Let's be real, it's hard to ignore the appeal of Shein. Their prices are unbelievably low, and they drop thousands of new, super-trendy styles every single day. If you need a last-minute outfit for a night out or want to try a new micro-trend without spending much, it's an easy click away.
But if you're looking for fashion that's a little kinder to the planet and the people who make our clothes, you might be ready for something new. The good news is you don't have to sacrifice style to shop more consciously. For those who love Shein's vibrant, on-trend energy but want to support brands with a better ethos, here are 21 sustainable alternatives to check out.
Reformation is the cool girl's go-to for effortlessly chic clothing that’s also incredibly sustainable. They use eco-friendly and deadstock fabrics to create stunning, feminine pieces like floral dresses, silky tops, and flattering jeans. Think of it as the ultimate upgrade from Shein - you get that trendy, of-the-moment feel but with impeccable quality and a transparent commitment to reducing their environmental footprint.
While the price point is higher, typically ranging from $80 to $300, Reformation's pieces are timeless investments designed to be worn for years, not just a single season. It's where you go when you want a dress that makes you feel amazing and feel good about your purchase. Shop now at thereformation.com
If you love Shein's playful and feminine aesthetic, Petal & Pup is a must-see. The brand is filled with pretty dresses, cute tops, and trendy two-piece sets perfect for vacations, brunches, and everything in between. They focus on delivering fast-fashion trends but are making strides in sustainability by incorporating recycled fabrics and eco-friendly dyes into their collections.
With most pieces falling between $40 and $100, Petal & Pup offers an accessible price point that makes it easy to switch from traditional fast fashion. It's a great middle ground for shoppers who want fresh, trendy styles without the massive environmental cost. Shop now at petalandpup.com
For high-quality, eco-friendly activewear, look no further than Girlfriend Collective. They turn old water bottles, fishing nets, and other plastic waste into butter-soft leggings, sports bras, and loungewear in a gorgeous, inclusive range of colors and sizes. While Shein offers a massive activewear section, Girlfriend Collective focuses on durability and performance.
Their pieces, priced from $30 to $100, are built to last through countless workouts and wash cycles. Instead of churning out a constant stream of new designs, they perfect their core styles, making them a reliable and sustainable choice for workout gear you'll actually live in. Shop now at girlfriend.com
Based in the UK, Nobody's Child makes responsible fashion fun. They're all about charming floral print dresses, flattering midi skirts, and versatile blouses made from eco-friendly fabrics like organic cotton and Lenzing Ecovero. Their designs have a timeless yet trendy feel, reminiscent of the pieces you'd save on Pinterest.
Balancing sustainability with affordability, most of their collection is in the $50-$150 range. If you love Shein’s dress selection but are looking for better quality and prints that feel more unique and less mass-produced, this brand is an excellent choice. Shop now at nobodyschild.com
Thought is a brand dedicated to creating fashion that feels as good as it looks. Using natural, organic, and recycled fabrics, they design contemporary essentials and statement pieces with a focus on longevity. This commitment to "slow fashion" is a direct contrast to Shein's rapid-fire trend cycle.
Their clothing, which includes everything from cozy knitwear to beautifully printed skirts, costs between $40 to $150. Thought offers a more mindful way to build a wardrobe, focusing on quality pieces you can love and wear for seasons to come. Shop now at wearethought.com
Known as a pioneer in sustainable denim, Kuyichi is the perfect place to find your next favorite pair of jeans. They use organic cotton, recycled denim, and other low-impact materials to craft durable, well-fitting styles that you'll reach for over and over. They prove that you don't need a massive, constantly changing inventory to do denim right.
Unlike Shein's quickly disposable denim options, Kuyichi jeans ($80-$150) are designed to last and fade beautifully over time. It's an investment in a wardrobe staple from a brand that truly cares about the lifecycle of their product. Shop now at kuyichi.com
Naadam flips the script on luxury by offering high-quality, ethically-made cashmere sweaters, joggers, and accessories at fair prices. They work directly with nomadic herders in Mongolia, ensuring fair pay and sustainable grazing practices. This focus on transparency and ethical sourcing is a world away from fast fashion business models.
While their prices ($150-$400) are a splurge compared to Shein, Naadam offers incredible value for real, ridiculously soft cashmere that's made to last a lifetime. For shoppers looking to invest in cozy, sustainable luxury, Naadam is unmatched. Shop now at naadam.co
As one of the original pioneers of ethical fashion, People Tree has been dedicated to fair-trade and environmentally-friendly production for decades. They partner with artisans in developing countries to create beautiful clothing made from organic cotton, Tencel, and responsible wool. The brand's collections are full of unique prints and timeless silhouettes.
Their prices generally fall between $50 and $200, representing a conscious choice to support both planetary and human well-being. People Tree is the antidote to anonymous mass production, offering clothes with a story and a soul. Shop now at peopletree.co.uk
Vetta is designed to help you build a smaller, more versatile wardrobe. They create mini "capsules" of five items that can be mixed and matched to create a full month of outfits. Each piece is crafted from sustainable materials like Tencel, organic cotton, and recycled fabrics. This minimalist mindset is the exact opposite of Shein's "more is more" approach.
With individual items mostly from $70-$150, Vetta champions conscious consumption by making it easy to create stylish, cohesive looks with less. It's perfect for anyone feeling overwhelmed by their closet and wanting to simplify in a sustainable way. Shop now at vettacapsule.com
Amour Vert, meaning "Green Love" in French, lives up to its name with a strong commitment to sustainable practices. They use beautiful, eco-friendly fabrics and plant a tree for every tee purchased. Their aesthetic is classic and sophisticated - think flattering silk blouses, chic knit sweaters, and perfectly cut t-shirts.
Positioned as a more premium alternative, with prices generally from $80-$250, Amour Vert delivers elevated basics and elegant separates that Shein shoppers will appreciate for their quality and timeless appeal. It's sustainable style with an all-American, Parisian-inspired twist. Shop now at amourvert.com
MUD Jeans is revolutionizing the denim industry with its focus on a circular economy. Not only are their jeans made from recycled and organic cotton, but they also introduced a "Lease a Jeans" program, encouraging customers to rent jeans and return them when they're done. This minimizes waste and keeps materials in continuous use.
Priced around $80-$120, a pair of MUD jeans is a choice for durable style and radical sustainability. If you want great-fitting denim from a brand that's genuinely thinking outside the box to protect the planet, they are the one to watch. Shop now at mudjeans.eu
Elizabeth Suzann stands for thoughtful, intentional, and beautifully crafted clothing. The brand focuses on timeless silhouettes made from natural fibers like linen, cotton, and silk. They create versatile, seasonless pieces that are designed to be loved and lived in for years, challenging the fast-fashion notion of disposability.
With a higher price point of $150-$400, Elizabeth Suzann appeals to those looking to invest in foundational wardrobe pieces. It's a brand for someone who has tired of fleeting trends and desires clothing with substance and enduring style. Shop now at elizabethsuzann.com
Aday creates modern, minimalist essentials designed for a busy lifestyle. Their pieces are consciously constructed using recycled and high-tech fabrics that are often thermoregulating, wrinkle-resistant, and machine-washable. Think of it as a uniform for the modern minimalist who values both style and function.
Aday's basics, which cost around $40-$100, are all about doing more with less. By focusing on longevity and wearability, they offer a smart, sustainable alternative to a closet full of barely-worn Shein pieces. Shop now at adayclothing.com
Tentree makes sustainable fashion remarkably simple and accessible. Known for their comfy hoodies, eco-friendly joggers, and super-soft tees, they use materials like recycled polyester, organic cotton, and hemp. And true to their name, they plant ten trees for every single item sold - a real, tangible impact.
With most items priced accessibly between $30 and $80, Tentree is one of the easiest sustainable swaps from fast-fashion brands. It's the perfect place to stock up on casual, everyday basics while actively contributing to global reforestation efforts. Shop now at tentree.com
Christy Dawn creates romantic, beautifully detailed dresses and separates with a distinct vintage vibe. The brand's signature move is using deadstock fabric - leftover material from other fashion houses that might otherwise end up in a landfill. This process gives their collections a limited-edition, one-of-a-kind feel.
Ranging from $150-$350, a Christy Dawn dress is a special piece for those who appreciate craftsmanship and uniqueness. Each design feels intentional and thoughtfully made, a true celebration of delicate, feminine style produced sustainably. Shop now at christydawn.com
Everlane is a go-to for modern basics - from high-quality denim and cashmere to perfectly cut trousers and bodysuits. They are known for their commitment to "radical transparency," revealing the true cost behind each product. The brand also focuses on using cleaner materials like recycled fabrics and organic cotton.
Price-wise ($50-$150), Everlane offers exceptional quality for its price, making it a powerful alternative to Shein's hit-or-miss quality. If you want to build a chic, minimalist wardrobe that will truly last, Everlane is your spot. Shop now at everlane.com
Founded by professional surfer Kelly Slater, Outerknown effortlessly blends a laid-back, coastal Californian vibe with a deep commitment to sustainability. The brand uses materials like organic cotton, hemp, and recycled fishing nets to create rugged-yet-soft flannels, tees, jumpsuits, and their famous Blanket Shirts.
Outerknown is for the person who values comfort and durability without compromising on style. Their prices, typically between $80-$250, reflect the high-quality, eco-conscious materials used to create clothes built for adventure and everyday life. Shop now at outerknown.com
Specializing in beautiful loungewear and sleepwear, Fable & Eve create timeless pieces from sustainable materials like viscose derived from bamboo. Their collections focus on comfort and chic, classic designs - think elegant pajama sets, cozy robes, and relaxed nightdresses in beautiful prints.
With prices sitting around $70-$200, Fable & Eve elevates the idea of at-home wear. It's a lovely, eco-conscious alternative for those who love browsing Shein for cute PJ sets but are ready for something more luxurious and responsibly made. Shop now at fableandeve.com
As its name suggests, Organic Basics excels at creating high-quality essentials. From buttery-soft underwear and socks to comfortable activewear and tees, every item is made from certified organic, recycled, or biodegradable materials. Their Scandi-cool, minimalist aesthetic focuses on perfect fits and neutral color palettes.
Their products range from $20 for individual items to around $100 for packs, making it an affordable way to transition your most-worn items to more sustainable options. It's the perfect brand for building the foundation of a conscious wardrobe from the inside out. Shop now at organicbasics.com
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