Does Helly Hansen Have Sales? Everything You Need To Know

Discover when Helly Hansen sales happen and save big on premium outdoor gear. Don't miss seasonal discounts during Black Friday and end-of-season events!
Written by: 
Ash Read
Last updated: 

Yes, Helly Hansen has sales, but they are typically seasonal and happen a few times a year. You'll find the best deals during major shopping events like Black Friday and end-of-season clearances, where you can score significant discounts on high-quality outdoor gear.

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Types of Helly Hansen Sales & Promotions

Major Sales Events

Helly Hansen's biggest discounts are concentrated around specific times of the year. The two most important sales to watch for are Black Friday/Cyber Monday in November (with discounts often reaching 20-40% off) and end-of-season clearances.

  • Black Friday/Cyber Monday: A week-long event in late November offering deep discounts on outerwear, technical gear, and accessories.
  • End-of-Season Clearances: Happening in the spring (March-April) and fall (September-October), these sales are a great time to get up to 50% off past-season styles like jackets, base layers, and footwear.
  • Holiday Promotions: Look for deals of 15-30% on select items and gift sets throughout December.

Ongoing Promotions

Outside of major events, you can find deals year-round in the dedicated sale sections on the Helly Hansen website. The "Outlet" section is consistently stocked with past-season gear at a discount, sometimes up to 50% off.

First-Time Customer Offers

If you're new to Helly Hansen, you can often get a welcome discount of 10-15% off your first purchase just by signing up for their email newsletter. This code is usually sent directly to your inbox after you subscribe.

Loyalty & Member Benefits

Joining the free Helly Hansen VIP Program is a smart move for dedicated fans. Members get exclusive benefits like early access to major sales (meaning you get first pick of the best items), special member-only deals, and birthday discounts.

Where to Find Helly Hansen Sales

The Official Website

Your first stop should always be the official Helly Hansen site. Banners on the homepage will announce current promotions, but the best deals are hidden in plain sight in these dedicated sections:

Email Newsletter

Signing up for emails is one of the most effective ways to get notified about sales. Subscribers get alerts about upcoming promotions, receive special promo codes, and often gain early access to events like the Black Friday sale before the general public.

Third-Party & Partner Sites

Occasionally, Helly Hansen gear appears on flash sale sites like Gilt or Rue La La. You can also look out for sample sale events from partners like 260 Sample Sale, which announce events through their own newsletters and social media channels.

Physical Outlet Stores

If you live near a Helly Hansen store, especially an outlet location, you can often find exclusive in-store deals and clearance racks that aren't available online. Use the store locator on their website to find a location near you.

Tips for Maximizing Your Savings at Helly Hansen

Know the Best Times to Shop

To get the deepest discounts, circle late November for Black Friday and plan to shop markdowns in March/April and September/October. These end-of-season sales are the best opportunity to buy expensive items like winter jackets and ski pants for a lot less.

Sign Up for the VIP Program

It’s free and gives you early access to sales. This is a huge advantage, as popular sizes and colors for staple items often sell out on the first day of a major sale event.

Stack Your Savings Where Possible

During a big sale, check for additional promo codes from browser extensions like Honey or Capital One Shopping before you check out. You can also use cashback sites like Rakuten to get a percentage of your purchase price back.

What You Should Know About Helly Hansen Sales

Keep a few things in mind when shopping for a deal. New arrivals, special collaborations, and some high-end technical products are often excluded from site-wide promotions. Also, be sure to check the return policy, as items purchased from the clearance or outlet sections might be marked as final sale and cannot be returned.