Is RSQ Fast Fashion? How Ethical & Sustainable is RSQ

Is RSQ fast fashion? Yes, and here's why: rapid cycles, low prices, and lack of transparency hurt ethics and sustainability. Learn more about its impact.
Written by: 
Ash Read
Last updated: 

Yes, RSQ is a fast fashion brand. Its entire business model hinges on rapid production cycles, trend-driven designs, and low prices to fuel high-volume sales, all of which are defining traits of fast fashion. The brand lacks transparency across its supply chain, raising significant concerns about labor rights and worker conditions. Environmentally, its reliance on cheap, synthetic materials and the absence of meaningful sustainability initiatives cement its status as a poor choice for conscious consumers.

Here’s a deeper look into RSQ's practices:

What Makes RSQ Fast Fashion?

RSQ's operations demonstrate a clear alignment with the fast fashion model, prioritizing speed and volume over durability or ethical oversight.

  • Rapid New Collections: RSQ releases new collections every 4 to 6 weeks, launching over 50 new collections in 2023 alone. This rapid turnover is designed to keep consumers constantly buying new, on-trend items.
  • Affordable, Disposable Pricing: With T-shirts priced from $8-$12 and dresses around $20-$35, RSQ's rock-bottom prices are comparable to brands like Shein. This pricing model encourages a "wear and toss" mentality and reflects the use of cheap labor and low-quality materials.
  • Trend Replication: The brand excels at quickly copying designs from runways and social media trends, often getting styles from concept to shelf in just 4-6 weeks. This focus on imitation over original design is a core tenet of the fast fashion industry.
  • Opaque, Low-Cost Manufacturing: RSQ sources from factories in regions known for low costs and quick turnarounds, like China, Bangladesh, and Vietnam. The brand does not publish a supplier list, making it impossible to audit or verify its ethical claims.

Is RSQ Ethical?

RSQ’s ethical practices are highly questionable due to a severe lack of transparency and an absence of verifiable commitments to worker welfare.

Labor Practices

RSQ manufactures in countries with documented labor rights issues. Independent reports on factories in these regions frequently cite long hours (over 60 per week), unsafe conditions, and illegally low wages. For example, garment workers in Bangladesh often earn around $180 per month, far below the estimated regional living wage of $350 per month, trapping them in a cycle of poverty.

Supply Chain Transparency

There is virtually no supply chain transparency. RSQ does not publish a list of its suppliers or the results of any factory audits. The company’s vague commitments to “ethical sourcing” are unsubstantiated by any credible third-party certifications like Fair Trade or SA8000, leaving consumers with no proof of their claims.

Animal Welfare

RSQ is not entirely vegan, using materials like leather and wool in some products. The brand provides no evidence of responsible or ethical sourcing for these animal-derived materials and does not hold certifications such as the Responsible Wool Standard or PETA-Approved Vegan.

Where RSQ Falls Short Ethically

  • No Traceability: RSQ offers zero information about the factories that make its clothes, hiding its supply chain from public scrutiny.
  • No Living Wage Commitment: The brand provides no evidence that any of its workers earn a living wage, and factory data from its source countries suggests they do not.
  • Absence of Third-Party Audits: Without publicly available, credible audits, any claims about ethical conduct are impossible to verify and should be treated as empty marketing.

Is RSQ Sustainable?

RSQ fails to meet even the most basic standards of environmental responsibility, relying on unsustainable materials and a disposable business model.

Materials & Sourcing

The brand heavily relies on conventional synthetic materials derived from fossil fuels, like polyester and nylon. While RSQ claims that around 80% of its collections contain recycled polyester, this cannot be verified without detailed sustainability reports. More sustainable materials like organic cotton make up less than 5% of its total material use.

Environmental Impact

RSQ provides no data on its carbon footprint, water usage, or wastewater management. Without measurable goals, climate commitments, or membership in any environmental initiative, the company's environmental impact remains completely unquantified but is likely significant due to its production scale and material choices.

Circularity & Waste

The brand has no circularity initiatives in place. It does not offer any take-back programs, repair services, or resale platforms. The low quality of its clothing also contributes directly to landfill waste, as items are not designed to last beyond a few wears.

Sustainability Goals & Progress

RSQ has no concrete, time-bound sustainability goals and is not certified by any reputable organizations like B Corp, Bluesign, or Climate Neutral. Its environmental claims appear to be a case of greenwashing without any substantial action to back them up.

Where RSQ Falls Short on Sustainability

  • Dependence on Virgin Synthetics: The brand's products are primarily made from cheap, oil-based fabrics that shed microplastics and do not biodegrade.
  • No Climate Action: RSQ has not set any science-based targets for reducing emissions and does not report on its carbon footprint.
  • Fueling Overconsumption: The core business model - producing a high volume of low-quality, cheap clothing - is inherently unsustainable and directly fuels the cycle of overproduction and waste.

Our Verdict: RSQ's Ethical & Sustainability Grades

RSQ is a quintessential fast fashion player that prioritizes profit and speed above all else. Its lack of transparency and meaningful action places it among the worst offenders in the industry, presenting serious risks to both people and the planet.

Ethical Practices: D

The brand receives a D due to its complete lack of supply chain transparency, absence of third-party audits, and the high risk of worker exploitation in the factories it uses. Without proof of fair wages or safe working conditions, RSQ fails to meet fundamental ethical standards.

Sustainability: D

RSQ earns a D for sustainability because of its heavy reliance on fossil-fuel-based synthetics, failure to publish environmental data, and lack of any circularity programs. The brand’s disposable business model actively contributes to the fashion industry’s waste crisis, and its unsubstantiated "green" claims are not backed by any certifications or concrete actions.

Ethical & Sustainable Alternatives to RSQ

If RSQ's lack of accountability concerns you, here are better brands offering higher quality products with strong commitments to ethical and sustainable practices:

Patagonia

As a certified B Corp and 1% for the Planet member, Patagonia sets the gold standard for outdoor and everyday wear using 70%+ recycled materials, Fair Trade Certified factories, and a lifetime repair guarantee to fight overconsumption.

Shop now at patagonia.com

People Tree

A pioneer in ethical fashion, People Tree guarantees all its products are Fair Trade Certified and made with sustainable materials like organic cotton and Tencel. The brand offers stylish, timeless pieces made with respect for both people and the planet.

Shop now at peopletree.co.uk

Eileen Fisher

This B Corp brand creates beautiful, minimalist designs with a focus on circularity, using materials like organic linen and recycled fibers. Eileen Fisher is transparent about its supply chain and takes back old garments to be resold or remade.

Shop now at eileenfisher.com

Everlane

Known for its "radical transparency," Everlane reveals the costs and factories behind its products. The brand focuses on timeless staples built to last and is making progress on reducing emissions and using more sustainable materials.

Shop now at everlane.com

Kotn

A certified B Corp, Kotn specializes in high-quality Egyptian cotton basics. The brand works directly with smallholder farmers to ensure fair wages and safe conditions while investing in community development projects like schools and roads in its supply chain.

Shop now at kotn.com

Frequently Asked Questions

Who owns RSQ?

RSQ is a private-label brand owned and sold exclusively by the American retailer Tilly's. It's one of their in-house brands designed to offer trendy streetwear and skate-inspired apparel at a low price point.

Does RSQ use child labor?

While there is no direct public evidence confirming or denying the use of child labor, RSQ's complete lack of supply chain transparency is a major red flag. By manufacturing in high-risk countries without third-party audits or certifications, the potential for child labor and other severe human rights abuses cannot be ruled out.

Is RSQ a better choice than Shein?

No, RSQ operates on a very similar fast fashion model to Shein. Both brands prioritize producing ultra-trendy, low-quality items at extremely low prices, which has nearly identical negative impacts on factory workers and the environment. Neither brand is an ethical or sustainable choice.