16 Brands Like Salty Aura for Bohemian Beach Vibes
You found the perfect throw rug for your beach picnic, the ideal woven tote for a weekend getaway, and now you want your entire wardrobe to match that same sun-bleached, bohemian energy. If Salty Aura has shaped your coastal aesthetic with its recycled cotton textiles and earth-toned designs, chances are you're hungry for more brands that channel that same free-spirited warmth. We get it. Once you fall for that bohemian beach look, there's no going back.
The good news is that plenty of labels are designing with the same wind-in-your-hair philosophy. From heritage Australian surf brands to romantic resort wear labels handmade in Bali, these brands will keep your wardrobe stocked with flowy dresses, vintage-inspired prints, and pieces that feel just as good on a boardwalk as they do at a music festival. Here are our picks for brands that belong right alongside Salty Aura in your rotation.
Billabong
Few brands carry as much authentic surf heritage as Billabong. Founded in 1973 by Gordon and Rena Merchant in Burleigh Heads, Queensland, the label started with handmade boardshorts sewn at the family kitchen table. Over five decades later, it has grown into a global icon of Australian beach culture without losing touch with the coastal DNA that built it. Billabong covers everything from technical boardshorts and bikinis to casual dresses and graphic tees, all designed with an easy, sun-soaked attitude that pairs naturally with the bohemian beach lifestyle.
Where Salty Aura leans toward artisan homewares and textured throws, Billabong fills the gap with functional surf gear you can actually wear in the water and then throw a sundress over afterward. Their women's line has leaned increasingly into boho-influenced prints and relaxed silhouettes in recent years, making it easier than ever to build an outfit that works from the morning surf check through a sunset bonfire. If you want a brand with real roots in the ocean and a proven track record of durability, Billabong is a safe bet.
Best for: Active beachgoers who want surf-tested quality with a laid-back bohemian edge.
L*Space
Monica Wise launched L*Space in 1999 with a small run of reversible triangle bikinis, and the brand has since become one of the most recognized names in fashion-forward swimwear. Based in Southern California, L*Space is known for its flattering cuts, playful details like strategic cutouts and ring accents, and prints that feel fresh without trying too hard. The brand has expanded well beyond bikinis into cover-ups, resort dresses, and accessories that work as a complete beach-to-brunch wardrobe.
The difference between L*Space and Salty Aura's bohemian sensibility comes down to silhouette. Where boho brands tend to favor oversized, flowy shapes, L*Space leans into body-conscious fits that still feel effortless rather than overdone. Their swim pieces are engineered for real bodies, with supportive construction that holds up to actual ocean activity. If your version of beach style is less "flowing caftan" and more "perfectly fitted one-piece with a sarong," L*Space should be at the top of your list.
Best for: Women who want swimwear and resort pieces that are both flattering and fashion-forward.
Raga
Raga is a Los Angeles label with deep roots in Indian textile traditions. The Chaudry family story goes back to 1976, when Krishan Chaudry opened a boutique on Windward Avenue in Venice Beach with the goal of blending his Indian heritage with California's relaxed coastal energy. The brand as we know it today launched in 2012, carrying forward that same cross-cultural vision through vibrant prints, hand-detailed fabrics, and silhouettes that feel like they were discovered in a far-flung market rather than mass-produced. Think bold block prints, rich jewel tones, and airy caftans that move beautifully in a breeze.
If Salty Aura draws you in with its earthy neutrals, Raga will push you in a bolder direction. The brand is unapologetically colorful, pulling inspiration from Indian embroidery, Moroccan tilework, and global folk art traditions. Their dresses, jumpsuits, and kimonos are designed for the kind of person who treats getting dressed as an act of self-expression. For festival season or a tropical vacation where you want to stand out, Raga delivers pieces with genuine cultural depth behind the design.
Best for: Bold dressers who love globally inspired prints and vibrant color.
Spell
Sisters Elizabeth and Isabella Abegg started Spell (originally Spell & The Gypsy Collective) in 2009, growing it from a jewellery stall at the Byron Bay markets into one of the most influential bohemian fashion labels in the world. Based on the northern coast of New South Wales, Spell designs dreamy, vintage-infused dresses, flowing skirts, and unique separates that feel like they belong in a 1970s road trip film. Their prints are hand-painted and developed in-house, giving every collection a distinct artistic signature you won't find replicated elsewhere.
Spell sits at a higher price point than many brands on this list, and for good reason. The fabrics are luxurious, the prints are original, and the construction is thoughtful. Their pieces often feature intricate details like hand-stitched embroidery, delicate lace inserts, and custom buttons that reward a closer look. Where Salty Aura captures everyday coastal comfort, Spell takes the bohemian mood and dresses it up for occasions that call for something special. A Spell dress at a beach wedding or golden hour photoshoot is genuinely hard to beat.
Best for: Boho romantics who want statement pieces with artisan-level detail.
Amuse Society
Amuse Society was born in 2014 in Southern California, co-founded by Mandy Fry with an ambition to blur the lines between surf culture and street style. The result is a brand that feels equally at home on a Malibu beach and at a rooftop bar in Silver Lake. Their collections mix bikinis and wetsuits with casual dresses, slouchy knits, and easy layering pieces, all tied together by a rock-and-roll edge that sets them apart from more traditionally feminine boho brands.
What makes Amuse Society a strong companion to Salty Aura is their shared commitment to a certain kind of authenticity. Neither brand is interested in fussy or overdone fashion. Amuse leans into earthy palettes, vintage washes, and relaxed fits that you can throw on without overthinking it. Their swimwear is designed with real surfing in mind, and the ready-to-wear line translates that same functional ease into everyday clothing. If you want your bohemian wardrobe to carry a little more grit and attitude, Amuse Society is the brand to watch.
Best for: California-cool surfers who mix boho with a rock-and-roll edge.
MinkPink
Founded in Sydney in 2005 by designer Rachel Evans, MinkPink has spent nearly two decades carving out a space for playful, youthful fashion that refuses to take itself too seriously. The brand is known for signature floral prints, bold color combinations, and trendy silhouettes that land somewhere between boho and contemporary. Their swimwear, dresses, and separates are designed for women who want to look put-together without sacrificing fun, and the price points make it easy to experiment with seasonal trends.
MinkPink brings an energy that's more upbeat and flirtatious compared to Salty Aura's muted, earthy mood. Expect ruffles, puff sleeves, and prints that pop rather than whisper. Their swim line has developed a strong following for its mix of on-trend shapes and genuinely wearable fits. If you're the type who reaches for the brightest piece in your wardrobe on a Saturday morning, MinkPink will keep you well stocked. It's boho with a wink rather than boho with a sigh, and that distinction makes it a refreshing addition to any beach-inspired closet.
Best for: Trend-conscious shoppers who love playful prints and youthful Australian style.
LoveShackFancy
Rebecca Hessel Cohen founded LoveShackFancy in 2013, and the brand has since become synonymous with hyper-romantic, vintage-inspired femininity. If you've ever scrolled past a dress that looked like it was made from a watercolor painting of an English garden, it was probably LoveShackFancy. The label is famous for its dreamy floral prints, tiered ruffles, delicate lace, and soft pastel palettes that feel like a permanent golden hour. The brand has expanded into swimwear, activewear, home goods, and even kids' clothing, building a full lifestyle around that romantic aesthetic.
LoveShackFancy occupies a more polished, occasion-ready space than Salty Aura's casual coastal vibe. These are dresses you'd wear to a garden party, a beach wedding, or a weekend brunch where you want to feel like the main character. The fabrics are high quality, with lots of cotton voile, silk, and hand-finished details that justify the higher price tag. For anyone who loves the bohemian spirit but wants it wrapped in something undeniably pretty and feminine, LoveShackFancy delivers that mood better than almost anyone else in the market right now.
Best for: Romantics who want ultra-feminine, occasion-worthy bohemian pieces.
Faithfull the Brand
Faithfull the Brand was co-founded in 2012 by Sarah-Jane Abrahams and Helle Them-Enger, who built the label around handmade resort wear produced in Bali. Every piece is crafted by local artisans using hand-stamped and hand-dyed fabrics, giving the collections a warmth and individuality that's hard to replicate at scale. The brand is known for vintage-inspired prints in rich, saturated colors, flattering wrap dresses, and linen pieces that practically beg you to book a flight somewhere warm. They earned B Corp certification, reflecting a genuine commitment to ethical production.
What sets Faithfull apart from Salty Aura and many other boho-leaning brands is the polish. Their pieces read as effortlessly sophisticated rather than strictly casual, making them equally appropriate for a Mediterranean lunch as for a barefoot walk along the shoreline. The linen fabrication in particular has developed a cult following, aging beautifully with each wash and wear. If you're building a resort wardrobe that needs to work as hard at a seaside restaurant as it does on the sand, Faithfull the Brand bridges that gap with real elegance.
Best for: Travelers who want handmade resort wear that transitions from beach to dinner.
For Love & Lemons
Lifelong best friends Laura Hall and Gillian Rose Kern founded For Love & Lemons in 2010 from their garage in Los Angeles. The brand's origin story traces back even further, to a childhood lemonade stand in Wyoming, and that spirit of homegrown creativity still runs through everything they make. For Love & Lemons is known for romantic, slightly daring designs that blend custom lace, playful ruffles, and delicate floral prints into pieces that feel both feminine and confident. Their collections span dresses, swimwear, and lingerie, all unified by a dreamy, slightly vintage sensibility.
For Love & Lemons picks up where Salty Aura's relaxed mood leaves off, adding a dose of glamour and a slightly edgier attitude. Their lace work has become something of a brand signature, appearing in everything from mini dresses to bodysuits. The pieces tend to be more fitted and detailed than typical boho fare, making them a great option when you want to dress up without abandoning the free-spirited philosophy entirely. For a beach vacation dinner or a festival where you want to turn heads, For Love & Lemons strikes that balance between bohemian ease and intentional style.
Best for: Fashion-forward women who want romantic, lace-detailed pieces with a confident edge.
Reformation
Yael Aflalo started Reformation in 2009 in Los Angeles with a straightforward idea: fashion should be stylish without being wasteful. The brand manufactures over 80% of its pieces locally in LA, using eco-friendly materials like organic cotton, Tencel, recycled fabrics, and deadstock textiles. Reformation publishes detailed sustainability reports and tracks the environmental footprint of each garment, so you know exactly what you're buying into. Their aesthetic is modern, flattering, and just a little bit flirty, with a focus on silhouettes that make you look good without requiring a lot of effort.
Reformation's style is more minimalist and contemporary than Salty Aura's bohemian warmth, but the two brands share something important: a genuine concern for how fashion affects the planet. If sustainability is a priority in your purchasing decisions, Reformation makes it easy to shop with a clear conscience. Their summer dresses, linen sets, and swimwear are designed for warm-weather living, and the fits are famously flattering across a wide range of body types. It's the kind of brand that makes you feel good about what you're wearing on more than one level.
Best for: Sustainability-minded shoppers who want modern, flattering warm-weather essentials.
Beach Riot
Nicole Hanriot founded Beach Riot in 2012 (the brand name is a playful twist on her surname), and it has grown into one of the most recognizable names in the space where swimwear meets activewear. Based in California, Beach Riot is known for bold prints, trend-driven designs, and pieces that move easily between the gym, the beach, and a casual lunch. Their swim line features eye-catching patterns and supportive construction, while the activewear collection brings that same vibrant energy to leggings, sports bras, and workout sets.
Beach Riot sits on the opposite end of the boho spectrum from Salty Aura's muted, earthy palette. This is a brand that wants you to be seen. Their prints pull from retro motifs, tropical florals, and graphic patterns that make a statement on the sand. If your beach style leans more toward a colorful one-piece paired with high-waisted shorts than a neutral linen wrap, Beach Riot speaks your language. The crossover between swim and activewear also makes it a practical choice for anyone whose beach days involve paddleboarding, volleyball, or anything more active than sunbathing.
Best for: Active women who want bold, trend-driven swimwear that doubles as workout wear.
Tropic of C
Supermodel Candice Swanepoel launched Tropic of C in 2018 after spending 15 years in front of the camera and developing strong opinions about what makes great swimwear. The brand uses recycled materials, including regenerated nylon made from ocean waste, and ships in eco-friendly packaging. Beyond the sustainability credentials, Tropic of C is designed with an emphasis on timeless shapes and luxurious fabrication. The color palette tends toward warm neutrals, deep earth tones, and the occasional rich jewel tone, giving the collection a refined, grown-up feel.
Tropic of C represents a more minimalist, luxury-oriented approach to beach dressing compared to Salty Aura's boho warmth. There are no busy prints here. Instead, the brand relies on impeccable fit, beautiful draping, and subtle design details to make each piece feel special. The price point is higher, reflecting the quality of materials and the brand's commitment to sustainable production. If you're drawn to the idea of owning fewer, better swim pieces that will last for years rather than cycling through trendy options each season, Tropic of C is built for exactly that philosophy.
Best for: Minimalists who want luxury sustainable swimwear in timeless silhouettes.
Kivari
Kirstin "Kiki" Keysers founded Kivari in 2014, starting with handmade leather goods sold at the Village Markets in Burleigh, Queensland. The brand has since evolved into a full bohemian-luxe fashion label with boutiques across Australia's east coast, including a storefront in Byron Bay. Kivari specializes in flowy dresses, crochet-detailed tops, vintage-inspired swim, and resort wear designed for the modern coastal woman. The fabrics lean toward natural fibers and textured weaves, and the prints are developed with a distinctly Australian warmth that feels connected to the coastline.
Kivari is one of the closest parallels to Salty Aura's aesthetic on this entire list. Both brands are Australian, both draw from a bohemian coastal philosophy, and both prioritize natural textures and earthy color stories. Where Kivari distinguishes itself is in the ready-to-wear range, offering everything from structured linen blazers to hand-crocheted bikini tops. Their attention to fabric texture adds a tactile richness that photographs beautifully and feels even better in person. For anyone building a wardrobe around that Byron Bay lifestyle, Kivari belongs in the conversation alongside any brand here.
Best for: Australian boho lovers who want textured, resort-ready pieces with coastal soul.
Mara Hoffman
Mara Hoffman launched her namesake label in 2000, right after graduating from Parsons School of Design in New York. The brand quickly gained a reputation for bold, artist-designed prints and vivid color that stood out in a market dominated by safe choices. In 2015, Hoffman made a significant pivot, committing the entire brand to sustainable and responsible practices. Today, the label uses organic cotton, recycled nylon, and responsibly sourced materials across its swimwear, dresses, and resort collections. The commitment earned her the CFDA Fashion Award for Environmental Sustainability in 2023.
Mara Hoffman is for the person who wants their bohemian beach wardrobe to make a visual impact. Her prints are graphic, bold, and unmistakably original, drawing from geometric patterns, painterly abstractions, and nature-inspired motifs. The silhouettes are designed to be worn season after season, with an emphasis on investment pieces over disposable trends. Compared to Salty Aura's understated earthiness, Mara Hoffman turns the volume up considerably. But both brands share a respect for craftsmanship and environmental responsibility that gives your purchase meaning beyond the aesthetic.
Best for: Design-conscious shoppers who want bold, sustainable resort wear from a recognized independent designer.
Finding Your Perfect Bohemian Beach Brand
The bohemian beach wardrobe is really about finding labels that match not just your style but your values and lifestyle. If sustainability drives your shopping decisions, Reformation and Mara Hoffman lead the way with transparent, eco-conscious production. For romantic, occasion-ready pieces, LoveShackFancy and Spell deliver the kind of dreamy details that stop people mid-scroll. And if you want heritage surf culture with genuine Australian roots, Billabong has been doing it since 1973.
Whatever direction you take, these brands all share the same laid-back spirit that first drew you to Salty Aura. Build your rotation, mix and match across labels, and trust your instincts about what feels right. This article contains affiliate links, which means we may earn a small commission at no extra cost to you if you make a purchase through them.
Written by
Spencer Lanoue
