If you're anything like us, your wardrobe probably has a healthy dose of &, Other Stories. It’s the perfect one-stop-shop for stylish, on-trend pieces that blend chic Parisian vibes with Scandi cool. From their statement dresses and high-quality knits to killer accessories, they just get it right.
But part of the fun of fashion is discovering new places to shop. Whether you're looking for a slightly different aesthetic, a new brand that shares a similar price point, or just want to expand your go-to list, we've got you covered. Here are 18 incredible brands to check out if you love shopping at &, Other Stories in the UK.
As the older, more minimalist sister brand to &, Other Stories (both are owned by H&,M Group), COS is a natural first stop. It focuses on elevated basics and timeless designs with a modern, architectural twist. Expect clean lines, premium fabrics like cashmere and merino wool, and a sophisticated, neutral color palette that makes building a capsule wardrobe a dream.
While &, Other Stories plays more with trends and eclectic styles, COS is all about longevity and understated elegance. Their prices are comparable, ranging from £30 for tees to over £200 for outerwear, making it perfect for investment pieces you'll wear for years. If you appreciate quality construction and a less-is-more approach to style, you'll love COS.
Shop now at cos.com
Another beloved member of the H&,M family, Arket offers a modern market of essentials for a simplified life. Think of it as a Scandi-inspired lifestyle store, offering well-made basics for women, men, and kids, alongside homeware and even a café in some stores. Their aesthetic is clean, functional, and deeply rooted in quality and sustainability.
Compared to &, Other Stories, Arket is more pared-back and practical, focusing on wardrobe building blocks rather than an entire 'look.' Prices for clothing are in a similar mid-range (£30-£200), but the vibe is less about editorial flair and more about durable, timeless staples. It's the go-to for the perfect t-shirt, tailored trousers, or a classic trench coat.
Shop now at arket.com
Mango is a high-street hero for chic, contemporary fashion with a Mediterranean feel. The brand is fantastic for sophisticated workwear essentials, stylish dresses, and on-trend accessories that feel more expensive than they are. With pieces ranging from £30-£150, its price point is directly in line with &, Other Stories.
Where &, Other Stories offers a more eclectic, creative mix, Mango leans into polished elegance and classic silhouettes. If you find yourself drawn to the more tailored and refined pieces at &, Other Stories, Mango will be right up your alley, offering sharp blazers, flowy blouses, and great-fitting trousers season after season.
Shop now at shop.mango.com
No list of high-street alternatives would be complete without Zara. This global fashion giant is the place for accessing the very latest runway trends at incredibly affordable prices, with new items dropping constantly. From statement outerwear to sleek basics and killer shoes, Zara has something for every style persuasion. Their prices generally range from £20 to £150, making it slightly more affordable than &, Other Stories.
Unlike the more curated, boutique feel of &, Other Stories, Zara is more about speed and volume. It’s perfect when you want to try out a new trend without a major commitment. While you might need to hunt for the gems, their polished separates and cool tailoring often share a similar style DNA.
Shop now at zara.com
Whistles offers a slightly more grown-up, polished take on contemporary fashion. Known for its clean lines, premium fabrics, and modern silhouettes, it’s a go-to for sophisticated workwear, elegant occasion dresses, and buttery-soft leather jackets. The price point is a step up, with tops around £50 and dresses or jackets often reaching £200-£300.
If you love the high-quality and discerning design of &, Other Stories but are looking for more refined investment pieces, Whistles is an excellent choice. Their pieces are less about fleeting trends and more about timeless style, making them a fixture in the modern woman's wardrobe for special occasions and everyday luxury.
Shop now at whistles.com
If you're obsessed with the Parisian-chic side of &, Other Stories, you need to know about Sézane. This cult-favorite French brand is famous for its romantic blouses, perfectly cut knitwear, and timeless designs that ooze effortless style. Every piece feels special, crafted with attention to detail and high-quality materials.
Price-wise, Sézane is slightly more expensive, with knitwear starting around £90 and dresses from £140. While &, Other Stories often dips into Scandi minimalism and edgy trends, Sézane stays firmly rooted in its quintessential French aesthetic. It's the place to find *that* perfect, effortlessly feminine piece you'll treasure forever.
Shop now at sezane.com
Reiss delivers sharp, sophisticated, and modern style with impeccable tailoring. It excels at creating polished looks for the office, events, and anywhere you want to feel put-together. Think sleek bodysuits, powerful tailoring, and refined dresses. Prices are slightly higher than &, Other Stories, generally from £50 up to £250.
While &, Other Stories has a more playful and informal side, Reiss is all about elevated refinement. It's the brand you turn to when you need to make an impression. If you shop at &, Other Stories for your workwear, Reiss will be your new best friend for taking it to the next level.
Shop now at reiss.com
As Zara's sophisticated older sibling, Massimo Dutti offers elegant and timeless style with a focus on high-quality materials. Their collections are filled with classic pieces - think linen trousers, silk shirts, and cashmere knits - in a muted, elevated color palette. The aesthetic is understated luxury that doesn't scream for attention.
The price point is similar to &, Other Stories, but the style is decidedly more classic and less trend-driven. If you appreciate the quality feel of &, Other Stories but prefer pieces that transcend seasonal trends, Massimo Dutti is a perfect fit. It’s where you go to build a chic, long-lasting wardrobe.
Shop now at massimodutti.com
For those who love the playful prints and statement silhouettes from &, Other Stories, meet Kitri. This London-based independent brand creates punchy, feel-good fashion in limited runs to avoid overproduction. They're famous for their vibrant dresses, fun co-ords, and bold knitwear that are perfect for making an entrance.
Prices are in the mid-to-premium range, with dresses typically between £130 and £180. Unlike bigger high-street stores, Kitri's limited drops mean you’re less likely to bump into someone wearing the same outfit. It’s ideal for finding that unique, colorful piece that will get everyone asking, "Where did you get that?"
Shop now at kitristudio.co.uk
Monki is another H&,M Group brand, but it serves up a younger, bolder, and more playful vibe. It's all about self-expression, with quirky Scandi-Asian street style influences visible in its oversized silhouettes, bright colors, and whimsical prints. Monki is also known for being very affordable, with pieces generally under £70.
If you're drawn to the most eccentric and edgy finds at &, Other Stories, Monki cranks that up a notch. It’s perfect for casual, everyday pieces that have a unique twist without breaking the bank. Think of it as fashion that truly doesn't take itself too seriously.
Shop now at monki.com
Famous for its beautiful, affordable dresses, Nobody's Child champions responsible fashion without a hefty price tag. Their specialty is a vintage-inspired "just-throw-on-and-go" dress, often in floral or gingham prints made from more conscious fabrics like Lenzing Ecovero viscose. Prices are super accessible, with most dresses falling between £40 and £70.
While &, Other Stories has a wider product range, Nobody's Child is the undisputed master of the day dress. If your favorite section at &, Other Stories is the dress rail, especially the feminine, floral styles, then you'll find plenty to love here at a fantastic price point.
Shop now at nobody-s-child.com
Warehouse offers modern, energetic fashion designed for city living. You’ll find everything from sharp going-out dresses and statement tops to sleek workwear and everyday denim. The brand balances on-trend pieces with classic styles, much like &, Other Stories, and its prices are comparable, often sitting between £30-£120.
Warehouse often offers bolder colors and nightlife-ready pieces compared to the sometimes more subdued &, Other Stories palette. It's a great destination for event dressing or when you need an outfit that's a bit more glam and contemporary without a designer price tag.
Shop now at warehousefashion.com
Oasis is known for its joyful, feminine aesthetic and obsessive love of print. Their collections are packed with pretty dresses, charming blouses, and uplifting separates that are perfect for brunch, weddings, or just brightening up a weekday. It shares a similar mid-range price point with a focus on wearable, flattering shapes.
If the romantic, bohemian, and floral side of &, Other Stories is your happy place, Oasis will feel like home. Their designs are consistently playful and pretty, offering a slightly more "girlie" touch compared to the Scandinavian minimalism sometimes seen at &, Other Stories.
Shop now at oasis-fashion.com
Reformation brings sustainable fashion to the forefront with its effortlessly cool, vintage-inspired pieces. The LA-based brand is famous for its figure-flattering dresses, slinky tops, and perfect-fitting jeans, all made with a focus on reducing environmental impact. It's chic, a little bit sexy, and unapologetically feminine.
Reformation is definitely a bigger investment, with dresses starting around £150 and climbing. It's for those moments when you love the *idea* of an &, Other Stories dress but want something more exclusive and sustainably made. It's the ultimate go-to for wedding guest attire that feels both modern and romantic.
Shop now at thereformation.com
River Island is your destination for fun, glamorous, and always on-trend fashion. It combines high-street accessibility with distinctive designs that mean you can really express your personal style. They are particularly strong on occasionwear, statement accessories, and great-fitting denim, with prices mostly under £100.
Compared to &, Other Stories, River Island has a younger, more decorative vibe with plenty of embellished details and vibrant prints. It’s perfect for finding a complete head-to-toe "going out" look or a standout piece to inject some energy into your wardrobe.
Shop now at riverisland.com
Karen Millen is synonymous with polished, elevated occasionwear and luxe workwear staples. Their focus is on premium fabrics, expert tailoring, and figure-enhancing silhouettes. It's the grown-up choice for investment pieces like structured coats, sharp suiting, and exquisite dresses for formal events.
Although it occupies a higher price bracket than &, Other Stories, Karen Millen is the perfect next step when you’re looking for standout quality and timeless sophistication. While &, Other Stories is for your everyday chic, Karen Millen is for when you need to command the room.
Shop now at karenmillen.com
The iconic Topshop is still going strong as part of the ASOS family, serving up the cool, edgy, trend-led fashion it has always been known for. It remains a benchmark for what's new and "now" on the high street. Its denim section is legendary - think Jamie, Joni, and Leigh jeans - and its finger is always on the pulse of street style.
Topshop offers a more youth-centric and fast-fashion approach than the curated collections at &, Other Stories. If you love discovering micro-trends and want more affordable, fashion-forward pieces to mix and match, Topshop has it nailed. It's a goldmine for cool graphic tees, mini dresses, and must-have jeans.
Shop now at asos.com/topshop
Next is a cornerstone of the British high street, offering reliable, well-made clothing for the whole family. While it may have a reputation for being more mainstream, its in-house collections have seriously upped their game, offering chic workwear, quality basics in premium fabrics like linen and cashmere, and stylish collaborations.
If you shop at &, Other Stories for your essential wardrobe building blocks - like great knitwear, classic shirts, and smart trousers - Next is a fantastic and often more affordable alternative. It’s less about making a fashion statement and more about investing in quality staples you can rely on day in, day out.
Shop now at next.co.uk
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