There's just something about the easy, sun-drenched vibe of Pura Vida. Known for its laid-back, artisanal jewelry, the brand is a go-to for anyone who loves layering colorful bracelets and beachy accessories to capture that endless summer feeling. Pura Vida's handcrafted pieces and accessible prices make it easy to stack your arm with fun, vibrant styles.
If you're obsessed with that boho, coastal aesthetic and want to expand your collection, you're in the right place. Here are 19 amazing brands that capture a similar beachy, free-spirited style, each with its own unique twist.
Charming Charlie is like a candy store for trendy, affordable accessories. They offer a ton of boho-chic pieces, from layered necklaces to colorful bangles and statement earrings, mostly in the $10-$40 range. The brand is known for its playful and ever-changing collections that make it easy to try new trends without breaking the bank.
Compared to Pura Vida’s focus on stackable bracelets, Charming Charlie offers a wider variety of bold, statement jewelry. It's the perfect stop for when you want a fun, trendy piece to complete a specific look. Shop now at charmingcharlie.com.
Alex and Ani is all about jewelry with meaning. Famous for their expandable charm bangles, the brand crafts symbolic pieces from sustainable materials like recycled metals. With prices from $30-$70, their jewelry blends a boho aesthetic with spiritual and personal significance, making each piece feel special.
While Pura Vida captures a carefree beach lifestyle, Alex and Ani offers a more sentimental take on stackable bracelets. If you love accessories that tell a story or represent something meaningful to you, Alex and Ani is a perfect fit. Shop now at alexandani.com.
For a tougher, edgier take on boho, Luv Aj is a must-see. The brand mixes bohemian cool with streetwear influences, resulting in chunky chains, layered rings, and statement earrings that are anything but delicate. Their prices run from about $20-$80, offering a bold look that’s still accessible.
Luv Aj shares Pura Vida's love for making a statement with accessories, but it swaps the beachy vibe for a more rebellious, fashion-forward edge. It’s ideal for anyone who wants their boho style with a bit more attitude. Shop now at luvaj.com.
BaubleBar channels pure fun into its jewelry. The brand serves up a vibrant collection of trendy and often-colorful pieces, from statement necklaces to playful hoops and stackable bracelets priced between $15 and $60. They are masters of creating fun, conversation-starting accessories perfect for any occasion.
Like Pura Vida, BaubleBar targets a youthful audience that loves expressing themselves through accessories. However, BaubleBar often leans more into bold, seasonal trends and statement pieces rather than Pura Vida’s consistently carefree, beachy aesthetic. Shop now at baublebar.com.
If you're looking for a more refined, "everyday fine jewelry" take on the boho look, Mejuri is your answer. They create minimalist, high-quality pieces from precious metals like 14k gold and sterling silver, with prices generally sitting between $50-$150. Their vibe is modern, sleek, and understated.
Mejuri is the minimalist, city-dwelling cousin to Pura Vida's vibrant beach-goer. While both are perfect for daily wear, Mejuri’s pieces are less about colorful fun and more about timeless elegance you never have to take off. Shop now at mejuri.com.
Sincerely Jules embodies effortless California cool. Created by influencer Julie Sarinana, the brand offers relaxed, boho-chic jewelry like layered necklaces and beaded bracelets, with prices from $15-$50. The collection feels perfectly suited for sun-kissed days, featuring natural materials like shells and wood.
This brand shares a very similar laid-back, boho DNA with Pura Vida. If you love Pura Vida's organic vibe but want to explore designs that feel even more connected to a classic, sunny California aesthetic, you’ll feel right at home with Sincerely Jules. Shop now at sincerelyjules.com.
Modern and delicate, Stone and Strand offers a more grown-up approach to boho jewelry. Their focus is on dainty gold chains, shimmering diamonds on a budget, and stackable rings designed for layering. With price points generally between $40-$100, they make fine jewelry feel fresh and accessible.
Think of Stone and Strand as a more sophisticated version of the Pura Vida layering philosophy. Instead of colorful beadwork, you get understated, contemporary pieces that provide a subtle-but-stunning touch of sparkle. Shop now at stoneandstrand.com.
Inspired by nature, Wildflower creates jewelry using natural stones, shells, and other earthy materials. Priced affordably from $25-$60, their collection feels organic and relaxed, making it a perfect match for sundresses and swimsuits. Their vibe is all about celebrating natural beauty through design.
Wildflower and Pura Vida both champion an effortless, back-to-nature style. The key difference is Wildflower's emphasis on raw, organic textures and earthy elements, giving their pieces a slightly more rustic and grounded feel. Shop now at wildflowerjewelry.com.
Sophie & Lucas crafts beautiful, handmade jewelry that channels boho and vintage aesthetics. Their collection is filled with delicate layered chains, meaningful charms, and pretty natural stones, typically costing between $20 and $70. The brand stands out for its unique, artisanal touch.
Like Pura Vida, they embrace a relaxed, beachy vibe. However, Sophie & Lucas's designs are often more intricate and prioritize a distinct handmade feel, appealing to those who want jewelry that feels a little more personal and one-of-a-kind. Shop now at sophieandlucas.com.
Kendra Scott is known for its iconic, colorful statement pieces featuring custom-cut semi-precious stones. With prices often in the $50-$150 range, this brand blends modern elegance with a bohemian spirit. It’s jewelry that feels both fun and polished enough to wear from a casual brunch to a special event.
While Pura Vida's style is quintessentially casual, Kendra Scott offers a more elevated, dressy take on boho-chic. It’s the perfect brand for when you love bright, vibrant accessories but need something a little more sophisticated. Shop now at kendrascott.com.
Miansai brings a sleek, minimalist coastline vibe to jewelry. Inspired by nautical elements, their designs often feature clean lines, durable metals, and handsome leather accents. Pieces are typically priced between $50-$150 and carry a sense of refined, understated cool.
If you like Pura Vida’s connection to the water but prefer a more streamlined, modern aesthetic, Miansai is a fantastic choice. Their pieces appeal to a sophisticated, minimalist crowd that appreciates quality craftsmanship and timeless design. Shop now at miansai.com.
From the mind of supermodel Candice Swanepoel, Tropic of C is a destination for chic resort wear and accessories. Their jewelry uses high-quality natural materials like shells and beads, creating pieces that feel effortlessly luxurious and tropical. The price point sits between $40 and $150.
Tropic of C is like Pura Vida's high-fashion vacation alter ego. Both share a love for natural elements and a beach-ready vibe, but Tropic of C elevates the look with a more luxurious, resort-focused design sensibility. Shop now at tropicofc.com.
Fashion powerhouse Aurora James designs jewelry that is both bold and artistic, blending free-spirited boho vibes with contemporary coolness. The collection features textured pieces, striking rings, and interesting layered chains, with prices in the $60-$200 range. It's for someone who appreciates wearable art.
While both brands embrace a free-spirited feel, Aurora James offers a much more high-fashion, edgy perspective than Pura Vida's casual beach style. It’s a great fit for someone looking to make a true style statement. Shop now at aurorajames.com.
Bali Moon creates gorgeous, handcrafted boho accessories right from the source of tropical inspiration. They specialize in jewelry made from natural materials like shells, wood, and stones, offering a truly authentic beachy aesthetic at a super-friendly price of $20-$50.
The brand is incredibly similar to Pura Vida but often leans even more into raw, organic materials for an earthy, rustic vibe. If you love the handmade aspect of Pura Vida, you’ll appreciate the natural, artisanal feel of Bali Moon. Shop now at balimoon.com.
Lark & Ro provides a clean, contemporary twist on boho jewelry. Focusing on minimalist designs, they offer dainty layered necklaces, simple hoop earrings, and barely-there stackable rings for $25-$70. Their look is all about understated elegance that’s perfect for everyday wear.
Lark & Ro is a great choice if you love Pura Vida’s simple, wearable philosophy but prefer a more modern and less colorful style. It’s for the minimalist who wants versatile accessories for an effortlessly put-together look. Shop now at larkandro.com.
Kokobella is brimming with youthful, tropical energy. Their accessories are filled with shell accents, bright beads, and natural stones, perfectly capturing a playful, sun-soaked vacation mood. With prices between $15 and $45, it’s easy to stock up on their fun designs.
The style is very close to Pura Vida's, but Kokobella often has a more overt tropical flair, making their pieces feel like the ultimate souvenir from a day spent on a Caribbean beach. Shop now at kokobellajewelry.com.
Dogeared creates delicate, meaningful jewelry that's perfect for gifting or personal milestones. They focus on subtle charms, layered necklaces, and simple rings made from recycled metals like gold and silver, typically costing $30-$100. Each piece is designed to be a tiny reminder of something special.
Dogeared offers a more refined, sentimental version of the easygoing boho style. While Pura Vida is about carefree fun, Dogeared's designs are imbued with personal meaning, perfect for those who want their jewelry to tell a quiet story. Shop now at dogeared.com.
Rue Saint Paul specializes in handcrafted jewelry that celebrates the simple beauty of natural stones. Their collection of beaded bracelets, earthy necklaces, and stackable rings has an understated, organic feel perfectly suited for daily wear. Pieces are typically priced from $20 to $60.
Much like Pura Vida, this brand has a deep respect for natural materials and artisanal craftsmanship. Rue Saint Paul, however, channels this into more minimal and understated designs, offering a quieter, more grounded take on casual boho style. Shop now at ruesaintpaul.com.
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