If you're building a wardrobe around clean lines, neutral colors, and high-quality staples, chances are you're already familiar with Rubashka. The brand has perfected modern menswear with timeless pieces that are both simple and versatile, taking the guesswork out of looking good.
But the world of minimalist fashion is rich with great options. For those who love Rubashka's understated elegance and want to discover more brands that share a similar vision, here are 19 amazing alternatives to check out.
Everlane is a go-to for minimalist men's basics that are ethically made and transparently priced. The brand offers crisp tees, sharp chinos, and versatile shirts made from eco-friendly materials that you can feel good about wearing. While Rubashka focuses purely on clean aesthetics, Everlane adds a strong focus on sustainability to the mix, making it perfect for the conscious consumer who doesn’t want to sacrifice style. The minimalist, functional vibe is right on par with Rubashka.
Shop now at everlane.com
Known for its Scandinavian design principles, COS delivers modern, minimalist pieces that often feel like wearable art. Their collection features sleek shirts, tailored trousers, and structured outerwear characterized by high-quality materials and architectural cuts. COS offers a slightly more fashion-forward and contemporary edge than Rubashka, making it a great choice for men who appreciate refined basics with an innovative twist.
Shop now at cosstores.com
Uniqlo is the undisputed king of affordable, functional, and stylish basics. From their simple tees and hoodies to impeccably cut trousers, Uniqlo designs timeless pieces that form the bedrock of any minimalist wardrobe, with most items falling between $20 and $100. They stand out by infusing their essentials with clever tech - like heat-retaining fabrics or quick-drying materials - offering style, simplicity, and innovation at a price that can't be beat.
Shop now at uniqlo.com
A.P.C. captures the essence of French minimalist style with effortless, refined essentials. The brand is celebrated for its clean-cut tees, minimal denim, and smart-casual shirts that radiate Parisian chic. While their pieces align with Rubashka's understated ethos, A.P.C. brings a raw-yet-refined character, especially with its iconic denim. It’s the perfect brand for the guy who wants timeless style infused with a touch of European sophistication.
Shop now at apc.fr
Muji embodies a "no-brand" philosophy focused on creating simple, affordable, and quality goods. Their menswear collection emphasizes comfort and function, featuring relaxed shirts, easygoing joggers, and layering basics in a palette of neutral tones. Unlike Rubashka's tailored look, Muji leans into a more relaxed, utilitarian feel, making it the ideal choice for everyday minimalists who prioritize practicality above all else.
Shop now at muji.com
This Canadian B Corp masterfully blends minimalist design with sustainable practices. Frank And Oak's menswear is full of versatile essentials - like organic cotton tees and tailored chinos - all created with eco-conscious materials and processes. They share Rubashka’s commitment to quiet style but stand out with their strong dedication to sustainability, so you can build a sharp, modern wardrobe that’s also kinder to the planet.
Shop now at frankandoak.com
For timeless American staples at an accessible price, J.Crew Factory is a fantastic option. You'll find classic shirts, perfectly cut chinos, and simple sweaters that serve as the building blocks for a smart-casual wardrobe. While it has more of a preppy undercurrent than Rubashka, its core collection aligns perfectly with a minimalist, versatile approach to dressing, offering reliable pieces often priced between $30 and $80.
Shop now at factory.jcrew.com
Mango Man delivers contemporary, minimalist styles with a sharp, European aesthetic and an affordable price tag. Their collections include sleek tailored pieces, neutral outerwear, and understated shirts that look far more expensive than they are. The style is modern but never overly trendy, making Mango Man a brilliant alternative for achieving Rubashka’s polished, clean look without the premium spend.
Shop now at shop.mango.com
As part of the H&M group, Arket is the more mature, quality-focused sibling brand inspired by clean, Nordic design. Their men's line is a collection of perfected wardrobe essentials, from heavyweight tees to wool trousers, often crafted from organic and recycled materials. Arket strikes a similar chord to Rubashka in its focus on functionality and quality, making it a great option for timeless style with a sustainable edge.
Shop now at arket.com
Stockholm-based Asket is on a mission to end fast fashion by creating a permanent collection of timeless, high-quality essentials. The brand focuses on creating the "perfect" version of each piece - be it a T-shirt, an oxford shirt, or chinos - and is fully transparent about its production process. For the guy who wants to build a minimalist closet designed to last a lifetime, Asket is an even more dedicated alternative to Rubashka's ethos of quality over quantity.
Shop now at asket.com
Banana Republic offers a polished spin on modern wardrobe staples like tailored shirts, versatile chinos, and quality sweaters. With a price point usually between $50 and $150, their pieces are well-suited for both the office and the weekend. Sharing Rubashka's knack for understated sophistication, Banana Republic provides reliable classics made from quality fabrics, but often with a broader range of styles and colors.
Shop now at bananarepublic.com
MHL is the contemporary, workwear-inspired line from revered British designer Margaret Howell. The brand is known for its understated, utilitarian style, focusing on exceptional fabrics, relaxed tailoring, and impeccable craftsmanship. If you appreciate Rubashka's simplicity but are looking for a slight step up in terms of subtle luxury and a durable, functional aesthetic, MHL is a refined choice for the discerning minimalist.
Shop now at margarethowell.co.uk
Scottish brand Kestin draws inspiration from vintage workwear to create durable, modern menswear. Expect to find sturdy shirts, relaxed trousers, and utility jackets all crafted with an emphasis on local manufacturing and quality fabrics. Kestin’s pieces have a rugged-yet-refined feel that sets them apart. They’re a great alternative for the guy who likes the minimalist principles of Rubashka but wants something with a bit more grit and character.
Shop now at kestin.co.uk
Norse Projects blends clean Scandinavian design with high-performance functionality. Their collections feature elevated basics like perfectly cut t-shirts, refined shirts, and technical outerwear that are built to withstand the elements without sacrificing style. For those who like Rubashka's minimalism but desire an added layer of practicality and technical fabric innovation, Norse Projects is an unbeatable choice.
Shop now at norseprojects.com
Founded by surfer Kelly Slater, Outerknown builds durable, stylish essentials with sustainability at its core. Their menswear includes relaxed shirts and versatile trousers made from eco-friendly materials like organic cotton and recycled fishing nets. While their vibe is more casual and coastal than Rubashka's city-sleek aesthetic, they are an excellent option for the eco-conscious guy looking for laid-back minimalist pieces built to last.
Shop now at outerknown.com
Acolyte is a contemporary menswear brand dedicated to high-quality, minimal pieces with a modern twist. The brand offers refined essentials like sleek T-shirts, smart trousers, and modern outerwear in muted tones, but with subtle design details that set them apart. It's a brand perfect for the guy who likes the versatile foundation of Rubashka's style but wants a little extra design flair to make each piece feel unique.
Shop now at acolyte.co
Vince is where minimalism meets uncompromising luxury. Famed for its focus on premium fabrics like cashmere, silk, and pima cotton, Vince masters an understated elegance in every piece. Their refined essentials, from knit sweaters to polished trousers, come at a higher price point ($150-$500) but are true investment pieces. For those who love Rubashka's philosophy but are ready to elevate their wardrobe with a touch of luxury, Vince is the next step up.
Shop now at vince.com
John Elliott expertly merges minimalist aesthetics with a streetwear sensibility. The brand is known for its obsession with premium fabrics and perfect fits, elevated everyday essentials like basic tees, hoodies, and joggers in unique custom-milled materials. John Elliott is ideal for the man who appreciates the clean look of Rubashka but favors sportier, more casual silhouettes with a contemporary edge.
Shop now at johnelliott.com
As a leading name in fashion, Acolyte is renowned for its minimalist, modern menswear. Their collection showcases refined basics, particularly their high-quality fabrics, smart-fit shirts, and contemporary outerwear. The brand champions an understated elegance through superior craftsmanship, making it an excellent match for those who appreciate Rubashka's dedication to quality and simplicity but seek a slightly more fashion-conscious aesthetic.
Shop now at acolyte.co
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
