PrettyLittleThing vs. Missguided: Which brand should you buy? [2026]

PrettyLittleThing is known for its glamorous, sexy, and celebrity-inspired looks, making it a go-to for party dresses and statement outfits. In contrast, Missguided leans into a more rebellious, edgy, and streetwear-inspired aesthetic with bold prints and provocative designs. Both brands target a young, trend-focused audience with highly affordable price points, but their core styles are distinct.

Let's break down everything you need to know to choose the right fast-fashion brand for your wardrobe.

PrettyLittleThing: The Glamorous & Trendy Go-To

PrettyLittleThing is a dominant force in fast fashion, catering to young women who want the latest trends without a high price tag. Their brand image is built around accessible glamour, vibrant designs, and social media hype, often featuring styles seen on celebrities and influencers. It's the ideal destination for anyone looking for an eye-catching outfit for a night out or a special event.

• Product mix: A wide range of dresses, tops, jeans, activewear, swimwear, shoes, and accessories. Best known for its extensive collection of bodycon dresses and coordinated sets.
• Price point: Extremely affordable, with most items priced between $10 and $80. It's common to find dresses and tops for under $50.
• Style: Bold, sexy, and unapologetically feminine. Expect vibrant colors, figure-hugging silhouettes, cut-outs, and designs that are made to be noticed.
• Fit & Sizing: Generally offers sizes from 4 to 16, with some plus-size options. Sizing can be inconsistent, so it's always recommended to check the specific product's size guide and reviews.
• Sales: Known for near-constant promotions, flash sales, and huge discounts during events like Black Friday. Student discounts are also frequently available.
• Return policy: You can return items within 14 days of receipt, but check their site for the most up-to-date terms.

PrettyLittleThing is perfect for shoppers who love a glamorous, on-trend look for less and want an outfit that makes a statement.

Shop PrettyLittleThing: prettylittlething.com

Missguided: The Bold & Rebellious Trendsetter

Missguided serves a similar demographic to PrettyLittleThing but with a distinctly bolder and more rebellious attitude. The brand's identity is rooted in empowerment, individuality, and a fearless approach to fashion. If your style is more streetwear and edge than sweet and glamorous, Missguided is designed for you.

• Product mix: A full range of clothing including dresses, tops, jeans, and activewear, with a strong focus on graphic tees, edgy denim, and unique silhouettes.
• Price point: Very comparable to PLT, with most pieces ranging from $10 to $80. Affordability is central to their appeal.
• Style: Rebellious, edgy, and heavily influenced by streetwear. Think bold prints, oversized fits, provocative slogans, and daring cut-outs that embody confidence.
• Fit & Sizing: Sizing typically runs from 4 to 18. Like other fast-fashion brands, fits can vary, so reading reviews and consulting the size chart is a smart move.
• Sales: Offers frequent sales, discount codes, and promotions, often in collaboration with social media influencers.
• Return policy: Typically offers a 14-day return window for unworn items with tags attached.

Missguided is aimed at the fashion-forward shopper who wants to express their personality through edgy and daring styles.

Shop Missguided: missguided.com

PrettyLittleThing vs. Missguided Comparison

Style & Aesthetic

This is the biggest differentiator. PrettyLittleThing focuses on a glamorous, sexy, and often very feminine aesthetic. Think bright pink party dresses, sparkling coordinated sets, and figure-hugging silhouettes perfect for a night out. Their style is loud, fun, and heavily influenced by celebrity party culture.

Missguided, on the other hand, channels a more rebellious, tough-luxe vibe. While still bold, their collections feature more streetwear elements, like cargo pants, oversized graphic hoodies, and abstract prints. The look is more city-ready and edgy, designed for someone who wants to convey attitude and confidence through their clothing.

Price Comparison

When it comes to price, both brands are nearly identical. Shoppers can expect to find trendy items on both sites for between $10 and $80. Both PrettyLittleThing and Missguided are famous for aggressive and frequent sales, sometimes offering site-wide discounts of 50% or more. Neither brand is definitively cheaper, the best deal usually comes down to which one is running a better promotion on any given day.

Quality & Materials

As fast-fashion retailers, quality is not the primary focus for either brand. Both rely on affordable synthetic materials like polyester, acrylic, and elastane to produce trendy items quickly and cheaply. As a result, the longevity of garments can be limited, and some items may not withstand repeated washing and wear.

Customer reviews for both brands often cite inconsistent quality - some pieces hold up surprisingly well, while others feel cheap. For the price point, the quality is what you might expect, but neither is an investment in durable, long-lasting clothing.

Fit & Sizing

Both brands cater to a similar size range, typically from US size 4 to 16 or 18, with extended sizing available in select collections. However, a common criticism for both Missguided and PrettyLittleThing is sizing inconsistency. A medium in one dress might fit differently than a medium in another. It is highly recommended to read customer reviews for sizing advice and to refer to the specific measurements on each product page before buying.

Shopping Experience

Both brands offer a standard e-commerce experience with user-friendly websites and mobile apps. Navigation is straightforward, and new arrivals are added almost daily. Both offer multiple delivery options, and return policies stand at a relatively short 14 days. Customer service experiences can be mixed for both companies, which is a common issue for high-volume fast-fashion retailers.

Sustainability & Ethics

Both PrettyLittleThing and Missguided operate on a fast-fashion model, which has come under significant scrutiny for its environmental impact and labor practices. The business model relies on rapid production cycles and low-cost materials, contributing to textile waste and carbon emissions. While both have made public commitments to be more sustainable - such as introducing 'conscious' collections made from recycled materials - their impact remains a major concern for ethically-minded shoppers.

Which One Should You Choose?

The right choice comes down to your personal style and what you're shopping for.

Choose PrettyLittleThing if:

• You're looking for a standout outfit for a party, club, or birthday celebration.
• Your style is feminine, glamorous, and heavily influenced by celebrity trends.
• You love bodycon fits, bright colors, and sparkly, eye-catching fabrics.
• You want endless options for dresses and matching sets.

Choose Missguided if:

• Your style is edgy, bold, and more inspired by streetwear and urban fashion.
• You prefer graphic prints, oversized fits, cargo pants, and a rebellious aesthetic.
• You want clothing that expresses individuality and attitude.
• You like experimenting with trends that are more daring and less conventionally feminine.

Frequently Asked Questions

Is PrettyLittleThing or Missguided cheaper?

Their price points are practically identical. Both brands are extremely affordable, with most items under $80, and they both run sales constantly. Your best bet is to check both sites for current promotions before making a purchase.

Which brand has better quality clothing?

Neither PrettyLittleThing nor Missguided is known for high quality. Both are fast-fashion brands that prioritize trends and low prices over durable construction and premium materials. Quality is comparable between the two and can be hit-or-miss depending on the item.

What is the style difference between PrettyLittleThing and Missguided?

PrettyLittleThing is glamorous, sexy, and feminine, ideal for partywear. Missguided is edgy, rebellious, and inspired by streetwear, with a tougher, more urban vibe.

Do PrettyLittleThing and Missguided sizes run small?

Sizing for both brands can be inconsistent. Some shoppers report that items run small, especially in fitted styles like bodycon dresses. It is always best to read recent product reviews and check the official size chart before ordering.

What are their return policies?

Both brands typically have a 14-day return policy for unworn items with all tags and original packaging intact. However, policies can change, so always check their websites for the most current information before purchasing.

Which brand is better for dresses?

It depends on the occasion. For glamorous, sexy, and statement-making party dresses, PrettyLittleThing is usually the better choice. For edgy, streetwear-style, or uniquely printed dresses, Missguided has more to offer.

Are PrettyLittleThing and Missguided sustainable?

No, both brands are part of the fast-fashion industry, which has a significant negative environmental and ethical impact. While both have started initiatives to be more sustainable, their core business model is not eco-friendly.

How often do PrettyLittleThing and Missguided have sales?

Constantly. It is rare to visit either site and not see a sale or promotional discount offer prominently displayed. You can almost always find a code for a percentage off your order.