the end-of-season sales in late winter and late summer. Patience can lead to savings of up to 50%.

Look Out for Older Models

When a new version of a popular shoe drops (like the Clifton or Bondi), the previous year’s model is almost always marked down. If you don't need the latest and greatest, buying last season's model is one of the easiest ways to save money.

Join the Rewards Program

Sign up for the free Hoka Rewards Program. The early access to sales is the most valuable benefit, ensuring you get the best selection of sizes and styles before the general public rushes in.

What You Should Know About Hoka Sales

Before you shop, keep a few things in mind:

  • Exclusions often apply. Brand new releases and limited-edition collaborations are usually excluded from sitewide discounts.
  • Check the return policy. Items bought on deep clearance or from the sale section are sometimes marked as "final sale," meaning you can't return them.
  • Beware of fake promo codes. Stick to a handful of trusted coupon sites or, even better, get codes directly from Hoka's email newsletter. Hoka doesn't honor most third-party codes.
  • Popular sizes sell out quickly. During big sales, common sizes can be gone within hours. Be prepared to shop as soon as a sale begins.