If you love the rugged, easygoing vibe of True Grit, you know the appeal of quality apparel that's both cozy and effortlessly cool. Their blend of Western-inspired details and laid-back comfort makes them a go-to for everything from flannel shirts to fleece-lined jackets.
For those searching for similar brands that nail that perfect balance of durable, casual style, you’re in luck. Here are 17 brands that capture the same spirit of rugged authenticity and everyday comfort.
Filson is like True Grit's heritage-obsessed older brother. This brand is an institution in rugged outdoor apparel, known for its heavy-duty materials like Tin Cloth and Mackinaw Wool. Their jackets, vests, and bags are built to last for generations, emphasizing timeless craftsmanship over trends.
While True Grit offers everyday rugged comfort, Filson provides investment pieces designed for serious outdoor use and workwear. Expect a higher price point, typically from $150 to $600, reflecting their commitment to unconditional quality. It's the ideal choice if you want gear that's authentically tough and will stand the test of time.
Shop now at www.filson.com
No list of classic Americana brands is complete without Levi's. Famous for their iconic denim, Levi's offers relaxed, casual style that pairs perfectly with a rugged aesthetic. Their collection includes everything from timeless 501 jeans to trucker jackets and casual shirts that feel instantly familiar.
While an obvious choice, it's a key one. Levi's provides a more fashion-forward spin on the rugged look that True Grit fans love, with price points in an accessible $50-$150 range. If you need the perfect denim foundation for your outdoorsy wardrobe, Levi's is the place to start.
Shop now at www.levi.com
Pendleton is renowned for its signature wool blankets and apparel, often featuring iconic Native American-inspired patterns. The brand offers cozy board shirts, sweaters, and outerwear that exude heritage charm. Like True Grit, Pendleton champions authentic craftsmanship and durability, but with a distinct focus on high-quality wool.
Their pieces, priced from $60 to $200, are perfect for layering and bringing a classic, timeless pattern into a rugged wardrobe. If you appreciate the cozy textures of True Grit, Pendleton's woolens are a must-see.
Shop now at www.pendleton-usa.com
Carhartt WIP (Work In Progress) takes the brand's legendary workwear DNA and gives it a modern, streetwear-approved update. Think durable jackets, heavyweight hoodies, and rugged pants, all cut with a more contemporary fit. They maintain the function-first ethos but package it for a city-dwelling, style-conscious audience.
It shares True Grit's focus on practicality and durability but swaps the Western vibe for an urban, utilitarian edge. With prices typically in the $40-$180 range, it’s a great option for tough, everyday essentials that work just as well on the street as they do outdoors.
Shop now at www.carhartt.com
For the eco-conscious adventurer, Patagonia offers high-performance outdoor clothing with a commitment to sustainability. Known for their Synchilla fleeces, down jackets, and organic cotton basics, Patagonia delivers gear that’s built to perform in the wild but is stylish enough for city life.
While True Grit's aesthetic is Western casual, Patagonia's is rooted in outdoor sports and environmentalism. Both appeal to those who value quality and a connection to the outdoors. Prices generally range from $50-$250, offering durable, functional pieces you can feel good about buying.
Shop now at www.patagonia.com
If you lean into the pure Western side of True Grit's style, Wrangler is your go-to. This brand is quintessentially cowboy, famous for its durable denim jeans, pearl-snap Western shirts, and rugged outerwear. Their style is unapologetically authentic to its rodeo roots.
Wrangler offers a more traditional and heavily Western-focused aesthetic than True Grit at a very budget-friendly price point, with most jeans and shirts falling in the $30-$100 range. It's the perfect choice for an authentic, no-frills Western look.
Shop now at www.wrangler.com
Originating from the forests of Maine, L.L.Bean specializes in practical, timeless outdoor apparel. From their iconic Bean Boots and flannel shirts to cozy fleeces and durable outerwear, their pieces are designed for a life spent outdoors. The style is classic New England prep meets rugged utility.
It's similar to True Grit in its emphasis on comfortable, reliable basics for an outdoorsy lifestyle, but swaps the Western aesthetic for a more East Coast preppy look. With items ranging from $20 to $150, it’s a staple for dependable, function-first clothing.
Shop now at www.llbean.com
For a touch of British country charm, Barbour is the answer. Famed for its waxed cotton jackets, this heritage brand offers a refined take on rugged outdoor style. In addition to their iconic outerwear, you'll find quilted vests, classic knitwear, and checked shirts that feel both sophisticated and practical.
Barbour provides a more polished, European country aesthetic compared to True Grit's American Western vibe. The price point is higher, typically $150-$400, reflecting its legacy of quality craftsmanship. It’s perfect for anyone who wants rugged durability with an elevated, countryside sensibility.
Shop now at www.barbour.com
No one does classic Americana quite like Ralph Lauren. The brand’s Polo line, particularly, often incorporates Western and rugged themes with a preppy, sophisticated twist. You’ll find expertly crafted plaid shirts, broken-in denim, field jackets, and corduroys that create a polished yet outdoorsy look.
Ralph Lauren captures True Grit's relaxed vibe but elevates it into a more luxurious, lifestyle-driven look. For a slightly more upscale take on cozy, all-American style, with prices from $50 to $300, it's a natural fit.
Shop now at www.ralphlauren.com
Specializing in fly-fishing and wingshooting gear, Orvis knows a thing or two about functional outdoor apparel. Their clothing line features rugged-yet-refined pieces like heavyweight flannel shirts, durable field jackets, quality vests, and comfortable quarter-zips. The focus is on performance and timeless style for outdoor pursuits.
Orvis is similar to True Grit in its dedication to durable, comfortable clothing for an active lifestyle, but it's more deeply rooted in specific sporting traditions. With prices generally between $50-$200, it's a fantastic source for high-quality, purpose-built gear.
Shop now at www.orvis.com
While primarily known for their iconic snow boots, Sorel has expanded into outerwear that embodies their "function meets fashion" philosophy. Their collection of jackets and coats is built to withstand the elements while maintaining a stylish, urban-friendly aesthetic.
Think shearling-lined coats and rugged parkas that are perfect for winter. Sorel's apparel pairs beautifully with the True Grit look, offering tough, winter-ready toppers. Their outerwear pieces are priced similarly to True Grit's, usually around $80-$250, making them a great complement for cold-weather layering.
Shop now at www.sorel.com
Lucky Brand channels a free-spirited, vintage-inspired Americana vibe, making it a close cousin to True Grit's laid-back style. Known for their perfectly distressed denim, soft graphic tees, and bohemian-leaning plaid shirts, Lucky offers a comfortable, lived-in aesthetic perfect for everyday wear.
It captures the same casual Western mood as True Grit but infuses it with a bit more of a boho, fashion-forward feel. With prices typically around $50-$150, it’s an effortless choice for anyone seeking relaxed, cool, and comfortable staples.
Shop now at www.luckybrand.com
Southern Tide brings a touch of Southern coastal charm to the classic American prep look. The brand offers well-made pieces like relaxed-fit button-downs, comfy polos, pullovers, and chinos that merge a casual feel with polished details. It’s perfect for looking put-together without feeling stuffy.
While more preppy and polished than True Grit's rugged style, Southern Tide still shares that laid-back, outdoorsy spirit, just with a country club twist. Items generally fall between $40 and $120.
Shop now at www.southerntide.com
As another classic Southern outfitter, Duck Head is famous for its chinos and timeless sportswear. Their collection focuses on durable, preppy basics like corduroy pants, oxford shirts, and cozy flannel shirts that are built for comfort. The aesthetic is clean, classic, and rooted in outdoor tradition.
Like Southern Tide, Duck Head offers a more pared-back, preppy alternative to True Grit's Western look, but still delivers on the core promise of comfortable, high-quality casualwear. The prices are also quite accessible, typically ranging from $30-$100.
Shop now at www.duckhead.com
Ariat is a powerhouse in the Western and equestrian world, blending performance technology with authentic country style. While they’re famous for their boots, their apparel line is equally impressive, offering rugged jeans, durable work shirts, and stylish outerwear designed for life on the ranch and beyond.
Ariat’s commitment to Western authenticity is even more pronounced than True Grit's, with a stronger focus on performance fabrics and riding-friendly fits. Ranging from $50-$200, it's the brand you choose when you need your Western wear to actually perform.
Shop now at www.ariat.com
J.Crew walks the line between preppy American classics and rustic, outdoorsy style. They’re a go-to for quality essentials like Shetland wool sweaters, broken-in chinos, and timeless flannel shirts that feel both refined and rugged. Their versatile pieces are easy to mix into any casual wardrobe.
Compared to True Grit, J.Crew offers a more polished and fashion-conscious take on Americana. If you want to elevate your casual look with pieces that feel classic and well-made, J.Crew's selection, priced from $30 to $150 and up, is hard to beat.
Shop now at www.jcrew.com
Woolrich is one of America's original outdoor clothing companies, known for its iconic Buffalo Check plaid and cozy wool textiles. Their collection includes everything from heavyweight flannel shirts and fleece shirt-jackets to durable parkas designed to keep you warm through the winter.
Like True Grit, Woolrich is rooted in a heritage Americana aesthetic with a focus on comfort and durability. However, Woolrich leans more heavily into its legacy of wool and classic outdoor gear. With prices from $50-$300, it's a foundational brand for anyone who loves timeless, rugged style.
Shop now at www.woolrich.com
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