If you have color-treated hair, you're probably already a fan of Pureology. Its reputation for sulfate-free, vegan formulas that keep your color looking vibrant and fresh is well-deserved. The brand nails that sweet spot of salon-quality performance without getting into ultra-luxury territory.
For those who love Pureology's gentle, effective approach but are curious about other options, you're in the right place. We've rounded up some fantastic brands that offer a similar focus on high-quality ingredients and hair health. Here are 19 premium haircare brands worth checking out.
If you're looking to turn your hair routine into a truly luxurious experience, Oribe is your answer. Known for elegant packaging, sophisticated scents, and high-performance formulas packed with exotic extracts, this brand brings glamour into your bathroom. Their products, which range from $30 to $70, deliver salon-level results you can feel.
Like Pureology, Oribe sits in the premium space, but it leans more heavily into a lavish, pampering feel. It’s perfect for anyone who wants their haircare to be as effective as it is indulgent. Shop now at oribe.com
This sustainable Italian haircare brand is a must-try for the eco-conscious shopper. Davines is committed to using natural ingredients and environmentally-friendly packaging without sacrificing performance. With products typically priced between $20 and $40, it's an accessible way to green your routine.
Davines shares Pureology's dedication to eco-conscious luxury, making it a fantastic choice if you prioritize planet-friendly, cruelty-free formulas that deliver professional results. Shop now at davines.com
Born from a team of scientists, Living Proof is all about solving real-world hair problems like frizz, volume, and damage with innovative technology. Their products, priced around $20-$40, are famous for their patented formulas that work without heavy silicones or other harsh chemicals.
If you love the high-performance, gentle, and cruelty-free approach of Pureology, Living Proof's science-backed solutions offer a similar promise of healthier, better-behaved hair. Shop now at livingproof.com
Hailing from Australia, Kevin Murphy combines skincare-grade ingredients with sleek, modern packaging. This luxury brand, with prices between $25 and $50, has a boutique-cool vibe and a strong commitment to ethical sourcing and environmentally friendly practices.
Think of Kevin Murphy as Pureology's slightly edgier cousin. Both deliver effective, sustainable, salon-quality results, but Kevin Murphy brings a more contemporary aesthetic to the table. Shop now at kevinmurphy.com.au
You don't always need to splurge to get great results. Aussie is a beloved drugstore brand known for its incredibly nourishing formulas that won't break the bank. With prices usually in the $5-$15 range, their shampoos and conditioners are fantastic for adding hydration and strength to your hair.
While much more budget-friendly than Pureology, Aussie still provides effective, color-safe care, focusing on hydration and repair. It’s a solid alternative when you want quality haircare without the premium price tag. Shop now at aussie.com
A staple in salons worldwide, Redken offers a massive range of products designed to tackle specific hair concerns, from color protection to damage control. Their technical formulas, often priced between $15 and $35, are known for being effective and innovative, featuring things like pH-balanced shampoos and bonding treatments.
Redken shares Pureology's professional-grade quality but serves a broader audience with a more accessible price point. It’s a reliable choice for targeted hair solutions that professionals trust. Shop now at redken.com
Alterna flawlessly blends luxury, high-performance ingredients, and sustainability. Their popular collections use unique ingredients like caviar extract and bamboo to deliver nourishing results, with prices typically ranging from $30 to $60.
What makes Alterna stand out is its focus on rare, powerful ingredients that offer anti-aging benefits and deep moisture. Like Pureology, it's a top pick for those seeking an ethical and luxurious experience that actually works. Shop now at alternahair.com
Founded in a New York City salon, Bumble and bumble is known for its pro-level styling and haircare products that cater to every hair type and texture imaginable. Their line, with shampoos and conditioners from $20 to $40, is perfect for creative styling and achieving that "effortlessly chic" look.
While sharing Pureology's professional quality and high-end feel, Bumble and bumble leans more heavily into versatility and styling, making it great for those who love to experiment with their look. Shop now at bumbleandbumble.com
Another titan of the salon world, L'Oréal Professionnel offers a huge selection of color care, repair, and styling products. Priced around $15-$50, the brand is backed by extensive research, ensuring you get innovative, high-quality formulas that are trusted by stylists everywhere.
It's very similar to Pureology in its focus on protecting color-treated hair and delivering salon performance, but often at a slightly more accessible price. Shop now at lorealprofessionnel.com
Kérastase is the definition of luxury haircare, offering deeply nourishing and repairing treatments personalized to your exact hair needs. With prices falling between $40 to $80, their sophisticated formulas and premium ingredients make every wash feel like a personalized salon treatment.
Sitting in the same luxury space as Pureology, Kérastase is known for its customized, consultation-based approach. If you're looking for a highly tailored hair solution, this brand is an excellent investment. Shop now at kerastase.com
A long-time champion of cruelty-free hair care, Paul Mitchell is a professional brand beloved for its effective formulas that don't skimp on ethics. With a broad range for color protection, volume, and repair priced from $10 to $30, it balances affordability with performance.
Similar to Pureology in its salon roots and dedication to color care, Paul Mitchell offers amazing quality at a more wallet-friendly price point, proving that professional results can be accessible. Shop now at paulmitchell.com
This Swedish brand perfectly embodies minimalist chic, from its sleek, modern packaging to its straightforward yet high-performance formulas. Sachajuan uses a unique "Ocean Silk Technology" to give hair incredible smoothness and shine, with products generally in the $20-$40 range.
If you're drawn to Pureology's effective, salon-quality results but prefer a more minimalist aesthetic, Sachajuan is a perfect match. It's sophisticated, science-backed, and effortlessly cool. Shop now at sachajuan.com
IGK brings a fun, edgy, and trend-forward attitude to haircare. This salon-inspired brand (priced around $20-$30) is all about innovative formulas that work well for styled, textured, or curly hair. If you want professional-grade products with a bit more personality, look no further.
Like Pureology, IGK's products are professional quality, but they cater to a younger, more style-conscious crowd who aren't afraid to make a statement. Shop now at igkhair.com
Philip B. is a luxury botanical haircare line known for its richly nourishing formulas that feel and smell incredible. Priced from $30 to $60, the products use rare botanicals and natural oils to provide deep hydration and salon-worthy shine without weighing hair down.
This brand shares Pureology's high-end appeal and focus on quality, natural ingredients that promote healthy, beautiful hair. It’s an amazing option for anyone who loves plant-based luxury. Shop now at philipb.com
As part of the Kérastase family, the Aura Botanica collection is dedicated to high-performance formulas made with natural-origin ingredients. Priced between $40 and $80, this line uses a blend of nourishing plant and botanical oils to deliver incredible shine and softness.
It’s very similar to Pureology in its eco-luxe feel, targeting shoppers who want to invest in premium, luxurious haircare without synthetic ingredients. Shop now at kerastase.com
The Caviar Anti-Aging collection is Alterna's premium line focused on restoring youthful vitality to hair. Using luxurious ingredients like caviar extract, these products (ranging from $30-$60) provide intense hydration and combat the signs of aging for stronger, smoother hair.
While it shares Pureology's commitment to luxury and performance, the Caviar line has a unique focus on anti-aging benefits, making it ideal for anyone with mature or seriously damaged hair. Shop now at alternahair.com
Kenra is another salon favorite known for its powerful, reliable formulations, especially when it comes to styling, volume, and color care. Their shampoos and conditioners, priced between $15-$30, are an accessible way to get consistent, professional-grade results at home.
Kenra provides the same reliable, color-safe performance you get from Pureology, but often at a more approachable price point, making it a backstage and salon essential. Shop now at kenraprofessional.com
R+Co blends innovative, high-performance formulas with trendsetting packaging and an artist-driven ethos. Created by a collective of top editorial stylists, their products ($20-$40) are all cruelty-free and focus on ingredients that are good for both you and the environment.
The brand shares Pureology's eco-conscious goals and delivers high-quality results, but with a more inventive, creative, and youthful personality behind it. Shop now at randco.com
A standout collection from Bumble and bumble, the Hairdresser's Invisible Oil line is designed to nourish and protect hair - especially color-treated strands - from heat and UV damage. Products are around $20-$40 and feature a lightweight blend of oils that soften and add shine.
This line's focus on color protection through environmental and heat defense is a great complement to Pureology's philosophy. It’s perfect for anyone who frequently uses heat tools or spends time in the sun. Shop now at bumbleandbumble.com
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