Chances are, if you're into lingerie, you've owned something from Victoria's Secret. Known for its glamorous, sexy aesthetic, VS has been a go-to for everything from first bras to special occasion sets for decades, mixing sensual style with fun, on-trend designs.
But when you're ready to expand your lingerie drawer and find something new, the market is full of incredible options. Whether you're looking for ultimate comfort, high-end luxury, or bold and daring pieces, here are 28 amazing brands like Victoria's Secret to check out now.
If comfort is your top priority, you'll love Aerie. Famous for its body-positive campaigns and super-soft fabrics, Aerie offers a more relaxed, authentic alternative to Victoria's Secret. Their collection is filled with cozy bralettes, seamless panties, and adorable sleepwear perfect for everyday life.
While VS brings the high-glamour sexy, Aerie focuses on a real-life, girl-next-door vibe that's all about feeling good in your own skin. It's a fantastic choice for comfortable, cute basics with a focus on inclusivity and sustainability. Prices are generally more affordable, too.
Shop now at ae.com/aerie
Founded by Rihanna, Savage X Fenty has completely changed the game with its bold, fashion-forward, and radically inclusive approach to lingerie. The brand offers fierce bras, panties, bodysuits, and loungewear in a huge range of sizes, celebrating all body types with daring cuts and vibrant colors.
Unlike Victoria's Secret's more traditional "angel" aesthetic, Savage X Fenty is all about empowerment, diversity, and unapologetic self-expression. If you want lingerie that feels like a statement piece, this is your brand.
Shop now at savagex.com
For lovers of true luxury, La Perla is the pinnacle of high-end lingerie. This Italian brand is renowned for its unbelievably exquisite craftsmanship, using the finest silks and laces to create timeless, elegant pieces. Think delicate lace bras, silky robes, and intricate bodysuits that feel like wearable art.
While Victoria's Secret is about accessible glamour, La Perla is for those truly special occasions when you want to indulge in sophisticated, artisanal lingerie. It occupies a much higher price point, but the quality is unmatched.
Shop now at laperla.com
If a perfect fit is what you're after, ThirdLove has you covered. The brand specializes in creating comfortable, supportive bras with an extensive size range that even includes half-cups to ensure you find your exact match. Their approach is less about overt sex appeal and more about fit technology.
ThirdLove's styles range from everyday t-shirt bras to pretty lace designs, all built for impeccable comfort and support. If you've struggled with finding bras that feel as good as they look, give their Fit Finder a try.
Shop now at thirdlove.com
Natori blends luxury and comfort with an elegant, Far East-inspired aesthetic. The brand is known for its impeccably crafted pieces, from comfortable everyday bras to stunning silk chemises and caftans. It's lingerie that feels sophisticated and grown-up, yet never stuffy.
Compared to the bolder marketing of Victoria's Secret, Natori offers an understated elegance that focuses on quality materials and timeless designs. It's perfect for building a collection of versatile, beautiful pieces you'll wear for years.
Shop now at natori.com
For those with a daring side, Bluebella delivers modern, edgy lingerie at an accessible price. This brand is known for its fashion-forward designs featuring strappy details, provocative sheer fabrics, and bold, architectural cutouts. It's lingerie designed to be seen.
If Victoria's Secret feels too classically girly, Bluebella offers a more contemporary and audacious "nightwear as outerwear" vibe. It's all about self-expression and confident sensuality.
Shop now at bluebella.us
Famous for creating the "World's Most Comfortable Thong," Hanky Panky is the go-to brand for unbelievably soft, signature stretch-lace underwear. Their pieces are designed for ultimate comfort and create a seamless look under clothing, making them an everyday staple.
While still stylish and feminine, the focus here is strictly on comfort and practicality, a departure from Victoria's Secret's more decorative approach. It's perfect for stocking up on reliable, high-quality basics.
Shop now at hankypanky.com
Made in Italy, Cosabella is famous for its vibrant colors and unbelievably soft lace. The brand's name means "beautiful thing," and their lingerie lives up to it with eye-catching bralettes, thongs, and sleepwear that perfectly balance comfort and playful sensuality.
Compared to VS, Cosabella has a more artisanal, boutique feel, with a signature style you can recognize instantly. If you love colorful lingerie that's both lively and luxurious, you'll adore their line.
Shop now at cosabella.com
Lively coined the term "leisurée" to describe their unique blend of lingerie, swimwear, and activewear. Their bras and undies have the comfort of loungewear with the cool aesthetics of modern intimates. Think sleek lines, minimalist designs, and all-day wearability.
If you're looking for something more functional and athleisure-inspired than what you find at Victoria's Secret, Lively is a great fit. Their pieces are made for modern life, taking you from your workday to your workout with ease.
Shop now at lively.com
Looking for fun, trendy pieces that won't break the bank? Bendon is a global brand that offers affordable and colorful lingerie for everyday wear. Their styles are often youthful and playful, making it a great destination for stocking up on new bras, panties, and sleep sets.
While Victoria's Secret promotes an aspirational, high-fashion image, Bendon is more focused on providing budget-conscious shoppers with cute, current styles for daily rotation.
Shop now at bendon.com
Part of Rihanna's ever-expanding universe, Fenty’s lingerie line is synonymous with inclusivity, boldness, and cutting-edge fashion. The collections often feature daring designs, innovative fabrics, and a brand ethos that champions body positivity and fierce confidence.
While we already mentioned Savage X Fenty, the broader Fenty world continues to push boundaries beyond Victoria's Secret's playbook. Fenty empowers its customers to break rules and express their individuality without compromise.
Shop now at fenty.com
Eberjey creates some of the softest, coziest sleepwear and lingerie on the market. Their vibe is all about romantic, laid-back elegance, with simple silhouettes, delicate lace trim, and insanely comfortable fabrics. Their famous Gisele pajama set is a cult favorite for its buttery-soft feel.
Compared to the sensual glamour of VS, Eberjey speaks more to intimate, quiet luxury and comfort. It's the perfect choice for upgrading your lounge and sleep collection.
Shop now at eberjey.com
Kayser is a classic brand that offers great-value hosiery, shapewear, and lingerie basics. The styles are straightforward and functional, focusing on providing affordable essentials for your underwear drawer without a lot of flashy marketing or trends.
If you're just looking for practical, no-fuss pieces like comfortable briefs, everyday bras, or simple tights, Kayser is a budget-friendly option that delivers on quality.
Shop now at kayser.com/au
Yandy is an online treasure trove of affordable, fantasy-driven lingerie, costumes, and ravewear. With a massive variety of styles ranging from sweet and romantic to seriously risqué, it's the place to go when you want to experiment or find a specific look on a budget.
Unlike Victoria's Secret's curated collections, Yandy offers an endless stream of new, trendy, and often daring pieces. It’s perfect for one-off occasions, intimate fun, or if you just love having a ton of options.
Shop now at yandy.com
For a touch of French opulence, Lise Charmel creates breathtaking lingerie that is both sophisticated and sensual. Known for its luxurious fabrics, intricate details, and flawless embroidery, this is European craftsmanship at its finest.
Moving far beyond the mainstream glamour of VS, Lise Charmel offers a couture-like experience. Each piece feels like a special investment, ideal for brides, anniversaries, or anyone looking to own something truly exquisite.
Shop now at us.lisecharmel.com
A powerhouse in its native Italy and beyond, Intimissimi delivers sophisticated and romantic lingerie at an approachable price. Their collections feature a beautiful blend of silks, cottons, and delicate lace, creating an aesthetic of understated, everyday luxury.
If you love the femininity of Victoria's Secret but prefer a more elegant and refined vibe, Intimissimi is a perfect match. Their simple silk tops and intricate bra sets transition seamlessly from day to night.
Shop now at intimissimi.com
Adore Me combines a huge variety of styles with an inclusive size range and a convenient subscription service. From everyday basics to super sexy sets, corsets, and sleepwear, their massive selection means there’s something for literally everyone.
Unlike VS's traditional retail model, Adore Me focuses on affordability and frequent new drops, making it fun and easy to refresh your lingerie collection. Their flexible VIP membership offers great perks and discounts.
Shop now at adoreme.com
Another beloved French brand, Chantelle is celebrated for its mastery of supportive and exceptionally well-fitting bras. They merge technical design with effortless Parisian style, creating lingerie that is both beautiful and incredibly functional, especially for fuller busts.
If you buy bras at Victoria's Secret for style but long for better support and shaping, Chantelle delivers on both. It’s an investment in quality that will make you feel amazing from the foundation up.
Shop now at chantelle.com
Lunaire provides pretty, stylish lingerie that remains affordable and comfortable for everyday wear. Their range is full of practical yet feminine bras, briefs, and babydolls, often with delicate lace accents and soft fabrics.
It can be seen as a more budget-friendly version of a brand like VS, offering shoppers a chance to buy cute, color-coordinated sets without a big splurge. It's a great choice for accessible, everyday essentials.
Shop now at shoplunaire.com
Parfait is proudly dedicated to creating lingerie for curvy and plus-sized figures without sacrificing an ounce of style. Their designs are fun, feminine, and supportive, featuring beautiful colors and lace details in an inclusive size range that goes up to a K cup and 4XL panties.
While Victoria's Secret has been working to expand its sizing, Parfait has championed inclusivity from the start, ensuring everyone can find perfectly fitting, confidence-boosting lingerie.
Shop now at parfaitlingerie.com
Boux Avenue is a British brand that shares Victoria's Secret's love for fun, feminine, and matching lingerie sets. Their vibe is flirtatious and romantic, with a beautiful range of lace bras, intricate suspenders, plush robes, and cute pajamas.
However, Boux Avenue is generally more affordable and even offers a personalized, in-store shopping experience with a concierge service. It's like VS's charming British cousin.
Shop now at bouxavenue.com
Beyond bras, Natori's true specialty lies in luxurious sleepwear and loungewear. Their silky robes, printed caftans, and elegant chemises carry a sophisticated, worldly aesthetic that feels both stylish and fantastically nonchalant.
If you're looking to elevate your at-home wardrobe beyond the cheeky shorts and graphic tees often found at VS, Natori offers glamour that is perfect for elegant lounging.
Shop now at natori.com
A huge part of Intimissimi's charm is its focus on luxurious-feeling materials like silk and microfiber at accessible prices. Their collection of camisoles, briefs, and pajama sets feels incredibly high-end against the skin, offering a daily dose of Italian elegance.
If the silky pieces from Victoria's Secret collections are your favorite, you'll find an entire world to explore at Intimissimi, which excels in elegant basics and sleepwear.
Shop now at intimissimi.com
Beyond their famous thongs, Hanky Panky's full collection includes bralettes, camisoles, and sleepwear that maintain the brand's commitment to incredible softness. Their lace bralettes are particularly beloved for their supportive yet wire-free design––perfect for lounging or layering.
This focus on relaxed luxury makes them a cozy alternative to Victoria's Secret's often structured and push-up bra styles. It's lingerie designed to feel like a second skin.
Shop now at hankypanky.com
Focusing again on Lise Charmel, their key strength lies in the artistry of the details. Exquisite guipure lace, Swarovski crystal accents, and meticulous embroidery elevate their sets into an entirely different category of intimate apparel.
Investing in a Lise Charmel piece is like buying a piece of fine jewelry. It’s a level of craftsmanship and design that simply isn’t the focus at more mass-market brands like Victoria's Secret.
Shop now at us.lisecharmel.com
For daring shoppers, Yandy truly shines with its massive catalog of "bedroom lingerie.” With styles like open-cup bras, crotchless panties, PVC corsets, and elaborate fantasy outfits, Yandy caters to a more adventurous and playful customer.
Where Victoria’s Secret leans into a more mainstream version of sexy, Yandy offers niche and provocative pieces for anyone wanting to explore their wilder side without a big financial commitment.
Shop now at yandy.com
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