Does Hermes Have Sales? Everything You Need To Know

Does Hermès have sales? Uncover why this luxury brand avoids discounts and maintains exclusivity. Learn about their unique pricing strategy and shop smart.
Written by: 
Ash Read
Last updated: 

No, Hermès does not have sales in the traditional sense. The luxury brand is built on exclusivity and scarcity, so you won't find Black Friday deals, seasonal markdowns, or an outlet section on their official website. Their items are sold at full price year-round in their boutiques.

However, that doesn't mean it's impossible to find a Hermès item for less than full retail. The two primary ways to find a deal are through their rare official factory outlet stores or by shopping on an authenticated second-hand market. Let's break down where to look.

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Types of Hermès "Sales" & Discount Opportunities

While Hermès avoids public sales, there are a few exclusive, and often hidden, avenues where you might find their products at a reduced price.

Official Factory Outlets

This is the closest you'll get to an official Hermès sale. The brand operates a small number of physical outlet stores globally where past-season merchandise is sold at a discount, often around 20-30% off. Inventory is limited and unpredictable, but it's a genuine source for discounted Hermès goods.

The Resale Market

The second-hand luxury market is the most common way to find deals on Hermès. Reputable online resellers authenticate and sell pre-owned Hermès pieces, from scarves to handbags. Prices vary based on condition and rarity, but you can often find items below their original retail cost, especially for non-Birkin or Kelly items.

Private Sales and Auctions

These are extremely rare and typically reserved for industry insiders or high-end collectors. Occasionally, vintage or unique Hermès pieces appear at luxury auction houses like Christie's or Sotheby's. While not a typical "sale," these can sometimes offer a deal depending on the bidding.

What You Won't Find

To be clear, Hermès does not offer the following:

  • Black Friday, Cyber Monday, or holiday sales events.
  • Dedicated "Sale" sections on their website.
  • Coupons, promo codes, or first-time buyer discounts.
  • A loyalty or rewards program.

Where to Find Hermès Deals

Securing a deal on Hermès requires knowing exactly where to look. Here are the primary channels for finding authentic items at a discount.

Official Hermès Factory Outlets

These physical stores are the only Hermès-sanctioned places to buy new, discounted merchandise. Locations are sparse and can be found in places like France and the U.S. Inventory is unpredictable, consisting mainly of past-season items, so it's a bit of a treasure hunt.

Trusted Resale Platforms

The pre-owned market is your best bet for selection and consistent availability. Always use a platform that offers a strong authenticity guarantee. Top destinations include:

These sites professionally authenticate every Hermès item, giving you peace of mind and access to everything from classic scarves to sought-after bags.

High-End Auction Houses

Keep an eye on upcoming auctions at major houses like Sotheby's and Christie's. This is more common for rare, collectible, and vintage pieces. Signing up for their luxury or handbag auction email lists will keep you informed of upcoming opportunities.

What You Should Know About Hermès "Sales"

Before you start your search, keep these important points in mind to avoid frustration and potential scams.

  • The No-Sale Policy is Real: The brand's core strategy is based on timeless value, not temporary discounts. Discounts from unauthorized sources are not legitimate.
  • Beware of Counterfeits: The Hermès brand is one of the most counterfeited in the world. Buying from an unverified source on a social media marketplace or an unfamiliar website carries a huge risk. Always prioritize platforms that provide a professional authentication guarantee.
  • Outlet Stock is Limited: Don't expect to find the latest Birkin or Kelly bag at an outlet store. The available products are typically from previous seasons and may not include the most iconic items.
  • Second-Hand Doesn't Always Mean Cheaper: For rare and iconic handbags like the Birkin and Kelly, prices on the resale market are often higher than the original retail price due to high demand and long waitlists. The best deals are found on other categories like scarves, ties, jewelry, and ready-to-wear.

While chasing an official Hermès sale is a dead end, strategic shopping at factory outlets and on trusted resale sites can lead you to authentic, beautiful pieces at a more accessible price point. Patience and a focus on authentication are key to finding your perfect Hermès deal.