If you've ever planned a beach trip, chances are you've visited an iconic Ron Jon Surf Shop or scrolled through their site. It's the ultimate destination for that classic, laid-back surf vibe, offering everything from boardshorts and tees to full-on surfboards. Ron Jon perfectly captures the energetic, sun-soaked feeling of a day by the ocean.
For those who love that casual, fun, and practical beach lifestyle, there are plenty of other brands that bottle up that same surf-inspired magic. Ready to stock up for your next getaway? Here are 19 brands like Ron Jon to check out.
Billabong is a core surf brand that serves up everything an adventurer needs, from high-performance wetsuits to casual tees and swimwear. While they share Ron Jon’s love for the surf lifestyle, Billabong often leans more into technical gear with a fashion-forward edge. If you want high-quality materials and boardshorts that can handle serious waves but still look good on the boardwalk, Billabong delivers.
Shop now at billabong.com
Another titan of the surf world, Quiksilver specializes in stylish surf and skate apparel that blends performance with streetwear. They're masters of the cool, youthful aesthetic, with boardshorts and rash guards that are as versatile as they are trendy. Compared to Ron Jon's broad, family-friendly retail approach, Quiksilver has a slightly more modern, hip twist on classic surf culture.
Shop now at quiksilver.com
Rip Curl is known for its incredible wetsuits and technical gear designed for serious surfers, making it a favorite among pros. At the same time, their casual apparel collection is full of relaxed, beach-inspired styles that absolutely align with the Ron Jon vibe. Expect a slightly more premium price point, with a reputation for durability and performance that's hard to beat.
Shop now at ripcurl.com
O’Neill excels at blending function and comfort, offering top-tier wetsuits, swimwear, and casual surfwear. Their collections are known for bold, eye-catching prints and a fun, energetic feel that screams "summer." Like Ron Jon, O'Neill is all about embracing the beach life, but they bring a strong legacy of technical surf innovation to the table.
Shop now at us.oneill.com
For a cool, modern take on beachwear, look no further than Hurley. The brand focuses on innovative fabrics, vibrant prints, and super comfortable fits. Their style is youthful, a little edgy, and loved by those who mix surf culture with streetwear. If Ron Jon is the classic beach store, Hurley is its slightly younger, trendier cousin.
Shop now at hurley.com
Volcom brings skate, surf, and streetwear culture together in one rebellious package. The brand is known for bold graphics, bright colors, and an edgy attitude that sets it apart. While sharing Ron Jon's love for active lifestyles, Volcom pushes a more rebellious, fashion-forward vibe perfect for anyone who wants their beachwear to make a statement.
Shop now at volcom.com
The go-to brand for women’s surfwear, Roxy combines performance-focused gear with stylish, feminine designs. Their collections are full of fun colors, boho-chic prints, and flattering fits perfect for active beach days. While Ron Jon covers everyone, Roxy’s exclusive focus on women makes it a must-shop for gals who want both function and style in their swim and activewear.
Shop now at roxy.com
An offshoot of the main brand, Billabong Girls focuses entirely on surf and swimwear for the younger crowd. You'll find adorable bikinis, functional rash guards, and casual tees with cute, playful designs. It captures the same casual and fun beach vibe as Ron Jon but makes it perfectly sized and styled for girls.
Shop now at billabong.com
Famous for its iconic skate and surf graphics, Santa Cruz nails that carefree, retro California vibe. Their bold, vintage-inspired tees, hoodies, and accessories have a cult following. Though it leans more towards skate and street style, Santa Cruz shares the same deep roots in board culture that Ron Jon embodies.
Shop now at santacruz.com
Drilling down into the performance side, Volcom Surf is the brand's division dedicated to high-performance wetsuits and surfwear. It's built for serious action on the water with a focus on durability and technical features. You still get Volcom's trendy, colorful aesthetic, but with an added layer of purpose-built design that goes beyond casual beach hangs.
Shop now at volcom.com
Vissla combines a relaxed, modern aesthetic with a mission to create sustainable surfwear. Using eco-friendly materials, they produce boardshorts, rash guards, and casual tees that look great and feel good to buy. For the environmentally conscious shopper who still wants top-tier performance and style, Vissla is the perfect alternative with a conscience.
Shop now at vissla.com
While Ron Jon sells a bit of everything, FCS gets specific. They specialize in high-quality, technical surf hardware - think fins, leashes, and traction pads. For the serious surfer who wants to fine-tune their board for optimal performance, FCS is the industry standard. It's less about the apparel and more about elevating the actual act of surfing.
Shop now at fcs.com
Mirroring Ron Jon's family-friendly approach, Billabong Kids offers functional, durable surfwear and swim trunks for children. Covered in playful prints and bright, fun colors, their line makes beach days stylish for the littlest members of your crew. It’s perfect for families looking to outfit their kids in gear that can handle a full day of sand and sun.
Shop now at billabong.com
Sometimes it's all about the accessories. Rastaclat is known for its vibrant, braided bracelets that have become a staple in both beach and street culture. These colorful, adjustable bracelets are an easy way to add a bit of personality and positive vibes to any outfit. They capture that laid-back, fun style that complements the Ron Jon aesthetic perfectly.
Shop now at rastaclat.com
Staying hydrated is key to any successful beach day. Hydro Flask makes ultra-durable, insulated water bottles that keep your drinks ice-cold for hours under the hot sun. Their focus on practical, high-quality gear for an active outdoor lifestyle makes them a perfect companion brand to Ron Jon’s apparel and boards.
Shop now at hydroflask.com
Need the perfect bag to haul your beach essentials? Aloha Collection specializes in lightweight, splash-proof totes and pouches in gorgeous tropical prints. They're both stylish and incredibly practical for keeping your phone, keys, and snacks dry and organized. The brand zeroes in on fashionable beach accessories that are a chic and island-inspired choice.
Shop now at alohacollection.com
For those who want to level up their swimwear game, L*Space offers luxe, sophisticated bikinis and one-pieces. Known for premium fabrics, trendy cuts, and unique details like bold cut-outs and straps, this brand is high-fashion beachwear. While Ron Jon’s swimwear is classic and casual, L*Space is for chic poolside moments and tropical vacations.
Shop now at lspace.com
Australian swimwear brand Seafolly is celebrated for its high-quality fabrics, vibrant prints, and incredibly flattering fits. Their collection of bikinis, tankinis, and chic cover-ups is perfect for anyone seeking stylish, reliable swimwear. They bring a dose of premium, fashion-forward energy to the fun and colorful vibe that Ron Jon fans love.
Shop now at seafolly.com
Tavik offers contemporary swimwear and resort wear with a sleek, modern edge. Their collections feature bold prints and minimalist cuts in premium fabrics, creating Instagram-worthy beach looks. If Ron Jon is the go-to for casual, family-friendly fun, Tavik is for the trend-conscious crowd who wants their swimwear to be as stylish as their city wardrobe.
Shop now at tavik.com
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