Prana vs. Vuori: Which brand should you buy? [2026]

Prana has built its reputation on versatile, eco-conscious apparel with a relaxed, bohemian vibe, making it a favorite for outdoor enthusiasts and yogis. In contrast, Vuori focuses on a modern, minimalist aesthetic with incredibly soft, high-performance fabrics, appealing to a trendy, athleisure-focused audience willing to pay a premium for a sleek look.

Let's break down everything you need to know to choose the right activewear brand for your needs.

Prana: The Eco-Conscious Outdoor Original

Founded in 1992, Prana is a well-established brand for those who value sustainability and functional design in their outdoor and activewear. Its target customer is an eco-conscious individual who needs durable, versatile clothing for everything from hiking and yoga to international travel. The brand's style is grounded in earthy tones and relaxed fits that don't sacrifice performance, making it a go-to for practical yet stylish gear.

• Product mix: A wide range of yoga and activewear, climbing apparel, travel-ready pieces like the iconic Stretch Zion pants, casual wear, and accessories.
• Price point: Generally mid-range, with most items falling between $50 and $150. For example, their popular stretch pants are ~$90, while a basic organic cotton tee is around $40.
• Quality &, Materials: Prana emphasizes sustainable materials like organic cotton, recycled polyester, hemp, and TENCEL™ Modal. Their clothing is built to be durable for long-term outdoor use.
• Style &, Aesthetic: Leans towards a bohemian, practical, and relaxed vibe with a focus on natural colors and comfortable silhouettes suitable for both a mountain trail and a coffee shop.
• Sizing/Fit: Offers a consistent XS to XXL range with standard to relaxed fits. Their sizing generally runs true to size, accommodating active and practical use.
• Sustainability &, Ethics: A long-time leader in sustainable practices, many of their products are Fair Trade Certified™, and they maintain high transparency regarding their manufacturing processes.

Prana is the ideal choice for shoppers seeking durable, versatile, and consciously made clothing with a distinctively earthy style for an active, outdoor lifestyle.

Shop Prana: prana.com

Vuori: The Modern Performance Athleisure Brand

Launched in 2015, Vuori quickly became a sensation with its stylish, high-performance apparel inspired by the active coastal lifestyle of Southern California. The brand targets a modern consumer who wants premium, comfortable clothing that works just as well for a tough workout as it does for weekend brunch. Vuori’s key differentiator is its exceptionally soft proprietary fabrics that combine performance with a luxurious feel.

• Product mix: Best known for performance joggers, leggings, shorts, hoodies, and technical tops that seamlessly transition between fitness and daily life.
• Price point: Positioned as a premium brand, with most pieces costing between $60 and $180. Their signature Performance Joggers cost around $94, and technical tops are in the $50-$70 range.
• Quality &, Materials: Uses innovative technical fabrics like their signature soft "DreamKnit™" blend. These materials are famous for being moisture-wicking, highly durable, and buttery soft.
• Style &, Aesthetic: Modern, sleek, and minimalist with clean lines and contemporary colors. Embodies a trendy athleisure vibe that is fashionable and functional.
• Sizing/Fit: Also offers an inclusive XS to XXL range but with a focus on a more streamlined, athletic fit. Some styles may run slightly slim, so sizing up may be needed for a more relaxed fit.
• Sustainability &, Ethics: Vuori prioritizes sustainability by using recycled fabrics and offsetting its carbon footprint but is not as extensively certified or as transparent as Prana.

Vuori excels at blending premium, ultra-comfortable fabrics with a sleek, modern aesthetic perfect for today's athleisure-driven world.

Shop Vuori: vuoriclothing.com

Prana vs. Vuori Comparison

Price Comparison

There is a noticeable price difference between the two brands. Prana sits in the mid-range market, making it a more accessible choice for shoppers seeking quality without a luxury price tag. You can often find durable hiking pants or yoga tops for under $100.

Vuori positions itself as a premium brand, and its prices reflect that. Core items like their joggers and hoodies are typically in the $90-$120 range. While more expensive, many customers feel the superior fabric feel and modern styling justify the investment.

Quality & Materials

Both brands prioritize high-quality construction, but their approaches differ. Prana's focus is on durable, eco-friendly materials like organic cotton and hemp. These fabrics are rugged, designed for longevity in outdoor conditions, and have a more natural, textured feel.

Vuori, on the other hand, is a fabric innovator. Their proprietary technical blends are exceptionally soft, smooth, and stretchy, offering a luxurious next-to-skin feel. For high-intensity workouts or prioritizing pure comfort while lounging, Vuori's materials often have the edge.

Style & Aesthetic

Prana's style is quintessentially earthy and bohemian. Their pieces feature functional designs, natural color palettes, and a relaxed sensibility that aligns with the yoga, climbing, and travel communities. It’s a timeless outdoor style that prioritizes function over fleeting trends.

Vuori is all about modern, coastal-inspired athleisure. Their aesthetic is minimalist, clean, and trendy. With streamlined silhouettes and a contemporary color palette, Vuori pieces are designed to look just as good at the gym as they do on a coffee run, aligning perfectly with current fashion.

Fit & Sizing

Prana generally offers a standard to relaxed fit that is true to size. This cut provides ample room for movement during activities like hiking or yoga, prioritizing comfort and function. Their sizing is consistent and reliable across most of their collections.

Vuori tends to have a more streamlined, athletic fit. While still comfortable, their clothing is cut closer to the body for a more modern silhouette. For some pieces, particularly tops, you may consider sizing up if you prefer a looser fit over their intended snug feel.

Sustainability & Ethics

Sustainability is at the core of Prana's brand identity. They are pioneers in ethical fashion, with an extensive use of organic materials, a commitment to Fair Trade Certified™ factories, and remarkable transparency in their supply chain. For the ethically-driven consumer, Prana is a clear leader.

Vuori is also committed to reducing its environmental impact by using recycled materials and offsetting 100% of its carbon footprint. However, their sustainability initiatives are newer and less comprehensive than Prana's long-standing programs and third-party certifications.

Which One Should You Choose?

Both brands produce excellent apparel, but they serve different needs and highlight different values.

Choose Prana if:

• Sustainability and ethical manufacturing are your top priorities.
• You need versatile, rugged clothing specifically for outdoor activities like hiking, climbing, and travel.
• Your personal style is more earthy, bohemian, and relaxed.
• You prefer a more moderate price point for high-quality, durable gear.

Choose Vuori if:

• Superior softness and fabric comfort are what you value most.
• You're looking for stylish athleisure that transitions from the gym to everyday life.
• Your style is modern, minimalist, and on-trend.
• You are willing to invest more for a premium feel and fashion-forward designs.

Frequently Asked Questions

Is Prana or Vuori more expensive?

Vuori is generally more expensive than Prana. Vuori's joggers, leggings, and hoodies are often priced 15-30% higher than comparable items from Prana, reflecting its premium-brand positioning and focus on proprietary fabrics.

Which brand is better for yoga?

Both brands are excellent for yoga, but they serve different preferences. Prana has deeper roots in the yoga community, offering a wide range of apparel with fits specifically designed for movement. Vuori's incredibly soft and stretchy materials also make for a comfortable practice, especially for those who prefer buttery-soft fabrics.

How does the sizing compare between Prana and Vuori?

Prana typically runs true to size with a standard or relaxed fit. Vuori features a more athletic, streamlined fit and can sometimes feel slightly slimmer, consider sizing up in Vuori if you're between sizes or prefer a less fitted look.

Which brand is more sustainable?

Prana is the clear leader in sustainability. They have a longer history of eco-friendly practices, use a wider range of sustainable materials like hemp and organic cotton, and hold notable certifications like Fair Trade Certified™, providing a thorough insight on their ethical manufacturing processes.

Do Prana and Vuori ever go on sale?

Yes, both brands have sales. You can find "Last Chance" or sale sections on both the Prana and Vuori websites where you can find past-season styles at a discount.

What is Vuori clothing best known for?

Vuori is most famous for its men's and women's Performance Joggers, made from their incredibly soft "DreamKnit™" fabric. Their combination of comfort, style, and versatility has made them a cult-favorite item for lounging, travel, and light workouts.

What is Prana's most popular product?

Prana is widely known for its Stretch Zion and Halle pants collections. These pieces are legendary in the climbing and hiking communities for their durability, stretch, and practical design, solidifying Prana's reputation as a top outdoor apparel brand.

Where can I buy Prana and Vuori clothing?

Prana is sold on its official website, through major outdoor retailers like REI, and on other online platforms. Vuori is primarily sold through its own website and in its dedicated retail stores, though it is also available at select high-end retailers like Nordstrom and REI.