If you love statement handbags that are bursting with personality, you’re probably already a fan of George Gina Lucy. Their bags effortlessly mix bold colors, quirky prints, and practical designs, making them the perfect accessory for anyone who wants to add a pop of fun to their look without sacrificing function.
For those who adore George Gina Lucy's vibrant and energetic aesthetic, there are plenty of other brands that hit that sweet spot of playful and stylish. Here are 18 similar brands to check out for your next favorite handbag.
Kate Spade is the go-to for chic handbags that don't take themselves too seriously. Known for bold colors, whimsical prints, and sophisticated silhouettes, the brand offers everything from structured totes to fun crossbody bags. While Kate Spade's designs can feel a bit more polished and classic than George Gina Lucy, they still share that same playful spirit that makes getting dressed fun.
Shop now at katespade.com
If you're looking for a high-end, logo-driven statement piece, MCM has you covered. Famous for its premium coated canvas bags featuring the brand's iconic monogram, MCM offers a sleek, modern, and status-focused look. It's definitely a step up in price (think $400+), but if you love bold accessories, the brand’s refined yet eye-catching style offers a more luxurious take on the statement bag vibe.
Shop now at mcmworldwide.com
Furla creates stylish, contemporary handbags that feel both modern and timeless. With a focus on quality leather, clean lines, and subtle detailing, their bags are perfect for transitioning from day to night. While Furla is more minimalist and less outwardly playful than George Gina Lucy, they offer sophisticated yet fashionable designs for those who appreciate high-quality accessories with a pop of color.
Shop now at furla.com
Known for handbags with a serious sense of humor, Lulu Guinness is celebrated for quirky, whimsical designs - most notably, the iconic lips-shaped clutch. Their bags are playful, artistic, and often feature bold prints and shapes that start conversations. If you love the fun-loving spirit of George Gina Lucy but want something with a more eccentric, high-fashion edge, Lulu Guinness is your perfect match.
Shop now at luluguinness.com
For the ultimate pop culture fan, Loungefly delivers playful bags featuring characters from your favorite movies, comics, and TV shows. Their designs are colorful, highly collectible, and priced accessibly, usually between $40-$100. While their aesthetic is more fandom-focused than fashion-driven, Loungefly shares George Gina Lucy's energetic and fun approach to accessories, making it perfect for showcasing your interests in style.
Shop now at loungefly.com
Rebecca Minkoff designs handbags with a cool, downtown edge that feels effortlessly on-trend. From crossbody bags with signature hardware to stylish totes, her collections are modern, chic, and practical for everyday wear. While more refined and understated than George Gina Lucy, Rebecca Minkoff offers a similar feel for versatile, fashion-forward accessories that complete any look.
Shop now at rebeccaminkoff.com
Famous for its lightweight crinkled nylon bags, Kipling is all about combining fun and function. Their handbags and backpacks are colorful, durable, and packed with practical compartments, making them perfect for travel or daily use. While Kipling leans more sporty and casual than fashion-forward, it's a great choice if you love George Gina Lucy’s practicality and bright color palette but need something ultra-durable for an active lifestyle.
Shop now at kipling.com
Ted Baker offers handbags that are polished and sophisticated, but with a signature quirky twist. Think elegant shapes updated with playful floral prints, unexpected color combinations, or charming metallic details. Priced from $150 to $400, these bags feel more formal than George Gina Lucy's designs but still deliver that delightful, fashion-forward vibe.
Shop now at tedbaker.com
Cath Kidston channels nostalgic charm with vintage-inspired floral and novelty prints. Her bags are cheerful, feminine, and utterly delightful, perfect for anyone who loves a sweet, retro look. While George Gina Lucy is a bit more modern and edgy, Cath Kidston’s bags have the same fun-loving energy wrapped in a charming, whimsical package.
Shop now at cathkidston.com
Embrace your inner glam with Juicy Couture's fun, flashy handbags. Featuring the brand’s signature logo, bright colors, rhinestones, and velour, their bags are unapologetically bold. If you're drawn to George Gina Lucy for its statement-making quality, Juicy Couture turns it up a notch with a heavy dose of Y2K-inspired glamour that is just as youthful and playful.
Shop now at juicycouture.com
This Japanese brand crafts super cute and feminine handbags with a youthful, trendy feel. Expect sweet pastel shades, playful charms, and delicate details. While George Gina Lucy offers bolder and edgier designs, Samantha Thavasa provides a softer, more whimsical alternative for anyone who leans towards a girly and adorable aesthetic.
Shop now at samantha.co.jp
Best known for its iconic Le Pliage tote, Longchamp is a master of minimalist, elegant, and highly functional handbags. Their aesthetic is more refined and understated compared to the playful vibe of George Gina Lucy. However, if you appreciate quality craftsmanship and versatile bags that come in a rainbow of classic and seasonal colors, Longchamp is a fantastic, timeless choice.
Shop now at longchamp.com
Mansur Gavriel redefined modern luxury with its clean lines, high-quality Italian leathers, and lack of obvious branding. Known for iconic bucket bags, their style is sleek, minimalist, and effortlessly chic. While it’s a world away from George Gina Lucy’s vibrant prints, it’s an excellent high-end alternative for someone who still appreciates a pop of color in a more sophisticated, understated silhouette.
Shop now at mansurgavriel.com
Kate Lee offers bold, contemporary handbags with an artistic flair. Known for unexpected shapes, vibrant colors, and creative details, these bags feel like wearable art. Like George Gina Lucy, Kate Lee isn't afraid to experiment with color and statement-making designs, but brings a more avant-garde and fashion-forward approach that's sure to turn heads.
Shop now at kateleebags.com
Kurt Geiger combines trendy styles with a touch of rock-and-roll glamour. Their handbags often feature eye-catching details like animal prints, rainbow stitching, and the signature eagle-head embellishment. If you're drawn to George Gina Lucy’s edgier side, Kurt Geiger delivers a similar statement-making impact with a more glamorous and contemporary London vibe.
Shop now at kurtgeiger.com
For wallet-friendly and on-trend accessories, Aldo is a fantastic option. The brand is known for quickly translating runway styles into accessible handbags, clutches, and totes, so you can always find something current. It shares the same playful and fun approach as George Gina Lucy but at an even more affordable price point, making it easy to experiment with new styles.
Shop now at aldoshoes.com
O bag stands out for its unique customizable system, allowing you to mix and match bodies, handles, and accessories to create your perfect handbag. Made from a durable, lightweight material, the bags are modern, minimal, and incredibly practical. If you love the innovative spirit of George Gina Lucy but prefer a more streamlined, personalized aesthetic, O bag is a fun and functional choice.
Shop now at obag.com
Beyond being great for travel, Kipling is a go-to for casual, everyday bags that are full of character. Ranging from $50-$150, their nylon styles come in a huge array of fun prints and cheerful colors, often accompanied by their iconic monkey keychain. It captures the same colorful, accessible, and playful spirit as George Gina Lucy, making it an excellent alternative for laid-back weekends and daily errands.
Shop now at kipling.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.