If you love the surf-inspired, laid-back vibe of Rusty, you know it's the perfect brand for channeling that effortless beach energy. Rusty nails the balance between functional surfwear and casual, cool style, all without a hefty price tag, making it a staple for anyone who lives for sunny days and coastal escapes.
But part of the fun is discovering new brands that capture a similar spirit. Whether you're looking for performance-ready boardshorts, a trendy new bikini, or just some comfy clothes that feel like a permanent vacation, we've got you covered. Here are 19 amazing brands that deliver the same sun-soaked, surf-culture aesthetic you love from Rusty.
As one of the OG surf brands, Billabong is a household name for a reason. They offer authentic, high-quality surf apparel, with their boardshorts and swimwear being a major draw. Their style feels deeply California-inspired, full of vibrant prints and relaxed fits, with prices typically ranging from $40 to $150.
Like Rusty, Billabong is all about embodying the surf lifestyle. However, they often have a slightly more refined, trend-aware edge, using innovative materials that perform well in the water while still looking stylish on the sand. If you want a classic surf brand with a huge selection and global recognition, Billabong is a sure bet.
Shop now at www.billabong.com
Quiksilver is another legendary brand that’s practically synonymous with surf culture. They're a go-to for functional, sporty styles that are built to perform, especially their boardshorts and beach essentials that range from $50 to $130. The aesthetic is laid-back but energetic, with a major focus on durable, comfortable designs.
While still offering those classic surf styles similar to Rusty, Quiksilver tends to lean into bolder branding and a slightly more athletic vibe. It’s perfect for someone who’s looking for reliable gear that can stand up to an active day on the coast.
Shop now at www.quiksilver.com
As Quiksilver’s sister brand, Roxy is a powerhouse for women's surfwear. Selling everything from bikinis and one-pieces to cute beach cover-ups and activewear, it brings a feminine and vibrant energy to the surf scene. With styles priced between $40 and $120, it hits a similar sweet spot as Rusty.
Roxy stands out with its playful prints, bright colors, and cuts that are both stylish and functional for an active beach day. If you love Rusty's vibe but want something designed with a more fashion-forward, fun approach for women, Roxy is the place to look.
Shop now at www.roxy.com
Vissla is a fresh, modern surf brand that combines a love for the ocean with a serious commitment to sustainability. Their apparel, which ranges from $40 to $110, features eco-friendly fabrics and artistic prints that really stand out. It’s for the surfer who cares about the environment as much as they care about catching waves.
While Rusty keeps it classic, Vissla pushes the creative boundaries with more eclectic, art-driven designs. If you’re looking for a surf brand with a unique point of view and an eco-conscious mission, Vissla is a fantastic alternative.
Shop now at www.vissla.com
A true pioneer in surf culture, O'Neill is famous for its high-performance wetsuits but also has an amazing range of swimwear and beach apparel. Their pieces typically fall between $50 and $130, focusing on sporty yet comfortable styles that are built for action.
Similar to Rusty, O'Neill is deeply rooted in the coastal lifestyle. However, O’Neill often puts a stronger emphasis on technical features and athletic fits, making it an excellent choice for anyone who participates in beach sports or just wants gear they know will hold up.
Shop now at us.oneill.com
Rip Curl feels like a slightly more premium version of the classic surf brand, known for its sleek swimwear and cutting-edge wetsuits. With a price range from $60 to $200, it attracts serious surfers who demand performance and style-conscious shoppers who appreciate quality.
Their approach is more tech-forward than Rusty's, often incorporating innovative design for a better experience in the water. That said, Rip Curl shares that same relaxed, surf-centric vibe, just with a polished, high-performance twist.
Shop now at www.ripcurl.com
Hurley perfectly bridges the gap between surf and skate culture, offering an edgy, modern take on beachwear. You'll find swimwear and casual clothing from $50–$130 with bold graphics and contemporary fits that appeal to a younger, trend-driven audience.
If you find Rusty's aesthetic a little too classic for your taste, Hurley is your answer. Their designs lean more into streetwear, giving them a decidedly more urban and cool-kid vibe while still being perfectly at home at the beach.
Shop now at www.hurley.com
Best known for its top-tier surfboard fins and gear, FCS also offers a capsule collection of apparel designed for surfers. Their clothing is practical and performance-focused, with a clean, minimalist aesthetic and price points between $30 and $90.
Compared to Rusty's more laid-back lifestyle pieces, FCS apparel is understated and purely functional - it's made for people whose lives revolve around the water. It’s less about fashion and more about gear that works, created by a brand that’s trusted by pros.
Shop now at fcs.com
Famous Australian swimwear brand Seafolly offers a dose of boho-chic glamour for the beach. With luxurious bikinis and one-pieces typically priced between $70 and $200, they are known for their incredibly flattering fits and on-trend designs.
Where Rusty is casual and surf-focused, Seafolly brings a more fashionable, tropical vacation vibe. It’s the perfect choice when you want a statement swimsuit that feels a bit more elevated, ideal for looking amazing while lounging by the pool or sipping a cocktail at a beach club.
Shop now at seafolly.com
This popular collaboration between Billabong and influencer Sincerely Jules brings a super trendy, fashion-forward spin to classic surf style. The collection features playful, youthful designs that blend beach culture with an influencer aesthetic, with most pieces running from $50 to $150.
If you filtered Rusty through the lens of a top Instagram blogger, you'd get this collection. It’s perfect for anyone wanting a photogenic beach look that’s still relaxed and fun - think vibrant colors, feminine silhouettes, and Instagram-ready vibes.
Shop now at www.billabong.com
RVCA sits at the cool intersection of surf, skate, art, and street culture. Known for their awesome graphic tees and contemporary designs, their pieces range from $40 to $120. They attract a creative, youthful crowd that appreciates their unique, artsy vibe.
While Rusty is firmly planted in classic surf style, RVCA brings a more eclectic and street-smart energy. It's surfwear for the person who spends their weekends at the beach but also hangs out at art galleries and local gigs.
Shop now at www.rvca.com
For modern, chic, and sometimes sexy swimwear, L*Space is the go-to. Their pieces focus on amazing fits and flattering cuts that make you feel incredible, with prices usually in the $80 to $200 range. The aesthetic is sophisticated and minimalist but always with a stylish twist.
Unlike Rusty’s casual, surf-day appeal, L*Space delivers a more luxurious, fashion-forward look. It's the swimwear you buy when you want to feel polished and put-together at the beach or pool.
Shop now at lspace.com
Another must-see Billabong collaboration, this one with Palms & Pine, channels a dreamy, boho-chic tropical vibe. You’ll find relaxed pieces with palm prints and earthy tones for around $50–$140, perfect for someone who loves a softer, more romantic beach aesthetic.
This collection leans away from Rusty’s energetic surf style and more toward a laid-back, vacation-ready feel. It’s all about creating a relaxed, beautiful look that’s perfect for exploring a new tropical destination or just chilling out in style.
Shop now at www.billabong.com
Riptide is all about fun, affordability, and on-trend surf style. With pieces ranging from just $30-$80, they offer bright and youthful designs including bikinis, cover-ups, and accessories with bold prints and vibrant colors. It’s a great option for trying out new trends without breaking the bank.
Similar to Rusty, Riptide has a really playful and energetic look. The main difference is that Riptide targets younger shoppers who want trendy, budget-friendly beachwear for spring break or summer vacation.
Shop now at riptide.com
As the name suggests, Salt Life celebrates everything about a coastal lifestyle - from fishing and diving to just relaxing by the ocean. Their apparel is comfortable and practical, with a relaxed, nautical-inspired style that costs around $30-$100.
Where Rusty focuses specifically on surf culture, Salt Life embraces a broader version of ocean living. It's a great complementary brand for when you want simple, easygoing beachwear that values comfort and shows your love for the sea.
Shop now at saltlife.com
Designer swimwear brand Mara Hoffman is for those who want to make a bold, artistic statement at the beach. Known for stunning prints, vibrant color palettes, and a strong commitment to sustainable fabrics, her pieces usually fall in the $150 to $300 range.
This is a far more high-fashion and eclectic alternative to Rusty's casual vibe. Shopping Mara Hoffman is about collecting beautiful, wearable art that happens to be eco-conscious, perfect for when you want your swimwear to be the focal point of your look.
Shop now at marahoffman.com
While not a clothing brand, Tkees has mastered the art of the perfect, minimalist flip-flop. With prices around $50 to $100, their 'foundational' footwear is designed to feel like you're wearing almost nothing at all, creating a super sleek, "cosmetics for your feet" look.
Rusty gives you the surf outfit, and Tkees gives you the perfect understated sandal to finish it off. Their simple, elegant leather designs in a massive range of neutral shades are the opposite of clunky beach shoes, offering a touch of quiet luxury for any coastal look.
Shop now at tkees.com
This collaboration fuses Billabong's surf DNA with Tularosa’s distinctly boho-chic and feminine style. Expect breezy mini dresses, floral swimwear, and romantic separates between $60 and $150 that are perfect for a beach day that rolls into a sunset dinner.
If you appreciate Rusty’s connection to the beach but wish it were a bit more feminine and bohemian, this line is your dream come true. It offers beautiful, relaxed pieces that feel destined for a stylish vacation.
Shop now at www.billabong.com
Swell is an Australian brand focused on creating affordable, surf-inspired fashion for men, women, and kids. From graphic tees and boardshorts to everyday dresses and comfy swimwear, their price point generally lands between $30 and $90, making it an accessible option.
Like Rusty, Swell provides quality basics and fun, seasonally updated pieces that capture the essence of beachside living. They are a fantastic one-stop-shop for outfitting the whole family in comfortable and stylish gear that won't strain your wallet.
Shop now at www.swell.com
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