PrettyLittleThing vs. Fashion Nova: Which brand should you buy? [2026]

PrettyLittleThing offers a broad range of trendy, youthful styles for many occasions, while Fashion Nova focuses specifically on sexy, figure-hugging pieces designed to celebrate curves. While both are ultra-affordable and driven by social media trends, PrettyLittleThing provides more versatility, whereas Fashion Nova is the go-to for a consistently bold and body-conscious aesthetic.

Let's look at everything you need to know to choose the right fast-fashion retailer for your wardrobe.

PrettyLittleThing: The Trend-Forward Fashion Destination

PrettyLittleThing (PLT) is a UK-based fast-fashion giant that delivers trendy, celebrity-inspired clothing for young women at budget-friendly prices. The brand is known for its vast inventory that spans everything from casual daytime outfits and loungewear to statement party dresses and accessories. PLT's aesthetic is consistently playful, bold, and aimed at shoppers who want the very latest runway and social media looks without a high price tag.

• Product mix: A wide assortment of dresses, tops, bottoms, suits, activewear, and swimwear. They cater to many occasions, making them a one-stop shop for a complete, trend-focused wardrobe.
• Price point: Extremely affordable, with most items falling between $10 and $100. It's common to find dresses under $30 and tops around $15.
• Style aesthetic: Youthful, playful, and inspired by current celebrity fashion. Expect bold prints, vibrant colors, daring cutouts, and trendy silhouettes suitable for nights out or casual wear.
• Sizing/Fit: Sizing can be inconsistent. While many items run true to size, it’s recommended to read customer reviews for specific products, as some pieces may fit smaller or larger. They offer extensive standard, petite, plus, and tall-size collections.
• Sales: Known for constant promotions. It's rare to visit their site without seeing a 40-50% off site-wide sale or major seasonal clearance events.
• Return policy: Typically offers a 28-day return window for items returned in their original condition, but shoppers should always check the most recent policy terms.

PrettyLittleThing is ideal for trend-conscious shoppers who want a wide variety of styles for different occasions and love the thrill of scoring a major deal during frequent sales.

Shop PrettyLittleThing: prettylittlething.com

Fashion Nova: The Curve-Enhancing Style Leader

Fashion Nova is a U.S.-based powerhouse that redefined fast fashion through its savvy use of social media and influencer marketing. The brand is renowned for its sexy, curve-hugging designs that are unapologetically bold and provocative. Fashion Nova has built its empire on celebrating all body types, delivering figure-flattering denim, bodycon dresses, and statement pieces that have become a favorite of celebrities and their millions of followers.

• Product mix: Best known for their extensive collection of jeans, form-fitting dresses, matching sets, and swimwear. Their selection is heavily focused on going-out and statement looks.
• Price point: Very affordable, with most items priced between $10 and $80. Their famous jeans are often available for under $40, providing exceptional value.
• Style aesthetic: Sexy, edgy, and body-conscious. The brand's identity is built on confidence, featuring tight silhouettes, revealing designs, and attention-grabbing styles.
• Sizing/Fit: Praised for consistent and inclusive sizing, especially its "Fashion Nova Curve" plus-size range. Their clothing is made with significant stretch to hug curves, and their jeans are a fan favorite for their flattering fit without gaping at the waist.
• Sales: Relies on frequent flash sales and a constant stream of discount codes promoted by their army of social media influencers.
• Return policy: Offers returns for store credit typically within 30 days of receiving the order. Policies can have specific conditions, so it's always best to check their website.

Fashion Nova is the ultimate choice for shoppers seeking consistently sexy, figure-enhancing outfits and a reliable fit that celebrates curves.

Shop Fashion Nova: fashionnova.com

PrettyLittleThing vs. Fashion Nova Comparison

Price Comparison

Both PrettyLittleThing and Fashion Nova operate at the lowest end of the price spectrum, making trend-driven fashion accessible to everyone. You can easily build a full outfit from either brand for under $50. PrettyLittleThing shines with its massive site-wide sales, where you can often get 50% or more off your entire purchase.

Fashion Nova takes a different approach, relying on frequent 30-40% off flash sales and an endless supply of influencer codes. Because of these constant coupon codes, you almost never have to pay full price. Overall, their pricing is neck-and-neck, with slight advantages for Fashion Nova when using an influencer code on non-sale items.

Quality & Materials

As fast-fashion brands, neither PrettyLittleThing nor Fashion Nova prioritize high-end materials or long-term durability. The focus is on getting trendy styles to market quickly and affordably. Fabrics are typically synthetic blends like polyester, spandex, and rayon. Shoppers should expect quality that matches the low price point.

Between the two, PrettyLittleThing items can sometimes have a slightly more "finished" or structured appearance, especially in their outerwear and suit pieces. However, Fashion Nova's materials are known for having excellent stretch and recovery, particularly in their iconic jeans and bodycon dresses, which helps achieve their signature curve-hugging fit.

Style & Aesthetic

This is where the brands diverge most clearly. PrettyLittleThing has a broader style range, with an aesthetic that is playful, trendy, and versatile. You can find everything from casual loungewear and basic tops to glittery festival outfits and sophisticated party dresses, all reflecting current celebrity and runway trends.

Fashion Nova has a hyper-specific, laser-focused aesthetic: sexy, bold, and provocative. Nearly every item is designed to be body-conscious and figure-enhancing. If an outfit isn't tight, short, or showing skin, it's likely not from Fashion Nova. This makes them the ultimate brand for anyone seeking unapologetically confident and alluring clothing.

Fit & Sizing

Both brands deserve credit for offering extensive sizing, including plus, petite, and tall options. However, Fashion Nova has built its reputation on a consistent and reliable fit, especially for curvy body types. Their stretch-infused fabrics and expertly designed jeans are engineered to flatter and fit without alterations, making them a trusted source for many shoppers.

PrettyLittleThing's sizing can be more of a gamble. While many items fit well, inconsistencies across different product types mean reading reviews is crucial. Some shoppers find certain collections run small, while others might fit large, requiring a bit of trial and error.

Shopping Experience

Both brands offer a standard e-commerce experience with user-friendly websites. PrettyLittleThing has a clean, modern interface with good filtering options that make it easy to browse their massive inventory. Their shipping times can be variable, as many items ship from the UK.

Fashion Nova is known for being extremely mobile-friendly and has a reputation for fast domestic shipping within the United States. Their website heavily features user-generated content, allowing shoppers to see how outfits look on different body types, which is a major advantage.

Sustainability & Ethics

Both brands operate on a fast-fashion model, which comes with significant environmental and ethical concerns related to textile waste and labor practices. Neither brand is a leader in sustainability. PrettyLittleThing has introduced some recycled fabric collections and sustainability initiatives, but these represent a small fraction of their overall output.

Fashion Nova has faced considerable criticism over its manufacturing practices and lack of transparency in its supply chain. For shoppers who prioritize sustainability and ethical production, both brands fall short, and it would be better to look at more eco-conscious companies.

Which One Should You Choose?

The right choice comes down to your personal style and fit priorities. Both brands deliver on-trend fashion at great prices, but they cater to slightly different customers.

Choose PrettyLittleThing if:

• Your personal style is playful, youthful, and you love experimenting with a variety of brand new trends.
• You want a wide variety of clothes suitable for different occasions - from chilling at home to a fancy night out.
• You love the thrill of a big sale and want to score 50% off everything on the site.
• You get your fashion inspiration from celebrities and runway shows.

Choose Fashion Nova if:

• Your motto is "if you've got it, flaunt it" - you love sexy, body-conscious clothing.
• You want a reliable, consistent fit that hugs your curves perfectly, especially in jeans and dresses.
• You want outfits perfect for going out, vacations, and making a statement on social media.
• You follow fashion influencers and want to buy the exact curve-enhancing looks they wear.

Frequently Asked Questions

Is PrettyLittleThing or Fashion Nova cheaper?

Their prices are extremely similar. PrettyLittleThing is great for "buy more, save more" during its frequent 50% off site-wide sales. Fashion Nova often ends up being just as cheap, if not slightly cheaper for single items, thanks to the constant availability of 30-40% off influencer coupon codes.

Which has better quality?

Neither brand is known for high-quality, long-lasting clothing. Fashion Nova is often praised for the superior stretch and fit of its materials, especially in their denim section. PrettyLittleThing can sometimes offer more structured or polished-looking pieces, but quality can vary significantly by item.

Which brand fits better?

Fashion Nova generally has a reputation for a more consistent and true-to-size fit, particularly for curvy and plus-size shoppers. PrettyLittleThing’s sizing can be inconsistent, so checking reviews and size charts for each item is highly recommended.

Which brand is better for jeans?

Fashion Nova is widely considered superior for jeans. Their denim is famous for its exceptional stretch, curve-hugging fit, and ability to accommodate different body shapes without gaping at the waist.

Do PrettyLittleThing and Fashion Nova offer plus sizes?

Yes, both brands have robust and popular plus-size collections. Fashion Nova's "Curve" line is particularly well-regarded for its stylish and flattering options.

Who has faster shipping?

Within the United States, Fashion Nova is generally known for having faster shipping and processing times.

Are PrettyLittleThing and Fashion Nova from the UK?

PrettyLittleThing is a UK-based company. Fashion Nova is based in the United States, specifically in California.

Are these brands sustainable?

No, neither PrettyLittleThing nor Fashion Nova are sustainable brands. They are fast-fashion companies, and their business models are linked to significant environmental and ethical challenges. Shoppers focused on sustainability should consider other brands.