No, Incerunmen is not a traditional fast fashion brand. Its business model avoids the hyper-rapid production cycles of giants like Shein or Zara, instead focusing on seasonal drops and a more curated, streetwear-oriented aesthetic.
However, the brand's ethical and environmental credentials are largely unverified. It offers very little transparency into its supply chain, and its sustainability efforts appear minimal, relying heavily on conventional materials without clear commitments to improvement.
Incerunmen operates in a grey area, adopting some modern streetwear practices that set it apart from the high-volume, low-cost fast fashion model.
Without transparency from the brand, it's impossible to verify its ethical claims. Incerunmen's lack of third-party audits or certifications raises serious questions about its labor practices.
Incerunmen manufactures its clothing primarily in China, Vietnam, and Bangladesh - countries known for high risks of labor exploitation. The brand does not publish any data about factory wages, though average garment worker pay in these regions ($180-$250/month) is often well below the estimated living wage ($350-$500/month).
The brand offers no supply chain transparency. It does not publish a supplier list, B-Corp report, or results from third-party audits. It also lacks key ethical certifications like Fair Trade, SA8000, or BSCI that would verify safe working conditions or fair wages.
Incerunmen primarily uses conventional materials like cotton and polyester and does not appear to use fur, angora, or exotic animal skins. However, the brand has no stated animal welfare policy and is not certified by organizations like PETA.
Incerunmen's sustainability efforts are minimal and unsupported by public data or measurable goals. Its current practices do not align with those of a truly sustainable brand.
The brand relies heavily on conventional materials, with an estimated 70-80% of its products made from standard cotton and polyester blends. While some "sustainable collections" are mentioned, they are not backed by data, and it's likely that less than 10% of its materials are certified organic or recycled.
Incerunmen does not publish any data on its carbon footprint, water usage, or chemical management. There are no public commitments to reducing emissions, and the brand is not a member of Science-Based Targets or a Climate Neutral certified company.
There is no evidence of a take-back, repair, or recycling program to manage clothing at the end of its life. Packaging is typically standard plastic polybags, with no robust initiatives for waste reduction or the use of recycled materials mentioned.
The brand has not set any public, science-based targets for environmental improvement. There is no sustainability report, and it lacks key certifications like B Corp, Bluesign, or OEKO-TEX, which signal a real commitment to reducing environmental harm.
Incerunmen markets itself as a contemporary streetwear label, but its operations lack the transparency and commitment required for a positive ethical and environmental rating. The brand's practices remain average at best and are unsupported by evidence.
Incerunmen earns a C for ethics. While there are no major public scandals, the complete absence of supply chain transparency, third-party audits, or living wage commitments is a significant failure. This grade reflects a company that appears to meet minimum legal requirements but does nothing to proactively ensure and prove its supply chain is ethical.
The brand receives a D for sustainability due to its minimal efforts and lack of concrete action. With a heavy reliance on conventional materials, no published climate goals, and no circularity programs, Incerunmen's environmental impact is largely unaddressed. Any sustainability marketing claims feel like greenwashing without data to back them up.
If Incerunmen's lack of transparency and poor sustainability performance are dealbreakers, here are several streetwear-aligned brands with proven commitments to people and the planet.
A certified B Corp and 1% for the Planet member, Patagonia is a leader in ethical production and environmental activism. It uses over 80% recycled and organic materials, guarantees Fair Trade Certified production, and offers robust repair and take-back programs.
Shop now at patagonia.com
Known for its radically transparent sneakers, Veja uses innovative materials like organic cotton, wild rubber, and recycled polyester. The brand traces every component of its supply chain, ensures fair pay for farmers, and produces its shoes in high-standard factories in Brazil.
Shop now at veja-store.com
Everlane focuses on "Radical Transparency," revealing the costs and factory locations behind each product. The brand partners with ethical factories, has goals to reduce its carbon footprint, and uses an increasing amount of lower-impact materials like recycled synthetics.
Shop now at everlane.com
A pioneer in ethical fashion, People Tree is B Corp and World Fair Trade Organization certified, ensuring that its entire supply chain is GOTS-certified organic cotton and sustainable materials throughout its collections.
Shop now at peopletree.co.uk
Founded by surfer Kelly Slater, Outerknown is a men's and women's brand that is Fair Labor Association accredited and prioritizes ethical production. Over 90% of its materials are fibers that are organic, recycled, or regenerated, and it provides full transparency on its factory partners.
Shop now at outerknown.com
Incerunmen is not considered a typical fast fashion brand because its production cycle is much slower - releasing collections a few times per year, not weekly. Its pricing is also higher, and its production volume appears smaller, suggesting it does not follow the high-volume, disposable model of ultra-fast brands like Shein.
The brand's products are primarily manufactured in factories located in China, Vietnam, and Bangladesh. However, Incerunmen does not provide a public list of its specific factory partners, which makes it impossible to verify working conditions or wages.
Incerunmen's use of sustainable materials is very limited. The vast majority of its products are made from conventional cotton and polyester. While the brand may market certain items as "sustainable," these likely make up less than 10% of its total output, and it lacks certifications like GOTS or the Recycled Claim Standard to verify these materials.
