If you live for that "feels like I'm wearing nothing" feeling, you're probably already a fan of True &, Co. The brand completely nailed the art of creating soft, seamless, and incredibly comfortable bras and underwear that work for real, everyday life. They ditched the uncomfortable underwires and itchy lace for simple designs that celebrate comfort above all else.
For those of us obsessed with that second-skin fit and minimalist style, the good news is there are plenty of other brands that share that same cozy philosophy. If you're looking to expand your collection of comfort-first lingerie, here are 17 similar brands worth checking out.
ThirdLove is a fantastic option if your main priority is the perfect fit. Famous for their inclusive half-cup sizing and memory foam cups that mold to your unique shape, they offer a slightly more structured approach to comfort. Think of them as the supportive older sister to True &, Co’s relaxed vibe - an ideal choice when you want that buttery-soft feel but with a bit more lift and structure.
Their Fit Finder quiz is another big draw, helping you pinpoint your perfect size online. While True &, Co is the queen of wireless, ThirdLove gives you that same focus on personalized comfort in both wired and wireless styles. Prices are similar, with bras generally ranging from $50-$75.
Shop now at thirdlove.com
Lively coined the term "leisurée" to describe its blend of lingerie, activewear, and swimwear, and it perfectly captures their vibe. This brand is for the person who loves True &, Co’s comfort but wants a slightly more stylish, trend-forward aesthetic. They offer a great range of wire-free bras, bralettes, and underwear in fun colors, mesh details, and modern silhouettes.
Their pieces are designed to be versatile, taking you from a yoga class to lounging on the couch without a second thought. Price-wise, they're very accessible and a bit more affordable than True &, Co, making Lively a great place to stock up on comfy, stylish basics.
Shop now at lively.com
While known for its bold, statement-making lingerie, Savage X Fenty by Rihanna also has an incredible selection of comfortable everyday essentials. Rooted in inclusivity and body positivity, the brand offers an extensive size range that rivals anyone in the game. You can find super soft bralettes, seamless underwear, and cozy loungewear right alongside their more daring, lacy pieces.
So if you love True &, Co’s commitment to comfort and fit but also want the option to dial up the heat with more vibrant colors and styles, Savage X Fenty gives you the best of both worlds. Look for their "Everyday" section for pieces focused purely on comfort.
Shop now at savagex.com
Aerie has long been a champion of unretouched photos and making women feel good in their own skin, a philosophy that aligns perfectly with True &, Co. They are a go-to for affordable, ultra-comfortable staples, from seamless undies and soft cotton bralettes to their popular crossover leggings. Their collections are feel-good in every sense of the word, using tagless designs and soft, stretchy fabrics.
You’ll find a very similar dedication to relaxed, everyday comfort here, but at a much lower price point, making it incredibly easy to build a full drawer of reliable basics without breaking the bank.
Shop now at ae.com/aerie
Parade brought a burst of color and fun to the comfort lingerie scene. Known for its expressive styles and sustainable materials like recycled yarn, this brand is perfect for anyone who wants their comfy basics to have a little more personality. Their pieces are simple, super-soft, and come in a vibrant rainbow of shades and edgy prints.
Like True &, Co, they prioritize a comfortable, flexible fit for all body types, with sizing that goes up to 3X. If you find True &, Co’s neutral palette a bit too minimal, Parade is your answer for basics that are anything but boring, all at a very accessible price point.
Shop now at yourparade.com
Knix is a tech-savvy powerhouse in the world of comfortable lingerie, best known for their innovative leakproof and period-proof underwear. But beyond their functional period products, Knix excels at creating incredibly comfortable, seamless bras and versatile loungewear. They use performance fabrics designed for movement, moisture-wicking, and all-day ease.
The brand shares True &, Co’s deep commitment to size inclusivity (up to 4X) and creating solutions for real-life needs. If you appreciate the engineering thoughtfulness and seamless construction of True &, Co but want an added layer of technical performance, Knix is a must-try.
Shop now at knix.com
Naja combines stylish, striking designs with sustainable fabrics and an ethical production model. While they offer more fashion-forward pieces with bold prints and vibrant colors, the core of their collection is rooted in comfort and exceptional fit. You'll find beautifully crafted bralettes and underwear that feel as good as they look.
Compared to True &, Co's minimalist aesthetic, Naja offers a more artistic and expressive vibe. It's the perfect brand for someone who values comfort and fit but doesn't want to sacrifice a unique, head-turning design.
Shop now at naja.co
Don't let the lace fool you - Hanky Panky is synonymous with comfort. They are world-famous for their signature stretch lace thongs and boy shorts that are surprisingly soft and never dig in. The brand built its empire on the idea that even delicate lingerie should feel incredible against your skin.
While their aesthetic is more decorative and feminine than True &, Co’s modern minimalism, their cult following is a testament to their unwavering focus on comfort. If you want something a little prettier that still passes the all-day wear test, Hanky Panky is a classic choice.
Shop now at hankypanky.com
Skims, by Kim Kardashian, is a global phenomenon that mastered the art of solution-oriented basics. Known for its expansive range of skin tones and inclusive sizes, the brand delivers shapewear, bras, and underwear with a modern, minimalist feel very similar to True &, Co. The "Fits Everybody" collection, in particular, features buttery-soft, stretchy fabric that feels like a second skin.
Where Skims differs slightly is in its focus on gentle shaping and contouring. Their pieces are designed to be both incredibly comfortable and subtly supportive, creating a smooth silhouette under any outfit. It's the perfect choice if you want that base layer of pure comfort with a touch of modern shaping.
Shop now at skims.com
As a heritage essentials brand, Bali has been focused on comfort and fit for decades, especially for those with fuller busts. They are fantastic for affordable, reliable bras and underwear that prioritize full-coverage support without compromising on softness. You'll find plenty of seamless styles and foam-cup bras that feel amazing for everyday wear.
While True &, Co has a more modern, direct-to-consumer feel, Bali offers a similar promise of comfort with a more traditional focus on dependable support and shaping. They are widely accessible and a go-to for functional, feel-good classics.
Shop now at baliintimates.com
Cosabella is where Italian craftsmanship meets luxurious comfort. The brand is revered for using high-quality, ultra-soft materials in all its pieces, from its iconic lace bralettes to seamless modal separates. Their "Never Say Never" collection is a must-try for anyone who loves the look of lace but demands a soft, non-itchy feel.
Think of Cosabella as the upscale, more romantic version of True &, Co. The price point is higher, but you’re investing in vibrant colors, delicate details, and an exquisite feel that makes everyday lingerie feel a little more special, all without sacrificing an ounce of comfort.
Shop now at cosabella.com
Nearly Nude’s brand name says it all. This company specializes in creating ultra-soft, seamless lingerie that feels and looks invisible under your clothes. They are experts in lightweight, breathable fabrics that deliver that coveted "barely there" sensation, making it a very close cousin to True &, Co.
Their aesthetic is minimal, modern, and perfectly suited for anyone who wants their underwear to be effortlessly comfortable and completely uncomplicated. It’s an excellent brand for finding those essential base layers that simply disappear, leaving you to focus on your day.
Shop now at nearlynude.co
Eberjey corners the market on dreamy, cozy-chic intimates. Best known for their incredibly soft pajamas, the brand brings that same commitment to luxurious softness to its line of bras and undies. The aesthetic is more romantic and delicate than True &, Co, often incorporating soft tones and subtle lace trim, but comfort is always the main character.
If you're looking for intimates designed for restful Sundays, gentle lounging, and feeling beautifully comfortable at home, Eberjey is the perfect fit. Their modal fabric is renowned for being impossibly soft to the touch.
Shop now at eberjey.com
Journelle is a beautifully curated lingerie destination that stocks a variety of luxury brands, but its in-house line is a true standout for everyday comfort. The Journelle collection focuses on elegant designs, flawless fit, and high-quality fabrics that feel fantastic. They manage to make practical, simple pieces feel sophisticated and chic.
Similar to True &, Co, their pieces are designed to be lived in, offering supportive wireless bras and simple, seamless underwear. Consider it a slightly more elevated and curated alternative for building a polished collection of foundation garments.
Shop now at journelle.com
With its laid-back California vibe, Richer Poorer is all about mastering comfortable, high-quality basics. Their underwear and bralette collections skew towards soft, breathable fabrics like cotton and modal, perfect for all-day, effortless wear. Their aesthetic is minimalist and relaxed, mirroring True &, Co's simplicity.
What makes them stand out is their strong focus on sustainable materials and relaxed, slightly retro silhouettes. If you’re looking for no-fuss bralettes and classic briefs that are good for you and the planet, this is your brand.
Shop now at richer-poorer.com
Cuup revolutionizes fit by celebrating the unlined form, offering beautifully minimalist bras across a huge range of sizes (30A to 44H). They reject padding and heavy foam, instead opting for lightweight mesh or sheer fabrics that provide incredible support while feeling light as air. Their fit process is performance-driven, ensuring every size is engineered for real bodies.
If you love True &, Co’s stripped-back approach but need more precise sizing and lift, particularly for larger cup sizes, Cuup is your answer. It's modern, sophisticated, and proves you don’t need padding to get amazing shape and support.
Shop now at cuup.com
Famous for its subscription model and playful prints, MeUndies is all about comfort and self-expression. Their signature MicroModal fabric is legendarily soft, breathable, and sustainably sourced. They offer a simple lineup of bralettes and underwear styles for every preference but are known for their ever-changing lineup of bold patterns and solid colors.
Like True &, Co, the focus is squarely on creating essentials so comfortable you’ll never want to take them off. It’s the perfect brand for anyone who wants to inject a sense of fun into their underwear drawer while doubling down on absurdly soft comfort.
Shop now at meundies.com
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