If you're into laid-back, surf-inspired style that's perfect for a beach day or a coastal hike, you probably already love Saltrock. Their casual tees, comfy hoodies, and practical boardshorts capture that fun-in-the-sun vibe effortlessly, all at a really accessible price point.
Part of the fun of building a wardrobe you love is discovering new brands that match your style. If you’re looking to expand your collection of outdoor beachwear, here are 16 awesome brands like Saltrock that are totally worth checking out.
As one of the original legendary surf brands, Rip Curl is a go-to for high-performance wetsuits, durable boardshorts, stylish bikinis, and everyday beachwear. Their gear is built "for the search," meaning it’s designed to handle whatever the ocean throws at you.
Where Saltrock embodies a more casual, streetwear-influenced beach vibe, Rip Curl brings a technical edge, especially with their innovative surf gear. It’s an ideal choice if you’re a serious surfer but still want that classic, laid-back look for lounging on the sand. The lifestyle and inspiration are the same, but Rip Curl dials up the performance aspect.
Shop now at ripcurl.com
Billabong is a cornerstone of surf culture, offering everything from breezy beach pants and bikinis to graphic tees and comfy hoodies. Their aesthetic captures a relaxed, boho-chic that meets surf-ready function. They often feature dreamy floral prints and earthy tones that feel effortlessly cool.
Pricing is very similar to Saltrock, with most tees and shorts falling in the $25-$70 range. The main difference is Billabong’s slightly more fashion-conscious angle, incorporating current trends and more overtly bohemian details into their surf collections.
Shop now at billabong.com
Quiksilver nails that essential, youthful board-rider style with iconic boardshorts, graphic tees, hats, and walkshorts. Their designs often have a distinctively sporty and athletic feel that's made for an active day by the water.
Like Saltrock, their pieces are affordable and built for a casual outdoor lifestyle, with most items priced between $20 and $60. If you lean towards a more athletic fit and a classic surf-brand look over Saltrock's playful graphics, Quiksilver is a perfect fit.
Shop now at quiksilver.com
As Quiksilver's sister brand, Roxy delivers surf, snow, and fitness apparel exclusively for women. The brand is known for its bright, bold prints, fun colors, and confidence-boosting swimwear fits. From bikinis and boardshorts to wetsuits and relaxed beach hoodies, Roxy is all about enjoying the ride.
While sharing Saltrock's comfortable and affordable approach (most pieces are $20-$70), Roxy’s vibe is more feminine and overtly trendy. It’s the brand you turn to for that quintessential fun, vibrant, and stylish surf girl aesthetic.
Shop now at roxy.com
Hurley blends performance technology with a sleek, modern beach style. Best known for their innovative Phantom boardshorts, they also offer a wide range of tees, bikinis, and casual outerwear that feels both sporty and cool. Their aesthetic often feels a bit cleaner and more design-driven than other classic surf brands.
Compared to Saltrock, Hurley places a stronger emphasis on performance fabrics and technical features, making it a great pick for those who are actually hitting the waves. The relaxed, beach-ready vibe is the same, but the execution is a bit more cutting-edge.
Shop now at hurley.com
As the inventor of the modern wetsuit, O'Neill is pure, authentic surf heritage. Their collections include high-quality swimwear, boardshorts, and casual beach apparel that feels timeless. The brand balances technical innovation with a classic California surf feel that's been trusted for decades.
Both brands share a passion for the water, but O'Neill gears more towards serious surf-ready apparel while Saltrock leans into playful casualwear. Expect slightly higher prices for O'Neill's technical gear, usually in the $30-$80 range, but the quality and legacy are undeniable.
Shop now at oneill.com
"True to This" is Volcom's motto, and it perfectly reflects their rebellious, art-driven approach to surf, skate, and snowboard culture. Their clothing - from graphic tees and bikinis to jeans and jackets - is known for its edgy prints, asymmetrical designs, and creative flair.
Volcom shares Saltrock’s youthful and laid-back DNA but injects a much bigger dose of bold attitude and street art influence. If you find Saltrock a bit too wholesome, Volcom’s artistic and slightly grungy take on board culture will be right up your alley.
Shop now at volcom.com
Based in the UK, Passenger is a brand built for travel, music, and salt-water escapism. Their aesthetic is rustic and adventurous, with a strong focus on sustainable materials like recycled polyester and organic cotton. Think cozy fleeces, relaxed-fit tees with nature-inspired graphics, and durable outerwear perfect for a van life adventure.
If Saltrock captures the fun of a day at the beach, Passenger captures the soul of the journey there. It’s like Saltrock’s more mellow, eco-conscious cousin, perfect for those who connect with a slower, more mindful outdoor lifestyle. It's often available in popular retailers such as Saltrock.
Shop now at passenger-clothing.com
Patagonia is legendary for its commitment to ethical manufacturing. Their range includes incredibly durable outdoor gear, from iconic Synchilla fleeces to technical puffers.
While Saltrock's primary focus is on playful, surf-inspired graphics, Patagonia's appeal lies in its rugged functionality and planet-first philosophy. Their technical jackets are especially popular, celebrated for being both long-lasting and produced with a conscience.
Shop now at patagonia.com
Vissla represents the "creators and innovators" shaping modern surf culture. Their apparel, which includes stylish boardshorts and retro-inspired tees, is all about eco-friendly materials and forward-thinking design. They champion a "DIY" mentality that shines through in their creative and often artistic prints.
Like Saltrock, Vissla is deeply rooted in surf life, but their approach feels more contemporary and sustainable. They are perfect for the eco-aware surfer who appreciates craftsmanship and a less mainstream aesthetic, with prices in the accessible $25-$70 range.
Shop now at vissla.com
Faherty offers a more premium, upmarket take on the surf lifestyle. Using high-quality, sustainable fabrics like organic cotton and recycled materials, they create incredibly soft beach blankets, flannels, hoodies, and swimwear. Their vibe is refined but relaxed - think sophisticated sunsets around a bonfire.
This is your brand if you love Saltrock’s beachy feel but are ready to invest in higher-end, timeless pieces that will last for years. Where Saltrock is playful and budget-friendly, Faherty is luxurious and eco-conscious, with prices usually ranging from $50 up to $150.
Shop now at fahertybrand.com
Animal has long been considered a pillar of the 'big four' UK surf brands, a spot they once comfortably shared with labels like Saltrock. Founded back when hoodies cost just a fiver, Animal carved out a reputation for rugged outerwear equally at home in urban playgrounds as coastal surf spots.
Recently their line has also expanded into womenswear, making a similar transition as that made by White Stuff and Fatface - brands that initially entered the market aimed solely at men. What stays constant, however, is a certain sturdiness, as if each piece comes ready to brave everything outdoors.
Shop now at animal.co.uk
Vicki Jones launched her beachwear brand fresh from graduation, aiming to combine sustainability with high performance - all from her home turf of Cornwall. She first got noticed after designing rash vests in an eye-catching signature palm print: the ultimate protection, whether paddleboarding or practicing yoga SUP style.
What sets the brand apart is its material choice - each piece is crafted from recycled fishing nets and other plastic ocean waste, turned into technical ECONYL yarn. This fabric stretches comfortably and resists damage from suncream, chlorine, or endless afternoons on a sandy beach. And, of course, these days Jones' standout prints aren't just limited to vests, you'll find everything from bikini separates to zip-front surf swimsuits featuring them.
Shop now at sandandpalm.com
Based above the Atlantic cliffs at Wheal Kitty, St Agnes, even Finisterre’s address will be familiar to anyone with an OS map of Cornwall. The brand is all about function: from insulated coats so hardy they're almost bulletproof to Merino base layers designed to beat the chill on cool Cornish mornings. Since its inception in 2003, the focus has never wavered from marrying style with warmth and environmental ethics, favoring sustainable options such as ECONYL recycled nylon and FSC-certified natural rubber.
Shop now at finisterre.com
Created by the visionaries behind the ultra-popular LA boutique Planet Blue, Blue Life is all about a sexy, chic, It-Girl beach aesthetic. They specialize in stunning swimwear with interesting cuts, breezy boho cover-ups, and romantic dresses made from lightweight, flowy fabrics.
Think of Blue Life as the glamorous Southern California answer to Saltrock’s laid-back British coastal look. Their pieces are designed for looking fabulous at a beach party or resort, with a distinctly fashion-forward and feminine edge. It's less about the hike down to the surf spot and more about the destination itself.
Shop now at bluelife.com
Hailing from West Wales, Howies is a brand focused on making high-quality, low-impact clothing for an active outdoor life. Their lineup includes durable denim, merino wool base layers, and exceptionally soft organic cotton t-shirts with understated, clever graphics.
They share Saltrock's "love the outdoors" ethos but express it with a cleaner, more minimalist design aesthetic and an intense focus on sustainability and craftsmanship. If you’re drawn to Saltrock’s vibe but want something a bit more grown-up, functional, and ethically made, Howies is an excellent choice.
Shop now at howies.co.uk
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