Let's be real, if you're looking for an outfit that's hot-off-the-influencer-feed and won't cost you a week's pay, Pretty Little Thing is probably one of your top bookmarks. PLT is the queen of delivering trendy, night-out-ready looks and casual essentials at prices that make a full wardrobe refresh feel totally possible.
But sometimes you want to switch things up or just need even more options for that perfect look. If you love PLT's fast-fashion vibe, here are 20 similar brands that will keep your closet on-trend.
Missguided is your go-to for edgy, bold, and unapologetically trendy pieces. Think of it as PLT's slightly more rebellious sister. They offer everything from statement party dresses and faux leather pants to must-have loungewear, all with a daring and youthful energy. Their prices are right in that sweet spot, generally landing between $15 and $70.
While Pretty Little Thing casts a wide net, Missguided hones in on provocative, eye-catching styles that are perfect for making a statement. If you're looking for an outfit that screams confidence, Missguided delivers.
Shop now at www.missguided.com
Nasty Gal serves up trendy fashion with a rock 'n' roll edge. While they keep up with all the latest styles, they infuse them with a retro, vintage-inspired flair that makes their pieces feel unique. Expect to find bold graphic tees, faux leather everything, and boho-chic dresses that feel both current and timeless. Prices typically range from $20 to $100.
It's the perfect alternative to Pretty Little Thing when you want a look that's less glam-for-the-club and more effortlessly cool. If you love standing out and crafting a personal style that nods to the past, you'll love Nasty Gal.
Shop now at www.nastygal.com
Shein is the undeniable giant of ultra-affordable, ultra-fast fashion. Their inventory is absolutely massive and updated daily, meaning if there's a micro-trend happening on TikTok, Shein already has a dozen options for it. You can find literally everything, from casual basics to formal dresses, often for under $30.
Both PLT and Shein are locked into social media trends, but Shein's sheer volume and rock-bottom prices are unrivaled. It's a one-stop-shop where you can build an entire seasonal wardrobe for the price of one or two items elsewhere.
Shop now at www.shein.com
As Pretty Little Thing's sister brand, Boohoo shares much of the same DNA: trendy, affordable fashion aimed at a young, style-savvy audience. With prices usually in the $10-$60 range, Boohoo offers a huge selection of vibrant party dresses, comfy co-ords, and essential basics.
The vibe at Boohoo often feels a bit more playful and vibrant. While PLT masters the sexy, glam aesthetic, Boohoo isn't afraid to experiment with brighter colors, cheekier prints, and fun silhouettes, making it perfect for festival season or just adding a pop of energy to your look.
Shop now at www.boohoo.com
Zara offers a more elevated and polished take on fast fashion. It's the place you go for trendy pieces that feel more sophisticated and runway-inspired. You'll find chic blazers, tailored trousers, and stylish dresses that seamlessly work for the office, brunch, or a classy night out. Prices are a step up from PLT, typically between $30 and $150.
If you love keeping up with trends but want pieces with a slightly more refined and mature aesthetic, Zara is the perfect alternative. It offers fashion-forward styles without being exclusively youth or clubwear-focused.
Shop now at www.zara.com
Famous for its curve-hugging silhouettes and hyper-sexy styles, Fashion Nova has mastered trend-driven fashion for a social media age. They excel at bodycon dresses, skintight jumpsuits, and perfect-fit jeans, all at wallet-friendly prices from $20 to $80.
Like Pretty Little Thing, Fashion Nova is all about celebrating bold confidence. But where Fashion Nova really stands out is its commitment to body-positive, figure-flattering fits. If your top priority is an outfit that showcases your curves for a night out, Fashion Nova is your best bet.
Shop now at www.fashionnova.com
For shoppers in the United States, the US-specific PLT site offers a tailored experience. While the core DNA of trendy, affordable fashion is the same, this version is optimized for the American market, which can mean more accessible sizing, US-centric collaborations, and faster shipping times within the country.
It's the brand you already know and love but fine-tuned for your region. If you're a PLT fan in the US and aren't already shopping the dedicated site, you might be missing out on a smoother checkout process and locally relevant trends.
Shop now at prettylittlething.com
Lulus strikes the perfect balance between trendy and timeless. They specialize in chic, feminine pieces perfect for special occasions like weddings, date nights, or formal events, with prices typically falling between $30 and $150. You'll find an amazing selection of dresses, jumpsuits, and elegant separates.
While PLT is an expert in fleeting "for the 'gram" trends, Lulus' pieces often have more staying power and higher quality. It's the ideal choice when you want a trendy outfit that feels a little more special and well-made, without venturing into designer price territory.
Shop now at www.lulus.com
Missy Empire is all about a sexy, confident aesthetic for the modern It-girl. They deliver on-trend styles with a focus on party-ready looks - think cut-out dresses, corset tops, and figure-hugging bodysuits. Prices are perfectly affordable, usually from $20 to $70.
Missy Empire takes the glamorous night-out energy of Pretty Little Thing and elevates it with even more daring designs. If your plans involve a dance floor and you want to ensure all eyes are on you, Missy Empire's collection is where you should look first.
Shop now at missyempire.com
In The Style brings trendy, affordable fashion directly from your favorite influencers to your closet. They have a signature collaboration-heavy model, which means their collections feel fresh, curated, and reflective of what real people are loving. Their sweet spot is youthful, fun apparel with prices ranging from $20 to $80.
Like PLT, they keep a close eye on social media trends, but the influencer-driven design process gives their collections a unique personality. It’s like getting style recommendations from your favorite style bloggers, but you can actually shop the looks.
Shop now at www.inthestyle.com
ASOS is a massive online marketplace carrying thousands of brands alongside its must-have in-house labels like ASOS Design. Whether you're after streetwear, wedding guest attire, or everyday basics, you'll find it here, with a huge range of prices and styles to fit any budget.
Think of ASOS as the department store version of Pretty Little Thing. It gives you the same rush of discovering new, trendy items but with nearly endless variety. For the shopper who loves having a world of options at their fingertips, ASOS is unbeatable.
Shop now at https://www.asos.com
SheIn Curve takes the incredible variety and budget-friendly pricing of Shein and caters it specifically to plus-size bodies. This line offers trendy statement pieces, stylish basics, and everything in between, designed to flatter and fit curvier figures. The prices are just as appealing as the main Shein site, usually costing $10-$50.
While PLT offers plus sizes, SheIn Curve's dedicated focus means a wider selection and design details specifically optimized for serving curves. It's a fantastic resource for staying on-trend without compromising on fit.
Shop now at us.shein.com/plus-size-c-1552.html
This is the OG Pretty Little Thing experience. The UK site is where the brand started, delivering that signature bold, youthful, and social media-driven fashion. It’s the original source for the trends you love, sometimes with UK-exclusive collaborations and campaigns.
For those based in the UK or who just love that distinct British high-street style, shopping the brand's home site ensures you're getting the most authentic PLT experience with the fastest shipping options in the region.
Shop now at prettylittlething.com
Australia's Cotton On excels at a category that PLT doesn't focus on as heavily: casual, laid-back staples. They're a fantastic source for great-fitting jeans, essential tees, comfy basics, and cute activewear at affordable prices ($15-$60).
If you're looking to build your everyday wardrobe with versatile, easy-to-wear pieces that still feel current, Cotton On is a great bet. Think of them as the brand you shop for your chill weekend plans, while PLT handles your bigger night-out moments.
Shop now at cottonon.com
Urban Outfitters delivers a carefully curated mix of boho, retro, and streetwear-inspired trends. It’s where you’ll find vintage-style band tees, Y2K fashion, and unique pieces that feel less mass-market. Their price point is higher, typically between $20 and $150.
Compared to PLT's focus on mainstream glam, Urban Outfitters serves the trendy shopper with a more eclectic, indie sensibility. If your style is a little more artsy and you appreciate a curated shopping experience, UO is the perfect upgrade.
Shop now at www.urbanoutfitters.com
Calling all fans of the flirty and feminine! Princess Polly, an Australian favorite, offers a fun-loving collection of dresses, playful skirts, and cute crop tops perfect for brunch dates and festival season. Their vibe is younger and sweeter with prices ranging from $30-$100.
While sharing a similar target audience with Pretty Little Thing, Princess Polly leans more into a bright, girly aesthetic than PLT's sexier, club-focused style. If you love a romantic floral print or a puffy-sleeve top, this will be your new favorite store.
Shop now at www.princesspolly.com
Part of the same family as Zara, Bershka is laser-focused on youthful, streetwear-inspired fashion. Their collection is full of bold prints, casual-cool denim, and of-the-moment silhouettes perfectly priced for a younger crowd around $20 to $80.
Bershka feels like Zara's edgy little sister, and it fills the gap between PLT's going-out glam and everyday wearable pieces. For trend-driven fashion that’s more about city adventures than nightclub VIP, Bershka is a perfect match.
Shop now at www.bershka.com
Tobi offers trendy pieces with a distinctly polished, West Coast vibe. Their selection of chic dresses, feminine tops, and stylish bodysuits feels perfect for a bottomless brunch or a resort vacation. You can usually find pieces in the $20 to $70 range.
Think of Tobi as a slightly more mature, elevated take on the feminine side of Pretty Little Thing. Their styles are still super current and youthful, but they often feature more sophisticated silhouettes and details, making them great versatile additions to any wardrobe.
Shop now at www.tobi.com
If PLT supplies the outfit, Public Desire provides the perfect shoes to go with it. They specialize in ultra-trendy and affordable footwear, from jaw-dropping statement heels and knee-high boots to the latest sneaker styles. You can usually snag a great pair for $20 to $80.
Rather than being a full-on clothing competitor, Public Desire is the perfect companion store for a PLT lover. If you live for having the most current shoes that complete your trendy look, you need to have this brand on your radar.
Shop now at www.publicdesire.com
It's worth mentioning again: Shein is a dominant force in the fast-fashion world and a true top-tier alternative to PLT. With an unbelievably vast selection of clothing in every imaginable trend and at prices that are often lower than anywhere else, Shein is a haven for the budget-conscious fashionista.
From cozy loungewear to glittery party outfits and everything in between, their rapid-fire trend adoption and immense variety make them a go-to when you need a look for any occasion without the splurge. For pure variety and value, Shein is tough to beat.
Shop now at www.shein.com
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