If you love the relaxed, nature-inspired feel of Seasalt, you're in the right place. There's something special about its coastal-inspired designs, from classic Breton stripes to comfy, sustainable knitwear, that captures that easygoing seaside charm perfectly.
But sometimes you want to broaden your horizons and find other brands with that same effortless vibe. If you're looking for quality fabrics, beautiful prints, and timeless pieces perfect for everyday adventures, these 16 brands like Seasalt are worth adding to your shopping list.
Joules shares Seasalt's love for nature-inspired prints but wraps it in a cheerful, countryside aesthetic. The brand is known for its bright floral patterns, cozy knits, and practical outerwear like their iconic printed wellies. Both brands have a quintessentially British feel perfect for a walk on the coast or a day in the country.
Expect similar prices, with most pieces falling between $40 and $120. Where Seasalt leans into quiet coastal charm, Joules turns up the vibrancy with bold colors and playful designs that are perfect for adding a pop of joy to your wardrobe. If you love a good print, this is your next stop.
Shop now at joules.com
Think of White Stuff as Seasalt’s slightly more bohemian cousin. This UK-based brand crafts relaxed clothing with quirky patterns, unique details, and a commitment to ethical sourcing. You'll find breezy dresses, comfortable tunics, and soft knitwear made from natural fabrics like cotton and linen.
The price point is very similar to Seasalt, generally around $50-$150. What sets White Stuff apart are its often-playful, hand-drawn prints and a focus on small, considered details. It’s perfect for those who appreciate easygoing, coastal style with a touch of eclectic personality.
Shop now at whitestuff.com
Boden is your go-to for vibrant, preppy takes on classic British style. While Seasalt is more focused on gentle, nature-inspired hues, Boden is known for its bold colors, fun polka dots, and classic stripes. Their collection of dresses, swimwear, and quality basics bring a cheerful energy that works just as well for a garden party as a walk on the beach.
With prices ranging from $50 to $200, Boden puts a strong emphasis on quality tailoring and fabrics that are made to last. It’s the perfect alternative when you want that coastal feeling but with an extra dose of color and polished fun.
Shop now at bodenusa.com
Born out of a love for outdoor adventure, Fat Face offers go-to pieces that are comfortable, durable, and effortlessly cool. The brand specializes in super-soft cotton tees, rugged flannels, cozy sweaters, and relaxed-fit dresses that feel like you've owned them for years. It’s all about laid-back style for lives lived on-the-go.
Priced affordably from about $30 to $130, Fat Face is a great option for building a versatile weekend wardrobe. Like Seasalt, they create clothes inspired by an active, outdoor lifestyle, but with a heavier emphasis on dependable essentials that can handle any adventure.
Shop now at fatface.com
If sustainability is a top priority for you, meet Toad&Co. This brand is built on eco-conscious principles, using materials like organic cotton, TENCEL™, and recycled fabrics to create stylish, travel-friendly apparel. From moisture-wicking dresses to hike-ready pants, their pieces are designed to be as functional as they are earth-friendly.
Their prices typically range from $60-$180. While Seasalt’s style is distinctly coastal and nautical, Toad&Co delivers a similar relaxed aesthetic through a lens of American outdoor adventure and environmental responsibility.
Shop now at toadandco.com
Mixing yoga-inspired comfort with laid-back style, prAna offers a range of clothing perfect for an active, mindful lifestyle. You'll find everything from flowy linen pants and casual sundresses to organic cotton basics that are perfect for beach days or relaxed weekends. Their whole vibe centers on sustainable materials and versatile designs.
At a similar price point to Seasalt ($50-$150), prAna is a great fit for anyone who wants their coastal wardrobe to have a touch of boho-chic with the functionality for light activity, like a morning walk on the sand followed by coffee.
Shop now at prana.com
While Patagonia is famous for high-performance outdoor gear, its casual lifestyle pieces perfectly capture a rugged, coastal ethos. Think packable fleece jackets, organic cotton tees, and durable shorts designed to handle sea spray and sandy trails. The brand's unwavering commitment to sustainability and environmental activism is at the heart of everything they do.
Pieces are on the pricier side, from about $50 for a tee to $300+ for technical jackets, but their function and durability are unmatched. It’s an ideal choice for the Seasalt lover whose coastal life is geared more toward hiking cliffs and exploring coves.
Shop now at patagonia.com
Orvis is a heritage American brand rooted in fly fishing and country pursuits, giving its clothing a classic, rugged charm. Expect high-quality chambray shirts, durable sweaters, practical outerwear, and timeless flannel pieces. It’s a style that feels both traditional and perfectly suited for a windy day on the coast.
Sitting in the $50 to $200 price range, Orvis shares Seasalt's appreciation for quality craftsmanship but swaps the artistic, Cornwall-inspired prints for a more utilitarian, all-American outdoor aesthetic.
Shop now at orvis.com
Known primarily for its amazing denim, Madewell also excels at creating effortless, modern wardrobe staples. Their collections often feature breezy blouses, easy-to-layer linen tops, relaxed sundresses, and simple woven totes that embody a minimalist coastal vibe. It's about looking put-together without trying too hard.
With prices between $50 and $150, Madewell is a solid choice if you love the quality and wearability of Seasalt but prefer a more modern, downtown-meets-the-beach aesthetic over nautical themes and artist-inspired prints.
Shop now at madewell.com
Lands' End has been a staple of practical, American coastal style for decades. The brand focuses on creating durable, timeless clothing like classic polos, no-fuss swimsuits, waterproof jackets, and cozy sweaters. It’s all about function, value, and pieces designed to last through countless family trips to the shore.
Priced accessibly from $20 to $150, this brand delivers reliable basics that share Seasalt’s functional, nautical roots but with a more straightforward, classic American prep influence.
Shop now at landsend.com
For a dose of Parisian chic in your coastal wardrobe, look no further than A.P.C. This brand is known for its minimalist designs, clean lines, and impeccable quality. Here you'll find perfectly-cut chambray shirts, elegant trench coats, and understated linen separates that create a sophisticated, less-is-more look.
As a luxury brand, the price point is significantly higher ($150-$300+), making it an investment. A.P.C. is for the person who loves the effortless idea of coastal dressing but wants it interpreted with a sleek, minimalist, and high-fashion sensibility.
Shop now at apc-us.com
An iconic American outdoor brand born in coastal Maine, L.L.Bean defines the classic, rugged New England look. They're legendary for their sturdy Boat and Tote bags, durable Bean Boots, and timeless flannels, but their entire apparel line is filled with practical, comfortable pieces that are perfect for seaside living. Think chambray tunics, knit sweaters, and weather-resistant jackets.
With accessible prices similar to Seasalt ($40-$150), L.L.Bean is a foolproof choice for function-first coastal clothing that never goes out of style. It’s less about artistic prints and more about enduring quality for everyday life outdoors.
Shop now at llbean.com
If you love Seasalt for its Breton stripes, then you need to know Saint James - the original maker of the legendary French striped shirt. Located in Normandy, France since 1889, this heritage brand crafts the most authentic, high-quality nautical knitwear you can find. A Saint James marinière isn't just a shirt, it's a piece of coastal history.
The price point is higher, around $100-$300, reflecting the superior materials and timeless craftsmanship. It’s an investment piece for the enthusiast who wants the real deal that inspired the nautical looks we love today.
Shop now at saint-james.com
As another icon of French maritime style, Armor-Lux has been crafting nautical apparel in Brittany since 1938. Known for their high-quality Breton shirts, durable pea coats, and classic rainwear, they embody authentic seaside style. They share a heritage with Saint James but offer a slightly broader range of ready-to-wear casual pieces.
Armor-Lux is a fantastic step up from Seasalt if you're looking for that genuine European coastal quality, with pieces typically ranging from $80-$200. It’s all about timeless design rooted in real maritime wear.
Shop now at en.armorlux.com
Famous for its iconic waxed cotton jackets, Barbour is the go-to for British countryside and coastal style that can stand up to the elements. While firmly rooted in country living, their practical elegance is perfect for a windy day on the coast. Look for their waxed jackets, quilted vests, and cozy Shetland wool sweaters.
Considered an investment brand, Barbour outerwear is typically in the $150-$500 range. It complements the Seasalt aesthetic by offering a more rugged and traditional approach to all-weather, outdoor dressing that is classic and built to last for generations.
Shop now at barbour.com
Born on the coast in Salcombe, UK, Crew Clothing Company gets its inspiration directly from the world of sailing and life by the sea. They’re known for their polished, preppy take on coastal classics, including sharp piqué polos, classic Breton tops, casual blazers, and cable-knit sweaters. It’s clean, sporty, and timeless.
With a similar accessible price point to Seasalt ($50-$150), Crew Clothing shares that same British nautical heritage but delivers it with a slightly crisper, more preppy edge. Perfect for looking sharp in the marina or on Main Street.
Shop now at crewclothing.com
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