If you've fallen hard for that lit-from-within look, you probably already have Glowny in your skincare lineup. Loved for its clean, effective ingredients and focus on delivering a radiant complexion, Glowny makes it easy to get glowing skin without any fuss.
For those of us who can't get enough of their science-backed serums and hydrating moisturizers, the good news is there are plenty of other amazing brands that share a similar passion for luminosity. If you're ready to expand your glow-getting toolkit, here are 18 similar brands worth checking out.
The Ordinary flipped the beauty industry on its head with its straightforward, ingredient-focused skincare at incredibly low prices. With most products falling between $5 and $30, you can stock up on powerful actives like niacinamide, vitamin C, and hyaluronic acid to supercharge your routine. It's more of a science lab vibe compared to Glowny's elegant simplicity, making it perfect for those who love to customize their skincare regimen and experiment with potent formulas without breaking the bank.
Shop now at theordinary.com
Paula's Choice is a go-to for effective, research-backed skincare that delivers real results. Loved for their exfoliating acids and antioxidant-rich serums (priced from $20 to $50), this brand takes a no-nonsense approach to skin health. Where Glowny hones in on that radiant finish, Paula's Choice tackles radiance as part of a bigger picture, addressing everything from dullness to breakouts with gentle yet potent formulations.
Shop now at paulaschoice.com
Drunk Elephant is known for its “clean” production line, focusing on omitting as much as adding to its formulas. It offers potent skincare free of common irritants to promote a glowing, healthy complexion. Priced between $40 and $80, it's more expensive than Glowny but promises luxurious, exciting, and highly desirable skincare. An excellent option for those looking to invest in efficacy and aesthetics.
Shop now at drunkelephant.com
Following in The Ordinary's footsteps, The Inkey List makes powerful ingredients easy to understand and affordably priced, with most items under $20. Its mission is to cut through the beauty jargon and deliver effective, single-ingredient-focused products that get the job done. While it lacks some of the luxe textures you might find with Glowny, it's an unbeatable option for budget-conscious skincare enthusiasts who want to target specific concerns like dullness and dehydration.
Shop now at theinkeylist.com
With a name like Glow Recipe, you know what you're getting. This K-beauty-inspired brand creates playful, fruit-powered skincare designed to make skin look dewy and feel hydrated. From their iconic Watermelon Glow Sleeping Mask to their Strawberry Smooth Salicylic Serum, their products ($30-$50) are sensorial, effective, and look amazing on your shelf. Think of them as Glowny's fun, fruit-loving cousin - both aim for radiance, but Glow Recipe does it with a more vibrant, whimsical touch.
Shop now at glowrecipe.com
If you love clean ingredients and a minimalist aesthetic, Herbivore Botanicals is your match. This brand focuses on natural, plant-based formulas that feel just as good as they look. Their serums, oils, and moisturizers range from $30 to $60 and are formulated to deliver a gentle, natural glow. Herbivore stands out for its commitment to non-toxic, effective ingredients and eco-conscious packaging, making it perfect for anyone wanting radiant skincare that feels pure and beautiful.
Shop now at herbivorebotanicals.com
Clean, vegan, and results-driven skincare that won't cost a fortune? That's Versed. Available at Target, this brand makes high-quality skincare accessible, with products priced around $12 to $30. Their lineup includes everything from brightening serums to retinol, all formulated without questionable ingredients. It's a fantastic, affordable alternative to Glowny, offering a similarly straightforward approach to achieving radiant skin every day.
Shop now at versedskin.com
Inspired by ancient Japanese beauty rituals, Tatcha offers a luxurious, serene approach to skincare. Their formulas merge timeless Japanese botanicals with modern science to create products that soothe, hydrate, and brighten. Priced from $50 to $100+, it's a significant step up from Glowny, but embodies a philosophy of skincare as a mindful ritual. For those willing to splurge, Tatcha delivers an unparalleled experience and a truly luminous complexion.
Shop now at tatcha.com
Farmacy's philosophy is "farm-to-face," combining locally sourced, natural ingredients with potent science to create clean and effective skincare. Best-sellers like their Green Clean makeup-melting cleansing balm and Honey Halo moisturizer have gained a cult following. With products in the $30-$50 range, they share Glowny's commitment to clean formulas, but with a uniquely earthy, wholesome vibe thanks to their focus on powerful, farm-grown botanicals.
Shop now at farmacybeauty.com
With its vibrant orange packaging, Ole Henriksen practically screams brightness. This Danish-born brand is celebrated for its love of vitamin C, praised for products that give an instant "Ole Glow." Their range, from the Banana Bright+ Eye Creme to the Dewtopia 20% Acid Night Treatment, targets an energized, radiant complexion. Priced around $30-$60, it's a powerhouse for anyone looking for that professional, spa-level glow with high-performance ingredients.
Shop now at olehenriksen.com
Youth To The People is the cool kid of clean skincare. They pack their formulas with superfood ingredients like kale, spinach, and green tea, blending potent antioxidants with science-backed actives. Everything is vegan, cruelty-free, and comes in recyclable glass packaging. With a price point of $30-$60, it appeals to the ingredient-savvy and eco-conscious consumer who wants their glow to be as healthy for the planet as it is for their skin.
Shop now at youthtothepeople.com
A true heritage brand, Kiehl's started as an old-world apothecary and has maintained its reputation for reliable, effective skincare. While they offer solutions for nearly every skin concern, their lines for brightening (like the Clearly Corrective Dark Spot Solution) and hydration are stars. Priced between $20-$50, it’s less hyper-focused on the singular "glow" aesthetic than Glowny but is a trusted option for achieving healthy, luminous skin with time-tested formulas.
Shop now at kiehls.com
REN operates on a "clean to skin, clean to planet" ethos. They offer effective, bio-active skincare created with sensitive skin in mind, and they excel at sustainable practices like using a combination of reclaimed ocean plastic and recycled materials for their packaging. Their radiance-boosting products, typically priced from $30-$60, are perfect for those who want a luminous glow backed by a deep commitment to environmental responsibility.
Shop now at renskincare.com
Sunday Riley is where skincare gets serious about results. This high-tech, botanically-based brand is known for its cult-favorite, fast-acting treatments like Good Genes Lactic Acid Treatment and C.E.O. Glow Vitamin C + Turmeric Face Oil. At a luxury price point ($50-$85), their products promise and deliver a visible transformation. If you love the radiance Glowny offers but are ready for something more potent and clinical, Sunday Riley is the next step up.
Shop now at sundayriley.com
Cocokind proves that clean, conscious skincare can be gentle on your skin and your wallet. With a focus on sustainable, botanical-forward formulas, most products come in under $20. They are prized for their transparency and minimalist approach to achieving a healthy, natural radiance. Cocokind shares Glowny's commitment to clean ingredients but focuses more on affordability and natural simplicity, making it perfect for everyday glow maintenance.
Shop now at cocokind.com
Marrying scientific innovation with sustainability, Biossance built its brand around a hero ingredient: plant-derived squalane. This powerhouse hydrator is in all their products, helping to moisturize skin and enhance radiance. Their vitamin C serums and nourishing oils, priced around $40-$70, deliver a beautiful, supple glow while adhering to strict clean and eco-friendly standards. It’s an ideal Glowny alternative for those who prioritize both high-tech efficacy and sustainability.
Shop now at biossance.com
From a line created by a celebrity dermatologist, Glow by Dr. Brandt is all about achieving clinical-level luminosity at home. This sub-range channels dermatology know-how into products like exfoliating masks and radiance-renewing serums, all priced in the $30-$50 range. Compared to Glowny, this brand leans more heavily into exfoliation and professional resurfacing techniques to reveal that light-reflecting glow from beneath dull surface cells.
Shop now at drbrandtskincare.com
Farmacy truly stands out by blending farm-sourced botanicals with potent active ingredients, creating products that feel incredible and work wonders. Whether it's their buttery Green Clean Cleansing Balm or the intensely hydrating Honey Halo moisturizer, their formulas ($30-$50) harness the power of nature without compromising on performance. They share Glowny’s commitment to effective, thoughtful skincare, but with an unwavering focus on sustainability and natural sourcing.
Shop now at farmacybeauty.com
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