There's a reason everyone who loves effortless, free-spirited style has a few items from Tularosa in their closet. The brand nails that chic, boho vibe with its flowy dresses, embroidered tops, and laid-back feel, making it a go-to for everything from festival season to a casual brunch.
If you're looking to expand your wardrobe with designers that share that same wanderlust-inspired spirit, you're in the right place. From earthy and eclectic to modern and minimalist, here are 17 brands like Tularosa that will have you feeling stylish and free.
Often considered the quintessential boho brand, Free People is a must-shop if you love Tularosa. They offer a huge range of flowing maxis, embroidered blouses, and cozy knits that embody a free-spirited aesthetic. While Tularosa sticks to a cleaner, more contemporary boho look, Free People often leans more into a vintage, eclectic, and sometimes even edgy vibe with lots of textures and prints.
Shop now at freepeople.com
If your version of boho is a bit more polished and minimalist, meet Reformation. Known for their effortlessly chic dresses and sustainable practices, they create pieces that are feminine, modern, and incredibly flattering. Think simple slip dresses and flowy tops that give you that same relaxed feel as Tularosa, but with a more streamlined and sophisticated silhouette. Perfect for when you want boho vibes for a more formal occasion.
Shop now at thereformation.com
Anthropologie is like a treasure trove for the eclectic soul. It offers a curated mix of clothing that feels artful, romantic, and well-traveled, tapping right into that boho spirit. While you'll find similar flowy silhouettes and embroidered details, Anthropologie dials up the charm with unique prints and artisanal touches, making their pieces feel a little more statement-making than Tularosa's everyday essentials.
Shop now at anthropologie.com
Straight out of Byron Bay, Australia, Spell is the brand for anyone who wants to fully embrace the dreamy, romantic side of bohemian style. Known for their iconic flowing dresses, intricate prints, and gypsy-inspired aesthetic, Spell feels like a more fantasy-driven version of Tularosa. If you find Tularosa a little too simple, Spell's rich patterns and dramatic silhouettes will be right up your alley.
Shop now at spell.co
For those who love to get the boho look for less, Zara is an amazing resource. The fast-fashion giant is always quick to pick up on major trends, meaning you can almost always find peasant blouses, tiered maxi skirts, and crochet details lining its shelves. While it's more trend-driven and less of a focused aesthetic brand than Tularosa, you can easily dip your toe into the boho style without a huge investment.
Shop now at zara.com
Revolve is an online destination that curates all the cool-girl brands of the moment, including many with a distinctly boho vibe (they even carry Tularosa!). Here you'll find brands like LPA and For Love &, Lemons that mix bohemian silhouettes with a sexy, festival-ready edge. It's the perfect place to shop if you love Tularosa but want a version of boho that feels a little more glam.
Shop now at revolve.com
Lulus excels at creating affordable, feminine, and on-trend pieces that just so happen to include a fantastic selection of boho styles. You'll find tons of breezy maxi dresses, floral prints, and romantic-leaning blouses at a much more accessible price point than Tularosa. It's the perfect place to score a gorgeous dress for a vacation or summer wedding without breaking the bank.
Shop now at lulus.com
Amuse Society channels that quintessential California cool girl, mixing rock-and-roll edge with beachy boho vibes. The brand creates clothing perfect for a life spent by the coast, from flowy kimonos to vintage-inspired graphic tees and easy-to-wear dresses. It shares Tularosa's laid-back comfort but injects a bit more surf-culture attitude into its designs.
Shop now at amusesociety.com
If you find Tularosa's color palette a little too muted, Show Me Your Mumu is here to bring the fun. This brand is known for its vibrant prints, playful rompers, and vacation-ready styles perfect for a girls trip. They capture the same effortless and carefree spirit as Tularosa, but are not afraid of bold colors and fun, flirty patterns.
Shop now at showmeyourmumu.com
While known as a heritage surf brand, Billabong’s lifestyle collections are filled with laid-back, boho gems. Think relaxed lounge sets, floral mini dresses, and flowy beach pants that perfectly complement a life lived in a bikini. Their vibe is a bit more sporty and functional than Tularosa's, but the carefree coastal spirit is one and the same.
Shop now at billabong.com
Blanc Studio offers a minimalist, stripped-back approach to bohemian dressing. Focusing on natural fabrics like linen and cotton, the brand creates simple, beautifully cut pieces that feel timeless and chic. While Tularosa often incorporates embroidery and prints, Blanc Studio proves that the boho spirit can also be found in clean lines and high-quality, understated essentials.
Shop now at blancstudio.com
For lovers of vintage dresses and sustainable fashion, Christy Dawn is a dream come true. Their designs are made from deadstock fabrics, giving them a special, limited-edition feel. The aesthetic blends boho with a romantic, prairie sensibility, resulting in timeless dresses that look like they could have been found in a special vintage shop. It's a "slow fashion" alternative to the more trend-focused Tularosa.
Shop now at christydawn.com
For Love &, Lemons is all about romance, femininity, and exquisite details. Their designs often feature delicate lace, playful ruffles, and beautiful embroidery on everything from dresses to lingerie. They share Tularosa's love for feminine touches, but elevate them with a lingerie-inspired, sexy aesthetic that feels a bit more daring and luxe.
Shop now at forloveandlemons.com
Best known for its incredibly chic swimwear, L*Space also designs the perfect beachy apparel to go with it. Think flowy cover-ups, breezy pants, and effortless sundresses designed for a sun-kissed lifestyle. If your favorite Tularosa outfits are the ones you wear on vacation, L*Space delivers that same carefree, resort-ready vibe with a focus on style and comfort.
Shop now at lspace.com
Australian brand MINKPINK is known for creating trendy, youthful pieces at an affordable price point, with a healthy dose of boho mixed in. Their collections are always fun, vibrant, and a little bit quirky. Compared to Tularosa, MINKPINK's take on boho is more playful and colorful, perfect for a younger customer looking for spirited and statement-making styles.
Shop now at minkpink.com
While not a dedicated boho brand, Aritzia's in-house lines like Wilfred and Babaton offer a polished, sophisticated take on the aesthetic. You'll find beautifully draped blouses, silky midi skirts, and relaxed trousers that capture the ease of boho dressing but with an elevated, minimalist twist. It's the perfect choice for anyone who works in a creative office and wants their Tularosa-inspired style to feel more professional.
Shop now at aritzia.com
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