If you've ever tried to capture that effortless, slightly retro Parisian charm, chances are you've shopped at Rouje. The French brand is an absolute master of the flowy floral dress, the perfect vintage-inspired jeans, and the simple-yet-chic blouses that make you feel like you just stepped out of a film from the '70s.
For those of us obsessed with that distinctly feminine, not-trying-too-hard style, the good news is there are plenty of other brands that scratch a similar itch. Whether you want something more sustainable, a bit edgier, or just a new place to find your next go-to dress, here are 19 brands like Rouje to check out.
Often considered Rouje’s equally chic older sister, Sezane embodies a slightly more refined and polished take on Parisian style. The brand is known for its high-quality fabrics, impeccable craftsmanship, and timeless designs, offering everything from beautiful knitwear and silk blouses to tailored trousers and classic leather goods. While Rouje channels a more playful, vintage vibe, Sezane delivers investment-worthy pieces with a strong focus on sustainability.
Both brands capture that quintessential French It-Girl aesthetic, but Sezane leans towards sophisticated, lasting staples you'll wear for years. Expect slightly higher prices reflecting its commitment to quality and ethical production. It's the perfect place to build a foundation for an effortlessly elegant wardrobe.
Shop now at sezane.com
If you love Rouje's flattering dresses and vintage feel but want to prioritize sustainability, Reformation is your best bet. Famous for its figure-hugging silhouettes and playful prints, Ref offers trendy, feminine pieces made from eco-friendly materials. You’ll find breezy dresses, flirty tops, and essential two-piece sets that feel both modern and romantic.
Compared to Rouje, Reformation often leans more into current trends and a cool, laid-back LA vibe, but the core aesthetic of effortless femininity is shared. Their prices are comparable, typically ranging from $100-$300 for dresses. It's the go-to for wedding guest attire and sunny day outfits that an eco-conscious French girl would approve of.
Shop now at thereformation.com
Faithfull the Brand captures the spirit of a Mediterranean vacation. Specializing in ethically-produced resort wear, their collections are filled with light, breezy dresses, linen separates, and vibrant, hand-printed fabrics perfect for warm weather. The aesthetic is romantic and relaxed, echoing Rouje's effortless feel but with a distinct, sun-drenched, travel-inspired twist.
Think island-hopping on the French Riviera rather than strolling through Paris. Their pieces are designed to be thrown on with sandals and a basket bag for an instantly chic look. If your favorite parts of Rouje are the flirty minis and floral prints, you will love Faithfull's wanderlust-infused collections.
Shop now at faithfullthebrand.com
Anthropologie is a one-stop-shop for a romantic, bohemian-leaning wardrobe. While its selection is vast, you can find a curated collection of pieces that align perfectly with Rouje’s vibe - think flowy floral maxi dresses, embroidered blouses, and soft, patterned knits. Their aesthetic feels a bit more eclectic and globally-inspired than Rouje's very Parisian focus.
The price point varies, but you can find many similar styles at an accessible range. It's a great choice if you want to mix that French-girl romanticism with a touch of free-spirited, artistic flair. It's Rouje with a more worldly and creative spirit.
Shop now at anthropologie.com
Hailing from Paris, Maje delivers a more contemporary and slightly edgier take on French style. While you’ll still find chic dresses and tailored blouses, the brand incorporates sharper silhouettes, bolder details like chains and studs, and a more polished, urban feel. Maje is the Parisian girl who works in an art gallery - her style is sophisticated but with heaps of personality.
In comparison to Rouje's softer, vintage appeal, Maje feels a bit more rock-and-roll and trend-driven, without sacrificing its elegant roots. Expect a slightly higher price point, reflecting its designer positioning for chic, statement pieces you can wear from the office to a night out.
Shop now at maje.com
Zadig & Voltaire perfectly blends Parisian chic with a laid-back, rebellious attitude. If Rouje is all romance and red lipstick, Zadig & Voltaire is about messy hair, lived-in leather jackets, and soft cashmere sweaters paired with distressed denim. It’s "effortless" with a distinctly cool, rock-inspired edge.
This brand is ideal if you love the idea of French style but find Rouje a little too feminine for your taste. It’s where luxury meets nonchalance, creating easy-to-wear pieces that feel both edgy and refined. It's luxury comfort with a defiant spirit.
Shop now at zadig-et-voltaire.com
Claudie Pierlot offers quintessentially Parisian fashion with a playful and preppy twist. Their collections are filled with charming details like Peter Pan collars, bows, and classic Claudine collars, sitting alongside beautifully tailored coats and feminine dresses. The vibe is a bit more polished and buttoned-up than Rouje, but still maintains a sense of fun and romance.
Think of it as the style of a chic Parisian student: smart, sophisticated, but youthful and fresh. If you love Rouje’s classic sensibility but want something a tad more structured and traditionally feminine, Claudie Pierlot is a perfect discovery.
Shop now at claudiepierlot.com
While primarily known for its stunningly artisanal ceramics and handcrafted home goods, Astier de Villatte's Parisian boutique also curates a small but exquisite selection of apparel and accessories. Their pieces often feel like treasures found in a vintage market - unique, beautifully made, and imbued with a sense of history.
This isn't a go-to for a full wardrobe, but if you love Rouje's nostalgic soul, you'll appreciate the one-of-a-kind, lived-in feel of their carefully chosen items. It's for the person who values story and craftsmanship over trends.
Shop now at astierdevillatte.com
Founded by French influencer Anne-Laure Mais, Musier Paris is a direct contemporary to Rouje, founded by Jeanne Damas. Both brands excel at chic, vintage-inspired pieces that feel both modern and timeless. Musier is known for its subtly sensual details - think slinky knit cardigans, skirts with high slits, and blouses with unique button closures.
If you love Rouje's ability to create a "wow" moment with a single piece, Musier offers that same magic. The vibe is sophisticated, feminine, and always feels like something a stylish friend would wear. With a similar price point, it's an excellent alternative for adding a few more signature Parisian pieces to your closet.
Shop now at musier-paris.com
As part of the H&M group, & Other Stories brings designer-inspired aesthetics to a more accessible price point. Its collections are designed in Paris, Stockholm, and Los Angeles ateliers, with the Parisian pieces closely mirroring the romantic, trend-aware feel of Rouje. You can reliably find dreamy floral dresses, puff-sleeve blouses, and chic accessories in its collections.
While the quality and price point are lower than Rouje's, it's a fantastic place to try out French-inspired trends without a big investment. It's perfect for stylish wardrobe updates that hit that sweet spot between classic femininity and contemporary cool.
Shop now at andotherstories.com
Ganni is the cool, quirky Scandinavian cousin to Rouje's classic Parisian girl. While the vibe is less traditionally French, it shares an effortless, playful spirit. Known for bold prints, relaxed silhouettes, and unexpected details like oversized collars and smocked bodices, Ganni offers statement pieces that are surprisingly easy to wear.
If you appreciate Rouje’s femininity but want to inject more personality and modern edge into your look, Ganni is your brand. It’s perfect for the fashion-lover who enjoys standing out while still looking chic and put-together.
Shop now at ganni.com
Spanish retailer Mango consistently delivers stylish, European-chic pieces at an affordable price point. Sift through their collections, and you'll find plenty of Rouje-adjacent items: flowy printed midi dresses, elegant blouses, high-waisted denim, and classic tweed jackets. Mango is quick to interpret current trends while maintaining a focus on versatile, wearable silhouettes.
It's an excellent high-street destination for capturing that polished yet relaxed French look without breaking the bank. While not a direct stylistic duplicate, it’s a brilliant resource for building a similar wardrobe on a budget.
Shop now at shop.mango.com
While primarily an accessory brand, By Far perfectly captures the nostalgic, '90s-meets-'70s spirit that Rouje embodies in its clothing. By Far is famous for its vintage-inspired shoulder bags, minimalist heels, and chic boots that feel both retro and modern. Their pieces are the finishing touch to any French-inspired outfit.
Imagine styling a simple Rouje dress with one of By Far's iconic shoulder bags - it’s an instant elevation. If you love building a look from the shoes and bag up, their accessories are essential for completing that effortless, cool-girl uniform.
Shop now at byfar.com
Like its sister brand Maje, Sandro offers a clean, contemporary vision of Parisian style. The aesthetic is sophisticated and urban, focusing on sleek tailoring, refined materials, and sharp silhouettes. It's Rouje's classicism but viewed through a modern, minimalist lens.
Sandro is less about nostalgic, romantic prints and more about impeccable form - the perfect tweed blazer, a beautifully cut mini dress, or sharp trousers. It's an ideal choice for elevated workwear and polished everyday pieces that maintain a sense of Parisian effortlessness.
Shop now at sandro-paris.com
As a luxury powerhouse, Loewe operates on a much higher price point, but its aesthetic of artistic, cerebral craftsmanship shares a spirit with the French fashion ethos. Under Jonathan Anderson, the brand has become known for classic pieces reimagined with a subtle, surrealist twist. Think beautifully draped dresses, exceptionally crafted leather goods, and cozy knitwear that feels both timeless and intriguing.
This is where you look for a true investment piece that carries that same sense of understated confidence found at Rouje, but backed by unparalleled luxury artistry. Loewe is for the person seeking wearable art with a soul.
Shop now at loewe.com
Ever the trend juggernaut, Zara is an amazing resource for channeling Rouje's style on a fast-fashion budget. The brand is always quick to pick up on the demand for Parisian chic, consistently offering collections filled with puff-sleeve blouses, slip skirts, floral midi dresses, and high-waist jeans.
The key to shopping at Zara for this aesthetic is to focus on simpler silhouettes and prints that feel timeless rather than overtly trendy. For a fraction of the price, you can piece together an entire look that captures that romantic, effortless French vibe.
Shop now at zara.com
Based in Barcelona, Paloma Wool is a multidisciplinary project that blends art and fashion. Her pieces are known for their unique, often abstract prints, soft color palettes, and interesting textures, presented on simple, relaxed silhouettes. Much like Rouje, the brand doesn't adhere strictly to seasons, releasing pieces as part of ongoing projects.
Paloma Wool is the perfect brand for someone who loves Rouje's creative spirit but wants something more artsy and unconventional. Their knit sets and printed trousers carry a similar effortless coolness but with a distinct, artist-in-the-studio feel.
Shop now at palomawool.com
A.P.C. (Atelier de Production et de Creation) specializes in minimalist, timeless essentials. The brand is famous for its cult-favorite raw denim, perfectly understated trench coats, and simple, high-quality t-shirts and sweaters. It captures the pared-back, functional side of French style, focusing on excellent fit and fabric over ornamentation.
If Rouje represents the romantic, dressed-up part of a Parisian wardrobe, A.P.C. is its everyday foundation. Their clean-lined pieces are the perfect canvas for styling with more whimsical blouses or accessories. It’s for the person who believes true style lies in perfected basics.
Shop now at apc.fr
Known for its unmistakable bohemian aesthetic, Free People shares Rouje’s love for flowing silhouettes, feminine details, and vintage-inspired pieces. While Free People’s vibe is decidedly more '70s California than '70s Paris, the overlap is found in the romantic, free-spirited dresses, wide-leg pants, and delicate blouses.
If you take the most whimsical, relaxed elements of Rouje's collections and dial them up, you get Free People. It's an excellent choice for anyone who wants to lean into the more casual, folkloric side of the effortless chic look, with a slightly more eclectic and laid-back spin.
Shop now at freepeople.com
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