If you're into clean beauty, you probably already know and love 100% Pure. The brand is famous for its commitment to natural, fruit-pigmented makeup and toxin-free skincare that actually performs. Their products deliver vibrant color and effective results without synthetic chemicals, making clean beauty both fun and accessible.
For those who adore 100% Pure's philosophy of harnessing the power of plants but are looking to explore other options, you’re in luck. The natural beauty world is huge, and there are tons of amazing brands with a similar eco-conscious vibe. Here are 18 brands like 100% Pure to check out on your next beauty haul.
Herbivore Botanicals is all about results-driven skincare wrapped in chic, minimalist packaging. They focus on plant-based, cruelty-free formulas without any synthetic junk. Think of them as 100% Pure's sophisticated older sister, with a more luxurious feel and a focus on unique ingredients like natural oils and adaptogens.
With prices mostly in the $30 to $80 range, it's a step up but perfect for anyone looking to create an effective and aesthetically pleasing skincare ritual. If you love clean ingredients but want a spa-like experience, this is your brand.
Shop now at herbivorebotanicals.com
As its name suggests, Juice Beauty uses the power of fruits, vegetables, and other organic ingredients to create high-performance skincare and makeup. Their products, many of which are USDA-certified organic, are formulated to deliver anti-aging and brightening benefits.
Like 100% Pure, they are deeply committed to a natural philosophy, but Juice Beauty leans more into a clinical, certified-organic approach. Their price point is a bit higher ($30-$70), reflecting their focus on pioneering effective, eco-conscious formulations for those serious about their green beauty routine.
Shop now at juicebeauty.com
Founded by Jessica Alba, Honest Beauty makes clean beauty feel modern, fresh, and totally effortless. They offer a great range of makeup, skincare, and body care with transparent ingredient lists and accessible price points, mostly between $12 and $40.
While both brands prioritize safety and sustainability, Honest puts a bigger emphasis on creating easy, everyday essentials for busy people. With an inclusive shade range and straightforward products, it’s a great choice for anyone wanting reliable, no-fuss clean beauty.
Shop now at honest.com
Kosas has become a cult-favorite for its skincare-infused makeup and minimalist vibe. Their products are made with clean, high-performance ingredients designed to enhance your natural beauty rather than cover it up. They are all about that effortless, "no-makeup makeup" glow.
While 100% Pure offers bold, fruit-pigmented shades, Kosas focuses on subtle, skin-enhancing tones. If you’re looking for a foundation that feels like a serum or a concealer that actually improves your skin, Kosas is the place to look, with prices usually in the $20-$50 range.
Shop now at kosas.com
A true OG in the natural beauty world, Burt’s Bees is known for its trusted, affordable, and accessible products. From their iconic lip balms to their gentle cleansers, the brand utilizes simple, effective ingredients like beeswax and botanical extracts. They share a core commitment to transparent, natural formulas with 100% Pure.
Though more mainstream and budget-friendly (most products are under $20), Burt’s Bees is a must-try for anyone needing reliable, nature-inspired basics. It's the dependable friend in your beauty lineup.
Shop now at burtsbees.com
OSEA Malibu delivers a dose of calming luxury with its sea-inspired, plant-based skincare line. Focusing on vegan and cruelty-free formulas rich in antioxidants, their products are designed to hydrate and nourish. Think of it as a clean, sophisticated beauty retreat in a bottle.
With a higher price point of $50-$120, OSEA targets those seeking a premium, spa-like experience. While it shares 100% Pure's values, it stands out for its unique use of oceanic botanicals and serene, upscale aesthetic.
Shop now at oseamalibu.com
Hailing from the UK, Pai Skincare is an expert in creating products specifically for sensitive skin. Their whole line is natural, organic, and free from common irritants like synthetic fragrances or parabens, making it a safe haven for reactive skin types.
Similar to 100% Pure's gentle approach, Pai puts ingredient quality first but with a targeted focus on soothing and calming delicate skin. For anyone struggling to find clean beauty that won't cause a flare-up, their range ($20-$50) is a total game-changer.
Shop now at paiskincare.com
If you love the colorful makeup from 100% Pure, you'll feel right at home with Alima Pure. This brand specializes in mineral makeup crafted from clean, non-toxic ingredients that are perfect for sensitive skin. They offer everything from foundations to vibrant eyeshadows and blushes.
Priced affordably between $14 and $30, Alima Pure makes it easy to build a healthy makeup collection. They stand out with their commitment to recyclable packaging and beautifully pigmented formulas that let your skin breathe.
Shop now at alimapure.com
Antonym nails "eco-chic" with its line of cruelty-free, vegan, and certified organic makeup. Packaged in sleek, sustainable bamboo, their products look as good on your vanity as they feel on your skin. They offer bold, natural pigments without any harmful chemicals.
Like 100% Pure, they prove that you don't have to sacrifice color payoff for clean ingredients. With prices from $15 to $40, it's an accessible way to add vibrant, stylish, and eco-friendly makeup to your routine.
Shop now at antonymcosmetics.com
This Australian-born brand is all about nourishing, plant-based beauty for a fresh, dewy look. Ere Perez is known for its multitasking products like tinted balms and concealers that are gentle, natural, and full of skin-loving ingredients.
Their aesthetic is more minimalist and understated compared to 100% Pure's bright pigmentation, making them perfect for everyday "your skin but better" looks. The under-$30 price range makes it an affordable way to achieve radiant, healthy-looking skin effortlessly.
Shop now at ereperez.com
Vapour Beauty serves up luxurious, high-performance makeup made from organic and plant-based ingredients. Known for their cult-favorite foundations and blushes, their formulas provide beautiful, wearable color while being good for your skin.
Similar to 100% Pure, the focus is on performance and rich pigmentation, but Vapour's vibe is more refined and sophisticated. Priced from $25-$50, it's a great brand for anyone who refuses to compromise on elegance, ethics, or efficacy.
Shop now at vapourbeauty.com
Kjaer Weis is the definition of eco-luxe. This brand combines the highest-quality organic ingredients with incredibly chic and sustainable refillable packaging. Their makeup line features elegant formulas that deliver a flawless finish.
While 100% Pure is wonderful for accessible clean beauty, Kjaer Weis targets a more upscale market (prices are $30-$70) looking for artistry and sustainability. If you want to invest in heirloom-quality makeup that feels as special as it looks, this brand is unparalleled.
Shop now at kjaerweis.com
Another must-know name in mineral makeup, Lily Lolo offers natural and non-toxic products that are perfect for sensitive skin. Their foundations, blushes, and eyeshadows are known for their buildable coverage and gorgeous, natural finish.
Like 100% Pure, they are committed to clean, cruelty-free formulas without parabens or synthetic dyes. With affordable prices ($10-$30) and an impressive range of shades, Lily Lolo is fantastic for achieving a polished look without irritation.
Shop now at lilylolo.us
Ilia effortlessly blends skincare and makeup with its modern, high-performance formulas. Each product is packed with nourishing plant oils and mineral pigments to protect and rejuvenate your skin while you wear it. It's clean beauty with a fresh, contemporary edge.
While both brands focus on skin health, Ilia has a more minimalist and slightly more luxe aesthetic. If you're looking for innovative essentials like a skin tint with SPF or a multi-tasking lip and cheek stick, Ilia is a fantastic choice, with most items falling between $20 and $50.
Shop now at iliabeauty.com
Rooted Beauty is all about radical transparency, crafting skincare and makeup with the highest ingredient integrity. From botanical-infused cleansers to tinted SPF, their line is made for simplicity and effectiveness. Their philosophy is simple: clean, plant-based formulas that work.
Similar to 100% Pure, the focus is on sustainability and healthy ingredients, but with a more modern, minimalist packaging aesthetic. With items around the $15-$40 mark, they are an excellent option for building a straightforward and dependable clean beauty routine.
Shop now at rootedbeauty.com
Famous for their handmade, cruelty-free bath bombs, body butters, and fresh face masks, Lush is a true pioneer of the eco-conscious movement. A huge part of their product lineup is sold "naked," without any packaging at all, making them leaders in sustainability.
While their makeup range is smaller, their skincare shares 100% Pure's dedication to fresh, natural ingredients. If you want effective, package-free basics and a brand with a strong ethical backbone, Lush is a vibrant and fun choice.
Shop now at lush.com
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