Let's be real - the thrill of leaving Primark with a huge haul that barely makes a dent in your bank account is hard to beat. The brand is a master of serving up the latest trends and everyday basics at prices that feel almost too good to be true.
For those times you want to expand your budget-friendly fashion horizons, there are plenty of other stores delivering that same affordable style rush. If you love a good bargain, here are 23 brands like Primark that should be on your radar.
H&M is the reliable go-to for modern, minimalist basics and on-trend pieces that feel slightly more polished than Primark finds. With most items landing between $10 and $50, the prices are perfectly in line with what you’d expect. It’s the ideal spot for stocking up on versatile everyday wear, from great-fitting jeans to simple sweaters you'll wear on repeat.
What helps H&M stand out are its buzzy designer collaborations and its sustainability-focused "Conscious" collection, adding an eco-friendly angle to your fast-fashion fix. Think of it as Primark's slightly more grown-up, Scandinavian-inspired cousin. Shop now at hm.com
If Primark is for everyday trends, Zara is for capturing that runway-ready look for less. It's a bit pricier, with most pieces in the $20 to $100 range, but the style is noticeably more sleek, modern, and sophisticated. Zara is famous for its super-fast turnaround, meaning a trend you see this week will be in stores next week.
It's the perfect place to find a killer blazer, a chic dress for an event, or shoes that look way more expensive than they are. Think of it as a step up in price and polish from Primark. Shop now at zara.com
SHEIN is the undisputed king of ultra-fast online fashion, offering an ocean of trendy styles with price tags so low they often beat Primark. You can easily find tops, dresses, and accessories for under $20. Its vibe is squarely aimed at the Gen Z market - youthful, ever-changing, and perfect for trying out daring micro-trends.
While Primark gives you the in-store treasure hunt experience, SHEIN delivers it to your door with thousands of new styles uploaded daily. If you're looking for endless variety and rock-bottom prices, SHEIN is impossible to ignore. Shop now at shein.com
Serving up bold, streetwear-influenced styles, Boohoo is another UK-based online giant perfect for budget fashion lovers. Their prices are directly competitive with Primark, mostly in the $10 to $40 range, with sales that are almost always on. The aesthetic is loud, fun, and designed for a night out or a music festival.
Where Primark covers a broader family audience, Boohoo hones in on young, trend-savvy shoppers who want statement pieces now. If you need a party dress for this weekend and don't want to spend much, Boohoo is your spot. Shop now at boohoo.com
Forever 21 has long been a go-to for fun, youth-oriented fashion on a dime. Like Primark, it excels at grabbing onto the latest trends and turning them into affordable apparel and accessories, often for under $30. Its massive selection covers everything from casual basics to trendy statement pieces.
It's your one-stop shop for a quick wardrobe refresh or finding a fun, seasonal item you might only wear a few times. Think of it as the American equivalent to the Primark experience, specializing in clothes designed for teens and college students. Shop now at forever21.com
A sister brand to Boohoo, PrettyLittleThing (PLT) takes the glam, influencer-inspired look and runs with it. This is your destination for bodycon dresses, cut-out tops, and glittery ensembles made for being seen. Prices are fantastically low, often rivaling SHEIN and Primark for affordability.
PLT offers bold, unapologetically flashy styles that you won’t find mixed in with tea towels and socks. It focuses exclusively on on-trend, going-out fashion for a young audience that wants celeb-inspired looks without the designer price tag. Shop now at us.prettylittlething.com
New Look offers a slightly more grown-up take on high-street fashion while keeping prices firmly in the budget-friendly zone ($15 to $60). Their styles are approachable and trend-aware, focusing on great denim, staple knits, day dresses, and work-appropriate pieces that you can easily mix and match.
Compared to Primark, New Look provides that sweet spot between super-trendy and classic, all with a great size range that makes it accessible for everyone. It's a great choice if you want affordable staples that feel a little more classic. Shop now at newlook.com
Part of the same parent company as Zara, Pull & Bear targets a younger, more casual audience with its relaxed, streetwear-influenced vibe. With prices typically in the $20 to $70 range, their pieces are comfortable, easygoing, and injected with a cool, laid-back-Californian feel. They're especially great for graphic tees, hoodies, and denim.
While still affordable, Pull & Bear feels more curated than Primark, focusing heavily on laid-back styles with a global, urban edge. It’s for someone who prioritizes comfort and a cool, effortless aesthetic. Shop now at pullandbear.com
Bershka is the edgy, music-loving younger sibling in the Zara family. It channels youth and street culture into bold, statement-making fashion that’s still quite affordable, with prices ranging from $20 to $70. Expect to find vibrant prints, daring cuts, and lots of chunky footwear.
Compared to Primark’s broader focus, Bershka is much more niche, targeting teens and twenty-somethings who love experimenting with their style. If you want something louder and more trend-forward, Bershka is for you. Shop now at bershka.com
If you love Zara's polish but want something more bohemian and feminine, Stradivarius is a fantastic option. It serves up chic, stylish fashion with a dreamy twist, from flowy dresses to sophisticated separates. Prices tend to stay wallet-friendly, mostly between $20 and $80.
Stradivarius offers a more curated and romantic aesthetic than the mass-market feel of Primark. It’s perfect for finding cute, trendy pieces that have a softer, slightly more unique feel. Shop now at stradivarius.com
For high-quality basics that last, nobody does it better than Uniqlo. While it isn’t a fast-fashion brand, its price point for essentials is right on par with Primark, mostly in the $10 to $50 range. Instead of trendy pieces, Uniqlo focuses on timeless staples made with innovative fabrics like their HEATTECH thermal wear.
Think of it as the ultimate destination for simple, functional, and durable pieces - perfectly plain t-shirts, well-made jeans, and classic outerwear. If you want to build a capsule wardrobe on a budget, Uniqlo is the place to start. Shop now at uniqlo.com
Famous for its social media hype and figure-hugging silhouettes, Fashion Nova is the undisputed queen of budget-friendly clubwear and Instagram-ready outfits. Most items come in under $50, making it a key competitor in the affordable fashion space. Their aesthetic is unapologetically sexy, with countless bodycon dresses, two-piece sets, and jeans designed to show off your curves.
Fashion Nova is far more targeted and daring than Primark's catch-all style. If you're looking for an outfit for a night out that's guaranteed to get attention, this is your online destination. Shop now at fashionnova.com
A classic European staple, C&A offers practical, affordable clothing for the entire family, much like Primark. With a majority of its clothing priced under $30, it’s a go-to for daily essentials, kids' wear, and basics that are built for comfort. The style is classic and casual rather than super trendy.
C&A's differentiator is its growing focus on sustainable materials, like organic cotton, making it a great option for eco-conscious shoppers on a budget. It's especially good for stocking up on practical items for you and your family. Shop now at c-and-a.com
ASOS is an online fashion paradise that houses hundreds of brands alongside its own fantastic in-house lines like ASOS DESIGN. While you can find designer items, their own collections offer incredibly trendy and diverse clothing at a price point very similar to Primark. Whether you’re looking for wedding guest attire or comfy loungewear, ASOS has it.
Their biggest advantage is the sheer variety and an industry-leading commitment to inclusive sizing. While it's more of an online department store than a single brand, it’s the ultimate substitute for the "find literally anything you need" feeling of a Primark trip. Shop now at asos.com
Peacocks is another UK retailer focused on providing unbeatable value for the whole family, with most clothing falling under the $30 mark. The style leans more classic and practical than cutting-edge, offering reliable wardrobe staples, comfy loungewear, and kids' clothes.
It's very similar to Primark in its mass-market appeal and low prices, but often caters to a slightly more traditional customer. If you’re shopping for straightforward, affordable everyday wear without all the hype, Peacocks delivers. Shop now at peacocks.co.uk
Found within Asda supermarkets in the UK, George offers incredibly affordable fashion basics and on-trend pieces that are easy to pick up during your weekly shop. With prices mostly under $25, their collections cover menswear, womenswear, and some of the best-loved kids' and baby clothing around.
Like Primark, its strength lies in convenience and amazing value. Its style is casual, practical, and family-focused, making it the perfect choice for essential clothing updates without any fuss. Shop now at direct.asda.com/george.html
Old Navy is America's go-to for relaxed, casual basics for men, women, and children. The aesthetic is cheerful, comfortable, and perfect for weekend wear. It's the place you go for amazing deals on denim, graphic tees, a great variety of activewear, and their famous flag t-shirts. Everything is almost always on sale, and most items are under $30.
Its price point and family focus are very comparable to Primark, though Old Navy often excels in offering one of the most inclusive size ranges on the high street. It’s a reliable choice for functional, feel-good fashion. Shop now at oldnavy.gap.com
For those who love a slightly more sophisticated look but still demand a Primark-level price tag, Mango Outlet is a hidden gem. It offers pieces from past Mango collections at a serious discount, usually under $50. The house style is modern, chic, and European, delivering timeless trenches, elevated blouses, and sleek trousers.
It's a fantastic way to access higher-quality fabrics and more refined designs without the original price tag. This is how you make your wardrobe look expensive on a strict budget. Shop now at mango.com
Oasis channels a decidedly feminine and romantic style, focusing on flattering dresses, playful skirts, and tops adorned with vintage-inspired prints. With prices often between $20 to $80, it's slightly more expensive than Primark but perfect for finding an affordable outfit for a date night, wedding, or brunch.
Where Primark nails trendy everyday wear, Oasis is the master of pretty, polished pieces that feel a bit more special. Head here when you need something charming without spending a lot. Shop now at us.oasisfashion.com
Kohl's is a department store known for its incredible value and a huge selection of clothing for the whole family. With constant sales and "Kohl's Cash" incentives, you'll almost always find items under $30. The store carries a mix of private labels and name brands, covering everything from activewear to office basics.
While Primark is laser-focused on quick trends, Kohl’s offers a broader, more practical range that appeals to the whole family. It's a reliable destination for discounts on everyday essentials. Shop now at kohls.com
T.J. Maxx and its sister store Marshalls embody the same "treasure hunt" shopping experience that makes Primark so fun. As off-price retailers, they sell an ever-changing inventory of designer and brand-name fashion at a steep discount. You can often snag pieces for under $50 that originally cost three times as much.
The selection can be hit-or-miss, but that's part of the appeal. It's the perfect spot for bargain hunters looking for quality brands without the designer price tag. Shop now at tjmaxx.tjx.com
While primarily a sporting goods store, Decathlon's in-house fashion lines are a brilliant source of highly functional, affordable athleisure wear. With most items priced below $50, you can find high-performance leggings, technical jackets, and comfy fleece that easily transition from the gym to daily errands.
Primark has basics, but Decathlon specializes in gear that's built for activity, offering superior quality and functionality for its price. It’s the perfect place to stock up on sporty essentials without the premium sportswear markup. Shop now at decathlon.com
Recognizing the need for on-trend fashion in all sizes, SHEIN’s Curve + Plus section is a game-changer. It offers the same massive selection of youthful, trendy styles found on the main site, but specifically designed for curvier figures. The prices remain incredibly low, with most items under $30.
While Primark has a plus-size range, SHEIN’s online-only model allows for a vastly larger catalog of trendy, fashion-forward choices, ensuring nobody is left out of the latest crazes. It’s one of the best spots online for inclusive, affordable style. Shop now at shein.com
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