If you're obsessed with the carefree, sunny vibe of Pura Vida, you're not alone. Their handcrafted, beachy bracelets are the ultimate accessory for channeling a laid-back, bohemian style. Their entire collection is fun, colorful, and perfect for layering.
But if you've already filled your jewelry box and are looking for other brands with a similar aesthetic, we've got you covered. Here are 19 brands like Pura Vida that offer stunning beachy boho jewelry you’ll love to stack and style.
Stone and Strand offers a more refined, minimalist take on the boho look. Think delicate gold vermeil chains, tiny gemstone charms, and thin stackable rings that are perfect for layering. While Pura Vida is all about vibrant, casual cords and beads, Stone and Strand provides a slightly more luxurious and understated way to achieve an effortless, beachy feel. It's the perfect brand if you want pieces that feel a bit more grown-up but still capture that easygoing spirit.
Shop now at stoneandstrand.com
For those who love artisan-made jewelry with a modern, sustainable edge, Soko is a perfect choice. They create stunning pieces from recycled metals and ethically sourced materials, resulting in a look that’s both sculptural and fashion-forward. Instead of colorful strings, you’ll find bold gold cuffs, layered chains, and unique statement earrings. Soko shares Pura Vida's commitment to ethical production but offers a much more contemporary and architectural aesthetic for the eco-conscious shopper.
Shop now at shopsoko.com
If you want to dial up the edge, check out Luv AJ. This brand serves up a bold, "It Girl" version of the boho-chic look with chunky chains, pavé hoops, and layered charm necklaces. Where Pura Vida is soft and beachy, Luv AJ is edgy and glamorous. It's the kind of jewelry you’d wear to a festival or a night out, making a statement while still feeling relaxed and cool.
Shop now at luvaj.com
Mejuri is your go-to for "everyday fine jewelry" that’s meant to be lived in. While their vibe is more minimalist and classic than Pura Vida’s overt boho style, their dainty gold chains, simple hoops, and stackable rings create the perfect foundation for a layered, coastal look. If you love the idea of wearing your jewelry from the beach to a nice dinner, Mejuri offers versatile, high-quality pieces that blend seamlessly into any wardrobe.
Shop now at mejuri.com
For fun, trendy, and affordable accessories, BaubleBar is king. They excel at vibrant, playful pieces like colorful beaded bracelets, tassel earrings, and statement necklaces that are perfect for summer. BaubleBar shares Pura Vida’s love for color and easy styling but with a more trend-driven, mass-market approach. It’s an amazing source for adding a quick, seasonal pop of personality to your jewelry collection without breaking the bank.
Shop now at baublebar.com
Mara & Mine captures the essence of coastal living with delicate jewelry that feels both relaxed and chic. Their collection features layered pieces made with natural stones and textured metals, perfect for adding a subtle boho touch to your daily outfits. Compared to Pura Vida's youthful and colorful aesthetic, Mara & Mine offers a more understated and refined version of beachy jewelry that’s effortlessly elegant.
Shop now at maraandmine.com
Wildflower + Co. truly embodies the spirit of the ocean with its handcrafted pieces featuring real shells, coral, and natural stones. Think layered shell necklaces, charm bracelets, and cute anklets that look like they were pulled right from the sea. Their style is very aligned with Pura Vida's artisanal, beachy vibe but with an even stronger focus on incorporating natural, found elements from the coast.
Shop now at wildflowerandco.com
Miansai takes on the coastal look with a sleek, modern, and slightly nautical twist. Their cuffs, screw bracelets, and minimalist pendants in sterling silver and gold are a polished alternative to Pura Vida’s colorful woven bracelets. While Pura Vida feels like a day lounging on the sand, Miansai is like a sophisticated afternoon on a sailboat - both beachy, but with a different level of refinement.
Shop now at miansai.com
For a romantic and feminine take on boho style, Lily and Rose delivers. Their jewelry is super delicate and dainty, with designs focused on layered necklaces, small crystal hoops, and stackable rings. It's a whimsical and pretty alternative to Pura Vida, perfect for someone who loves the layered look but prefers a softer, more romantic aesthetic for their everyday accessories.
Shop now at lilyandrose.com
Known for its philosophy of "fewer, better things," Cuyana offers timeless, minimalist jewelry designed for sophisticated everyday wear. You'll find simple gold chains, elegant hoops, and delicate bracelets that are perfect for discreet layering. While far more minimalist than Pura Vida, Cuyana's pieces provide a subtle, elegant foundation for a coastal look, appealing to those who prefer understated quality over bright and casual designs.
Shop now at cuyana.com
Kendra Scott is a master of colorful, playful jewelry centered around natural stones. Famous for their iconic pendant necklaces, statement earrings, and color bar, they offer a slightly more polished and "put-together" version of the vibrant boho style. If you love Pura Vida's use of color and casual feel but want pieces that can easily be dressed up for a brunch or event, Kendra Scott is a fantastic choice.
Shop now at kendrascott.com
Serein elevates the natural vibe with handcrafted jewelry focused on unique, ethically sourced gemstones. Each piece feels special and one-of-a-kind, from layered necklaces to stunning statement rings. Similar to Pura Vida, everything has a handcrafted feel, but Serein leans more towards fine gemstone designs rather than casual beads and string. It’s ideal for someone who wants boho jewelry that feels both earthy and a little bit magical.
Shop now at serein.co
With a powerful social mission, The Giving Keys creates necklaces and bracelets engraved with inspiring words like "Hope," "Brave," and "Dream." While the aesthetic is more industrial and minimalist than Pura Vida’s colorful bohemian look, both brands share a commitment to making a positive impact. If you want your jewelry to carry a meaningful message, this is the brand for you.
Shop now at thegivingkeys.com
Anthropologie is a treasure trove of eclectic, boho-chic jewelry from various designers. Their curated collection often includes layered necklaces, charm bracelets, and statement earrings that mix natural materials with vintage-inspired elements. It captures a worldly, artisanal vibe that feels a bit more fashion-forward and diverse than Pura Vida, making it a great place to discover something unique for your beachy look.
Shop now at anthropologie.com
If you love bright colors and bold statements, Naja is your brand. They create stunning jewelry using sustainable and recycled materials, often featuring vibrant beads, chunky earrings, and layered necklaces with a lively, tropical vibe. Like Pura Vida, Naja focuses on sustainability and craftsmanship, but turns up the volume with eye-catching, statement-making designs perfect for celebrating summer.
Shop now at naja.co
With roots in modern Scandinavian design, OYOY offers jewelry that is clean, simple, and minimalist. Featuring subtle shapes and natural materials, their understated rings, thin chains, and delicate hoops are perfect for a low-key layered look. It's a much more streamlined and simple aesthetic than Pura Vida, ideal for someone who loves a natural-inspired vibe without all the bright colors and beads.
Shop now at oyoyliving.com
Rellery makes achieving that perfect layered look easy and meaningful with its collection of customizable and personalized jewelry. You can create your own unique pieces with initial necklaces, birthstone rings, and charm bracelets. While the style is dainty and minimal, it aligns perfectly with the relaxed, coastal vibe of Pura Vida but with a much more personal touch that’s unique to you.
Shop now at rellery.com
Lykke Jewelry specializes in handcrafted pieces with a contemporary boho feel, showcasing natural gemstones, stacking rings, and charm bracelets. Their designs often feel organic and earthy, leaning into the natural beauty of the stones they use. Lykke shares the same handcrafted, artisanal spirit as Pura Vida but with a more grown-up, earthy feel that’s less about bright colors and more about grounded, natural textures.
Shop now at lykkejewelry.com
Part of the H&M group, & Other Stories is a hotspot for trendy and affordable jewelry. You can always find pieces that nail the beachy boho look, like layered gold necklaces, shell-adorned hoops, and colorful beaded rings. They’re similar to Pura Vida in being accessible and fun, but their styles are more fashion-driven and updated frequently with new seasonal trends. It's a great stop for picking up a few stylish pieces to complete your summer wardrobe.
Shop now at stories.com
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