20 Brands Like Shein for Affordable, Trendy Fashion

Fourteen things in the cart, and you already know only some of them will fit. That's the arithmetic of shopping Shein, and it's why so many people keep a second tab open before they hit pay.

Shein's US site sells women's, men's, curve, beachwear and kids' clothing, and its homepage advertises free shipping and free returns. Below are 20 places selling the same kind of trend-led clothing. We checked every one against its own site in August 2026 for what it charges, what sizes it cuts, and how much of its catalogue sits on markdown.

Two names you'll find on other Shein lists aren't on this one. Romwe and Missguided both run on Shein's own platform: their US pages load from the same ltwebstatic.com content network, and their interface text is keyed SHEIN_KEY_PC in the markup. Point a shopper at either one and you've sent them back to Shein with a different logo on the header.

One more thing worth setting up, because it changes what you're comparing. Shein's own navigation spans clothing, shoes, jewellery and home, so it's a shop rather than a single clothing label. Some names below make their own clothes, some carry dozens of labels, and two are marketplaces of third-party sellers. The Type column says which, and the last column flags the ones that share an owner or sell each other's stock.

Temu

Temu is the marketplace most Shein shoppers try second, and its own homepage title leads with clothing before beauty, home and jewellery. The model is thousands of third-party sellers behind one checkout, with prices at the bottom of the market.

We couldn't verify a single Temu price for this piece. Category pages redirect back to the homepage under every browser identity we tried, the sitemap named in the site's own robots.txt returns a 403, and the text-extraction route hits a slider CAPTCHA. So there's no price here, because we won't print one we haven't read. Treat Temu as budget tier and check the number yourself in the app.

Best for: buying five cheap things at once and accepting that you're gambling on each of them.

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Zaful

Zaful sells beach-leaning trend clothing at Shein money, with dresses running $6.00 to $50.99 and a median of $23.49 across the 60 items in its dress category. Swimwear and festival pieces are what it's known for.

The pricing has a quirk you should know about. Every one of those 60 dresses carries a reference price in the page code, sitting well above what you pay, and the markup keeps it off the screen. A $7.00 tank dress hides a $28.24. Nothing about that changes what you're charged, so read the number on screen and ignore the framing entirely.

Plus sizing lives in its own plus-size category rather than as extended sizes on the main range.

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Fashion Nova

Fashion Nova cuts body-conscious going-out clothing in US sizes XXS to 3X, with plus sizes sitting in the same listing instead of a separate range. Dresses sell at $20.99 for the Baddie Core Deep V-Neck Mini Dress up to $50.99 for the Ellington Jacquard Halter Midi Dress.

Every dress on its dress page shows a higher figure alongside the price, labelled "Comp. Value" with a tooltip explaining it's a comparable value rather than an old Fashion Nova price. The ratio holds at roughly 70% on item after item, so it reads as standing reference-price framing and not as a sale you're catching. US shipping is free over $75.

Best for: a fit that holds its shape on a night out, in a size run that goes past XL without sending you to a different page.

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Boohoo

Boohoo is now a shop rather than a single label. Its US product sitemap runs to 50,000 URLs, of which 16,312 are boohoo's own clothing and 6,448 are boohooMAN, with Karen Millen at 2,868, Coast at 1,573, Wallis at 1,227, Dorothy Perkins at 1,059, Nasty Gal at 1,054 and PrettyLittleThing at 220.

That matters for the price you expect. Scoped to boohoo's own label, dresses sell at $19.50 to $58.50 with a median of $24.90. Unscoped, the same category tops out over $370 because Karen Millen and Coast are sitting in it. Sizes run US 2 to 18 and shipping is free over $125.

All 18 dresses we sampled carried a struck-through was-price and a "Save X%" badge. If menswear is what you're after, we cover that range in our guide to brands like boohooMAN.

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Cider

Cider sells by mood rather than by category, and it's the one store in this list that mostly charges what it says. Of the 26 dresses we read, 23 were at full price, and those run $29.90 to $72.90. The Stand Collar Sleeveless A-Line Mini Dress with Scarf is $39.90, the Satin High Neck Cape Sleeve Maxi Dress $49.90, the Chiffon Stand Collar Ruffle Sleeve Metal Detail Tiered Mini Dress $72.90.

Its Curve and Plus range is a real one, with its own product names rather than three extra sizes bolted onto the straight-size line. Sizing spans XXS to XL and 0XL to 5XL. First orders over $49 ship free, and some items are listed as pre-order instead of in stock, so check that before you count on a date.

Note the address: the shop is at shopcider.com, and shopcider.com is a parked page. For a version of this aesthetic with a smaller footprint, see ethical brands like Cider.

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PrettyLittleThing

PrettyLittleThing sells partywear and co-ord sets, and its own-label dresses sell at $11.00 to $76.50 with a median of $36.75. Not one of the 16 own-label dresses we checked was at full price.

Shop the US site at prettylittlething.us. The .com address bills in pounds, and the /us/ path on it returns a 404, so the wrong door here costs you a currency conversion at checkout. Its US catalogue also cross-sells Karen Millen, boohooMAN, Coast, Wallis, Dorothy Perkins and Nasty Gal stock, which is why a $219 Karen Millen dress can appear in a PLT search result.

Best for: an outfit for one specific night, bought at the last minute.

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Nasty Gal

Nasty Gal is the surprise of this list. Its own-label dresses sell at $68.00 to $205.00 with a median of $127.00, and all 15 we sampled were at full price. That's a different business from the $17 dresses you see on the same site, which turn out to be boohoo and PrettyLittleThing stock cross-sold there.

The scale of the cross-selling is worth seeing. Of the 44,080 product URLs in nastygal.com's own sitemap, 20,794 are boohoo-labelled and 1,312 are Nasty Gal. So the edgy, rock-leaning clothing the brand is known for is a small, full-price island inside a much larger discount store.

Best for: one good piece, like the Cotton Seam Detail Shoulder Pad Flippy Shirt Dress at $101.00. Sort the dress category by label or you'll end up shopping boohoo without meaning to.

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Forever 21

Forever 21 trades online in USD on Shopify, and its copyright line reads "© 2025 Brands Online, LLC" rather than the operator most shoppers remember. The clothes are the ones you'd expect: graphic tees, going-out dresses, denim.

Of the 100 dresses in its women's dress feed, 69 were marked down and 31 were at full price when we read it. The full-price ones run $18.99 for the Faux Leather Tube Mini Dress to $89.99 for the Sequined Beaded Maxi Dress. The Abstract Leaf Crochet Button Down Shirt is $39.99 in 100% acrylic, which the product page states plainly.

Best for: cheap basics from a name you can look up, with a US return address behind it.

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Princess Polly

Princess Polly costs more than Shein and doesn't discount to get you in. Of the first eight products we checked, eight were at full price: the Sweet Somethings Mini Dress Navy at $64.00, the Onami Wrap Long Sleeve Mini Dress Blue Stripe at $69.00, the Jazzy Strapless Corset Top Black at $55.00. Belts and small accessories start around $22.

It's an own-label store with a handful of outside names. In the first 250 products, 112 are Princess Polly Lower Impact, 94 are Princess Polly, 13 Petite, 11 Curve and 5 Tall, with Lioness and MOTEL making up the rest. Sizing runs US 0 to 20, and Curve pieces carry the word in the product title, so search for it instead of hunting for a collection page.

We go deeper on this one in our guide to brands like Princess Polly.

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ASOS

ASOS is a department store with a strong house label, and ASOS DESIGN is the part that competes with Shein on trend turnover. Across 210 full-price ASOS DESIGN pieces we sampled, prices ran $19.99 to $309 with a median of $64.99. The pleated short sleeve Henley mini dress is $47.99, the satin mini slip dress $59.99.

Where it pulls ahead is fit coverage. There are separate Curve and Plus, Tall and Petite departments with their own patterns, not a size dropdown that runs out at XL. Delivery is free over $75 and returns are free.

Best for: buying four sizes of the same thing and sending three back without paying for the privilege.

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Lulus

Lulus sells occasion dressing at $25 to $99, median $59, across the 48 pieces we read. The Salma Black Mesh Cowl Sleeveless Bodysuit is $35, the Cool Perfection Olive Green Bomber Jacket $59, the Head to Cocktail Hour Black Halter Neck Maxi Dress $92.

Read those as list prices. A sitewide 20% code was live on the day we checked, applied at exactly 20% to all 48 items, so the screen will show you less than the figures above. Sizing is XXS to XXL plus 1X, 2X and 3X, published as a real chart with US equivalents rather than a vague promise. US standard shipping is free.

Best for: a wedding-guest dress that photographs well and survives the dancing.

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Edikted

Edikted makes the Y2K and micro-mini end of the market: cut-outs, low-rise, corset tops. It sells in USD at $5 to $76, clustering in the mid-$20s.

We can't give you a full price for anything here, and the reason is the finding. Across 99 available products sampled from two separate points in a catalogue of roughly 10,000, all 99 carried a compare-at price above what they were selling for. Not one item on this store was at its own list price. Sizing stops at XL with no plus range, and 42 of the first 250 products are filed under a product type called "Unpublished", so the merchandising is untidy.

More of this aesthetic in our roundup of brands like Edikted.

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YesStyle

YesStyle is a marketplace of small Korean, Japanese and Taiwanese labels rather than a brand of its own, which is what makes it useful. You get soft knits, oversized shirting and A-line dresses from names like Sienne, Coris and Tulstrix that don't sell anywhere else you shop.

Full-price dresses run $17.80 to $27.40. The Coris Sleeveless Plain Open Back Maxi Sundress is $17.80, the Sienne Short Sleeve Square Neck Plain Maxi A-Line Dress $24.70. Roughly a third of the dresses we sampled carried a 20% to 35% off marker with a struck reference price, and order-level discounts kick in at 8% off $79, 10% off $149 and 15% off $199.

Best for: pieces that won't turn up on three other people's feeds, at Shein prices.

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AliExpress

AliExpress is Alibaba's consumer marketplace, published by Alibaba.com Singapore E-Commerce Private Limited, and clothing is one aisle of it rather than the whole shop. It's third-party sellers all the way down, which is where the price comes from and where the risk sits too.

We couldn't read a price. Every category page, search page and product page we requested returned Alibaba's bot-interception redirect, and the text-extraction route came back as a slider CAPTCHA, so there's no figure in this section and no range either. Its own robots.txt blocks automated reads of item pages, search and product detail, which is the site telling you the same thing in writing.

Best for: the shopper who reads seller ratings before buying and checks the delivery estimate on every item. If you want a known fabric and a known finish, this is the wrong aisle.

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Rosegal

Rosegal is the cheapest plus-focused store in this list. Its plus-size range runs $7.99 to $21.99 across the 14 items we read, and every one was at full price with no reference figure attached: the Plus Size Marled Ribbed Tulip Hem T-shirt at $9.99, the Plus Size Gothic Skull Rose Print Mesh Bell Sleeves Cold Shoulder Dress at $16.99.

The size claim holds up under checking, which is rarer than it should be. Product selectors publish US equivalents inline, running S at US 8 through 3X at US 22 to 24 and topping out at 5X, US 30 to 32. The aesthetic leans retro and gothic: skull prints, flocked florals, corset waists.

Best for: plus sizes with actual print and pattern behind them, under $25.

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Cupshe

Cupshe is swimwear first, with 1,621 swim styles inside a catalogue of 3,940. Of 40 swim pieces we sampled, 32 were at full price: the All the Frills GEO Tankini Set at $45.00, the Painterly Abstract Bikini Set at $43.00, the Summer Orchid Purple Bikini Set at $32.00. The range across that sample was $17 to $47.

One caveat before you plan a holiday around it. Every product we opened offered XS through XL only, and the plus-size collection page loads an empty shell with no products in it, so we can't confirm the plus range the homepage refers to. Check the size dropdown on the piece you want before you get attached to it.

Best for: a swimsuit you'll wear three summers running instead of one.

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H&M

H&M is the steadiest option here, and the one with physical stores to return things to. Across 216 full-price women's pieces we sampled, prices ran $9.99 to $149 with a median of $19.99. The Bubble-Hem Twill Dress is $39.99, the Square-Neck Peplum Top $27.99, the Batwing-Sleeved Fine-Knit Sweater $19.99.

Size labels across that sample went XXS to 4XL plus numeric 0 to 22 on bottoms, though 3XL and 4XL turn up on only a handful of styles rather than the whole range. Shipping is free over $75, or over $50 if you're a member. Its main site refused every automated read we tried, so those figures come from the product listing feed the site itself serves.

Best for: a blazer or a pair of jeans you want to try on before committing.

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DressLily

DressLily sells dresses, couple outfits and seasonal pieces in USD, at $19.99 to $34.99 across the 16 dresses we read, with a median near $24.99. The Ombre Ruched Bust Belt Dress sells at $26.99, the Gothic Dress Crisscross Half Zipper High Low Midi Dress at $34.99.

Its price display works differently from the rest of this list. All 16 items showed a higher figure marked in the page code as an RRP rather than as a former DressLily price, and that tag sits on the whole catalogue permanently. So "full price" isn't a meaningful test at this store, and the number to work from is what it sells at.

Use the www address. The bare dresslily.com fails certificate validation because the wildcard covers subdomains and not the apex, which will throw a browser warning at anyone you send there. It shares an App Store publisher with Rosegal.

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Beginning Boutique

Beginning Boutique has repositioned since the last time most people looked at it. The Australian festival shop is now an occasionwear store built around American school formals: its collection nav runs homecoming dresses by colour, plus formal, cocktail, graduation and 21st dresses. Of the first 250 products, 157 are dresses.

Prices sit well above the rest of this list at $49.99 to $119.99, and of the first nine products we checked, nine were at full price. The Amelina Black Button Up Organza Top is $69.99, the Enya Red Funnel Neck Sports Jacket $119.99. Sizing runs US 0 to 18, the catalogue holds 2,709 products, and multibuy offers are built into the navigation.

Shop the plain www address. The us. subdomain the brand used to run doesn't resolve at all now.

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Primark

Primark is the cheapest clothing on this page and the only one you can't have delivered. Women's pieces run $9 to $32, concentrated between $14 and $28: the Ribbed A-Line Mini Dress at $18.00, the Column Midi Dress at $25.00, the Second Skin Square Neck Midi Dress at $14.00. We found no struck-through price anywhere on the site.

There's no cart on the US site. The header offers a shopping list, whose own page title reads "Wish List", and a profile. Product pages replace add-to-bag with a "check availability" store lookup, and the returns policy asks for an original receipt with no mention of online orders. The site-wide button says "Find your store".

Best for: a $14 dress today, if a Primark is within driving distance. Product pages do publish fibre composition and country of origin, which is more than most of this list manages.

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How to Pick the Right Shein Alternative for You

Start with whatever bit you last time. If it was sizing, go to ASOS or Rosegal, the two here with size ranges we could verify against their own selectors. If it was quality, Princess Polly and Cider both charge more and both sell at their list price rather than discounting to get you through the door.

Pick one of the boohoo three and stop there. Boohoo, PrettyLittleThing and Nasty Gal are three front doors onto one shared catalogue, so shopping all three gets you the same stock in three parcels. And if the reason you're reading this is that you want out of the cycle rather than a cheaper version of it, that's a different shopping trip: our guide to ethical brands like Cider is the better starting point, and is Taobao fast fashion covers how these supply chains work.

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