There's a reason we all love Uniqlo. The Japanese brand has perfected the art of high-quality, minimalist basics that just work. From their innovative HEATTECH and AIRism fabrics to their perfectly cut tees and puffers, they deliver durable, timeless style without the hefty price tag.
But when you're looking to expand your wardrobe of essentials, it’s always good to have options. If Uniqlo is your go-to, here are 18 other brands you'll love for their focus on quality, comfort, and everyday functionality.
Everlane is all about minimalist, ethically-made essentials. They serve up high-quality tees, denim, and outerwear in clean silhouettes and versatile neutral colors that will feel right at home if you love Uniqlo. Their key difference is a commitment to "Radical Transparency," so you know exactly what you're paying for and who made your clothes.
Prices typically range from $20-$100, putting them in a similar bracket. Think of Everlane as Uniqlo’s eco-conscious cousin - perfect for building a stylish, sustainable wardrobe with a clear conscience. If you love the quality but also care about supply chain transparency, this is your brand.
Shop now at everlane.com
As another Japanese retail icon, Muji is famous for its "no-brand" philosophy and simple, functional goods. Their clothing line features relaxed, unbranded basics like comfortable tees, joggers, and cozy knits, all with an incredibly understated aesthetic that fans of Uniqlo will immediately appreciate.
With prices between $15 and $50, Muji aligns perfectly with Uniqlo’s affordability. While both brands champion minimalist design, Muji takes it a step further with an aesthetic that seamlessly blends into a broader lifestyle of simplicity, covering home goods as well as apparel.
Shop now at muji.com
An American classic, Gap offers timeless and casual basics known for their reliable comfort and fit. From their signature soft-spun tees and classic-fit denim to cozy hoodies, their collection is full of wardrobe staples. Their prices ($20-$70) are comparable to Uniqlo's, though their promotions can make them even more affordable.
Where Uniqlo innovates with fabric technology, Gap's strength lies in its classic American casual style and inclusive sizing. Gap is a great alternative when you're looking for that dependable, comfortable, wear-anywhere feel with an all-American vibe.
Shop now at gap.com
For those who love Uniqlo's minimalism but want a more elevated, architectural look, COS is the answer. As a higher-end brand, its pieces feature sleek lines, unique silhouettes, and high-quality fabrics inspired by modern art and Scandinavian design. Think of it as fashion-forward essentials.
With a higher price point ($50 to $200), COS offers a more refined style while sharing Uniqlo's emphasis on longevity and timelessness. It's the perfect choice when you need a simple piece for everyday wear that feels a bit more polished and design-led.
Shop now at cosstores.com
While known for its fast-fashion cycles, Zara is also brilliant for on-trend basics at an affordable price. You'll find everything from basic tees and denim to knits, usually priced between $15 and $60. The key difference is that Zara's basics often feature a timely, fashion-forward twist - like a contemporary cut or a trending color.
If you love Uniqlo for the value but want your wardrobe staples to feel more current and edgy, Zara nails the sweet spot between classic functionality and what's hot right now. It's perfect for mixing reliable staples with more trend-driven pieces.
Shop now at zara.com
H&M is a global go-to for affordable essentials that don't skimp on style. Their huge range spans everything from plain cotton tees to cozy knitwear and loungewear, making it easy to stock up on everyday pieces. With most items priced from $10 to $50, it rivals Uniqlo on affordability.
While Uniqlo corners the market on fabric tech and durability, H&M shines in offering a vast selection of fashion-forward staples. If you're building a wardrobe on a tight budget but still want access to current styles, a trip to H&M is a must.
Shop now at hm.com
Aritzia's in-house lines like Tna and Wilfred are masters of the elevated basic. Tna is perfect for high-quality loungewear and athletic-inspired staples, while Wilfred offers more refined pieces like effortless tailored trousers and bodysuits. They offer essentials that look and feel luxurious without being stuffy.
With prices typically from $30-$100, Aritzia is a step up from Uniqlo but offers unmatched fabric quality and trend-aware designs. It’s for the shopper who loves functional basics but wants them with a chic, distinctly modern edge.
Shop now at aritzia.com
Okay, it's technically still Uniqlo, but the Uniqlo U collection is a fantastic 'brand-like' alternative worth separating. Designed by Artistic Director Christophe Lemaire, this line takes Uniqlo's core philosophy and infuses it with more sophisticated silhouettes, elevated fabrics, and fashion-forward details.
Priced slightly higher than the main line ($30-$150), Uniqlo U is what you turn to when you want the Uniqlo ethos in a piece that feels more intentional and design-driven. Consider it the premium, runway-inspired version of your favorite basics.
Shop now at uniqlo.com/us/en/collections/uniqlo-u
Frank And Oak is a Canadian brand that crafts modern, minimalist essentials with a strong commitment to sustainability. Their collection features versatile t-shirts, sweaters, and outerwear made from eco-friendly materials, echoing Uniqlo’s functional style but with a deeper focus on green practices.
With pieces priced between a reasonable $40 to $150, Frank And Oak offers a similarly clean and sophisticated aesthetic. It’s an ideal choice for the eco-conscious shopper who wants well-made, understated clothes that are built to last and designed with the planet in mind.
Shop now at frankandoak.com
J.Crew has long been the champion of timeless American style, offering high-quality essentials with a preppy, polished feel. Think classic button-down shirts, chinos, and refined cashmere knits. Both brands provide excellent wardrobe-building blocks, but J.Crew injects a lot more classic color and print into its collections.
Their pieces generally range from $40 to $150. While Uniqlo focuses more on streamlined modernity and innovative fabrics, J.Crew's strength lies in its ability to offer staples that feel perfectly polished for work, weekend brunches, and everything in between.
Shop now at jcrew.com
Known first and foremost for its incredible denim, Madewell also delivers a full range of effortlessly cool wardrobe staples. From laid-back tees and vintage-inspired chore coats to comfy knits, their pieces share Uniqlo’s focus on quality fabrics and great fits, but with a more relaxed, artsy, and slightly bohemian vibe.
Prices typically fall between $30 and $120. If Uniqlo is your go-to for sleek, simple basics, Madewell is where you go for those same quality essentials when you want them to feel a little more lived-in and creative.
Shop now at madewell.com
Part of the H&M group but operating with a very different ethos, Arket offers high-quality, Scandinavian-inspired essentials designed for everyday life. Their collections are based on well-made, functional pieces - perfectly-cut tees, trousers, and outerwear - often made with sustainable and recycled materials.
Slightly more premium than Uniqlo, with prices from $30 to $150, Arket shares a clean, minimalist aesthetic but with a touch more European fashion-consciousness. It's a fantastic source for basics that nail the balance between durability, style, and sustainability.
Shop now at arket.com
A major European retailer, C&A focuses on delivering affordable, straightforward basics for the entire family. Their offerings include simple t-shirts, practical jeans, and essential knitwear, all at incredibly friendly prices usually between $10 and $40. They cut out the frills and focus on providing solid everyday essentials.
Compared to Uniqlo's focus on tech fabrics and minimalist flair, C&A's style is more conventional and comfort-driven. It's a stellar choice for shoppers looking for reliable, no-fuss wardrobe basics at one of the lowest price points around.
Shop now at c-and-a.com
Banana Republic specializes in sophisticated staples that blur the line between workwear and weekend wear. They offer high-quality, polished pieces like silk blouses, tailored trousers, and elevated knit sweaters. Their aesthetic is more refined and professional than Uniqlo's casual simplicity.
With a price range of $40 to $150, Banana Republic provides excellent value for pieces with a more luxurious feel. Both brands offer versatile staples, but Banana Republic is where you should look when you need your basics to feel effortlessly elegant.
Shop now at bananarepublic.com
L.L.Bean is a heritage brand famed for its incredibly durable outdoor and casual apparel. From their iconic flannel shirts and cozy fleeces to indestructible boots, their pieces are built to last for years. This focus on performance and longevity is something they share with Uniqlo, even if their aesthetic is different.
You can expect to find great staples priced from $20 to $100. While Uniqlo nails urban minimalism, L.L.Bean excels at classic, rugged outdoor style. It's the perfect choice for functional essentials that can handle any and all adventures.
Shop now at llbean.com
A sister brand to Zara, Massimo Dutti offers sophisticated, understated clothing with a polished Spanish flair. Their range focuses on chic basics and smart casual pieces crafted from high-quality materials, giving you a quiet luxury feel. Their style is elegant and timeless, perfect for work-to-weekend dressing.
It’s more premium than Uniqlo, with prices from $50 to $200, but delivers an impeccable finish. If Uniqlo provides the foundation for your everyday look, Massimo Dutti offers the beautifully tailored pieces you can layer on top for an added touch of refinement.
Shop now at massimodutti.com
Goodfellow & Co. is Target's fantastic in-house men's brand that gets the fundamentals right. Specializing in affordable, stylish men's basics - from a great-fitting t-shirt or pair of chinos to henleys and sweatshirts - they've become a go-to for reliable essentials that won't break the bank.
With prices between $10 and $40, it sits squarely in Uniqlo's affordable range. Goodfellow & Co. offers fantastic fit, quality, and style for men who want a simple, effective, and extremely budget-friendly wardrobe update.
Shop now at target.com
Abercrombie & Fitch has completely reinvented itself into a go-to for quality, comfortable basics that are perfectly on-trend for young adults and millennials. You'll find incredibly soft tees, perfectly sized hoodies, essential denim, and great bodysuits, all with a relaxed yet polished feel.
Prices range from about $20 to $80, offering great value for the quality. While A&F shares Uniqlo's commitment to comfortable, wearable pieces, its aesthetic is more trend-aware and leans into that effortless "cool" vibe. It's the ideal choice if you want classic pieces with a fresh, youthful twist.
Shop now at abercrombie.com
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