If you're obsessed with the on-trend essentials and cool Scandinavian vibe of Gina Tricot, you know the magic of finding pieces that are affordable, stylish, and effortlessly modern. The Swedish brand nails that mix of clean minimalism and fun, playful details that slide right into any contemporary wardrobe.
For those days when you want to expand your closet's Scandi-cool aesthetic, here are 18 similar brands that deliver that same trendy and accessible vibe. Get ready to meet your next favorite shop!
As a global fast-fashion powerhouse, H&M is a natural first stop for anyone who loves Gina Tricot's affordability and trend-driven styles. With prices generally in the $10-$60 range, you can find everything from casual basics to pieces inspired directly by the runway. H&M delivers on a massive scale, offering styles for every taste, from minimalist to boho-chic.
Their Conscious collection is a big plus, focusing on more sustainable materials and practices. While its demographic is broader, H&M shares Gina Tricot’s commitment to making current trends accessible to everyone, with a slightly more universal appeal.
Shop now at hm.com
Think of & Other Stories as Gina Tricot’s sophisticated older sister. While still rooted in Scandinavian minimalism, it mixes in a dose of Parisian chic for a more elevated feel. With prices ranging from $30 to $150, it's a step up but offers high-quality fabrics and versatile designs that feel more like investment pieces.
They excel at trend-forward dresses, unique knitwear, and stylish accessories you'll wear for seasons. If you love Gina Tricot's style but are ready to invest in pieces with better craftsmanship and an ethical focus, this is your perfect match.
Shop now at andotherstories.com
For a more youthful and energetic take on fast fashion, Bershka dials up the volume. Part of the same family as Zara, this brand zeroes in on street-inspired trends with bold prints, edgy silhouettes, and punchy colors. Prices are super accessible, typically staying between $15 and $70.
While Gina Tricot’s vibe is more minimalist and laid-back, Bershka is for shoppers who want their clothes to make a statement. If you're looking for fun festival outfits or pieces with a rebellious twist, Bershka delivers.
Shop now at bershka.com
If the playful side of Gina Tricot is what you love most, you’ll feel right at home at Monki. This Scandinavian brand from the H&M group is known for its quirky, colorful, and fun-loving fashion. Think oversized fits, unexpected prints, and styles that celebrate individuality.
Price points are similar to Gina Tricot, hovering around $20-$80. While Gina Tricot keeps things a bit more pared-back, Monki encourages you to embrace your creative side. It's the perfect stop for statement pieces that add a splash of personality to your wardrobe.
Shop now at monki.com
You can't talk about fast fashion without mentioning Zara, the brand that virtually sets the trends for the rest of an entire industry. Zara offers a constant stream of new arrivals that feel more polished and fashion-forward than Gina Tricot's everyday casual wear. Prices range from about $20 to $150.
Both brands are experts at delivering trends quickly and affordably. If you're looking for of-the-moment runway dupes, sharp blazers, and chic dresses, Zara is your go-to destination for a slightly more sophisticated and trend-driven look.
Shop now at zara.com
Famous for putting skinny jeans on the map, Cheap Monday is a Swedish brand with a distinctively edgy and minimalist soul. Their focus is on high-quality denim, graphic tees, and streetwear-inspired separates, often in a moody, dark color palette. Pieces are typically priced between $20 and $70.
Compared to Gina Tricot’s brighter look, Cheap Monday is a bit more grunge and street. However, it shares that core commitment to affordable, trend-led fashion rooted in Scandinavian simplicity.
Shop now at cheapmonday.com
Another star from the Inditex group, Pull & Bear offers a laid-back, youthful take on fashion that's all about comfort and casual style. The brand is your go-to for relaxed streetwear, cool graphic tees, and a huge selection of denim, with prices in the accessible $15-$70 range.
While Gina Tricot balances minimalism with trendy details, Pull & Bear commits fully to a relaxed, easygoing vibe. It’s perfect for casual weekend looks and everyday basics that don't try too hard.
Shop now at pullandbear.com
Weekday is the epitome of Stockholm street style. This Swedish brand strikes a perfect balance between urban minimalism and a progressive, slightly rebellious attitude. Expect contemporary denim, oversized silhouettes, and monochrome basics priced from $30-$100.
Like Gina Tricot, Weekday has deep Scandinavian roots but skews more towards a gender-fluid, skate-inspired aesthetic. It's the ideal spot for finding cool, effortless pieces that look like they were thrifted in the best way possible.
Shop now at weekday.com
If you're looking for fashion that's loud, proud, and unapologetically trendy, UK-based Missguided is the place to be. With prices from $15 to $80, it focuses on bold, going-out looks, statement pieces, and body-hugging silhouettes.
Missguided is a definite contrast to Gina Tricot's more understated vibe. Where Gina Tricot offers everyday minimalism, Missguided brings the party with daring cuts and bright colors made for being seen.
Shop now at missguided.com
NA-KD is a Swedish online retail phenomenon that beautifully merges sleek Scandinavian minimalism with free-spirited, boho-chic details. You'll find everything from floral dresses to sharp, tailored separates, with prices generally sitting between $30 and $120.
Compared to Gina Tricot, NA-KD often feels a bit more elevated and influencer-approved. With a strong commitment to sustainability and ethical production, it's a great choice for shoppers who want trendy, conscious fashion in one place.
Shop now at na-kd.com
Stradivarius serves up youthful, feminine fashion with a trendy spin. Part of the Inditex family, the brand taps into current trends but adds a softer, more romantic or bohemian flair. Pieces typically cost between $20 and $80.
While both brands cater to young, stylish shoppers, Stradivarius is where you go for playful prints, flowy blouses, and cute dresses, contrasting Gina Tricot's cleaner, more minimal core aesthetic. Both are fantastic for affordable, mix-and-match wardrobe builders.
Shop now at stradivarius.com
A long-standing European favorite, C&A provides super affordable fashion for the whole family, with a strong focus on reliable basics and casual wear. Its $10-$50 price tags make it one of the most budget-friendly options on the list.
While its demographic is much wider than Gina Tricot's, C&A is an excellent stop for scoring simple, durable essentials like t-shirts, jeans, and knits, often with a focus on sustainable materials. It’s a great alternative for shoppers who prioritize value and practicality above all else.
Shop now at canda.com
Vero Moda offers contemporary European fashion that feels both modern and timeless. Known for its versatile wardrobe builders, including chic blouses, great-fitting jeans, and tailored dresses, prices typically land between $20 to $100.
It shares Gina Tricot’s accessible, trend-aware Scandinavian aesthetic but with styles that often feel a bit more polished and work-appropriate. It’s the perfect brand for building a versatile wardrobe that easily transitions from the office to after-work drinks.
Shop now at veromoda.com
As H&M’s more mature, minimalist brand, Arket focuses on high-quality, sustainable essentials built to last. It’s a marketplace for gracefully designed staples for women, men, and kids, with clothes in the $30-$150 price range.
Think impeccable t-shirts, perfect-fit denim, and a sea of neutral tones. It's chic Scandi minimalism at its most sophisticated for people who want to build a long-lasting wardrobe full of amazing essentials that'll last them for years of use.
Shop now at arket.com
Urban Outfitters is a global hotspot for all things trendy, offering an eclectic mix of vintage-inspired styles, edgy streetwear, and quirky bohemian pieces. With a wide variety of clothing ranging from $20 to $150, it caters to young adults looking to try on lots of new personas with their outfits.
Its aesthetic is far more varied and retro-leaning than Gina Tricot’s modern minimalism, but both share a youthful energy. If you love experimenting with bold graphics, unexpected silhouettes, and unique brands, UO is a fashion playground.
Shop now at urbanoutfitters.com
For denim lovers who prioritize sustainability and craftsmanship, Nudie Jeans is a must-know. This premium Swedish brand focuses on ethically-produced, high-quality organic denim with a lifetime repair guarantee. Jeans typically start at $100.
It’s definitely a bigger investment than Gina Tricot, but Nudie doesn't do fast-fashion. Instead, it offers a small curated set of eco-conscious essentials for men and women, focusing on long-lasting quality
Shop now at nudiejeans.com
Spanish retailer Mango delivers a stylish and sophisticated aesthetic at prices that won’t break the bank. With a typical price range of $30-$150, its collections of chic dresses, well-cut blazers, and trendy essentials feel polished and put-together.
Like Gina Tricot, Mango is great for everyday wardrobe staples, but its vibe leans slightly more refined and mature. It's the perfect store for finding on-trend pieces that look far more expensive than they actually are.
Shop now at shop.mango.com
B.young is a Danish fashion brand creating modern, feminine styles priced accessibly between $20 and $70. It caters to a similar youthful demographic as Gina Tricot, with an emphasis on creating comfortable, stylish, and versatile pieces.
While sharing a similar Scandi sensibility, B.young often incorporates more romantic details like flowy silhouettes and soft fabrics. It’s an amazing source for affordable dresses, skirts, and blouses that feel effortless and pretty.
Shop now at byoung.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
