If you're always checking the new arrivals at Pretty Little Thing, you know the appeal: it's all about trendy, unapologetically bold styles that don’t drain your bank account. PLT is the go-to for scoring that perfect party dress or a cute co-ord for your next night out.
For those who love that same energy and want to support some incredible Black-owned brands, you’re in the right place. From show-stopping fashion and luxurious streetwear to game-changing beauty, here are 18 brands that deliver on style and substance.
Nubian Skin is all about creating the perfect foundation for any outfit with its line of lingerie, hosiery, and sleepwear designed for women of color. Where PLT offers the final look, Nubian Skin provides the essential "nudes" that actually match your skin tone, ensuring everything you wear on top looks flawless.
Focused on body positivity and inclusivity, this brand swaps fast-fashion trends for timeless, form-fitting essentials. If you're tired of lingerie options being limited to pale shades, Nubian Skin offers a luxurious, affirming alternative that’s all about celebrating you.
Shop now at nubianskin.com
If you love PLT's fearless use of color, think of Juvia's Place as its makeup soulmate. Famous for intensely pigmented eyeshadow palettes inspired by African culture, this cosmetics brand is for anyone who loves making a statement. Their vibrant shades and professional-quality formulas are surprisingly affordable, much like PLT's fashion.
While PLT decks you out in bold prints and neon brights, Juvia’s Place gives you the tools to create an equally electrifying makeup look to match. From glowing foundations to striking palettes, it's a must-have for beauty lovers who aren't afraid to stand out.
Shop now at juviasplace.com
Mented Cosmetics began with a mission to create the perfect nude lipstick for all skin tones, and it has since expanded into a full line of inclusive, vegan beauty products. Their focus is on high-quality, everyday glamour that complements every complexion, from lipsticks and glosses to foundation sticks and brow pencils.
While PLT's vibe is often full-on maximalist, Mented excels at providing the beautifully understated, clean makeup that lets your natural beauty shine through. It's the ideal brand for creating a polished look that feels authentic and confident.
Shop now at mentedcosmetics.com
For a different take on streetwear, Brooklyn Circus offers timeless, vintage-inspired menswear and unisex pieces. The brand blends classic American prep with urban cool, producing high-quality varsity jackets, graphic tees, and tailored chinos that are built to last.
While Pretty Little Thing is your stop for a quick trend fix, Brooklyn Circus is a destination for investment pieces with a story. If you appreciate killer tailoring and classic cool over fast fashion, this brand's Ivy-League-meets-street-style aesthetic is a perfect fit.
Shop now at brooklyncircus.com
Pyer Moss operates at the intersection of high fashion, art, and activism. Helmed by designer Kerby Jean-Raymond, the brand is known for its powerfully narrative runway shows and luxury streetwear that celebrate Black history and culture. The pieces are sculptural, innovative, and deeply meaningful.
Think of Pyer Moss as a huge step up from PLT's accessible price points. It's not for a casual shopping trip - it's for an investment in boundary-pushing design that makes a serious statement.
Shop now at pyermoss.com
With a sleek, dark aesthetic, Blvck Brooklyn offers elevated streetwear essentials. The brand’s collection of hoodies, tees, and bottoms revolves around a minimalist, black-on-black color palette, giving each piece a modern and luxurious feel.
This is for the PLT shopper who leans into the edgy, monochrome street style looks. Instead of bright neons and wild prints, Blvck Brooklyn delivers a refined, high-end urban vibe that’s effortlessly cool and built on quality.
Shop now at blvckbrooklyn.com
The Lip Bar is all about easy, expressive, and inclusive beauty. Starting with vibrant vegan and cruelty-free lipsticks, the brand now offers a full range of makeup designed to be foolproof and fun for everyone. Their philosophy is creating makeup that doesn't have a high bar of entry for beginners.
Like Juvia's Place, The Lip Bar is the perfect beauty complement to a bold PLT outfit. If you love a statement lip or need a flawless foundation to complete your look, The Lip Bar delivers high-quality formulas that empower self-expression.
Shop now at thelipbar.com
Founded by supermodel Liya Kebede, Lemlem is an artisan-driven brand specializing in breezy, resort-ready clothing made ethically in Africa. Their collection includes beautiful handwoven cotton dresses, cover-ups, and accessories featuring soft textures and vibrant, colorful stripes.
Consider Lemlem the ethical, globetrotting alternative to a PLT vacation haul. Where PLT relies on quick trends, Lemlem champions slow-fashion craftsmanship and sustainability, perfect for anyone who wants chic, breathable pieces with a positive impact.
Shop now at lemlem.com
Hanifa is a contemporary ready-to-wear brand celebrated for its stunning, size-inclusive designs and groundbreaking digital fashion shows. Designer Anifa Mvuemba creates clothing for "women without limits," using bold colors, imaginative silhouettes, and ruching that flatters every curve. Her sweater dresses and tailored sets are iconic.
If you shop at PLT for show-stopping looks, Hanifa offers a major fashion upgrade. It delivers that same head-turning drama but with premium quality, couture-level design, and an empowering message. This is where you go for *that* unforgettable piece.
Shop now at hanifa.co
Brother Vellies is built on timeless design and traditional African craftsmanship. The brand creates one-of-a-kind luxury accessories, from woven sandals and fuzzy heels to leather boots and handbags. Each piece feels like a collectible work of art, merging sustainability with unmistakable style.
This brand is on a different level from PLT's fast-fashion footwear. Brother Vellies is for the shopper who's ready to invest in artisanal, standout shoes and bags that you’ll treasure for years, not just a season.
Shop now at brothervellies.com
A true fashion legend from Harlem, Dapper Dan revolutionized luxury in the '80s by remixing high-fashion logos into bespoke streetwear. His current collections - including a collaboration with Gucci - continue that legacy of opulent, logocentric designs mixed with a distinct hip-hop edge.
While PLT offers trends for the moment, Dapper Dan offers a piece of fashion history. His designs embody a self-made luxury and bold confidence that’s inspired generations of style.
Shop now at dapperdanofharlem.com
Fe Noel is a Brooklyn-based brand infused with the vibrant, relaxed culture of Grenada. The collections are full of life, featuring dramatic wide-leg pants, romantic puff-sleeve blouses, and breathtaking gowns in rich colors and flowing fabrics. It’s effortless glamour with a Caribbean heart.
If you're looking for a vacation wardrobe that is both sensual and sophisticated, Fe Noel is your destination. Far from PLT’s trendy swimwear, this brand offers thoughtfully designed resort wear that’s pure luxury and escapism.
Shop now at fenoel.com
KAMERICA serves up edgy, modern streetwear with high-end details. Founded by designer Kamerica, the brand blends street style influences with luxe fabrics and bold prints. Think statement tracksuits, embellished hoodies, and unique outerwear that demand attention.
Similar to Blvck Brooklyn but with a bolder, more print-forward approach, KAMERICA is perfect for those who want streetwear that feels exclusive and elevated. It’s for making a confident statement rather than just chasing a trend.
Shop now at iamkamerica.com
Famous for its motto "Not for you - for everyone," Telfar is a unisex brand that has redefined accessible luxury. Its iconic vegan leather Shopping Bag, nicknamed the "Bushwick Birkin," is a certified cult favorite that sells out in seconds. The brand also offers a range of cool, gender-neutral apparel like tracksuits and logo tees.
Unlike PLT's hyper-feminine, fast-paced model, Telfar is all about community, inclusivity, and creating pieces with timeless cool. Owning a Telfar bag isn't just a style choice, it's a statement of belonging.
Shop now at telfar.net
Your outfit is only part of the look - hair is everything too. Mizani is a professional haircare brand owned by L'Oréal that’s specifically formulated for textured, coily, and curly hair. From moisturizing shampoos and conditioners to heat protectants and styling gels, Mizani provides everything needed for healthy, beautiful hair.
Since building a great look goes from head to toe, Mizani is an essential partner to your fashion game. It caters to the specific needs of diverse hair types, giving you the foundation for any sleek or voluminous style you want to rock with your outfit.
Shop now at mizani.com
Yireh designs feel-good, eco-conscious fashion for everyday life. The brand focuses on creating effortless essentials with a minimal yet refined aesthetic, using sustainable and deadstock fabrics. Their flowy dresses, printed sets, and versatile basics are perfect for those who value both style and ethics.
Consider Yireh the slow-fashion answer to PLT's fast-fashion model. If you’re looking to build a more conscious wardrobe with beautiful, wearable pieces, this brand’s relaxed but lovely style is a great place to start.
Shop now at shop-yireh.com
Kahindo brings the vibrance of African culture to modern ready-to-wear. Designed by Kahindo Mateene, the brand creates ethically-produced clothing in Africa featuring bold, custom prints on luxurious fabrics. Its collections are a colorful celebration of heritage, offering stunning dresses, jumpsuits, and separates.
If you're drawn to PLT’s more eye-catching patterns, you’ll love Kahindo’s masterful use of print. Instead of fleeting digital graphics, Kahindo offers unique, artful designs with deep cultural roots and an impeccable finish.
Shop now at kahindo.com
Designed by mother-daughter duo Rebecca Henry and Akua Shabaka, House of Aama is a clothing brand rooted in Black history and cultural storytelling. Their designs are nostalgic and romantic, often referencing vintage silhouettes from the post-bellum and Creole eras with a contemporary twist.
A far cry from Pretty Little Thing, House of Aama offers timeless, soulful fashion made with sustainable practices. This is for the shopper who values narrative, craftsmanship, and pieces that feel both elegant and profoundly meaningful.
Shop now at houseofaama.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
