16 Brands Like Gina Tricot for Affordable Scandinavian Style
You want the Gina Tricot look and the site hands you Sweden. Load Gina Tricot and you land on the Swedish storefront, in Swedish, priced in kronor. The English version sits at ginatricot.com/eu and prices in euros, where jeans run mostly €49.99, tops sit between €25.99 and €35.99, and a plain tee starts at €9.99. Those are the numbers to beat.
Sixteen brands below get close to that mix of clean Scandinavian shapes and prices you don't have to think about. Every figure came off the brand's own storefront in the currency that storefront charged us, and we haven't converted anything. Most of them served euros. Two served US dollars, and their rows say so. Eight kept us behind a bot wall, so those sections describe the range in words instead of a number we can't stand behind.
Quick comparison: each price is for the category named in its row, read on the day we checked.
| Brand | Price we read | Closest thing to Gina Tricot |
|---|---|---|
| H&M | Bot-walled, budget | The same Swedish high-street brief, far bigger catalogue |
| & Other Stories | Bot-walled, mid-range | Scandinavian lines, better fabric, higher price |
| Bershka | Bot-walled, budget | Inditex's loudest youth label |
| Zara | €22.95 to €149 dresses (EUR) | Trend speed, with a much wider price spread |
| Pull & Bear | Bot-walled, budget | Casual basics with a surf and skate lean |
| Weekday | Bot-walled, budget | Denim-led, and now the home of Monki and Cheap Monday |
| Missguided | $16.56 to $34.26 dresses (USD) | Going-out dressing, US storefront only |
| NA-KD | $39.95 to $95.95 dresses (USD) | The closest Swedish match in spirit |
| Stradivarius | Bot-walled, budget | Young Spanish womenswear, trend first |
| C&A | €19.99 to €39.99 jeans (EUR) | The cheapest denim on this list |
| Vero Moda | €20 to €74.99 dresses (EUR) | Danish everyday dressing at Gina Tricot money |
| Arket | Bot-walled, mid-range | The quiet, plainer end of Scandinavian |
| Urban Outfitters | Bot-walled, mid-range | American, louder, more vintage-leaning |
| Nudie Jeans | €160 to €250 women's jeans (EUR) | Swedish denim, free repairs, four times the price |
| Mango | €39.99 jeans, €49.99 to €119.99 dresses (EUR) | Spanish polish at a small premium |
| B.young | €29.95 to €119.95 list prices (EUR) | Danish, and heavily marked down |
Grouped four ways, if you want the short version:
- Closest on price and mood: NA-KD, Vero Moda, C&A, H&M
- Trade up a little: Zara, Mango, & Other Stories, Arket
- Cheapest way in: C&A, Missguided, Bershka, Stradivarius
- A different bet entirely: Nudie Jeans, Urban Outfitters, Weekday, B.young
H&M
H&M is the Swedish high-street giant Gina Tricot grew up beside, and it casts the widest net here. H&M Group's own brand page puts it at 3,000 stores across 70 store markets, with 50 online markets on top, and states the aim as fashion and quality at the best price in a sustainable way.
Its site blocked us on every English path we tried, so this section carries no figures. What H&M adds over Gina Tricot is reach in every direction. Menswear, kids, home and beauty all sit alongside the women's range, so one order can cover more of a household than a Gina Tricot basket ever will.
What you give up is focus. Gina Tricot picks a young Swedish shopper and dresses her. H&M has to dress a family, and its women's floor reads that way, with the best pieces buried among a lot of filler.
Best for: the tees, socks and jersey layers you buy without thinking.
& Other Stories
& Other Stories launched in 2013 and now runs 60 stores across 15 store markets plus 20 online markets, according to H&M Group's own brand page. It sells ready-to-wear next to shoes, bags, accessories and beauty, so a whole look comes from one basket.
Its storefront also refused us, so there are no prices in this section. The brand sits a clear step above Gina Tricot on both fabric and finish, and that shows up in the cut of a blazer or the drape of a slip skirt rather than in the trend count.
Think of it as the version of your Gina Tricot wardrobe you buy less often and keep longer. Fewer pieces, more thought behind each one, and a colour palette that leans dusty rather than bright.
Best for: the one good coat or blazer in an otherwise budget wardrobe.
Bershka
Bershka is Inditex's youth label, and it turns the volume up on everything Gina Tricot keeps quiet. Baggy denim, cropped graphics, corset seaming, and colour that arrives in blocks rather than washes.
Bershka answered us with an HTTP 200 and an empty page, an Akamai interstitial rather than a shop, which is worth naming because it looks like a dead site and isn't one. The store works fine in a normal browser. We just couldn't read prices out of it, so this section has none.
The gap with Gina Tricot is age and attitude. Where the Swedish brand aims at a clean silhouette you can wear to work, Bershka is built for a night out and a festival, and the fabric quality tracks the price down there.
Best for: trend pieces you expect to wear a dozen times.
Zara
Zara gives you the widest price spread of any brand here. On its English Irish storefront we counted 475 women's dresses running €22.95 to €149, with the middle of the grid at €45.95, and 272 pairs of jeans from €29.95 to €79.95 with a median of €35.95.
Set that against Gina Tricot's jeans, which cluster at €49.99, and Zara comes in cheaper on denim while going far higher on occasion pieces. Almost nothing on either grid was discounted when we looked, so those are list prices rather than sale noise.
The design language is more European than Nordic. Sharper tailoring, more black, more of a Milan gloss on a cotton shirt. If Gina Tricot reads as Stockholm on a Saturday, Zara reads as a city job with a bar afterwards. We compared the two Spanish giants directly in Mango vs. Zara.
Best for: jeans under €40 and one dress that punches above its price.
Pull & Bear
Pull & Bear is the relaxed cousin in the Inditex family, built around soft casualwear with a surf and skate accent rather than the sharp cuts Zara favours.
Its Irish English storefront returned the same bot challenge page as its sister brands, so this section stays in words. Expect the budget end of the Inditex range, close to Bershka and below Zara.
The overlap with Gina Tricot is the everyday half of the wardrobe. Hoodies, jersey, wide denim, printed tees. The difference is that Pull & Bear leans unisex and slouchy where Gina Tricot cuts closer to the body and puts more work into a dress.
Best for: weekend layers and graphic tees.
Weekday
Weekday has become the biggest single change in Swedish high-street shopping since this article first ran. H&M Group now describes it on its own site as a creative multi-space featuring Weekday, Cheap Monday, Monki, exclusive drops and second hand.
That matters if you came looking for two names that used to sit on this list. Monki's standalone stores closed in 2025 and the label now sells through Weekday, while cheapmonday.com redirects straight to a Cheap Monday page on weekday.com. Both are worth a look, and we cover them separately in brands like Monki and brands like Cheap Monday.
Weekday's own line is denim-first and normcore in temperament, cut wide and dyed plainly. Its bot wall held against everything we sent, so there are no figures here. Our full guide to the label lives in brands like Weekday.
Best for: rigid denim and plain jersey, plus the two labels folded in behind it.
Missguided
Missguided is the cheapest going-out wardrobe here, and the one with the most caveats. Shein bought the brand from Frasers Group in October 2023 and runs it with founder Nitin Passi through SUMWON Studios.
Every market path we tried, including the UK and Irish ones, landed on the US storefront and priced in dollars, so a European reader is buying from a US site. Missguided-labelled dresses ran $16.56 to $34.26 across the styles we sampled, with a median near $24, and tops started around $5.77.
The site also stocks sibling labels next to its own. Of 16,000 product URLs in one of its sitemaps, roughly 6,700 carry the Missguided name and the rest belong to KIZN, SUMWON, KSTM and BABYPHAT. If the ownership shapes your decision, we go through it in Is Shein fast fashion?
Best for: a party dress you need this month, bought in dollars.
NA-KD
NA-KD is the closest match on this list to what Gina Tricot does, and it's Swedish too. Its English site served us dollars, where full-price dresses ran $39.95 to $95.95. Of the 208 dresses on that page, 93 were marked down, so nearly half the grid was on sale when we looked.
The aesthetic overlaps almost exactly. Clean Nordic shapes, a heavy dose of denim, occasion pieces that stay wearable, and a steady stream of influencer collections that keep the newness coming. Prices land a notch above Gina Tricot rather than below it.
The catch is delivery. NA-KD ships widely but the storefront picks your currency for you, so check what you're being charged before you commit. We went deeper on its alternatives in brands like NA-KD.
Best for: swapping one brand for another without changing your style at all.
Stradivarius
Stradivarius is the third Inditex label here and the most feminine of them, built on soft tailoring and the kind of long lean knitted skirt that turns up on every Copenhagen street-style feed.
Its Irish English site answered with the same Akamai challenge page Bershka served, so this section carries no prices. It sits in the same budget bracket as Bershka and below Zara, which puts it right where Gina Tricot lives.
Against Gina Tricot the difference is Spanish rather than Swedish taste. More cream and camel, more knitwear, fewer of the bright saturated colours the Swedish brand runs each season. The silhouettes are close enough that the two wardrobes mix without argument.
Best for: knitted co-ords and long skirts at high-street money.
C&A
C&A is the cheapest denim on this list by a clear margin. On its English European storefront, women's jeans ran €19.99 to €39.99, with 36 of the 72 full-price styles we read sitting at €29.99.
Gina Tricot's jeans cluster at €49.99, so C&A saves you €20 a pair on a like-for-like buy. What you trade is design risk. The C&A fit book is conservative, built around bootcut and mid-rise shapes that suit a wider range of bodies than the ultra-low-waist styles Gina Tricot pushes.
The rest of the catalogue is family-shop territory, so the women's floor takes up a smaller share of the site than it does elsewhere here. Filter hard and the denim is the reason to visit.
Best for: replacing three pairs of jeans for the price of two.
Vero Moda
Vero Moda is the Danish answer to the same question, and it lands almost exactly on Gina Tricot's price. On its English Irish storefront, dresses ran €20 to €74.99 with most of the grid between €39.99 and €59.99, and tops sat between €21.99 and €39.99.
The look is softer and less trend-driven than Gina Tricot's. Long jersey dresses, tailored wide trousers, knitwear meant to last past one season. It's the wardrobe of someone who wants to look put together on a Tuesday morning without deciding anything.
One thing to know before you browse: the site also carries Topshop lines alongside its own, so a dress code beginning TS is a different label under the same roof. Our fuller list is in brands like Vero Moda.
Best for: everyday dresses at the same money you'd spend in Sweden.
Arket
Arket opened its first store in London in 2017 and now runs 30 stores across 10 markets with an online presence in 20, according to H&M Group. It sells essentials for women, men, children and the home, and the larger stores run a seasonal vegetarian café.
Nothing we sent got a price out of it, so this section stays qualitative. Arket sits above Gina Tricot on price and well below it on noise. This is the plain end of Scandinavian dressing, built on heavy cotton and undyed wool, where a coat looks the same in four years as it did on day one.
Buy here when you've worked out which shapes you keep reaching for and want better versions of them. Buy at Gina Tricot when you're still working that out. We mapped the wider field in brands like Arket.
Best for: the quiet layer under everything else in your wardrobe.
Urban Outfitters
Urban Outfitters is the American outlier here, and the only brand on this list that reads more thrift shop than high street. Its own corporate page describes the brand as built on self-expression, connection and creativity, which in practice means vintage-cut denim and graphic knitwear, plus a lot of homeware you didn't come for.
The site refused our requests, so this section carries no prices. Expect a mid-range bracket, above Gina Tricot on most categories once shipping into Europe is counted.
The reason to cross an ocean for it is the styling. Urban Outfitters builds a room around a look rather than a rail, and it takes bigger swings on silhouette than any Scandinavian brand here would. That's the appeal and the risk in one.
Best for: one loud piece that changes how the quiet ones read.
Nudie Jeans
Nudie Jeans is the price outlier, and the reason it earns a place is what happens after you buy. Women's jeans run €160 to €250 on its English Irish storefront, which is four to five times what Gina Tricot charges.
The brand says it started in Gothenburg in 2001. It repairs any pair for free at its own repair shops, as many times as needed, no matter when or where the jeans were bought, with the single condition that they arrive freshly washed. Free hemming comes with the same rule. A €160 pair worn for five years works out at €32 a year, which is less than one €49.99 pair a year.
The trade is choice. A Rita T-Shirt is €70 and the range beyond denim stays small, so this is a one-category visit rather than a wardrobe.
Best for: the pair of jeans you stop replacing.
Mango
Mango asks for a small premium over Gina Tricot and returns it in finish. On its English Irish storefront the Danila high-waisted wide leg jeans are €39.99, and the dresses grid ran €49.99 to €119.99.
That puts Mango's denim €10 below Gina Tricot's and its dresses above. The Spanish house style is warmer and more grown-up: camel, chocolate, leather in the outerwear, tailoring that holds a line better than the price suggests.
It's the brand to reach for when a Gina Tricot piece almost worked but felt too young in the shoulder. Our full alternatives list is in brands like Mango.
Best for: wide-leg denim at €39.99 and a dress that reads more expensive than it was.
B.young
B.young closes the list with the most discounted catalogue we read. On its English European storefront, list prices run from €29.95 for a pullover through €49.95 for jeans and €69.95 for a printed dress, up to €119.95 for a coat.
Almost none of that is what you'd pay. Of the pieces we sampled, a €69.95 dress showed at €27.98 and a €99.95 jacket at €39.98, so check the strike-through before you judge the brand on its list price.
The Danish design sits between Vero Moda and Arket. Prints and colour that Arket would call loud, on shapes that Gina Tricot's customer will find a little older. Sizing runs generous, which suits the relaxed cuts.
Best for: filling gaps cheaply when the sale is on.
Where to Start, Depending on What You Miss
Work backwards from the part of Gina Tricot you'd notice going. If it's the Swedish trend cadence, NA-KD is the straight swap and Weekday now carries Monki and Cheap Monday behind it. If it's the price, C&A undercuts the jeans by €20 a pair and Missguided undercuts everything, as long as buying from a US storefront in dollars suits you.
Readers who liked the shapes but not the fabric should spend a little more at Mango or & Other Stories, or a lot more once at Nudie Jeans and stop buying jeans altogether. And check the currency selector before you reach the basket. Gina Tricot dropped us on a Swedish page in kronor, NA-KD priced us in dollars on an English URL, and every Missguided market path we tried ended on the US site. More brand guides are in the Apart Style articles archive.
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Written by
Spencer Lanoue
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