When it comes to the "skin first, makeup second" philosophy, few brands have captured our hearts quite like Glossier. It’s the go-to for that dewy, fresh-faced glow with easy-to-use products that celebrate natural beauty, not cover it up.
If you're a fan of their minimalist aesthetic, effortless formulas, and community-driven vibe, you're in the right place. For those looking to expand their top shelf with similar brands, here are 18 must-know names that share that Glossier-esque magic.
Dipping into the world of Herbivore feels like giving your skin a fresh, green smoothie. This brand focuses on clean, plant-based skincare and body products housed in gorgeous minimalist packaging. Think effective, G&T-clear serums and dreamy bath salts that elevate your routine without complicating it.
While Glossier is known for its signature makeup staples, Herbivore is all about pure, potent skincare. It has a slightly more luxurious, spa-like feel but shares that same value of letting natural, high-quality ingredients do the heavy lifting for a radiant glow.
Shop now at herbivorebotanicals.com
If you love skincare that cuts straight to the chase, meet The Ordinary. This brand strips away the fluff to deliver powerful, science-backed formulas at incredibly affordable prices. Their minimalist, lab-style bottles are filled with single-ingredient heroes like Niacinamide, Hyaluronic Acid, and Retinoids.
Unlike Glossier’s focus on achieving an overall dewy aesthetic, The Ordinary sells targeted solutions for specific skin concerns. It's the perfect choice if you want to build a truly customized routine with no-nonsense products that actually work.
Shop now at theordinary.com
Milk Makeup is Glossier’s cool, slightly edgier cousin who lives downtown. They offer clean, vegan, and cruelty-free makeup with a focus on multi-use products like their popular Lip + Cheek sticks and Hydro Grip Primer. The vibe is all about quick, easy application for an on-the-go lifestyle.
Milk shares Glossier’s love for fresh-faced beauty and effortless application but brings a bit more punch with bold color options and innovative stick formulas. If you want minimalist beauty with a fun, unconventional twist, Milk is your brand.
Shop now at milkmakeup.com
Versed delivers clean, effective, and community-developed skincare without the hefty price tag. Their product lineup is uncluttered and easy to navigate, with straightforward names and color-coded packaging so you know exactly what you’re putting on your skin.
Much like Glossier, Versed makes skincare feel approachable and fun. While Glossier’s skincare primes for their signature makeup look, Versed offers a slightly wider array of targeted treatments for common issues like dullness, breakouts, and dryness. It’s a fantastic, budget-friendly next step for anyone building a simple but effective routine.
Shop now at versedskin.com
Imagine getting luxury skincare and makeup from the world’s best labs, but without the traditional retail markup. That’s the genius of Beauty Pie. Through a membership model, you get access to high-end formulas - from Japanese serums to Italian lipsticks - at factory prices.
The aesthetic is minimalist and chic, focusing on product quality over fancy packaging, which will definitely appeal to Glossier fans. While Glossier curates a specific "look," Beauty Pie lets you explore a massive range of premium products to find exactly what your minimalist routine has been missing.
Shop now at beautypie.com
E.l.f. has mastered the art of creating trendy, high-quality, and vegan beauty products at seriously low prices. From skincare heroes like the Holy Hydration! Face Cream to viral makeup hits like the Power Grip Primer, they consistently deliver excellence without breaking the bank.
Both E.l.f. and Glossier share a modern, inclusive, and fun approach to beauty. E.l.f. offers a far broader range of products and often creates amazing "dupes" for higher-end favorites, making them perfect for shoppers who love the minimalist vibe but want to experiment on a budget.
Shop now at elfcosmetics.com
Drunk Elephant is a cult-favorite skincare brand known for its "biocompatible" philosophy, using only ingredients that directly benefit skin health. Their products, housed in vibrant, minimalist packaging, are free of what they call the "Suspicious 6" (like essential oils and silicones).
While priced significantly higher than Glossier, Drunk Elephant appeals to skincare minimalists who are ready to invest in potent, high-performance formulas. It shares Glossier's commitment to ingredient transparency and achieving a healthy glow, but focuses on clinical-level, transformative results.
Shop now at drunkelephant.com
Aesop provides a touch of quiet, sophisticated luxury for your bathroom counter. With an apothecary-inspired aesthetic, this brand combines high-quality botanical ingredients with modern science to create skincare, haircare, and body products that feel and smell incredible. Everyone recognizes their iconic amber bottles and minimalist labels.
If Glossier is the fun, playful side of minimalism, Aesop is its calm, refined, and design-led counterpart. It's for those who appreciate a sensory experience and see their daily routine as a ritual of self-care. The focus is less on a "makeup look" and more on a holistic feeling of well-being.
Shop now at aesop.com
For purists who love their skincare as close to nature as possible, Herb & Earth is a must-try. This brand specializes in natural, plant-based skincare and body essentials with a strong focus on sustainability and eco-friendly packaging. Their products, like herbal facial oils and gentle-cleansing balms, feel clean and nourishing.
While sharing Glossier's dedication to simplicity, Herb & Earth's ethos is much more rooted in holistic wellness and a deep connection to nature. It’s perfect for the eco-conscious minimalist who wants their routine to be as kind to the planet as it is to their skin.
Shop now at herbandearth.com
You might know Capri Blue for their addictive and universally loved "Volcano" candle, but they also offer a range of body care and beauty products. Their aesthetic is clean and modern with a pop of cheerful color, bringing a bit of fragrance-focused joy to your routine.
Unlike Glossier's makeup-centric universe, Capri Blue is all about creating beautiful sensory experiences through scent, from hand creams to beauty oils. Both brands, however, manage to create instantly recognizable products that become staples in your daily life.
Shop now at capriblue.com
Hailing from Scandinavia, Verso Skincare embodies the region's famous minimalist design philosophy. Their stark, beautiful packaging contains high-performance, science-led formulas centered around their unique Vitamin A complex, Retinol 8, which is effective yet gentle on the skin.
Verso is for the minimalist who is serious about results, particularly when it comes to anti-aging. Where Glossier provides the essentials for a fresh, dewy, everyday look, Verso provides the clinical-strength products to maintain youthful, healthy skin over the long term.
Shop now at versoskincare.com
Furtuna Skin offers ultra-luxe, wildly potent skincare powered by organic botanicals hand-foraged from a private estate in Sicily. It’s natural beauty elevated to an art form, with minimalist packaging that feels as indulgent as the formulas inside. Their products are designed to deliver radiant, high-performance results.
This is the ultimate upgrade for the Glossier fan who wants to lean into the luxurious side of clean, ingredient-focused skincare. Both brands prize simplicity and glowing skin, but Furtuna brings a level of opulent, Mediterranean craftsmanship to the table.
Shop now at furtunaskin.com
Biossance is all about clean beauty backed by science and sustainability. Their hero ingredient is squalane, a mega-moisturizing molecule they ethically produce from renewable sugarcane. Their entire line - from cleansers to serums - focuses on simple yet incredibly effective hydration and skin barrier support.
Like Glossier, Biossance makes creating a great skincare routine feel easy. However, Biossance has a stronger focus on clinical data and sustainable ingredient sourcing, making it a perfect fit for the eco-conscious consumer who nerds out over what's inside the bottle.
Shop now at biossance.com
Combining potent superfood extracts like kale and green tea with clinical-grade actives, Youth to the People creates clean, vegan skincare that delivers visible results. Packaged in minimalist glass bottles and jars, their products are functional favorites for a reason - the Superfood Cleanser is a certified cult classic.
This brand shares a similar demographic and vibe with Glossier but leans more heavily into the "greens and science" skincare philosophy. It's a great choice if you love Glossier’s modern approach but are looking for more plant-powered, results-driven formulas.
Shop now at youthtothepeople.com
Kosas makes "makeup for skincare freaks," blurring the line between the two with clean formulas packed with active ingredients that are good for your skin. Think volumizing mascara with lash-growth serums or concealer infused with caffeine to de-puff. The aesthetic is chic, effortless, and modern.
If you love Glossier for its skin-enhancing makeup, Kosas takes that concept to the next level. Both brands are champions of the no-makeup makeup look that lets your real beauty shine through, but Kosas really doubles down on treating your skin while you wear your makeup.
Shop now at kosas.com
Pai Skincare is expertly formulated for those with sensitive or reactive skin. This British brand uses certified organic, cruelty-free ingredients to create ultra-gentle yet effective products, like their iconic Rosehip BioRegenerate Oil. Their packaging is clean, clinical, and straightforward.
While Glossier is generally suitable for most, Pai is specifically designed for easily irritated skin. It offers the same minimalist approach but with a focus on calming, restoring, and protecting the skin barrier. It's the perfect brand for minimalists whose skin needs a little extra TLC.
Shop now at paiskincare.com
Fusing dermatological science with art, Dr. Jart+ is a Korean brand known for innovative and highly effective skincare solutions. From their color-correcting Cicapair Tiger Grass treatments to their intensely hydrating Ceramidin line, each product is designed to tackle a specific problem with a fun, clinical twist.
Dr. Jart+ focuses on powerful, problem-solving skincare wrapped in sleek, almost pharmaceutical packaging. It shares Glossier’s knack for creating cult-favorite, Insta-worthy products but with a much stronger emphasis on targeted, tech-forward skincare solutions.
Shop now at drjart.com
Starting with now-iconic face masks, Evolvetogether has expanded into a full line of sleek, sustainable personal care essentials. From natural deodorants to hydrating hand sanitizers and lip balms, their products feature minimalist design, plant-based ingredients, and eco-friendly packaging.
Like Glossier, Evolvetogether makes everyday necessities feel cool and thoughtfully designed. The brand's focus on sustainability and overall wellness provides a slightly different take on minimalist living, appealing to consumers who want high-functioning, eco-conscious products for their entire daily routine.
Shop now at evolvetogether.com
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