If your skincare shelf is filled with sleek, minimalist bottles and you prefer your ingredient lists short and effective, you've probably fallen for Typology. The brand has mastered clean, science-backed skincare with a chic, understated vibe that doesn't break the bank.
Typology cuts through the noise with straightforward serums, oils, and cleansers that focus on potent, single ingredients. For those of us who love this less-is-more approach, it's a dream. If you're looking to expand your minimalist routine, here are 17 other brands that share Typology’s clean and simple ethos.
Krave Beauty's motto is "press reset on your skincare routine," getting rid of the clutter and focusing only on what your skin craves. Founded by beauty influencer Liah Yoo, the brand offers a small, curated collection of core essentials like the Matcha Hemp Hydrating Cleanser and the Great Barrier Relief serum. Think of it as Typology's slightly more playful cousin - still minimalist and ingredient-focused but with a friendly, accessible vibe. If you love Typology's philosophy but want something gentle and supportive for your skin barrier, Krave is a must-try. Their price point is also very approachable, typically in the $15-$30 range.
Shop now at kravebeauty.com
The Ordinary is the OG of affordable, ingredient-transparent skincare. Their lab-style packaging and clinical names echo Typology's scientific approach, but at an almost unbeatable price point - most of their potent serums and treatments are under $20. Where Typology feels like minimalist French-girl chic, The Ordinary is all about no-frills, science-first function. If you want to experiment with powerful actives like retinoids, acids, and vitamin C without making a huge investment, this is your brand. It offers a massive range of single-ingredient formulas, allowing for total routine customization, just like Typology.
Shop now at theordinary.com
Ursa Major brings a crisp, outdoorsy vibe to clean skincare, mixing potent natural ingredients with a sleek, minimalist aesthetic. Their goal is to provide a "healthy mountain glow" with products like their Fantastic Face Wash and Golden Hour Recovery Cream. The brand shares Typology's commitment to clean formulations and sustainable practices but draws inspiration from nature rather than a lab. It’s slightly pricier, with products generally between $30 and $50, but feels incredibly refreshing and grounding - perfect for anyone who wants effective, plant-powered skincare that looks great on the counter.
Shop now at us.ursamajor.com
Aesop is the aspirational, luxury choice for the ultimate minimalist. Instantly recognizable by its apothecary-style amber bottles and beautiful store designs, Aesop focuses on high-quality botanical ingredients and a sensory experience. While significantly more expensive than Typology (think $50+ for a serum), it shares a similar appreciation for an elevated, clean aesthetic. If you're looking to invest in a routine that feels as luxurious as it is effective, and you love complex, herbaceous scents, Aesop marries minimalism with pure indulgence. It's less a direct competitor and more of a "when you want to treat yourself" alternative.
Shop now at aesop.com
Famous for its "biocompatible" philosophy, Drunk Elephant creates clean, effective skincare by eliminating what they call the "Suspicious 6" - essential oils, silicones, fragrances, and other common irritants. Their aesthetic is minimalist and modern, but injected with pops of neon color. Like Typology, they focus on science-backed formulas and ingredient safety, but with a higher price tag. If you love Typology’s ingredient-first approach but want to explore a full, interlocking system designed to improve skin health, Drunk Elephant's powerful serums, creams, and cleansers are worth the investment.
Shop now at drunkelephant.com
Herbivore is all about crafting natural, sensorially beautiful skincare that looks absolutely stunning in your bathroom. While Typology's appeal is in its utilitarian simplicity, Herbivore brings a touch of gem-toned luxury to the minimalist game with products like their Lapis Facial Oil and Cloud Jelly Serum. Both brands prioritize clean, effective ingredients and transparency, but Herbivore puts a bigger emphasis on the pampering experience. With prices mostly falling between $30 and $70, it's the perfect brand for when you want simple, "clean-girl" skincare that feels indulgent and photo-ready.
Shop now at herbivorebotanicals.com
Hailing from Korea's Jeju Island, Innisfree offers affordable, nature-powered skincare that checks all the minimalist boxes. The brand focuses on natural ingredients like green tea, volcanic clay, and orchid extracts, delivered in simple, often eco-friendly packaging. It shares Typology’s commitment to effective, accessible skincare but with a K-beauty sensibility. With most products well under $30, Innisfree is one of the best budget-friendly options for building a gentle, effective routine that feels clean and conscious, making it an excellent starting point for any skincare minimalist.
Shop now at innisfree.com
Votary is for the minimalist who has a special place in their heart for facial oils. This luxurious British brand is built around the power of plant-based oils, designed to nourish and restore skin. Their elegant green glass bottles and simple labels give them an aesthetic that feels both modern and timeless. While it's in a higher price bracket than Typology, Votary shares the dedication to pure, high-quality ingredients and simplicity. If your favorite part of your routine is massaging in a beautiful facial oil, Votary’s Cleansing Oils and Super Seed Serums are a worthy upgrade.
Shop now at votary.co.uk
Cocokind makes conscious, affordable skincare that's gentle on your skin and the planet. With straightforward product names and a focus on clean, nourishing ingredients, the brand has a very similar ethos to Typology. They take transparency seriously, even printing sustainability and formulation facts right on the packaging. Their branding is a bit more playful and colorful, but the core philosophy is pure minimalism. If you're looking for clean sunscreens, gentle serums, and effective moisturizers at a Typology-like price point, Cocokind is an excellent choice for daily use.
Shop now at cocokind.com
Inspired by the ocean, OSEA formulates its clean skincare with a powerhouse of marine ingredients like seaweed, algae, and minerals. The brand's frosted glass bottles and serene, minimal design give it a luxurious, spa-like feel reminiscent of a California seaside retreat. Like Typology, OSEA is committed to quality, sustainability, and transparency. It's a premium brand, with cleansers and serums mostly in the $50-$70 range, but its unique, potent formulations offer a distinct, ocean-inspired take on minimalist beauty. It’s perfect for sensitive skin that craves gentle, effective hydration.
Shop now at oseamalibu.com
Alpyn Beauty harnesses the power of "wildcrafted" ingredients foraged from the mountains of Jackson Hole, Wyoming. This gives the brand a unique story rooted in tough, resilient botanicals. Their aesthetic is clean, natural, and understated, appealing to those who love Typology’s back-to-basics feel but prefer their ingredients to come from nature, not just a lab. At a mid-to-high price point ($40-$70), Alpyn delivers antioxidant-rich skincare that protects and restores, making it a great option for the minimalist who values sustainable, nature-forward formulas.
Shop now at alpynbeauty.com
Handmade in small batches in Hertfordshire, England, Evolve offers artisanal skincare that’s both organic and effective. Their simple, apothecary-style packaging and commitment to natural ingredients align perfectly with the minimalist ethos. The key difference is the "organic" certification - something not all clean brands pursue. If you prioritize organic formulas as part of your clean beauty routine, Evolve is the perfect alternative. With a mid-tier price point of around $30-$50, they offer beautiful, sensorially pleasing products like the Hyaluronic Serum 200 and Daily Renew Facial Cream.
Shop now at evolvebeauty.com
If you're ready to upgrade your minimalist routine into pure luxury, look no further than Furtuna Skin. This high-performance line uses rare, wildly potent botanicals sourced from a private estate in Sicily. While its minimalist packaging feels familiar, its formulas and triple-digit price tags are on another level. This is the skincare equivalent of a couture garment: impeccably crafted, incredibly effective, and undeniably exclusive. Furtuna shares Typology's respect for ingredient purity but operates in the super-luxe space for those seeking dramatic results from rare, powerful naturals.
Shop now at furtunaskin.com
Biossance built its entire brand around a powerful, sustainable hydrator: squalane. Their clean, clinical approach will feel right at home for Typology fans who appreciate science-backed skincare. The brand’s clean, elegant packaging and focus on eco-consciousness make it a top contender in the minimalist space. Biossance blends sustainable science with effective formulations, making its creams, oils, and serums a favorite among those who want visible results without compromising their values. Prices hover in the $30-$70 range, making it a solid mid-range choice.
Shop now at biossance.com
For the minimalist with sensitive or reactive skin, Pai is the holy grail. This certified organic British brand is laser-focused on creating gentle, calming, and effective skincare without any common irritants. Their product packaging is clean, simple, and confidence-inspiring. Like Typology, Pai is all about ingredient transparency, but they cater specifically to skins that can't handle a lot of fuss. If you’ve ever had a reaction to a product, Pai’s Rosehip Bioregenerate Oil and calming cleansers are a fantastic, safe bet.
Shop now at paiskincare.com
Versed is clean, minimalist skincare made accessible for absolutely everyone - you can even find it at Target. The brand offers straightforward, effective products in shelfie-ready, simple packaging. From their Dew Point Moisturizing Gel-Cream to their Press Restart Gentle Retinol Serum, everything is vegan, cruelty-free, and formulated without sneaky additives. Versed shares Typology’s easy-to-understand approach but at an even more budget-friendly price point, with most products under $25. It’s the perfect brand for building an entire effective, minimalist routine without a major financial commitment.
Shop now at versedskin.com
Known for its aesthetically pleasing pastel tubes and cult-favorite formulas, Summer Fridays brings an effortless, cool-girl vibe to clean skincare. While it has a slightly trendier feel than Typology, the core DNA is similar: creating targeted, effective products with good-for-you ingredients. They started with famous masks like the Jet Lag Mask but have since expanded to serums, cleansers, and lip balms. If you love Typology's effectiveness but want packaging that feels a little more luxe and Instagram-worthy, Summer Fridays is the perfect brand to add to your rotation.
Shop now at summerfridays.com
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